Finalists

1. Best in eCommerce (Brands) – Baby, Personal Care & Home Products
Johnson & Johnson Vietnam
Brand: Neutrogena, OGX, Aveeno
Campaign: An ecommerce-first new market launch for Johnson & Johnson
Agency: DKSH
Kimberly-Clark
Brand: Huggies
Campaign: Huggies Limited Edition Playbox Campaign in ASEAN
Agency: Leqee
Kuvings Malaysia
Brand: Kuvings
Campaign: 2020 The Year of Growth and Expansion
Agency: Maxis eCommerce & Retail
MR DIY
Campaign: We’re Always There For You

Agency: Maxis eCommerce & Retail
Nestlé Infant Nutrition
Brand: NIDO and NESTOGROW
Campaign: eCommerce for NIDO and NESTOGROW
Agency: NuWorks Interactive Labs
2. Best in eCommerce (Brands) – Banking / Financial Services
ABA Bank
Campaign: PayWay Online Payment Gateway
AIA Singapore
Campaign: iSMART – Nurturing deeper customer relationships with data
AIA Singapore
Campaign: Claims EZ – streamlining the claims process to create seamless end to-end user experiences
AIA Singapore
Campaign: My AIA SG – Powering AIA’s digital customer engagement ecosystem

Manulife Vietnam
Campaign: Manulife Khởi Đầu Bảo Vệ (My starter protection) on Shopee
NTUC Income
Campaign: Incomes Personalized Customer Engagement, Product & Experience eCommerce Strategy
Agency: Happy Marketer, A Merkle Company
Singlife
Campaign: Singlife Account
3. Best in eCommerce (Brands) – Beauty
Changi Group
Campaign: E-commerce Implementation – How Changi created a best-in class beauty experience for visitors and travelers
Agency: BORN Group
L’Oreal Malaysia, Luxury Division
Campaign: L’Oreal Virtual Beauty Festival: Winning eCommerce Sales via Facebook Messenger during a 12-Hour Facebook Live Event
Agency: IDOTYOU
Luxasia
Campaign: Luxasia e-commerce enablement for beauty brands
4. Best in eCommerce (Brands) – Electronics & Gadgets
Digi Telecommunications
Campaign: E-commerce Implementation – Stay forever connected with your loved ones with Digi!
Agency: BORN Group
Lenovo (Central – Asia Pacific region)
Campaign: Lenovo
Agency: Performics
Razer (Asia-Pacific)
Campaign: Razer.com – An Online Destination for Gamers
5. Best in eCommerce (Brands) – Fashion & Apparel
CPS – CHAPS
Campaign: E-commerce Implementation – A better way for you to be you
Agency: BORN Group
JASPAL
Campaign: E-commerce Implementation – Your Style, Your Passion
Agency: BORN Group
Love, Bonito
Campaign: E-commerce Implementation – For the Woman you are and the woman you will be
Agency: BORN Group
Pomelo Fashion
Campaign: Building Community
XIXILI INTIMA
Brand: XIXILI
Campaign: Discovering The Perfect Fit Online
Agency: Maxis eCommerce & Retail
6. Best in eCommerce (Brands) – Food & Beverage
Domino’s
Campaign: Leading the Domino’s Effect through Personalization
Agency: Insider
Loob Holding
Brand: Tealive
Campaign: My Bubble Tea Kit
Mondelez India Foods
Campaign: E-commerce Implementation – Memories made sweet!
Agency: BORN Group
Nestlé
Campaign: Chain of Origin
Nestlé Australia
Brand: KITKAT
Campaign: KitKat Chocolatory – Create your break
Agency: Ogilvy, Asia Digital Hub, Vietnam
PepsiCo Singapore
Brand: Quaker Oats, Lays, Doritos
Campaign: Driving growth in e-retail
Agency: DKSH
The Pacific Meat Company
Brand: Swift Foods Philippines
Campaign: Swift Meat E-Tindahan
Agency: NuWorks Interactive Labs
The Zest Group
Brand: Green Monster Salads
Campaign: Green Monster – Salads Out of the Box
Agency: Adtomica
7. Best in eCommerce (Brands) – Healthcare & Pharma
Bayer Indonesia
Brand: Redoxon Triple Action
Campaign: Bayer Health Shopee Super Brand Day
Agencies: Storesend Indonesia, Mediacom
ONI GLOBAL – GNC
Campaign: E-commerce Implementation – Making health aspirants healthy and fit
Agency: BORN Group
Raffles Health
Campaign: Raffles Health eCommerce
Unilever
Brand: OLLY Gummy Vitamins
Campaign: Successful launch of a new brand in a competitive industry
Agency: DKSH
Watsons Asia
Campaign: Watsons Here for You
8. Best in eCommerce (Brands) – Home & Office Furnishing
Asian Paints
Campaign: E-commerce Implementation & Creative Revamp of Asian Paints to make your house stand out
Agency: BORN Group
EuroHomeDirect
Campaign: “Stay home, stay safe, stay comfy.”
KDE Investment and Trading
Brand: Plantonic
Campaign: How DKSH grew an unknown innovation into a new category online
Agency: DKSH
Lazy Gardener
Campaign: Lazy Gardener #BringPlantsCloser
Mimpi Sleep
Campaign: Mimpi Sleep
VHIVE
Campaign: Furnishing a Brand: Boosting eCommerce campaigns for VHIVE
Agency: OOm
9. Best in eCommerce (Brands) – Lifestyle & Travel
BIGLIFE
Brand: BIG Loyalty
Campaign: Earn BIG Live BIG
Chevron Singapore
Brand: Caltex Singapore
Campaign: CaltexGO App
LEGO Thailand
Brand: LEGO
Campaign: Building the #1 Toy Store Online – Brick by Brick
Agency: DKSH
PUMA (India)
Campaign: E-commerce Implementation – Stay Forever Faster with PUMA
Agency: BORN Group
Resorts World Sentosa
Campaign: Live it up again with Amazing Moments (Reopening Campaign)
Singapore Airlines
Campaign: SingaporeAir Mobile App
T’way Air
Campaign: T’way Air Grand Launch
Agency: RED² Digital
10. Best in eCommerce (Marketplace / eRetailer) – Entertainment
Changi Airport Group
Campaign: E-commerce Implementation – How Changi’s e-commerce marketplace stands out to visitors and travelers
Agency: BORN Group
Digi Telecommunications
Campaign: E-commerce Implementation – Stay forever connected with your loved ones with Digi!
Agency: BORN Group
LEGO Thailand
Brand: LEGO
Campaign: Building the #1 Toy Store Online – Brick by Brick
Agency: DKSH
11. Best in eCommerce (Marketplace / eRetailer) – Fashion & Apparel
Changi Airport Group
Campaign: E-commerce Implementation – How Changi’s e-commerce marketplace stands out to visitors and travelers
Agency: BORN Group
Mapemall
Campaign: Milla – Virtual Personal Shopper
Agency: Pixibo
PT – MAA
Campaign: E-commerce Implementation – Bringing healthy, happy and a more fulfilling lifestyle to customers through world class brands and omni-channel retail network
Agency: BORN Group
12. Best in eCommerce (Marketplace / eRetailer) – Food & Beverage
Changi Airport Group
Campaign: E-commerce Implementation – How Changi’s e-commerce marketplace stands out to visitors and travelers
Agency: BORN Group
HungryGoWhere, Singtel
Campaign: HungryGoWhere – To become Singapore’s first one-stop F&B portal
Nestlé (Thai)
Brand: NESCAFÉ
Campaign: NESCAFÉ Latte , NOT A COFFEE ADS
Agency: DAN Thailand
PepsiCo Singapore
Brand: Quaker Oats, Lays, Doritos
Campaign: Driving growth in e-retail
Agency: DKSH
Unilever
Campaign: E-commerce Implementation – Unilever’s e-route to market paid off
Agency: BORN Group
Whole Earth Brands
Brand: Equal Philippines
Campaign: Equal Philippines Bounces Back
Agency: RED² Digital
13. Best in eCommerce (Marketplace / eRetailer) – Health & Beauty
Bayer Indonesia
Brand: Redoxon Triple Action
Campaign: Bayer Health Shopee Super Brand Day
Agencies: Storesend Indonesia, Mediacom
Changi Airport Group
Campaign: E-commerce Implementation – How Changi’s e-commerce marketplace stands out to visitors and travelers
Agency: BORN Group
Johnson & Johnson Vietnam
Brand: Neutrogena, OGX, Aveeno
Campaign: An ecommerce-first new market launch for Johnson & Johnson
Agency: DKSH
Luxasia Group of Companies
Campaign: Luxasia e-commerce enablement for beauty brands
ONI GLOBAL – GNC
Campaign: E-commerce Implementation – Making health aspirants healthy and fit
Agency: BORN Group
Unilever
Brand: OLLY Gummy Vitamins
Campaign: Successful launch of a new brand in a competitive industry
Agency: DKSH
Watsons Asia
Brand: Watsons
Campaign: eShopping Experience Reimagined!
14. Best in eCommerce (Marketplace / eRetailer) – Lifestyle & Travel
BIGLIFE
Brand: BIG Loyalty
Campaign: Earn BIG Live BIG
Changi Airport Group
Campaign: E-commerce Implementation – How Changi created an exquisite marketplace experience for visitors and travelers
Agency: BORN Group
Chevron Singapore
Brand: Caltex Singapore
Campaign: CaltexGO App
15. Best in eCommerce – Supermarkets / Hypermarkets
AEON
Brand: AEON SHOP
Campaign: Winning The eCommerce Battle with Smart Segmentation
Agency: RED² Digital
DKSH Singapore
Brand: The Grocery Co
Campaign: Launch of a multi brand grocery store
Agency: DKSH
Lazada Group
Campaign: RedMart’s Approach to Fulfill Grocery Demand Surge
FairPrice NTUC FairPrice
Campaign: #OneFair-mily – Caring for a Community in Crisis
16. Best eCommerce Marketplace / eRetailer
BIGLIFE
Brand: BIG Loyalty
Campaign: Earn BIG Live BIG
Changi Airport Group
Campaign: E-commerce Implementation – How Changi’s e-commerce marketplace stands out to visitors and travelers
Agency: BORN Group
Lazada Group
Campaign: Lazada: Accelerating Progress Through Commerce and Technology
Unilever
Campaign: Unilever’s e-route to market paid off
Agency: BORN Group
Watsons Asia
Brand: Watsons
Campaign: eShopping Experience Reimagined!
17. Best eCommerce Solution
Central JD Commerce
Brand: JD CENTRAL
Campaign: JOY PAY, a new and sustainable affiliate marketing platform
DataSunday
Campaign: All-in-one Data Driven E-Commerce Solution and Analytic
Agency: DataSunday
Digi Telecommunications
Campaign: E-commerce Implementation – Stay forever connected with your loved ones with Digi!
Agency: BORN Group
L’Oreal Malaysia, Luxury Division
Campaign: L’Oreal Virtual Beauty Festival: Winning eCommerce Sales via Facebook Messenger during a 12-Hour Facebook Live Event
Agency: IDOTYOU
Luxasia Group of Companies
Campaign: Luxasia e-commerce enablement for beauty brands
Agency: Avis Easteal
Maxis
Campaign: Helping SMEs Debut in The eCommerce Big Leagues
Agency: Maxis eCommerce & Retail
Nestlé Australia
Brand: KITKAT
Campaign: KitKat Chocolatory – Create your break
Agency: Ogilvy, Asia Digital Hub, Vietnam
Shopify Plus
Campaign: Shopify Plus
Singapore Airlines
Campaign: SingaporeAir Mobile App
Unilever
Campaign: E-commerce Implementation – Unilever’s e-route to market paid off
Agency: BORN Group
18. Best eCommerce Consultant
BORN Group
Campaign: Business Performance & Offerings
Agency: BORN Group
Captive Interactive
Campaign: Cloud Shop Livestreaming Solutions
Domino’s
Campaign: Leading the Domino’s Effect through Personalization
Agency: Insider
ELCA Thailand
Campaign: Winning Over Prestige Beauty During A Pandemic
Agency: ADA
FrieslandCampina Vietnam
Brand: Friso
Campaign: Rescue Summer With Friso
Agency: ClickMedia (VMLY&R Vietnam)
KDE Investment and Trading
Brand: Plantonic
Campaign: How DKSH grew an unknown innovation into a new category online
Agency: DKSH
LEGO Thailand
Brand: LEGO
Campaign: Building the #1 Toy Store Online – Brick by Brick
Agency: DKSH
TradeMonday
Campaign: Data-Driven eCommerce Consultant
Unilever
Brand: OLLY Gummy Vitamins
Campaign: Successful launch of a new brand in a competitive industry
Agency: DKSH
19. Best eCommerce Customer Service
Digi Telecommunications
Campaign: E-commerce Implementation – Stay forever connected with your loved ones with Digi!
Agency: BORN Group
GIGA
Campaign: #DitchYourGlitch
Agency: GOGOX
Mondelez India Foods
Campaign: E-commerce Implementation – Reinstating the Joy of Gifting!
Agency: BORN Group
OCBC Securities
Campaign: Experience Transformation – eStatements
Tokopedia
Campaign: Tokopedia Care: A Digital Contact Center
20. Best eCommerce Fulfilment
GIGA
Campaign: GIGA EXPERIENCE
Agency: GOGOX
IKEA
Campaign: IKEA Parcel
Agency: GOGOX
Lazada Group
Campaign: Boosting RedMart’s Fulfillment Network to Meet the Nation’s Needs
Razer (Asia-Pacific)
Campaign: Customized Global Fulfilment
Watsons Asia
Brand: Watsons
Campaign: Express In-Store Fulfillment
21. Best eCommerce Payment Solutions
ABA Bank
Campaign: PayWay Online Payment Gateway
Chevron Singapore
Brand: Caltex Singapore
Campaign: CaltexGO App
DBS Bank
Campaign: DBS Digital Token for 3DS Authentication Initiative
Digi Telecommunications
Campaign: E-commerce Implementation – Stay forever connected with your loved ones with Digi!
Agency: BORN Group
ONI GLOBAL – GNC
Campaign: E-commerce Payment Implementation – Making health aspirants healthy and fit
Agency: BORN Group
22. Best eCommerce Campaign – B2B
Central JD Commerce
Brand: JD CENTRAL
Campaign: JOY PAY, helping JD CENTRAL’s brand partners grow sale with efficient investment
DataSunday
Campaign: All-in-one Data Driven E-Commerce Solution and Analytic
Agency: TradeMonday
Digi Telecommunications
Campaign: E-commerce Implementation – Stay forever connected with your loved ones with Digi!
Agency: BORN Group
Lazada Group
Campaign: SME Resilience Support Campaign
Lazada Group
Campaign: Lazada Singapore Mid-Year Festival Campaign
OctoRocket
Brand: www.OctoRocket.asia
Campaign: “Bulk vs Small Orders” Campaign
23. Best eCommerce Campaign – B2C
Bayer Indonesia
Brand: Redoxon Triple Action
Campaign: Redoxon #CesBeforeCus TikTok Hashtag Challenge
Agencies: Mediacom Indonesia, Storesend Indonesia
ELCA Thailand
Brand: LA MER
Campaign: LA MER: Winning Over The Pandemic With Data
Agency: ADA
FrieslandCampina Vietnam
Brand: Friso
Campaign: Rescue Summer With Friso
Agency: ClickMedia (VMLY&R Vietnam)
Kimberly-Clark
Brand: Huggies
Campaign: Huggies Limited Edition Playbox Campaign in ASEAN
Agency: Leqee
Loob Holding
Brand: Tealive
Campaign: My Bubble Tea Kit
L’Oreal Malaysia, Luxury Division
Campaign: L’Oreal Virtual Beauty Festival: Winning eCommerce Sales via Facebook Messenger during a 12-Hour Facebook Live Event
Agency: IDOTYOU
Pinang Medical Supplies
Brand: Crocs
Campaign: Keeping Fashion Relevant During the Pandemic
Agency: Maxis eCommerce & Retail
Pomelo Fashion
Campaign: Pomelo Birthday Sale-abration
Resorts World Sentosa
Campaign: Live it up again with Amazing Moments (Reopening Campaign)
Titan
Campaign: E-commerce Implementation – Move on with Titan + Fastrack
Agency: BORN Group
24. Best eCommerce Campaign – Content Marketing
BIGLIFE
Brand: BIG Loyalty
Campaign: Earn BIG Live BIG
FrieslandCampina Vietnam
Brand: Friso
Campaign: Rescue Summer With Friso
Agency: ClickMedia (VMLY&R Vietnam)
Kimberly-Clark
Brand: Huggies
Campaign: Huggies Limited Edition Playbox Campaign in ASEAN
Agency: Leqee
L’Oreal Malaysia, Luxury Division
Campaign: L’Oreal Virtual Beauty Festival: Winning eCommerce Sales via Facebook Messenger during a 12-Hour Facebook Live Event
Agency: IDOTYOU
Nestlé (Thai)
Brand: NESCAFÉ
Campaign: NESCAFÉ Nurturing the Stronger Bond
Pomelo Fashion
Campaign: #AnywhereWithPomelo
Watsons Asia
Brand: Watsons
Campaign: #WatsonsHereForYou COVID-19 Campaign
25. Best eCommerce Campaign – Cross-border / Multi-market
DataSunday
Campaign: South East Asia Digital Customer Acquisition Campaign
Agency: TradeMonday
EuroHomeDirect
Campaign: “Stay Home, Stay Safe”
Pomelo Fashion
Campaign: Pomelo Birthday Sale-abration
Watsons Asia
Brand: Watsons
Campaign: 8.8 Shopathon
26. Best eCommerce Campaign – Influencers
Kuvings Malaysia
Brand: Kuvings
Campaign: Colourful Eid with Kuvings
Agency: Maxis eCommerce & Retail
Nestlé (Thai)
Brand: NESCAFÉ
Campaign: NESCAFÉ Latte, Unexpected
Agency: DAN Thailand
Pomelo Fashion
Campaign: #PomeloGirls
Watsons Asia
Brand: Watsons
Campaign: #WatsonsBeautyBox Grassroots Advocacy Program
Youpik, Lazada
Brand: Youpik
Campaign: The Influencer Marketing Social Commerce App In Thailand
27. Best eCommerce Campaign – Mobile
BIGLIFE
Brand: BIG Loyalty
Campaign: Earn BIG Live BIG
Chevron Singapore
Brand: Caltex Singapore
Campaign: CaltexGO App
DataSunday
Campaign: All-in-one Data Driven E-Commerce Solution and Analytic
Agency: TradeMonday
Kimberly-Clark
Brand: Huggies
Campaign: Huggies Limited Edition Playbox Campaign in ASEAN
Agency: Leqee
L’Oreal Malaysia, Luxury Division
Campaign: L’Oreal Virtual Beauty Festival: Winning eCommerce Sales via Facebook Messenger during a 12-Hour Facebook Live Event
Agency: IDOTYOU
Volkswagen Passenger Cars Malaysia
Brand: Volkswagen
Campaign: 12.12 – First of Its Kind In The Auto Industry: A Fully Frictionless Social Media Shopping Experience
Agency: Industria
28. Best eCommerce Campaign – Social Media
Bayer Indonesia
Brand: Redoxon Triple Action
Campaign: Redoxon #CesBeforeCus TikTok Hashtag Challenge
Agencies: Mediacom Indonesia, Storesend Indonesia
FrieslandCampina Vietnam
Brand: Friso
Campaign: Rescue Summer With Friso
Agency: ClickMedia (VMLY&R Vietnam)
L’Oreal Malaysia, Luxury Division
Campaign: L’Oreal Virtual Beauty Festival: Winning eCommerce Sales via Facebook Messenger during a 12-Hour Facebook Live Event
Agency: IDOTYOU
Mater
Brand: Mater Baby Products
Campaign: Mater Baby Products: eCommerce marketing driving financial return to a healthcare organisation
The Zest Group
Brand: Green Monster Salads
Campaign: Green Monster Salads #GoesRedforSG
Agency: Adtomica
Volkswagen Passenger Cars Malaysia
Brand: Volkswagen
Campaign: 12.12 – First of Its Kind In The Auto Industry: A Fully Frictionless Social Media Shopping Experience
Agency: Industria
29. Best Integrated eCommerce Campaign
Bayer Indonesia
Brand: Redoxon Triple Action
Campaign: Redoxon #CesBeforeCus TikTok Hashtag Challenge
Agencies: Mediacom Indonesia, Storesend Indonesia
DBS Bank
Campaign: DBS x AWS DeepRacer League
ELCA Thailand
Brand: LA MER
Campaign: LA MER: Winning Over The Pandemic With Data
Agency: ADA
FrieslandCampina Vietnam
Brand: Friso
Campaign: Rescue Summer With Friso
Agency: ClickMedia (VMLY&R Vietnam)
Lazada Group
Campaign: Lazada X Mediacorp 8.8 National Day Campaign
Nestlé (Thai)
Brand: NESCAFÉ
Campaign: NESCAFÉ, The Magical Blessing
Agency: Publicis
Razer (Asia-Pacific)
Campaign: Work From Home
Resorts World Sentosa
Campaign: Live it up again with Amazing Moments (Reopening Campaign)
Volkswagen Passenger Cars Malaysia
Brand: Volkswagen
Campaign: 12.12 – First of Its Kind In The Auto Industry: A Fully Frictionless Social Media Shopping Experience
Agency: Industria
30. Best eCommerce Innovation
Central JD Commerce
Brand: JD CENTRAL
Campaign: JOY PAY, a new and sustainable affiliate marketing platform
Domino’s
Campaign: Leading the Domino’s Effect through Personalization
Agency: Insider
Lazada Group
Campaign: LazLive: Empowering Brands, Sellers, and Local Communities Through Livestreaming
Lazada Group
Campaign: Lazada X Mediacorp 8.8 National Day Campaign
L’Oreal Malaysia, Luxury Division
Campaign: L’Oreal Virtual Beauty Festival: Winning eCommerce Sales via Facebook Messenger during a 12-Hour Facebook Live Event
Agency: IDOTYOU
Nestlé Oceania
Brand: Chain of Origin
Campaign: Chain of Origin
Singapore Airlines
Campaign: SingaporeAir Mobile App
Watsons Asia
Brand: Watsons
Campaign: #ColourMe Virtual Try-on
Youpik, Lazada
Brand: Youpik
Campaign: The Innovative Social Commerce App In Thailand
31. Best eCommerce Loyalty Programme
BIGLIFE
Brand: BIG Loyalty
Campaign: Earn BIG Live BIG
Lenovo (Central – Asia Pacific region)
Campaign: Lenovo Pro
PT – MAA
Campaign: E-commerce Implementation – Bringing healthy, happy and a more fulfilling lifestyle to customers through world class brands and omni-channel retail network
Agency: BORN Group
QSR Stores
Brand: KFC Delivery
Campaign: KFC’s New CRM Recipe Is A Best Seller
Agency: Compass Interactive
32. Best Use of AI
Domino’s
Campaign: Leading the Domino’s Effect through Personalization
Agency: Insider
giga!
Campaign: giga’s Fully interactive AI Chatbot
L’Oreal Malaysia, Luxury Division
Campaign: L’Oreal Virtual Beauty Festival: Winning eCommerce Sales via Facebook Messenger during a 12-Hour Facebook Live Event
Agency: IDOTYOU
Marina Bay Sands
Campaign: Supercharging Valuable Bookings with Custom Algorithms
Agency: ForwardPMX
Tokopedia
Campaign: Tokopedia Care: A Digital Contact Center
Watsons Asia
Brand: Watsons
Campaign: AI-Powered Hyper-Personalised eStore
Agency: Insider
33. Best Use of UI / UX Design
Asian Paints
Campaign: Creative Revamp of Asian Paints to make your house stand-out
Agency: BORN Group
Changi Airport Group
Campaign: UX Revamp – How Changi created an exquisite experience for visitors and travelers
Agency: BORN Group
DBS Bank
Campaign: DBS Lifestyle App
giga!
Campaign: Ditch Your Glitch & Live Large
Love, Bonito
Campaign: Creative Revamp – For the woman you are, and the woman you want to be
Agency: BORN Group
Mondelez India Foods
Campaign: UX Transformation – Reinstating the joy of gifting with Mondelez
Agency: BORN Group
34. eCommerce Leader of the Year (Individual)
BORN Group
Individual: Prakash Gurumoorthy
Lenovo (Central – Asia Pacific region)
Individual: Ajay Shankar
L’oreal Malaysia, Luxury Division
Individual: Eda Lim
Nestlé Oceania
Individual: Christopher Hatfield
NTUC Income
Individual: Anny Huang
35. eCommerce Team of the Year
BORN Group
Lenovo (Central – Asia Pacific region)
L’oreal Malaysia, Luxury Division
FairPrice NTUC FairPrice
NTUC Income
Pomelo Fashion
StarHub