Finalists
1. Best in eCommerce (Brands) – Baby, Personal Care & Home Products
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Johnson & Johnson Vietnam Brand: Neutrogena, OGX, Aveeno Campaign: An ecommerce-first new market launch for Johnson & Johnson Agency: DKSH |
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Kimberly-Clark Brand: Huggies Campaign: Huggies Limited Edition Playbox Campaign in ASEAN Agency: Leqee |
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Kuvings Malaysia Brand: Kuvings Campaign: 2020 The Year of Growth and Expansion Agency: Maxis eCommerce & Retail |
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MR DIY Campaign: We’re Always There For You Agency: Maxis eCommerce & Retail |
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Nestlé Infant Nutrition Brand: NIDO and NESTOGROW Campaign: eCommerce for NIDO and NESTOGROW Agency: NuWorks Interactive Labs |
2. Best in eCommerce (Brands) – Banking / Financial Services
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ABA Bank Campaign: PayWay Online Payment Gateway |
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AIA Singapore Campaign: iSMART – Nurturing deeper customer relationships with data |
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AIA Singapore Campaign: Claims EZ – streamlining the claims process to create seamless end to-end user experiences |
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AIA Singapore Campaign: My AIA SG – Powering AIA’s digital customer engagement ecosystem |
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Manulife Vietnam Campaign: Manulife Khởi Đầu Bảo Vệ (My starter protection) on Shopee |
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NTUC Income Campaign: Incomes Personalized Customer Engagement, Product & Experience eCommerce Strategy Agency: Happy Marketer, A Merkle Company |
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Singlife Campaign: Singlife Account |
3. Best in eCommerce (Brands) – Beauty
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Changi Group Campaign: E-commerce Implementation – How Changi created a best-in class beauty experience for visitors and travelers Agency: BORN Group |
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L’Oreal Malaysia, Luxury Division Campaign: L’Oreal Virtual Beauty Festival: Winning eCommerce Sales via Facebook Messenger during a 12-Hour Facebook Live Event Agency: IDOTYOU |
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Luxasia Campaign: Luxasia e-commerce enablement for beauty brands |
4. Best in eCommerce (Brands) – Electronics & Gadgets
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Digi Telecommunications Campaign: E-commerce Implementation – Stay forever connected with your loved ones with Digi! Agency: BORN Group |
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Lenovo (Central – Asia Pacific region) Campaign: Lenovo Agency: Performics |
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Razer (Asia-Pacific) Campaign: Razer.com – An Online Destination for Gamers |
5. Best in eCommerce (Brands) – Fashion & Apparel
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CPS – CHAPS Campaign: E-commerce Implementation – A better way for you to be you Agency: BORN Group |
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JASPAL Campaign: E-commerce Implementation – Your Style, Your Passion Agency: BORN Group |
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Love, Bonito Campaign: E-commerce Implementation – For the Woman you are and the woman you will be Agency: BORN Group |
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Pomelo Fashion Campaign: Building Community |
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XIXILI INTIMA Brand: XIXILI Campaign: Discovering The Perfect Fit Online Agency: Maxis eCommerce & Retail |
6. Best in eCommerce (Brands) – Food & Beverage
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Domino’s Campaign: Leading the Domino’s Effect through Personalization Agency: Insider |
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Loob Holding Brand: Tealive Campaign: My Bubble Tea Kit |
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Mondelez India Foods Campaign: E-commerce Implementation – Memories made sweet! Agency: BORN Group |
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Nestlé Campaign: Chain of Origin |
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Nestlé Australia Brand: KITKAT Campaign: KitKat Chocolatory – Create your break Agency: Ogilvy, Asia Digital Hub, Vietnam |
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PepsiCo Singapore Brand: Quaker Oats, Lays, Doritos Campaign: Driving growth in e-retail Agency: DKSH |
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The Pacific Meat Company Brand: Swift Foods Philippines Campaign: Swift Meat E-Tindahan Agency: NuWorks Interactive Labs |
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The Zest Group Brand: Green Monster Salads Campaign: Green Monster – Salads Out of the Box Agency: Adtomica |
7. Best in eCommerce (Brands) – Healthcare & Pharma
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Bayer Indonesia Brand: Redoxon Triple Action Campaign: Bayer Health Shopee Super Brand Day Agencies: Storesend Indonesia, Mediacom |
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ONI GLOBAL – GNC Campaign: E-commerce Implementation – Making health aspirants healthy and fit Agency: BORN Group |
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Raffles Health Campaign: Raffles Health eCommerce |
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Unilever Brand: OLLY Gummy Vitamins Campaign: Successful launch of a new brand in a competitive industry Agency: DKSH |
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Watsons Asia Campaign: Watsons Here for You |
8. Best in eCommerce (Brands) – Home & Office Furnishing
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Asian Paints Campaign: E-commerce Implementation & Creative Revamp of Asian Paints to make your house stand out Agency: BORN Group |
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EuroHomeDirect Campaign: “Stay home, stay safe, stay comfy.” |
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KDE Investment and Trading Brand: Plantonic Campaign: How DKSH grew an unknown innovation into a new category online Agency: DKSH |
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Lazy Gardener Campaign: Lazy Gardener #BringPlantsCloser |
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Mimpi Sleep Campaign: Mimpi Sleep |
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VHIVE Campaign: Furnishing a Brand: Boosting eCommerce campaigns for VHIVE Agency: OOm |
9. Best in eCommerce (Brands) – Lifestyle & Travel
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BIGLIFE Brand: BIG Loyalty Campaign: Earn BIG Live BIG |
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Chevron Singapore Brand: Caltex Singapore Campaign: CaltexGO App |
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LEGO Thailand Brand: LEGO Campaign: Building the #1 Toy Store Online – Brick by Brick Agency: DKSH |
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PUMA (India) Campaign: E-commerce Implementation – Stay Forever Faster with PUMA Agency: BORN Group |
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Resorts World Sentosa Campaign: Live it up again with Amazing Moments (Reopening Campaign) |
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Singapore Airlines Campaign: SingaporeAir Mobile App |
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T’way Air Campaign: T’way Air Grand Launch Agency: RED² Digital |
10. Best in eCommerce (Marketplace / eRetailer) – Entertainment
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Changi Airport Group Campaign: E-commerce Implementation – How Changi’s e-commerce marketplace stands out to visitors and travelers Agency: BORN Group |
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Digi Telecommunications Campaign: E-commerce Implementation – Stay forever connected with your loved ones with Digi! Agency: BORN Group |
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LEGO Thailand Brand: LEGO Campaign: Building the #1 Toy Store Online – Brick by Brick Agency: DKSH |
11. Best in eCommerce (Marketplace / eRetailer) – Fashion & Apparel
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Changi Airport Group Campaign: E-commerce Implementation – How Changi’s e-commerce marketplace stands out to visitors and travelers Agency: BORN Group |
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Mapemall Campaign: Milla – Virtual Personal Shopper Agency: Pixibo |
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PT – MAA Campaign: E-commerce Implementation – Bringing healthy, happy and a more fulfilling lifestyle to customers through world class brands and omni-channel retail network Agency: BORN Group |
12. Best in eCommerce (Marketplace / eRetailer) – Food & Beverage
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Changi Airport Group Campaign: E-commerce Implementation – How Changi’s e-commerce marketplace stands out to visitors and travelers Agency: BORN Group |
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HungryGoWhere, Singtel Campaign: HungryGoWhere – To become Singapore’s first one-stop F&B portal |
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Nestlé (Thai) Brand: NESCAFÉ Campaign: NESCAFÉ Latte , NOT A COFFEE ADS Agency: DAN Thailand |
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PepsiCo Singapore Brand: Quaker Oats, Lays, Doritos Campaign: Driving growth in e-retail Agency: DKSH |
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Unilever Campaign: E-commerce Implementation – Unilever’s e-route to market paid off Agency: BORN Group |
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Whole Earth Brands Brand: Equal Philippines Campaign: Equal Philippines Bounces Back Agency: RED² Digital |
13. Best in eCommerce (Marketplace / eRetailer) – Health & Beauty
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Bayer Indonesia Brand: Redoxon Triple Action Campaign: Bayer Health Shopee Super Brand Day Agencies: Storesend Indonesia, Mediacom |
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Changi Airport Group Campaign: E-commerce Implementation – How Changi’s e-commerce marketplace stands out to visitors and travelers Agency: BORN Group |
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Johnson & Johnson Vietnam Brand: Neutrogena, OGX, Aveeno Campaign: An ecommerce-first new market launch for Johnson & Johnson Agency: DKSH |
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Luxasia Group of Companies Campaign: Luxasia e-commerce enablement for beauty brands |
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ONI GLOBAL – GNC Campaign: E-commerce Implementation – Making health aspirants healthy and fit Agency: BORN Group |
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Unilever Brand: OLLY Gummy Vitamins Campaign: Successful launch of a new brand in a competitive industry Agency: DKSH |
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Watsons Asia Brand: Watsons Campaign: eShopping Experience Reimagined! |
14. Best in eCommerce (Marketplace / eRetailer) – Lifestyle & Travel
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BIGLIFE Brand: BIG Loyalty Campaign: Earn BIG Live BIG |
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Changi Airport Group Campaign: E-commerce Implementation – How Changi created an exquisite marketplace experience for visitors and travelers Agency: BORN Group |
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Chevron Singapore Brand: Caltex Singapore Campaign: CaltexGO App |
15. Best in eCommerce – Supermarkets / Hypermarkets
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AEON Brand: AEON SHOP Campaign: Winning The eCommerce Battle with Smart Segmentation Agency: RED² Digital |
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DKSH Singapore Brand: The Grocery Co Campaign: Launch of a multi brand grocery store Agency: DKSH |
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Lazada Group Campaign: RedMart’s Approach to Fulfill Grocery Demand Surge |
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NTUC FairPrice Campaign: #OneFair-mily – Caring for a Community in Crisis |
16. Best eCommerce Marketplace / eRetailer
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BIGLIFE Brand: BIG Loyalty Campaign: Earn BIG Live BIG |
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Changi Airport Group Campaign: E-commerce Implementation – How Changi’s e-commerce marketplace stands out to visitors and travelers Agency: BORN Group |
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Lazada Group Campaign: Lazada: Accelerating Progress Through Commerce and Technology |
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Unilever Campaign: Unilever’s e-route to market paid off Agency: BORN Group |
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Watsons Asia Brand: Watsons Campaign: eShopping Experience Reimagined! |
17. Best eCommerce Solution
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Central JD Commerce Brand: JD CENTRAL Campaign: JOY PAY, a new and sustainable affiliate marketing platform |
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DataSunday Campaign: All-in-one Data Driven E-Commerce Solution and Analytic Agency: DataSunday |
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Digi Telecommunications Campaign: E-commerce Implementation – Stay forever connected with your loved ones with Digi! Agency: BORN Group |
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L’Oreal Malaysia, Luxury Division Campaign: L’Oreal Virtual Beauty Festival: Winning eCommerce Sales via Facebook Messenger during a 12-Hour Facebook Live Event Agency: IDOTYOU |
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Luxasia Group of Companies Campaign: Luxasia e-commerce enablement for beauty brands Agency: Avis Easteal |
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Maxis Campaign: Helping SMEs Debut in The eCommerce Big Leagues Agency: Maxis eCommerce & Retail |
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Nestlé Australia Brand: KITKAT Campaign: KitKat Chocolatory – Create your break Agency: Ogilvy, Asia Digital Hub, Vietnam |
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Shopify Plus Campaign: Shopify Plus |
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Singapore Airlines Campaign: SingaporeAir Mobile App |
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Unilever Campaign: E-commerce Implementation – Unilever’s e-route to market paid off Agency: BORN Group |
18. Best eCommerce Consultant
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BORN Group Campaign: Business Performance & Offerings Agency: BORN Group |
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Captive Interactive Campaign: Cloud Shop Livestreaming Solutions |
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Domino’s Campaign: Leading the Domino’s Effect through Personalization Agency: Insider |
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ELCA Thailand Campaign: Winning Over Prestige Beauty During A Pandemic Agency: ADA |
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FrieslandCampina Vietnam Brand: Friso Campaign: Rescue Summer With Friso Agency: ClickMedia (VMLY&R Vietnam) |
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KDE Investment and Trading Brand: Plantonic Campaign: How DKSH grew an unknown innovation into a new category online Agency: DKSH |
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LEGO Thailand Brand: LEGO Campaign: Building the #1 Toy Store Online – Brick by Brick Agency: DKSH |
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TradeMonday Campaign: Data-Driven eCommerce Consultant |
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Unilever Brand: OLLY Gummy Vitamins Campaign: Successful launch of a new brand in a competitive industry Agency: DKSH |
19. Best eCommerce Customer Service
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Digi Telecommunications Campaign: E-commerce Implementation – Stay forever connected with your loved ones with Digi! Agency: BORN Group |
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GIGA Campaign: #DitchYourGlitch Agency: GOGOX |
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Mondelez India Foods Campaign: E-commerce Implementation – Reinstating the Joy of Gifting! Agency: BORN Group |
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OCBC Securities Campaign: Experience Transformation – eStatements |
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Tokopedia Campaign: Tokopedia Care: A Digital Contact Center |
20. Best eCommerce Fulfilment
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GIGA Campaign: GIGA EXPERIENCE Agency: GOGOX |
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IKEA Campaign: IKEA Parcel Agency: GOGOX |
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Lazada Group Campaign: Boosting RedMart’s Fulfillment Network to Meet the Nation’s Needs |
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Razer (Asia-Pacific) Campaign: Customized Global Fulfilment |
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Watsons Asia Brand: Watsons Campaign: Express In-Store Fulfillment |
21. Best eCommerce Payment Solutions
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ABA Bank Campaign: PayWay Online Payment Gateway |
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Chevron Singapore Brand: Caltex Singapore Campaign: CaltexGO App |
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DBS Bank Campaign: DBS Digital Token for 3DS Authentication Initiative |
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Digi Telecommunications Campaign: E-commerce Implementation – Stay forever connected with your loved ones with Digi! Agency: BORN Group |
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ONI GLOBAL – GNC Campaign: E-commerce Payment Implementation – Making health aspirants healthy and fit Agency: BORN Group |
22. Best eCommerce Campaign – B2B
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Central JD Commerce Brand: JD CENTRAL Campaign: JOY PAY, helping JD CENTRAL’s brand partners grow sale with efficient investment |
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DataSunday Campaign: All-in-one Data Driven E-Commerce Solution and Analytic Agency: TradeMonday |
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Digi Telecommunications Campaign: E-commerce Implementation – Stay forever connected with your loved ones with Digi! Agency: BORN Group |
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Lazada Group Campaign: SME Resilience Support Campaign |
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Lazada Group Campaign: Lazada Singapore Mid-Year Festival Campaign |
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OctoRocket Brand: www.OctoRocket.asia Campaign: “Bulk vs Small Orders” Campaign |
23. Best eCommerce Campaign – B2C
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Bayer Indonesia Brand: Redoxon Triple Action Campaign: Redoxon #CesBeforeCus TikTok Hashtag Challenge Agencies: Mediacom Indonesia, Storesend Indonesia |
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ELCA Thailand Brand: LA MER Campaign: LA MER: Winning Over The Pandemic With Data Agency: ADA |
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FrieslandCampina Vietnam Brand: Friso Campaign: Rescue Summer With Friso Agency: ClickMedia (VMLY&R Vietnam) |
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Kimberly-Clark Brand: Huggies Campaign: Huggies Limited Edition Playbox Campaign in ASEAN Agency: Leqee |
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Loob Holding Brand: Tealive Campaign: My Bubble Tea Kit |
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L’Oreal Malaysia, Luxury Division Campaign: L’Oreal Virtual Beauty Festival: Winning eCommerce Sales via Facebook Messenger during a 12-Hour Facebook Live Event Agency: IDOTYOU |
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Pinang Medical Supplies Brand: Crocs Campaign: Keeping Fashion Relevant During the Pandemic Agency: Maxis eCommerce & Retail |
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Pomelo Fashion Campaign: Pomelo Birthday Sale-abration |
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Resorts World Sentosa Campaign: Live it up again with Amazing Moments (Reopening Campaign) |
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Titan Campaign: E-commerce Implementation – Move on with Titan + Fastrack Agency: BORN Group |
24. Best eCommerce Campaign – Content Marketing
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BIGLIFE Brand: BIG Loyalty Campaign: Earn BIG Live BIG |
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FrieslandCampina Vietnam Brand: Friso Campaign: Rescue Summer With Friso Agency: ClickMedia (VMLY&R Vietnam) |
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Kimberly-Clark Brand: Huggies Campaign: Huggies Limited Edition Playbox Campaign in ASEAN Agency: Leqee |
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L’Oreal Malaysia, Luxury Division Campaign: L’Oreal Virtual Beauty Festival: Winning eCommerce Sales via Facebook Messenger during a 12-Hour Facebook Live Event Agency: IDOTYOU |
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Nestlé (Thai) Brand: NESCAFÉ Campaign: NESCAFÉ Nurturing the Stronger Bond |
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Pomelo Fashion Campaign: #AnywhereWithPomelo |
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Watsons Asia Brand: Watsons Campaign: #WatsonsHereForYou COVID-19 Campaign |
25. Best eCommerce Campaign – Cross-border / Multi-market
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DataSunday Campaign: South East Asia Digital Customer Acquisition Campaign Agency: TradeMonday |
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EuroHomeDirect Campaign: “Stay Home, Stay Safe” |
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Pomelo Fashion Campaign: Pomelo Birthday Sale-abration |
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Watsons Asia Brand: Watsons Campaign: 8.8 Shopathon |
26. Best eCommerce Campaign – Influencers
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Kuvings Malaysia Brand: Kuvings Campaign: Colourful Eid with Kuvings Agency: Maxis eCommerce & Retail |
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Nestlé (Thai) Brand: NESCAFÉ Campaign: NESCAFÉ Latte, Unexpected Agency: DAN Thailand |
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Pomelo Fashion Campaign: #PomeloGirls |
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Watsons Asia Brand: Watsons Campaign: #WatsonsBeautyBox Grassroots Advocacy Program |
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Youpik, Lazada Brand: Youpik Campaign: The Influencer Marketing Social Commerce App In Thailand |
27. Best eCommerce Campaign – Mobile
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BIGLIFE Brand: BIG Loyalty Campaign: Earn BIG Live BIG |
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Chevron Singapore Brand: Caltex Singapore Campaign: CaltexGO App |
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DataSunday Campaign: All-in-one Data Driven E-Commerce Solution and Analytic Agency: TradeMonday |
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Kimberly-Clark Brand: Huggies Campaign: Huggies Limited Edition Playbox Campaign in ASEAN Agency: Leqee |
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L’Oreal Malaysia, Luxury Division Campaign: L’Oreal Virtual Beauty Festival: Winning eCommerce Sales via Facebook Messenger during a 12-Hour Facebook Live Event Agency: IDOTYOU |
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Volkswagen Passenger Cars Malaysia Brand: Volkswagen Campaign: 12.12 – First of Its Kind In The Auto Industry: A Fully Frictionless Social Media Shopping Experience Agency: Industria |
28. Best eCommerce Campaign – Social Media
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Bayer Indonesia Brand: Redoxon Triple Action Campaign: Redoxon #CesBeforeCus TikTok Hashtag Challenge Agencies: Mediacom Indonesia, Storesend Indonesia |
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FrieslandCampina Vietnam Brand: Friso Campaign: Rescue Summer With Friso Agency: ClickMedia (VMLY&R Vietnam) |
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L’Oreal Malaysia, Luxury Division Campaign: L’Oreal Virtual Beauty Festival: Winning eCommerce Sales via Facebook Messenger during a 12-Hour Facebook Live Event Agency: IDOTYOU |
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Mater Brand: Mater Baby Products Campaign: Mater Baby Products: eCommerce marketing driving financial return to a healthcare organisation |
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The Zest Group Brand: Green Monster Salads Campaign: Green Monster Salads #GoesRedforSG Agency: Adtomica |
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Volkswagen Passenger Cars Malaysia Brand: Volkswagen Campaign: 12.12 – First of Its Kind In The Auto Industry: A Fully Frictionless Social Media Shopping Experience Agency: Industria |
29. Best Integrated eCommerce Campaign
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Bayer Indonesia Brand: Redoxon Triple Action Campaign: Redoxon #CesBeforeCus TikTok Hashtag Challenge Agencies: Mediacom Indonesia, Storesend Indonesia |
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DBS Bank Campaign: DBS x AWS DeepRacer League |
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ELCA Thailand Brand: LA MER Campaign: LA MER: Winning Over The Pandemic With Data Agency: ADA |
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FrieslandCampina Vietnam Brand: Friso Campaign: Rescue Summer With Friso Agency: ClickMedia (VMLY&R Vietnam) |
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Lazada Group Campaign: Lazada X Mediacorp 8.8 National Day Campaign |
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Nestlé (Thai) Brand: NESCAFÉ Campaign: NESCAFÉ, The Magical Blessing Agency: Publicis |
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Razer (Asia-Pacific) Campaign: Work From Home |
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Resorts World Sentosa Campaign: Live it up again with Amazing Moments (Reopening Campaign) |
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Volkswagen Passenger Cars Malaysia Brand: Volkswagen Campaign: 12.12 – First of Its Kind In The Auto Industry: A Fully Frictionless Social Media Shopping Experience Agency: Industria |
30. Best eCommerce Innovation
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Central JD Commerce Brand: JD CENTRAL Campaign: JOY PAY, a new and sustainable affiliate marketing platform |
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Domino’s Campaign: Leading the Domino’s Effect through Personalization Agency: Insider |
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Lazada Group Campaign: LazLive: Empowering Brands, Sellers, and Local Communities Through Livestreaming |
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Lazada Group Campaign: Lazada X Mediacorp 8.8 National Day Campaign |
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L’Oreal Malaysia, Luxury Division Campaign: L’Oreal Virtual Beauty Festival: Winning eCommerce Sales via Facebook Messenger during a 12-Hour Facebook Live Event Agency: IDOTYOU |
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Nestlé Oceania Brand: Chain of Origin Campaign: Chain of Origin |
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Singapore Airlines Campaign: SingaporeAir Mobile App |
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Watsons Asia Brand: Watsons Campaign: #ColourMe Virtual Try-on |
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Youpik, Lazada Brand: Youpik Campaign: The Innovative Social Commerce App In Thailand |
31. Best eCommerce Loyalty Programme
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BIGLIFE Brand: BIG Loyalty Campaign: Earn BIG Live BIG |
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Lenovo (Central – Asia Pacific region) Campaign: Lenovo Pro |
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PT – MAA Campaign: E-commerce Implementation – Bringing healthy, happy and a more fulfilling lifestyle to customers through world class brands and omni-channel retail network Agency: BORN Group |
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QSR Stores Brand: KFC Delivery Campaign: KFC’s New CRM Recipe Is A Best Seller Agency: Compass Interactive |
32. Best Use of AI
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Domino’s Campaign: Leading the Domino’s Effect through Personalization Agency: Insider |
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giga! Campaign: giga’s Fully interactive AI Chatbot |
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L’Oreal Malaysia, Luxury Division Campaign: L’Oreal Virtual Beauty Festival: Winning eCommerce Sales via Facebook Messenger during a 12-Hour Facebook Live Event Agency: IDOTYOU |
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Marina Bay Sands Campaign: Supercharging Valuable Bookings with Custom Algorithms Agency: ForwardPMX |
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Tokopedia Campaign: Tokopedia Care: A Digital Contact Center |
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Watsons Asia Brand: Watsons Campaign: AI-Powered Hyper-Personalised eStore Agency: Insider |
33. Best Use of UI / UX Design
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Asian Paints Campaign: Creative Revamp of Asian Paints to make your house stand-out Agency: BORN Group |
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Changi Airport Group Campaign: UX Revamp – How Changi created an exquisite experience for visitors and travelers Agency: BORN Group |
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DBS Bank Campaign: DBS Lifestyle App |
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giga! Campaign: Ditch Your Glitch & Live Large |
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Love, Bonito Campaign: Creative Revamp – For the woman you are, and the woman you want to be Agency: BORN Group |
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Mondelez India Foods Campaign: UX Transformation – Reinstating the joy of gifting with Mondelez Agency: BORN Group |
34. eCommerce Leader of the Year (Individual)
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BORN Group Individual: Prakash Gurumoorthy |
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Lenovo (Central – Asia Pacific region) Individual: Ajay Shankar |
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L’oreal Malaysia, Luxury Division Individual: Eda Lim |
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Nestlé Oceania Individual: Christopher Hatfield |
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NTUC Income Individual: Anny Huang |
35. eCommerce Team of the Year
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BORN Group |
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Lenovo (Central – Asia Pacific region) |
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L’oreal Malaysia, Luxury Division |
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NTUC FairPrice |
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NTUC Income |
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Pomelo Fashion |
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StarHub |