2021 Winners
eCommerce Brand of the Year 2021
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giga! |
eCommerce Marketplace / eRetailer of the Year 2021
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Shopee |
eCommerce Agency of the Year 2021
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DKSH eCommerce |
1. Best in eCommerce (Brands) – Baby, Personal Care & Home Products
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Gold Fitness Concept Campaign: Fitspo Redefined: Strengthening the nation one fitness goal at a time Agency: Maxis eCommerce & Retail |
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Silver MR. DIY Campaign: Digital innovation to spur continuous growth & empower Malaysian homes Agency: Maxis eCommerce & Retail |
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Bronze Toys”R”Us Asia Brand: Toys”R”Us, Babies”R”Us Campaign: Seamless customer experience with a unified digital solution to 7 markets across Asia Agency: eWave |
2. Best in eCommerce (Brands) Banking / Financial Services
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Gold Manulife Vietnam Campaign: Manulife Shop |
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Silver MSIG Insurance (Hong Kong) Campaign: 「MSIG HK」Mobile App Agency: ESD Life |
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Bronze RHB Bank Campaign: Mind Banking – RHB Jom Derma Agency: Entropia – part of Accenture Interactive |
3. Best in eCommerce (Brands) – Beauty & Wellness
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Gold Unilever Asia Brand: OLLY Campaign: Project Momentum Agency : DKSH eCommerce |
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Silver Singapore Ecommerce Centre Brand: Nano Singapore Campaign: Transforming Nano Singapore into an Online Market Leader Agency: Conversion Hub Holdings |
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Bronze Unilever Philippines Brand: Beauty That Cares Campaign: Say Yes to Positive Beauty Agency: Ogilvy & Mather Philippines |
4. Best in eCommerce (Brands) – B2B
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Gold Nippon Paint Campaign: Transforming paint brand to a renovation marketplace Agency: Entropia – part of Accenture Interactive |
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Silver Living Edge Campaign: Scaling a B2B business to grow B2C market share whilst delivering premium customer service Agency: eWave |
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Bronze Schneider Electric (Malaysia) Campaign: O2O Program |
5. Best in eCommerce (Brands) – Electronics & Gadgets
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Gold Logitech Singapore Campaign: eCommerce Transformation of Logitech |
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Silver HP Campaign: HP Welcome Home Virtual Showroom Agency: Resolute Communications |
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Bronze Panasonic Malaysia Campaign: Balance of Being – Virtual Product Showroom Agency : Entropia – part of Accenture Interactive |
6. Best in eCommerce (Brands) – Fashion & Apparel
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Gold XIXILI Intima Campaign: Championing Body Positivity with The Perfect Fit For All Agency: Maxis eCommerce & Retail |
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Silver Swarovski Singapore Trading Brand: Swarovski INSEA Campaign: Swarovski Club: Omnichannel Efforts |
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Bronze BONIA Campaign: BONIA.com eCommerce Global Expansion Agency: Meekco.Asia |
7. Best in eCommerce (Brands) – Food & Beverage
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Gold COCA-COLA Philippines Brand: COCA-COLA Campaign: Coke #ComboDeals: Number 1 Meal Pairing Beverage of PH’s Top FSA Agency: NUWORKS Interactive Labs |
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Silver Foodpanda Campaign: Quick Commerce by DKSH & Foodpanda Agency: DKSH eCommerce |
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Bronze Emborg Campaign: Chilled-to-your-Door Agency: DKSH eCommerce |
8. Best in eCommerce (Brands) – Healthcare & Pharma
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Gold Unilever Asia Brand: OLLY Campaign: Project Momentum Agency: DKSH eCommerce |
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Silver MEDINOVA Brand: HIRUSCAR Campaign: Project Invitae: A 360 Degree activation of Hiruscar Agency: DKSH eCommerce |
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Bronze Cochlear Campaign: D2C eCommerce Solution & Unified Customer Experience Across Multiple Regions Agency: eWave |
9. Best in eCommerce (Brands) – Home & Office Furnishing
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Gold POET Brand: POET Living Campaign: POETLiving.com bringing high price furniture business offline to online Agency: Meekco.Asia |
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Silver Nippon Paint Campaign: Transforming paint brand to a renovation marketplace Agency: Entropia – part of Accenture Interactive |
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Bronze Stada (Thailand) Brand: Zoflora Campaign: Zoflora’s Growth Hacking Agency: Yell Advertising |
10. Best in eCommerce (Brands) – Lifestyle & Travel
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Gold Unilever Asia Brand: OLLY Campaign: Project Momentum Agency: DKSH eCommerce |
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Silver Marina Bay Sands Campaign: Staycation Escape Agency: Assembly |
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Bronze GMS Group Brand: Club Marriot Manila Campaign: Lead Generation Program-Manila Agency: RED² Digital |
11. Best in eCommerce (Marketplace / eRetailer) – Beauty & Wellness
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Gold Watsons Campaign: Discover More Online with Watsons App 3.0 |
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Silver Bayer Indonesia Campaign: Super Brand Day – Jangan Kendor Jaga Imun Agency: Mediacom Indonesia, Store Send Indonesia |
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Bronze Singapore Ecommerce Centre Brand: Nano Singapore Campaign: Transforming Nano Singapore into an Online Market Leader Agency: Conversion Hub Holdings |
12. Best in eCommerce (Marketplace / eRetailer) – Entertainment
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Gold Drinkies Malaysia Campaign: Cheers To Experiential Commerce Agency: Entropia – part of Accenture Interactive |
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Silver HP Campaign: HP Welcome Home Virtual Showroom Agency: Resolute Communications |
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Bronze PCCW OTT Brand: Viu Singapore Campaign: Streaming Made Sensational For All Agency: DDB Group |
13. Best in eCommerce (Marketplace / eRetailer) – Fashion & Apparel
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Gold Lazada Global Thailand Brand: Lazada Campaign: Lazada x Giordano – 12.12 Mega Campaign (2020) Agency: Yell Advertising |
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Silver ShopSM Campaign: Parisian Shoes & Bags Brand Building Campaign |
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Bronze Colab Campaign: Asia Hub of Fashion and Culture Collaboration E-Commerce Platform |
14. Best in eCommerce (Marketplace / eRetailer) – Food & Beverage
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Gold Drinkies Malaysia Campaign: Cheers To Experiential Commerce Agency: Entropia – part of Accenture Interactive |
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Silver Foodpanda Campaign: Quick Commerce by DKSH & Foodpanda Agency: DKSH eCommerce |
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Bronze Del Monte Philippines Campaign: Rocketboosting Del Monte Growth On E-commerce Agency: UM Philippines, Great Deals Ecommerce Corp |
15. Best in eCommerce (Marketplace / eRetailer) – Lifestyle & Travel
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Gold Erafone Dotcom Brand: Eraspace.com Campaign: Eraspace a Seamless Lifestyle Smart eRetailer in Indonesia |
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Silver Marina Bay Sands Campaign: Staycation Escape |
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Bronze Colab Campaign: Asia Hub of Fashion and Culture Lifestyle Collaboration Agency: Trade Monday |
16. Best in eCommerce – Supermarkets / Hypermarkets
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Gold Central Food Retail Group Brand: Tops Online Campaign: Best in eCommerce |
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Silver FairPrice Campaign: One Fair-mily – Adding value through innovation in the new normal |
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Bronze AEON Brand: AEON ESHOP Campaign: eCommerce Marketplace Optimization Agency: RED² Digital |
17. Best eCommerce Solution
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Gold Nextsclick Digital Brand: Slumberland Campaign: Bringing A Historic Mattress Brand Into The E-commerce Age |
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Silver DataSunday Campaign: All-in-one E-Commerce Dropshipping and Analytic Solutions |
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Bronze Meekco.Asia Brand: BONIA Campaign: BONIA .com eCommerce Global Expansion |
18. Best eCommerce Consultant
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Gold DKSH eCommerce Brand: Unilever Asia, OLLY Campaign: Project Momentum |
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Silver Meekco.Asia Brand: BONIA Campaign: BONIA .com eCommerce Global Expansion |
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Bronze DKSH eCommerce Brand: MEDINOVA, HIRUSCAR Campaign: Project Invitae: A 360 Degree activation of Hiruscar |
19. Best eCommerce Customer Service
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Gold giga! Campaign: GINO – giga’s Fully Interactive AI Chatbot |
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Silver LaCorium Brand: Dermal Therapy Campaign: Project Sense Me: Restoring your Skin Barrier with Dermal Therapy Agency: DKSH eCommerce |
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Bronze PCCW OTT Brand: Viu Singapore Campaign: Streaming Made Sensational For All Agency: DDB Group |
20. Best eCommerce Fulfilment
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Gold Foodpanda Campaign: Quick Commerce by DKSH & Foodpanda Agency: DKSH eCommerce |
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Silver Emborg Campaign: Chilled-to-your-Door Agency: DKSH eCommerce |
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Bronze A.S. WATSON Brand: Watsons Campaign: Express Delivery |
21. Best eCommerce Campaign – B2B
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Gold Shopee Campaign: Shopee Connecting Businesses with Technology |
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Silver Nippon Paint Campaign: Transforming paint brand to a renovation marketplace Agency: Entropia – part of Accenture Interactive |
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Bronze Schneider Electric (Malaysia) Campaign: O2O Program |
22. Best eCommerce Campaign – B2C
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Gold Shopee Campaign: Shopee 11.11 Big Sale – E-commerce for Everyone |
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Silver Del Monte Philippines Campaign: Rocketboosting Del Monte Growth On E-commerce Agency: UM Philippines |
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Bronze Drinkies Malaysia Campaign: Bottoms Up! Creating Demand with Party Moments Agency: Entropia – part of Accenture Interactive |
23. Best eCommerce Campaign – Content Marketing
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Gold Bayer Indonesia Brand: CDR Campaign: CDR Builds Strength Among Indonesian Women In Their 30s Agency : Mediacom Indonesia, Wunderman Thompson, Store Send Indonesia |
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Silver Shopee Campaign: Shopee 11.11 Big Sale – E-commerce for Everyone |
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Bronze HappyFresh Campaign:Dee Tee Sod – Freshly Handpicked for you Agency: Salmon Creative House |
24. Best eCommerce Campaign – Cross-border / Multi-market
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Gold Love, Bonito Campaign: Love, Bonito x Barbie: Dream it, do it! Partner: impact.com |
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Silver EuroHomeDirect Campaign: EHD Loyalty Program Membership |
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Bronze DataSunday Campaign: All-in-one E-Commerce Dropshipping and Analytic Solutions |
25. Best eCommerce Campaign – Influencers
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Gold Bayer Indonesia Brand: CDR Campaign: CDR Builds Strength Among Indonesian Women In Their 30s Agency : Mediacom Indonesia, Wunderman Thompson, Store Send Indonesia |
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Silver HappyFresh Campaign: Dee Tee Sod – Freshly Handpicked for you Agency : Salmon Creative House |
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Bronze Unilever Philippines Campaign: Unilever Shop2Give Care Agency : Redtorch Communications |
26. Best eCommerce Campaign – Mobile
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Gold PCCW OTT Brand: Viu Singapore Campaign: Streaming Made Sensational For All Agency: DDB Group |
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Silver LaCorium Brand: Dermal Therapy Campaign: Project Sense Me: Restoring your Skin Barrier with Dermal Therapy Agency : DKSH eCommerce |
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Bronze Whole Earth Brands Brand: Equal Philippines Campaign: 6.6 Mid-Year Sale Agency : RED² Digital |
27. Best eCommerce Campaign – Social Media
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Gold XIXILI Intima Campaign: Championing Body Positivity with The Perfect Fit For All Agency: Maxis eCommerce & Retail |
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Silver Del Monte Philippines Brand: Del Monte Kitchenomics Campaign: Cooking Up Engagement and Sales with Del Monte Kitchenomics Agency : UM Philippines |
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Bronze Bayer Indonesia Brand: CDR Campaign: CDR Builds Strength Among Indonesian Women In Their 30s Agency : Mediacom Indonesia, Wunderman Thompson, Store Send Indonesia |
28. Best Integrated eCommerce Campaign
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Gold XIXILI Intima Campaign: Championing Body Positivity with The Perfect Fit For All Agency: Maxis eCommerce & Retail |
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Silver Shopee Campaign: Shopee 11.11 Big Sale – E-commerce for Everyone |
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Bronze Manulife Vietnam Campaign: Max – Song Khoe |
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Bronze Procter & Gamble Campaign: Procter & Gamble Multi Brand Campaigns |
29. Best Response to COVID-19
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Gold COCA-COLA Philippines Brand: COCA-COLA Campaign: Coke Grab #ComboDeals: Helping Businesses Thrive Amidst the Pandemic Agency: NUWORKS Interactive Labs |
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Silver SISTIC Brand : SISTIC LIVE Campaign : SISTIC LIVE |
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Bronze MR.DIY Campaign: Transcending borders & reaching Malaysian homes with the power of digital innovation Agency : Maxis eCommerce & Retail |
30. Best eCommerce Innovation
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Gold A.S. WATSON Brand: Watsons Campaign: Foundation Finder |
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Silver Bayer Indonesia Campaign: Bayer Extended Goodness – 1st Sustainability Commerce in Health Category |
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Bronze Focus Point Campaign: Transcending borders & reaching Malaysian homes with the power of digital innovation Agency : Maxis eCommerce & Retail |
31. Best eCommerce Loyalty Programme
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Gold HappyFresh Campaign: HappyFresh Loyalty – Your points, your deals |
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Silver giga! Campaign: #Ohmygiga Refer a Friend and #gigaSurprises to retain and reward existing customers |
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Bronze Unifi Campaign: Unifi Business Club – Up, Close & Personal Agency : Entropia – part of Accenture Interactive |
32. Best Use of AI
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Gold giga! Campaign: GINO – giga’s Fully Interactive AI Chatbot |
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Silver TradeMonday Campaign: AI Powered Retail Experimental Platform |
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Bronze AIA Singapore Campaign: Claims EZ: Streamlining claims process for seamless end-to-end user experience |
33.Best Use of Personalisation
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Gold AIA Singapore Campaign: iSMART: Curating bespoke customer experiences through agent enablement |
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Silver Adidas Campaign: The Snowball Effect of Personalised Customer Journeys Agency: Insider |
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Bronze ASUS Singapore Campaign: ASUS Singapore uses CDP, omnichannel retail to ramp up personalization for B2B and B2C buyers Agency: SmartOSC Corporation |
34. Best Use of UI / UX Design
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Gold giga! Campaign: giga! Best Mobile Service in an App |
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Silver UEM Sunrise Campaign: From Real Estate to Real Demand Agency: Entropia – part of Accenture Interactive |
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Bronze KLIA Ekspres Campaign: FAST TRACK – Journey to the future Agency: Entropia – part of Accenture Interactive |
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Bronze AmGeneral Insurance Brand: Kurnia Insurans Campaign: Transforming Frustration into Delight – Redesigning the Insurance Buying Experience |
35. eCommerce Leader of the Year (Individual)
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Gold Procter & Gamble Individual: Alexandra Vogler |
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Silver Nestle Oceania Individual: Christopher Hatfield |
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Bronze Bayer Indonesia Individual: Hesnuaril Marlindayani |
36. eCommerce Team of the Year
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Gold Nestle |
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Silver giga! |
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Bronze Shopee |