[et_pb_section fb_built=”1″ _builder_version=”4.27.0″ inner_width_tablet=”50px” inner_max_width_tablet=”50px” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” z_index_tablet=”500″ global_colors_info=”{}”][et_pb_row disabled_on=”off|off|off” module_class=” et_pb_row_fullwidth” _builder_version=”4.16″ width_last_edited=”off|desktop” max_width_last_edited=”off|desktop” z_index_tablet=”500″ collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Award Categories” _builder_version=”4.27.0″ text_font=”|300|||||||” text_text_color=”#002620″ text_letter_spacing=”1px” text_line_height=”1.6em” header_2_font=”|700|||||||” header_2_text_color=”#0d2849″ header_2_font_size=”50px” header_2_line_height=”1.6em” header_3_font=”|600|||||||” header_4_text_color=”#666666″ max_width_last_edited=”off|desktop” custom_margin=”|||” custom_padding=”|||” header_2_font_size_tablet=”40px” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” header_2_line_height_last_edited=”off|phone” z_index_tablet=”500″ saved_tabs=”all” global_colors_info=”{}”]<\/p>\n
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[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.0″ _module_preset=”default” background_color=”#0D2849″ custom_padding=”20px|20px|20px|20px|false|false” border_radii=”on|30px|30px|30px|30px” border_width_all=”2px” border_color_all=”#F1F2F2″ box_shadow_style=”preset1″ global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
If your eCommerce website sells only your own products, services, or items \u2013 without featuring multiple third-party brands \u2013 you qualify as a Brand<\/strong>. Examples include Nike<\/strong>, Japan Airlines,<\/strong> and Hilton<\/strong>. Brands focus on direct-to-consumer sales of their proprietary offerings.<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.0″ _module_preset=”default” background_color=”#0D2849″ custom_padding=”20px|20px|20px|20px|false|false” border_radii=”on|30px|30px|30px|30px” border_width_all=”2px” border_color_all=”#F1F2F2″ box_shadow_style=”preset1″ global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n If your eCommerce platform primarily sells products from multiple brands<\/strong>, vendors<\/strong>, or merchants<\/strong>, you qualify as a Marketplace or eRetailer<\/strong>. This includes platforms that sell third-party products while also offering their own house brands. Examples include Lazada<\/strong>, Trivago<\/strong>, and eBay<\/strong>, as well as Zalora<\/strong>, Watsons<\/strong>, and RedMart<\/strong>, which feature both external brands and in-house products.<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ inner_width_tablet=”50px” inner_max_width_tablet=”50px” z_index_tablet=”500″ global_colors_info=”{}”][et_pb_row disabled_on=”off|off|off” module_class=” et_pb_row_fullwidth” _builder_version=”4.16″ width_last_edited=”off|desktop” max_width_last_edited=”off|desktop” z_index_tablet=”500″ collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text disabled_on=”on|on|on” admin_label=”Award Categories” _builder_version=”4.16″ text_font=”|300|||||||” text_text_color=”#002620″ text_letter_spacing=”1px” text_line_height=”1.6em” header_2_font=”|700|||||||” header_2_text_color=”#0d2849″ header_2_font_size=”50px” header_2_line_height=”1.6em” header_3_font=”|600|||||||” header_4_text_color=”#666666″ max_width_last_edited=”off|desktop” custom_margin=”|||” custom_padding=”|||” header_2_font_size_tablet=”40px” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” header_2_line_height_last_edited=”off|phone” z_index_tablet=”500″ disabled=”on” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text admin_label=”eCommerce Leaders” _builder_version=”4.27.0″ custom_margin=”40px||||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_toggle title=”1. Best Brand – B2B” admin_label=”1. Best Brand – B2B” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]This category honours the most outstanding B2B eCommerce brand that has successfully differentiated itself through innovative strategies, customer engagement, and exceptional commercial success. By effectively leveraging technology, data, and digital channels, these brands deliver tailored solutions that address business needs, drive growth, and create lasting customer relationships in competitive markets.[\/et_pb_toggle][et_pb_toggle title=”2. Best Brand – Baby, Personal Care & Home Products” admin_label=”2. Best Brand – Baby, Personal Care & Home Products” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]This category recognises the leading brand in the baby, personal care, and home products sectors that has excelled in delivering high-quality products and services. Through exceptional customer engagement, targeted digital marketing, and seamless eCommerce experiences, these brands not only meet consumer needs but also drive market success, ensuring customer loyalty and long-term growth in an increasingly competitive landscape.[\/et_pb_toggle][et_pb_toggle title=”3. Best Brand – Banking \/ Financial Services” admin_label=”3. Best Brand – Banking \/ Financial Services” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]This category celebrates the best banking or financial services brand that has harnessed the power of digital commerce to enhance the customer experience and drive growth. Through innovation in user interface design, seamless transaction processes, and effective financial tools, these brands deliver personalised experiences that help customers make informed decisions, manage their finances efficiently, and engage with brands in a more meaningful way.[\/et_pb_toggle][et_pb_toggle title=”4. Best Brand – Beauty & Wellness” admin_label=”4. Best Brand – Beauty & Wellness” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]This category honours the leading beauty and wellness brand that has demonstrated excellence in product innovation, customer engagement, and commercial performance. These brands excel at understanding consumer needs, leveraging digital platforms to create personalised experiences, and enhancing customer satisfaction through high-quality products, all while maintaining strong market positioning in the beauty and wellness sector.[\/et_pb_toggle][et_pb_toggle title=”5. Best Brand – Direct-to-Consumer (DTC)” admin_label=”5. Best Brand \u2013 Direct-to-Consumer (DTC)” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n This category celebrates brands that have built strong relationships with their customers through a DTC eCommerce model. These brands leverage data-driven insights, personalised messaging, and innovative digital marketing to deliver seamless, memorable shopping experiences, nurturing customer loyalty, and maximising lifetime value while cutting out intermediaries for direct engagement.<\/p>\n [\/et_pb_toggle][et_pb_toggle title=”6. Best Brand – Electronics & Gadgets” admin_label=”6. Best Brand – Electronics & Gadgets” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]This category recognises the top electronics and gadgets brand that has excelled in the competitive eCommerce landscape. By focusing on product innovation, exceptional customer service, and robust digital marketing strategies, these brands not only drive sales but also lead the way in user experience, customer engagement, and operational excellence, ensuring they remain ahead in a rapidly evolving market.[\/et_pb_toggle][et_pb_toggle title=”7. Best Brand – Entertainment” admin_label=”7. Best Brand \u2013 Entertainment” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]This category honours the best entertainment brand that has effectively utilised eCommerce to engage audiences, expand reach, and achieve commercial success. Whether through digital streaming, online gaming, or content distribution, these brands create immersive, customer-centric experiences, leveraging the power of digital commerce to drive brand awareness, customer loyalty, and growth.[\/et_pb_toggle][et_pb_toggle title=”8. Best Brand – Fashion & Apparel” admin_label=”8. Best Brand – Fashion & Apparel” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]This category celebrates the leading fashion and apparel brand that has demonstrated excellence in eCommerce strategy, customer engagement, and sales performance. Through innovative online shopping experiences, creative marketing strategies, and a strong understanding of consumer trends, these brands not only cater to a diverse customer base but also lead the way in shaping the future of digital fashion retail.[\/et_pb_toggle][et_pb_toggle title=”9. Best Brand – Food & Beverage” admin_label=”9. Best Brand – Food & Beverage” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]This category recognises the leading food and beverage brand that has successfully integrated digital commerce into its business model. By leveraging eCommerce platforms for customer engagement, launching innovative marketing campaigns, and optimising delivery logistics, these brands capture consumer demand, enhance customer satisfaction, and drive significant commercial success in an ever-evolving market.[\/et_pb_toggle][et_pb_toggle title=”10. Best Brand – Healthcare & Pharma” admin_label=”10. Best Brand – Healthcare & Pharma” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]This category honours the best healthcare and pharmaceutical brand that has provided seamless eCommerce experiences while ensuring accessibility and compliance with industry standards. These brands effectively combine digital tools, customer service excellence, and innovative healthcare solutions to meet growing demand for health products and services, empowering consumers to make informed choices.[\/et_pb_toggle][et_pb_toggle title=”11. Best Brand – Sports & Fitness” admin_label=”11. Best Brand \u2013 Sports & Fitness” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n This category celebrates the top sports and fitness brand that has effectively leveraged eCommerce to drive customer engagement, foster brand loyalty, and achieve commercial success. Whether through personalised fitness plans, product innovation, or community-driven marketing campaigns, these brands provide tailored solutions that enhance the customer experience and inspire healthier, active lifestyles.<\/p>\n [\/et_pb_toggle][et_pb_toggle title=”12. Best Brand – Subscription-Based” admin_label=”12. Best Brand \u2013 Subscription-Based” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n This category recognises brands excelling in subscription models that offer personalised, recurring shopping experiences. By delivering tailored content, products, or services on a regular basis, these brands foster customer loyalty, boost engagement, and create a seamless, ongoing connection with consumers while achieving strong commercial success through subscription-based revenue.<\/p>\n [\/et_pb_toggle][et_pb_toggle title=”13. Best Brand – Supermarkets \/ Hypermarkets” admin_label=”13. Best Brand \u2013 Supermarkets \/ Hypermarkets” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n This category honours the best supermarket or hypermarket brand that has enhanced its eCommerce presence by offering seamless online shopping experiences, efficient delivery systems, and personalised marketing. These brands lead the way in meeting the diverse needs of consumers, providing convenience, and ensuring a superior shopping experience across both physical and digital platforms.<\/p>\n [\/et_pb_toggle][et_pb_toggle title=”14. Best Brand – Travel & Hospitality” admin_label=”14. Best Brand \u2013 Travel & Hospitality” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n This category recognises travel and hospitality brands that has demonstrated excellence in leveraging digital commerce to enhance customer experiences, streamline bookings, and foster long-term loyalty. By offering personalised services, innovative solutions, and a seamless eCommerce experience, these brands ensure travellers have the tools they need to make informed decisions and create lasting memories.<\/p>\n [\/et_pb_toggle][et_pb_toggle title=”15. Best Marketplace \/ eRetailer – Consumer Products” admin_label=”15. Best Marketplace \/ eRetailer \u2013 Consumer Products” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n This category honours the leading marketplace or eRetailer that excels in providing seamless and effective eCommerce experiences for consumer product brands and shoppers alike. Through user-friendly interfaces, reliable service, and robust logistics, these platforms enable a diverse range of brands to connect with customers, boosting both product discovery and purchase rates.<\/p>\n [\/et_pb_toggle][et_pb_toggle title=”16. Best Marketplace \/ eRetailer – Lifestyle & Travel” admin_label=”16. Best Marketplace \/ eRetailer \u2013 Lifestyle & Travel” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n This category recognises the leading marketplace or eRetailer in the lifestyle and travel sectors that has driven exceptional customer engagement and achieved commercial success. By leveraging targeted marketing, an extensive product offering, and seamless integration of digital tools, these platforms provide consumers with an enriched shopping experience that meets diverse lifestyle and travel needs.<\/p>\n [\/et_pb_toggle][et_pb_toggle title=”17. Best Emerging eCommerce Brand” admin_label=”17. Best Emerging eCommerce Brand” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n This category celebrates fast-growing eCommerce brands that have made a significant impact in less than three years from the end of the eligibility period (May 2026) by leveraging innovation, customer engagement, and effective business strategies. These brands are disrupting the market by offering unique value propositions, creating memorable experiences, and gaining rapid commercial success, positioning themselves for continued growth and industry recognition.<\/p>\n [\/et_pb_toggle][et_pb_text admin_label=”Solution Providers” _builder_version=”4.27.0″ custom_margin=”40px||||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_toggle title=”18. Best eCommerce Consultant” admin_label=”18. Best eCommerce Consultant” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n This category honours consultants who have demonstrated unparalleled expertise in eCommerce strategy, execution, and growth. Whether guiding businesses through digital transformation, optimising customer experiences, or maximising profitability, these professionals play a pivotal role in shaping the future of eCommerce by helping brands implement tailored, scalable solutions that drive long-term success.<\/p>\n [\/et_pb_toggle][et_pb_toggle title=” 19. Best eCommerce Innovation” admin_label=” 19. Best eCommerce Innovation” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n This category recognises cutting-edge innovations that have transformed the eCommerce industry, from breakthrough technologies to disruptive business strategies. These innovations enhance customer experiences, streamline operations, and foster engagement, allowing brands to stay competitive while delivering value and excellence across multiple sectors.<\/p>\n [\/et_pb_toggle][et_pb_toggle title=”20. Best eCommerce Solution” admin_label=”20. Best eCommerce Solution” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n This category honours the best eCommerce solution that has provided businesses with the tools they need to enhance functionality, improve operational efficiency, and boost customer engagement. Whether through advanced platforms, AI-driven tools, or comprehensive service offerings, these solutions support brands in their pursuit of seamless, scalable eCommerce operations and success.<\/p>\n [\/et_pb_toggle][et_pb_text admin_label=”Use of Technology” _builder_version=”4.27.0″ custom_margin=”40px||||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_toggle title=”21. Best Use of AI \/ Chatbots” admin_label=”21. Best Use of AI \/ Chatbots” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n This category honours brands that leverage AI and chatbots to enhance customer service, reduce costs, and increase conversions. By integrating advanced NLP, machine learning, and conversational AI, brands provide personalised, round-the-clock support, improving both customer satisfaction and operational efficiency across various industries, such as fashion, electronics, and travel.<\/p>\n [\/et_pb_toggle][et_pb_toggle title=”22. Best Use of Automation Flow & Personalisation*” admin_label=”22. Best Use of Automation Flow & Personalisation*” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n This category recognises brands that leverage automation flows and personalisation to optimise customer journeys and drive measurable eCommerce outcomes. By designing intelligent workflows \u2014 from welcome and abandoned cart to post-purchase and retention flows \u2014 and activating customer data at scale, brands deliver timely, relevant experiences that improve engagement, conversion, and lifetime value.<\/p>\n Entries should demonstrate how automation logic, segmentation, and triggers were used to power personalised interactions across channels, supported by clear performance metrics. Winning submissions will show how backend strategy and execution translated into stronger customer relationships and sustained business impact.<\/p>\n *Was previously known as ‘Best Use of Personalisation’<\/em><\/p>\n [\/et_pb_toggle][et_pb_toggle title=”23. Best Use of Analytics and Data Insights” admin_label=”23. Best Use of Analytics and Data Insights” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]This category recognises brands that utilise advanced data analytics to optimise their marketing campaigns, manage inventory, and drive sales. By integrating data from multiple sources and using predictive analytics, brands provide actionable insights that improve performance and empower data-driven decisions, particularly in sectors like retail, finance, and consumer goods.[\/et_pb_toggle][et_pb_toggle title=”24. Best Use of SEO \/ SEM” admin_label=”24. Best Use of SEO \/ SEM” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n This category recognises brands that excel in driving organic and paid search success through strategic SEO and SEM tactics. By leveraging advanced keyword research, content optimisation, and AI-driven bidding strategies, brands enhance visibility, improve search rankings, and increase conversions, especially in sectors like beauty, electronics, and retail.<\/p>\n [\/et_pb_toggle][et_pb_toggle title=”25. Best Use of Shopper Marketing” admin_label=”25. Best Use of Shopper Marketing” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n This category honours brands that utilise innovative digital marketing techniques and data to create seamless and compelling shopping experiences. By integrating shopper marketing strategies with eCommerce platforms, brands improve customer engagement, boost sales, and elevate the overall shopping journey, particularly in industries such as travel, home goods, and food.<\/p>\n [\/et_pb_toggle][et_pb_text admin_label=”Marketing & Engagement” _builder_version=”4.27.0″ custom_margin=”40px||||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_toggle title=”26. Best Campaign – Affiliate Marketing” admin_label=”26. Best Campaign \u2013 Affiliate Marketing” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n This category celebrates brands that have harnessed the power of affiliate marketing to drive growth and reach new audiences. By strategically partnering with affiliates, these brands effectively expanded their reach, enhanced brand awareness, and increased conversions. Successful campaigns demonstrate how well-executed affiliate marketing strategies can boost engagement, foster partnerships, and ultimately contribute to the brand\u2019s bottom line.<\/p>\n [\/et_pb_toggle][et_pb_toggle title=”27. Best Campaign – B2B” admin_label=”27. Best Campaign – B2B” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n This category honours a B2B eCommerce campaign that has demonstrated excellence in driving engagement, generating qualified leads, and achieving commercial success. Leveraging innovative strategies, these campaigns connect with business customers, address their specific needs, and nurture long-term relationships through compelling value propositions, ultimately leading to sustainable growth and success in the B2B space.<\/p>\n [\/et_pb_toggle][et_pb_toggle title=”28. Best Campaign – B2C” admin_label=”28. Best Campaign – B2C” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n This category recognises the most impactful B2C eCommerce campaign that has effectively connected with consumers, generated high levels of engagement, and delivered remarkable sales performance. These campaigns stand out for their creative approach to reaching target audiences, utilising digital marketing tactics, and providing memorable experiences that resonate with consumers, resulting in increased brand loyalty and elevated sales.<\/p>\n [\/et_pb_toggle][et_pb_toggle title=”29. Best Campaign – Community-Driven Interactive Experience” admin_label=”29. Best Campaign – Community-Driven Interactive Experience” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n This category honours campaigns that have built dynamic, interactive, and community-driven eCommerce experiences. By fostering genuine engagement, collaboration, and user participation, these campaigns create a sense of belonging and deepen customer relationships. Successful campaigns in this category cultivate loyal communities that drive ongoing brand engagement, encouraging users to actively shape and participate in brand narratives.<\/p>\n [\/et_pb_toggle][et_pb_toggle title=”30. Best Campaign – Content Marketing” admin_label=”30. Best Campaign – Content Marketing” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n This category celebrates the most compelling content marketing campaign in the eCommerce space. Whether through storytelling, educational resources, or entertainment, these campaigns engage customers and inspire them to take action. By crafting valuable, relevant, and consistent content, these brands drive awareness, enhance customer trust, and convert interest into meaningful engagement and sales.<\/p>\n [\/et_pb_toggle][et_pb_toggle title=”31. Best Campaign – Cross-border \/ Multi-market” admin_label=”31. Best Campaign – Cross-border \/ Multi-market” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n This category honours eCommerce campaigns that have successfully expanded a brand\u2019s reach beyond its local market. Overcoming challenges such as logistical complexities, cultural differences, and language barriers, these campaigns create cohesive, tailored experiences that resonate across multiple regions. By demonstrating effective strategies in market expansion, they exemplify how to drive global success in a competitive eCommerce landscape.<\/p>\n [\/et_pb_toggle][et_pb_toggle title=”32. Best Campaign – Green Initiative” admin_label=”32. Best Campaign – Green Initiative” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n This category celebrates eCommerce campaigns that promote sustainability and eco-friendly practices. By integrating environmental responsibility into their marketing strategies, these brands not only inspire positive change but also create commercial success. These campaigns demonstrate how businesses can drive growth while prioritising environmental impact, building a loyal customer base that values sustainability and corporate social responsibility.<\/p>\n [\/et_pb_toggle][et_pb_toggle title=”33. Best Campaign – Influencers” admin_label=”33. Best Campaign \u2013 Influencers” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n This category honours the most effective influencer-driven eCommerce campaigns that have harnessed the power of influential voices to expand brand awareness, boost engagement, and increase conversions. These campaigns showcase how well-curated influencer partnerships can foster authenticity, build trust, and create impactful, relatable content that resonates with target audiences, driving substantial growth and ROI.<\/p>\n [\/et_pb_toggle][et_pb_toggle title=”34. Best Campaign – Lead Generation & Nurturing*” admin_label=”34. Best Campaign – Lead Generation & Nurturing*” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n This category recognises campaigns that attract, engage, and convert prospects into loyal customers. Brands can use a range of lead generation methods, including email marketing, gated content, webinars, social campaigns, paid media, and targeted landing pages, to capture interest and guide prospects through the middle of the funnel.<\/p>\n Entries should demonstrate how multi-channel strategies, personalised messaging, and automated workflows were used to deliver timely, relevant content, build trust, and drive measurable results. Winning campaigns show how thoughtful lead generation and nurturing strengthened customer relationships, maximised engagement, and converted potential leads into lasting business outcomes.<\/p>\n *Was previously known as ‘Best Campaign – Email’<\/em><\/p>\n [\/et_pb_toggle][et_pb_toggle title=”35. Best Campaign – Live Commerce *NEW*” admin_label=”35. Best Campaign – Live Commerce *NEW*” module_class=”new” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n This category recognises excellence in eCommerce campaigns that harness livestreaming and live-video formats to create immersive, real-time shopping experiences that drive both engagement and sales. Entries should demonstrate how live commerce was strategically planned and executed\u2014through compelling hosts or creators, interactive features (such as live chats, limited-time offers, and instant checkout), and seamless platform integration\u2014to influence consideration, accelerate conversion, and deliver measurable GMV impact. Campaigns may span social platforms, marketplaces, or brand-owned channels, and should show clear alignment between content, commerce, and consumer behaviour.<\/p>\n [\/et_pb_toggle][et_pb_toggle title=”36. Best Campaign – Mobile” admin_label=”36. Best Campaign – Mobile” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n This category recognises the best mobile-first eCommerce campaign that has excelled in reaching customers through mobile-optimised strategies and experiences. Whether through mobile apps, responsive websites, or location-based targeting, these campaigns are designed to engage on-the-go shoppers and convert them into loyal customers, capitalising on the growing influence of mobile commerce in today\u2019s digital world.<\/p>\n [\/et_pb_toggle][et_pb_toggle title=”37. Best Campaign – Social Commerce” admin_label=”37. Best Campaign – Social Commerce” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n This category celebrates eCommerce campaigns that integrate shopping features directly into social media platforms, offering consumers a seamless and convenient shopping experience within their favourite networks. By blending eCommerce with social engagement, these campaigns create a frictionless buying journey, boosting conversions and driving brand interactions that feel natural and authentic.<\/p>\n [\/et_pb_toggle][et_pb_toggle title=”38. Best Campaign – Social Media” admin_label=”38. Best Campaign – Social Media” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n This category honours the best social media-driven eCommerce campaigns that have effectively used platforms like Instagram, Facebook, or TikTok to drive engagement, awareness, and conversions. Through innovative content, strategic targeting, and compelling visuals, these campaigns create significant brand impact, fostering an emotional connection with followers and generating measurable sales results.<\/p>\n [\/et_pb_toggle][et_pb_toggle title=”39. Best Campaign – Holiday \/ Seasonal Marketing” admin_label=”39. Best Campaign – Holiday \/ Seasonal Marketing” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n This category celebrates the most effective seasonal eCommerce campaign that has capitalised on key shopping periods such as holidays or special events. Through tailored messaging, time-sensitive offers, and strategic promotions, these campaigns generate excitement, drive high volumes of traffic, and maximise sales during peak shopping seasons, making a significant impact on the brand\u2019s yearly revenue.<\/p>\n [\/et_pb_toggle][et_pb_toggle title=”40. Best Campaign – Integrated Media” admin_label=”40. Best Campaign – Integrated Media” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n This category recognises an eCommerce campaign that has successfully integrated multiple media channels to create a cohesive, omnichannel marketing strategy. By seamlessly blending digital, social, and traditional media, these campaigns reach consumers across various touchpoints, driving engagement and delivering impactful results, ensuring the brand\u2019s message resonates consistently and effectively across all platforms.<\/p>\n [\/et_pb_toggle][et_pb_toggle title=”41. Best Campaign – UGC & Community Engagement” admin_label=”41. Best Campaign – UGC & Community Engagement” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]This category celebrates campaigns that have effectively leveraged user-generated content (UGC) and community-driven initiatives to drive engagement, build trust, and enhance brand loyalty. By empowering customers to become part of the brand\u2019s narrative, these campaigns foster authentic connections and a sense of community, leading to increased brand advocacy, social proof, and long-term loyalty.[\/et_pb_toggle][et_pb_text admin_label=”Operations & Customer Experience” _builder_version=”4.27.0″ custom_margin=”40px||||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_toggle title=”42. Best After-Sales Customer Experience *NEW*” admin_label=”42. Best After-Sales Customer Experience *NEW*” module_class=”new” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]This category recognises brands that deliver exceptional experiences after checkout, ensuring customers feel informed, supported, and valued throughout the fulfilment and ownership journey. Entries should demonstrate excellence in areas such as order tracking and communications, delivery updates, customer support, returns and exchanges, issue resolution, onboarding, and post-purchase engagement that drives satisfaction and repeat purchases.<\/p>\n Entries should show how post-purchase touchpoints were strategically designed to reduce friction, build trust, and create meaningful brand relationships beyond the transaction.[\/et_pb_toggle][et_pb_toggle title=”43. Best eCommerce Customer Service” admin_label=”43. Best eCommerce Customer Service” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]This category honours eCommerce brands that have delivered outstanding customer service, significantly enhancing consumer satisfaction and loyalty. Through proactive support, fast response times, and personalised solutions, these brands ensure that customers receive exceptional service at every touchpoint, creating seamless, hassle-free shopping experiences that leave lasting impressions.[\/et_pb_toggle][et_pb_toggle title=”44. Best eCommerce Loyalty & Retention Programme*” admin_label=”44. Best eCommerce Loyalty & Retention Programme*” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n This category recognises brands that create outstanding loyalty and retention initiatives to engage customers, foster long-term relationships, and drive repeat business. Winning programmes go beyond transactional rewards, using personalised experiences, targeted communications, membership tiers, and innovative incentives to keep customers coming back.<\/p>\n Entries should demonstrate how strategies were designed, executed, and optimised to enhance customer lifetime value, strengthen brand loyalty, and deliver measurable business results. Judges will look for creativity, effectiveness, and a clear connection between the programme and sustained customer engagement.<\/p>\n *Was previously ‘Best eCommerce Loyalty Programme’<\/em><\/p>\n [\/et_pb_toggle][et_pb_toggle title=”45. Best Returns & Refunds Experience” admin_label=”45. Best Returns & Refunds Experience” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]This category recognises eCommerce brands that have implemented seamless, transparent, and hassle-free return and refund processes. By simplifying the returns experience, these brands enhance customer trust, reduce friction, and create a positive shopping experience, ensuring that customers feel confident and supported throughout the entire purchasing journey.[\/et_pb_toggle][et_pb_toggle title=”46. Best Sales Growth Strategy” admin_label=”46. Best Sales Growth Strategy” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]This category honours eCommerce brands or platforms that have achieved exceptional sales growth through strategic initiatives, innovative marketing, and operational excellence. These brands demonstrate how effective business strategies, creative campaigns, and a customer-centric approach can drive sustained growth, elevate brand performance, and deliver significant commercial success in a competitive eCommerce landscape.[\/et_pb_toggle][et_pb_text admin_label=”TALENT CATEGORIES” _builder_version=”4.27.0″ custom_margin=”40px||||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_toggle title=”47. eCommerce Team of the Year – Agency ” admin_label=”47. eCommerce Team of the Year \u2013 Agency ” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n This category recognises outstanding work from an agency-side marketing team which has made a significant impact to the organisation\u2019s overall eCommerce business \/ performance.<\/p>\n Entrants can use one particular campaign as a case study of evidence to form their entry or can use aspects from various projects, but all work must have taken place within the eligibility period and they must show evidence of:<\/p>\n [\/et_pb_toggle][et_pb_toggle title=”48. eCommerce Team of the Year – Brand” admin_label=”48. eCommerce Team of the Year \u2013 Brand” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n This category recognises outstanding work from a brand-side marketing team which has made a significant impact to the organisation\u2019s overall eCommerce business \/ performance.<\/p>\n Entrants can use one particular campaign as a case study of evidence to form their entry or can use aspects from various projects, but all work must have taken place within the eligibility period and they must show evidence of:<\/p>\n [\/et_pb_toggle][et_pb_text admin_label=”OVERALL CATEGORIES (Not for Entry)” _builder_version=”4.27.0″ custom_margin=”40px||||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_toggle title=”49. eCommerce Agency of the Year (Not for Entry)” admin_label=”49. eCommerce Agency of the Year (Not for Entry)” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n This is awarded to the Agency that performs best across all categories at the Asia eCommerce Awards 2026. This category is not open for entry.<\/p>\n Points System:<\/strong><\/p>\n Points Allocation for Multiple Agencies:<\/strong><\/p>\n Tie-Breakers:<\/strong><\/p>\n [\/et_pb_toggle][et_pb_toggle title=”50. eCommerce Brand of the Year (Not for Entry)” admin_label=”50. eCommerce Brand of the Year (Not for Entry)” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n This is awarded to the Brand that performs best across all categories at the Asia eCommerce Awards 2026. This category is not open for entry.<\/p>\n Points System:<\/strong><\/p>\n Tie-Breakers:<\/strong><\/p>\n [\/et_pb_toggle][et_pb_toggle title=”51. eCommerce Marketplace \/ eRetailer of the Year (Not for Entry)” admin_label=”51. eCommerce Marketplace \/ eRetailer of the Year (Not for Entry)” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n This is awarded to the eRetailer that performs best across all categories at the Asia eCommerce Awards 2026. This category is not open for entry.<\/p>\n Points System:<\/strong><\/p>\n Tie-Breakers:<\/strong><\/p>\n [\/et_pb_toggle][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" [et_pb_section fb_built=”1″ _builder_version=”4.27.0″ inner_width_tablet=”50px” inner_max_width_tablet=”50px” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” z_index_tablet=”500″ global_colors_info=”{}”][et_pb_row disabled_on=”off|off|off” module_class=” et_pb_row_fullwidth” _builder_version=”4.16″ width_last_edited=”off|desktop” max_width_last_edited=”off|desktop” z_index_tablet=”500″ collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Award Categories” _builder_version=”4.27.0″ text_font=”|300|||||||” text_text_color=”#002620″ text_letter_spacing=”1px” text_line_height=”1.6em” header_2_font=”|700|||||||” header_2_text_color=”#0d2849″ header_2_font_size=”50px” header_2_line_height=”1.6em” header_3_font=”|600|||||||” header_4_text_color=”#666666″ max_width_last_edited=”off|desktop” custom_margin=”|||” custom_padding=”|||” header_2_font_size_tablet=”40px” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” header_2_line_height_last_edited=”off|phone” z_index_tablet=”500″ saved_tabs=”all” global_colors_info=”{}”] Award Categories [\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”] Definitions: Brands vs. […]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":7,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-23","page","type-page","status-publish","hentry"],"yoast_head":"\nMarketplace \/ eRetailer<\/h4>\n
Award Categories<\/h2>\n
eCommerce Leaders<\/h3>\n
Solution Providers<\/h3>\n
Use of Technology<\/h3>\n
Marketing & Engagement<\/h3>\n
Operations & Customer Experience<\/h3>\n
TALENT CATEGORIES<\/h3>\n
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OVERALL CATEGORIES (Not for Entry)<\/h3>\n
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