2022 Finalists

1. Best in eCommerce Brand - B2B
DKSH Performance Materials
Campaign: DKSH Discover
Agency: DKSH eCommerce
GrowSari
Campaign: #SuperTindera of the Community – Uplifting and digitizing Filipino mom & pop stores to be comprehensive service hubs for the community
LINE Company (Thailand)
Brand: LINE SHOPPING
Campaign: Free Superstar Endorsers
Agency: VMLY&R Thailand
Schneider Electric Indonesia
Campaign: Crafting and Winning on B2B Business on Tokopedia with the EasyFit Campaign
Unilever
Brand: Umart
Campaign: ADA for Unilever Vietnam: Excellence in eCommerce Store Management
Agency:  ADA
2. Best in eCommerce Brand - Baby, Personal Care & Home Products
7-Eleven
Campaign: 7-Eleven Modern Trade eCommerce
Agency: DKSH eCommerce
Bayer
Brand: Bapenthen
Campaign: Bepanthen #BosKecilKu
Agencies: Mediacom, Wunderman Thompson
Danone
Brands: SGM, Bebelac, Nutrilon
Campaign: A Hattrick of Excellence: Hacking algorithms for outstanding growth with Danone Growing Up Milk (GUM)
Agency: ADA
Danone Nutricia Early Life Nutrition (Hong Kong)
Brand: Aptamil – Apta Club
Campaign: Danone APTA Predictive CRM Ecosystem
Agency: PRIZM Group
Wyeth Nutrition
Brands: Bonakid, Promil, Promama
Campaign: Nourishing growth in the Philippines with Wyeth
Agency: ADA
3. Best in eCommerce Brand - Banking / Financial Services
Etiqa Insurance
Brand: Tiq by Etiqa
Campaign: Humanizing insurance online with personalized and simplified customer experience
FundPark
Campaign: FundPark – the financing solutions for eCommerce
OCB
Campaign: GOD OF GÓP
Agency: VMLY&R Vietnam
Sun Life Hong Kong
Campaign: SLHK 130th Anniversary Campaign
Agencies: PRIZM Group, Narrow Door
4. Best in eCommerce Brand - Beauty & Wellness
Amorepacific
Brand: Laneige
Campaign: Laneige Cosmetics: Beauty through the eyes of data
Agency: ADA
The Estée Lauder Companies
Brand: Bobbi Brown
Campaign: Beautify your beauty experience with personalisation
Agency: ADA
LaCorium Health
Brand: Dermal Therapy
Campaign: Dermal Therapy: Building Social Trust
Agency: DKSH eCommerce
The Estée Lauder Companies
Brand: La Mer
Campaign: Fueling growth for La Mer – Estee Lauder x ADA Thailand
Agency: ADA
Watsons
Campaign: Look Good Feel Great with Watsons
5. Best in eCommerce Brand - Electronics & Gadgets
Dyson
Campaign: Dyson (Indonesia) eCommerce + Airwrap Launch
Agency: Leap Commerce
giga!
Campaign: giga! Best Mobile Service in an App
Lenovo Singapore
Brand: Lenovo.com/sg
Campaign: Learn and Grow with Lenovo.com
Schneider Electric Japan
Campaign: APC by Schneider Electric: Establish an Ideal Telework Environment with #1 UPS
6. Best in eCommerce Brand - Entertainment
LINE Company (Thailand)
Brand: LINE SHOPPING
Campaign: Free Superstar Endorsers
Agency: VMLY&R Thailand
SEA Gamer Mall (SEAGM)
Brand: SEAGM
Campaign: User Experience Enhancement Campaign (New Coupon System)
Yoyo Sham
Campaign: Yoyo Sham Music Promotion & Launch Activation
Agency: PRIZM Group
7. Best in eCommerce Brand - Fashion & Apparel
Andrina Yvette
Campaign: Andrina Yvette Growing & Scaling
Colab
Campaign: Asia Hub of Fashion and Culture Collaboration
Agency: Trademonday
Converse (Conquest Sports)
Brand: Converse
Campaign: Stepping up the digital commerce experience
Agency: eWave
Hurley (under Conquest Sports)
Brand: Hurley
Campaign: Bringing Disruptive Innovation In Performance and Style
Agency: eWave
Ray-Ban
Campaign: Ray-Ban (Philippines) Always-on eCommerce Strategy
Agency: Leap Commerce
VF Group
Brand: Timberland
Campaign: Timberland: Achieving highest ever one-day sales on Shopee @ July’22 Super Brand Day
Agency: ADA
XIXILI Intima
Brand: XIXILI
Campaign: Embracing Diversity with the Perfect Fit for All
Agency: Maxis eCommerce & Retail
8. Best in eCommerce Brand - Food & Beverage
7-Eleven
Campaign: 7-Eleven Modern Trade eCommerce
Agency: DKSH eCommerce
MHK Restaurant
Brand: McDonald’s Hong Kong
Campaign: McDonald’s Digital Transformation Chatbot Activations
Agencies: PRIZM Group, DBB Group Hong Kong
Nestlé (Thai)
Brand: NESCAFÉ
Campaign: NESCAFÉ – Cheer you up festival
9. Best in eCommerce Brand - Healthcare & Pharma
LaCorium Health
Brand: Dermal Therapy
Campaign: Dermal Therapy: Building Social Trust
Agency: DKSH eCommerce
OMRON
Campaign: OMRON Lockdown Online Support
Agency: DKSH eCommerce
Roche Diagnostic
Brand: Accu-Chek
Campaign: Accu-Chek Malaysia
Agency: DKSH eCommerce
Watsons
Campaign: Look Good Feel Great with Watsons Health
10. Best in eCommerce Brand - Home & Office Furnishing
Blibli
Campaign: Blibli’s Home & Living: AI visual search lets people buy what they see
Agency: Wavemaker (With YMT)
Schneider Electric Singapore
Campaign: Schneider Electric X ‘Come Home to KOHLER & Friends (Powered by Lazada)’
Agencies: Lazada Singapore, Kohler Singapore
Zinus
Campaign: Breaking barriers, Changing Behaviours: How ADA helped Zinus top 12.12 Mega Sales campaign in Vietnam
Agency: ADA
11. Best in eCommerce Brand - Supermarkets / Hypermarkets
7-Eleven
Campaign: 7-Eleven Modern Trade eCommerce
Agency: DKSH eCommerce
FairPrice Group
Campaign: Digitalising your grocery and food journey
Agency: Hogarth Worldwide
iShopChangi
Brands: Estée Lauder, Kinohimitsu
Campaign:
Agencies: Four Media, Slashie Media & Marketing
12. Best in eCommerce Marketplace/eRetailer - Consumer Products
7-Eleven
Campaign: 7-Eleven Modern Trade eCommerce
Agency: DKSH eCommerce
Astro Technologies Indonesia
Brand: Astro
Campaign: Astro Belanja Ajaib – Magical Shopping with Astro
ASUS Singapore
Brand: ASUS
Campaign: The ASUS Digital Marketplace
Agency: SmartOSC Corporation
Blibli
Campaign: Blibli Makes a Fashion Statement Powered by M-Select and Vertical Video Ad Technology
Agency: Wavemaker
Colab
Campaign: Blibli Makes a Fashion Statement Powered by M-Select and Vertical Video Ad Technology
Agency: TradeMonday
Dodo Mat
Brand: Dodo
Campaign: Dodo Dual-Layer Car Mat
FairPrice Group
Campaign: Digitalising your grocery and food journey
Agency: Hogarth Worldwide
13. Best COVID-19 Related Campaign
FairPrice Group
Campaign: FairPrice App – Your Groceries Your Way
Agency: Hogarth Worldwide
Love Island
Brand: Love Andaman
Campaign: Private Andaman Sea, Only For You
Agency: Yell Advertising
MR.DIY eCommerce
Brand: MR.DIY
Campaign: Championing home improvement shopping with the power of digital innovation
Agency: Maxis eCommerce & Retail
OMRON
Campaign: OMRON Lockdown Online Support
Agency: DKSH eCommerce
Shopee Philippines
Campaign: Shopee Bayanihan Vaccination Efforts
WeLab
Brand: WeLab Bank
Campaign: WeLab Bank Overspending Overwatch
Agency: Omnicom Media Group Hong Kong
Zinus
Campaign: Breaking barriers, Changing Behaviours: How ADA helped Zinus top 12.12 Mega Sales campaign in Vietnam
Agency: ADA
14. Best eCommerce Campaign - B2B
DKSH Performance Materials
Campaign: DKSH Discover
Agency: DKSH eCommerce
LINE Company (Thailand)
Brand: LINE SHOPPING
Campaign: Free Superstar Endorsers
Agency: VMLY&R Thailand
Schneider Electric Korea
Campaign: EOCR Campaign: Drive the Digital for Businesses
15. Best eCommerce Campaign - B2C
Danone Nutricia Early Life Nutrition (Hong Kong)
Brand: Aptamil – Apta Club
Campaign: Danone APTA Predictive CRM Ecosystem
Agency: PRIZM Group
DFI Retail Group
Brand: yuu to me (yuu App)
Campaign: yuu to me is INCREDIBLE!
Agency: PHD Hong Kong
Dodo Mat
Brand: Dodo
Campaign: 31.8 Merdeka Promotion
giga!
Campaign: giga! Best Mobile Service in an App
Lenovo Singapore
Brand: Lenovo.com/sg
Campaign: Learn and Grow with Lenovo.com
OCB
Campaign: GOD OF GÓP
Agency: VMLY&R Vietnam
Piaggio
Brand: Liberty
Campaign: WE LIBERTY
Agency: CLICK (VMLY&R Vietnam)
Shopee
Campaign: 11.11 Big Sale
WeLab
Brand: WeLab Bank
Campaign: WeLab Bank Overspending Overwatch
Agency: Omnicom Media Group Hong Kong
Zinus
Campaign: Breaking barriers, Changing Behaviours: How ADA helped Zinus top 12.12 Mega Sales campaign in Vietnam
Agency: ADA
16. Best eCommerce Campaign - Content Marketing
Bayer
Brand: CDR
Campaign: Coming back stronger in Ramadan with CDR #RamadanKembaliKuat
Agencies: MediaCom, Wunderman Thompson
Love Island
Brand: Love Andaman
Campaign: Private Andaman Sea, Only For You
Agency: Yell Advertising
Schneider Electric Vietnam
Campaign: What Does “Home” Mean to You?
agency: Initiative Vietnam
Shopee Singapore
Campaign: Shopee 12.12 Support Local Campaign – #ShopeeCelebratesLocal
17. Best eCommerce Campaign - Cross-border / Multi-market
DataSunday
Campaign: All-in-one E-Commerce Dropshipping and Analytic Solutions
iShopChangi
Brands: Estée Lauder, Kinohimitsu
Campaign: iShopChangi Mid-year Mega Sale 2022
Agencies: Four Media, Slashie Media & Marketing
OSIM
Campaign: OSIM’s single source of identity across 10 regions
Campaign: SmartOSC Corporation
Watsons
Campaign: 8.8 Shopathon – The Watsons Multiverse
18. Best eCommerce Campaign - Email
giga!
Campaign: You always get the best on the #gigaexperience!
Kiztopia
Campaign: Launch of Jumptopia @ GastroBeat
Agency: Four Media
McDonald’s Malaysia
Campaign: McDonald’s Prosperity Burger Campaign
Agencies: OMD, C27
Roche Diagnostic
Brand: Accu-Chek
Campaign: Accu-Chek Malaysia
Agency: DKSH eCommerce
19. Best eCommerce Campaign - Influencers
Bayer Co. (Malaysia)
Brand: Berocca Malaysia
Campaign: Lengkapkan Sahur, Semangatkan Ramadan – #BersahurBersamaBerocca
Agencies: Fishermen Integrated, MediaCom Malaysia
HSBC
Campaign: #LiveFree with HSBC
Agencies: PHD Hong Kong, PHD Vietnam
iShopChangi
Brand: Estée Lauder, Kinohimitsu
Campaign: iShopChangi Mid-year Mega Sale 2022
Agencies: Four Media, Slashie Media & Marketing
LaCorium Health
Brand: Dermal Therapy
Campaign: Dermal Therapy: Building Social Trust
Agency: DKSH eCommerce
LINE Company (Thailand)
Brand: LINE SHOPPING
Campaign: Free Superstar Endorsers
Agency: VMLY&R Thailand
Stella McCartney
Campaign: Stella Shared 3 Launch Campaign
Agency: Assembly
20. Best eCommerce Campaign - Mobile
Bayer
Brand: CDR
Campaign: CDR #RamadanKembaliKuat
Agencies: MediaCom, Wunderman Thompson
FairPrice Group
Campaign: FairPrice App – Your Groceries Your Way
Agency: Hogarth Worldwide
giga!
Campaign: Onboard with giga! giga Turns 3.
Nike Southeast Asia
Campaign: Nike Super Brand Day 2022 on Lazada
Agency: Synagie
Philips Domestic Appliances
Campaign: Philips Domestic Appliances Regional eCommerce Campaign
Agencies: Carat, Dentsu International
21. Best eCommerce Campaign - Social Commerce
7-Eleven
Campaign: 7-Eleven Modern Trade eCommerce
Agency: DKSH eCommerce
iShopChangi
Brands: Estée Lauder, Kinohimitsu
Campaign: iShopChangi Mid-year Mega Sale 2022
Agencies: Four Media, Slashie Media & Marketing
LaCorium Health
Brand: Dermal Therapy
Campaign: Dermal Therapy: Building Social Trust
Agency: DKSH eCommerce
LINE Company (Thailand)
Brand: LINE SHOPPING
Campaign: Free Superstar Endorsers
Agency: VMLY&R Thailand
L’Oréal
Brand: Maybelline
Campaign: How Maybelline turns audience into consumers through videos on TikTok
Agency: Wavemaker
OCB
Campaign: GOD OF GÓP
Agency: VMLY&R Vietnam
Philips Domestic Appliances
Campaign: Philips Domestic Appliances Regional eCommerce Campaign
Agencies: Carat, Dentsu International
22. Best eCommerce Campaign - Social Media
Bayer
Brand: Redoxon Kids
Campaign: Redoxon Kids #KunyahKunyahSiapJelajah
Agencies: Mediacom, Lion & Lion
Bayer Co. (Malaysia)
Brand: Berocca Malaysia
Campaign: Lengkapkan Sahur, Semangatkan Ramadan – #BersahurBersamaBerocca
Agencies: Fishermen Integrated, MediaCom Malaysia
giga!
Campaign: giga turns 3 – onboard with giga!
Mercer
Campaign: Play with mercer claw crane
MHK Restaurant
Brand: McDonald’s Hong Kong
Campaign: McDonald’s Digital Transformation Chatbot Activations
Agencies: PRIZM Group, DBB Group Hong Kong
OCB
Campaign: GOD OF GÓP
Agency: VMLY&R Vietnam
Piaggio
Brand: Liberty
Campaign: WE LIBERTY
Agency: CLICK (VMLY&R Vietnam)
Shopee Vietnam
Campaign: 6.6 Mid-Year Sale
Sun Life Hong Kong
Campaign: SLHK 130th Anniversary Campaign
Agencies: PRIZM Group, Narrow Door
XIXILI Intima
Brand: XIXILI
Campaign: Embracing Diversity with the Perfect Fit for All
Agency: Maxis eCommerce & Retail
23. Best Holiday / Seasonal Marketing eCommerce Campaign
Bayer
Brand: CDR
Campaign: CDR #RamadanKembaliKuat
Agencies: MediaCom, Wunderman Thompson
Bayer Co. (Malaysia)
Brand: Berocca Malaysia
Campaign: Lengkapkan Sahur, Semangatkan Ramadan – #BersahurBersamaBerocca
Agencies: Fishermen Integrated, MediaCom Malaysia
Hai-O
Campaign: Revitalising the Nation through TCM, powered by Hai-O
Agency: Maxis eCommerce & Retail
iShopChangi
Brands: Estée Lauder, Kinohimitsu
Campaign: iShopChangi Mid-year Mega Sale 2022
Agencies: Four Media, Slashie Media & Marketing
NADA Empire
Campaign: NADA: Ringing in Raya with the Most Gaya
Agency: Maxis eCommerce & Retail
Philips
Campaign: Unlocking a new opportunity to deliver success in Father’s Day and 618 Shopping Festival
Agency: OMD
Shopee Philippines
Campaign: 11.11-12.12 Big Christmas Sale
Singer Thailand
Brand: Singer
Campaign: The Party Crashes
Agency: Yell Advertising
The Body Shop Indonesia
Campaign: Spread Joy and Send Gift!
Agency: Msix and Partners Indonesia
24. Best Integrated eCommerce Campaign
Bayer Co. (Malaysia)
Brand: Berocca Malaysia
Campaign: Lengkapkan Sahur, Semangatkan Ramadan – #BersahurBersamaBerocca
Agencies: Fishermen Integrated, MediaCom Malaysia
Danone Indonesia
Campaign: Bebelac 3 KG Exclusive eCommerce SKU Launch Campaign
Agencies: ADA, Space & Shapes
DFI Retail Group
Brand: yuu to me (yuu App)
Campaign: yuu to me is INCREDIBLE!
Agency: PHD Media Hong Kong
FairPrice Group
Campaign: FairPrice App – Your Groceries Your Way
Agency: Hogarth Worldwide
Fitness Concept
Campaign: Delivering Fitness into the Homes of Malaysians
Agency: Maxis eCommerce & Retail
HSBC
Campaign: #LiveFree with HSBC
Agencies: PHD Hong Kong, PHD Vietnam
Samsung Indonesia
Campaign: Holistic eCommerce Planning M-series
Agency: Mindshare Indonesia
Shopee
Campaign: Shopee Celebrates Local
Shopee Philippines
Campaign: 11.11-12.12 Big Christmas Sale
Shopee Vietnam
Campaign: 15.3 Consumer Day
25. Best eCommerce Consultant
DKSH eCommerce
Campaign: 7-Eleven Modern Trade eCommerce
Embitel Technologies
Campaign: Digital Transformation of Vehicle Sales Platform – A Compelling Use Case of eCommerce in Automotive
Maxis Business eCommerce
Campaign: Redefining Digital Resiliency to Future-proof Malaysian Businesses with Maxis eCommerce
26. Best eCommerce Customer Service
Aspire Lifestyles APAC
Campaign: High Touch Digital Concierge
LaCorium Health
Brand: Dermal Therapy
Campaign: Dermal Therapy: Building Social Trust
Agency: DKSH eCommerce
Nike Southeast Asia
Campaign: Best overall eCommerce Customer Service across Southeast Asia with Nike Southeast Asia as brand showcase
Agency: Synagie
OYO Hotels and Homes
Campaign: OYO
SEA Gamer Mall (SEAGM)
Brand: SEAGM
Campaign: SEAGM Customer Service
27. Best eCommerce Fulfilment
DKSH eCommerce
Brand: OMRON
Campaign: OMRON Lockdown Online Support
Leap Commerce
Campaign: Leap Commerce Regional Fulfilment Solution
Synagie
Campaign: Best overall eCommerce fulfilment across Southeast Asia showcasing Synagie’s high-touch customised as well as green sustainable fulfilment methods
28. Best eCommerce Innovation
Blibli
Campaign: Blibli’s AI visual search lets people buy what they see
Agency: Wavemaker (With YMT)
Manulife Vietnam
Campaign: Lauching healthcare solution on MoMo e-wallet
MHK Restaurant
Brand: McDonald’s Hong Kong
Campaign: McDonald’s Digital Transformation Chatbot Activations
Agencies: PRIZM Group, DBB Group Hong Kong
Philips Domestic Appliances
Campaign: Philips Domestic Appliances Onsite Search Campaign Hyperautomation with Epsilo
Agencies: Carat, Dentsu International
Watsons
Campaign: Look Good Feel Great with Watsons Health
29. Best eCommerce Loyalty Programme
Danone Nutricia Early Life Nutrition (Hong Kong)
Brand: Aptamil – Apta Club
Campaign: Danone APTA Predictive CRM Ecosystem
Agency: PRIZM Group
FairPrice Group
Brand: NTUC Link
Campaign: FairPrice App – Your Groceries Your Way
Agencies: Iris Worldwide, Hogarth Worldwide
giga!
Campaign: You always get the best on the #gigaexperience!
MSIG Insurance (Hong Kong)
Campaign: “MSIG HK” Mobile App
Agency: ESDlife Digital Solutions
Wallet Factory
Campaign: Digital Rewards Platform development
30. Best eCommerce Solution
Ascentis
Campaign: Sunway eMall
Axis Network Technology
Campaign: Cross Border eCommerce Digitalisation Program
Carat, Dentsu International in partnership with GrabAds
Brand: Philips Domestic Appliances
Campaign: Philips Domestic Appliances Airfryer Campaign with GrabAds
Agency:
DataSunday
Campaign: All-in-one E-Commerce Dropshipping and Analytic Solutions
DKSH eCommerce
Brand: DKSH Performance Materials
Campaign: DKSH Discover
Dynamicweb Software
Brand: BHG Singapore
Campaign: How unified commerce gave BHG a good jumpstart in its digital transformation journey
Embitel Technologies
Campaign: Digital Transformation of Vehicle Sales Platform – A Compelling Use Case of eCommerce in Automotive
Modcart
Campaign: Bridging Social Discovery To Conversion
OMD
Brand: McDonald’s Malaysia, McDelivery
Campaign: Smart Bid: Maximizing ROI-Driving Channels and New Solution to Accelerate Online Business
SmartOSC Corporation
Campaign: Reimagine Customer Experience With eCommerce Excellence
31. Best use of AI / Chatbots
MHK Restaurant
Brand: McDonald’s Hong Kong
Campaign: McDonald’s Digital Transformation Chatbot Activations
Agencies: PRIZM Group, DBB Group Hong Kong
Philips Domestic Appliances
Campaign: Philips Domestic Appliances Onsite Search Campaign Hyperautomation with Epsilo
Agencies: Dentsu International, Carat, Epsilo
Shop At Velvet
Campaign: Bringing a paradigm shift to customer lifecycle management with the use of AI algorithms aimed at better user segmentation
Agency: Aisensum
TradeMonday
Campaign: TradeMonday – AI Powered Retail Experimental Platform
32. Best Use of Personalisation
Danone Nutricia Early Life Nutrition (Hong Kong)
Brand: Aptamil – Apta Club
Campaign: Danone APTA Predictive CRM Ecosystem
Agency: PRIZM Group
HOME+
Campaign: Building Automation Journeys to Enhance Personalised Customer Experience
McDonald’s Malaysia
Campaign: McDonald’s Prosperity Burger Campaign
Agencies: OMD, C27
Uniqlo Indonesia
Campaign: How “glocalisation” of content that reflects customer personas, fuels growth
Agency: Aisensum
33. Best Use of UI / UX Design
DKSH Performance Materials
Campaign: DKSH Discover
Agency: DKSH eCommerce
giga!
Campaign: giga! Best Mobile Service in an App
Retail Apparel Group
Brand: yd.
Campaign: A Seamless Customer Experience for yd.
Agency: eWave
34. eCommerce Team of the Year - Agency
Aisensum
Intrepid Group Asia
Ogilvy
Rurutiki
VMLY&R Thailand
35. eCommerce Team of the Year - Brand
giga!
NTUC FairPrice
Philips Domestic Appliances