2019 Winners
Overall eCommerce Brand of the Year 2019 (Not for entry)
McDonald’s Malaysia
Overall eCommerce eRetailer of the Year 2019 (Not for entry)
Central JD Commerce
Overall eCommerce Agency of the Year 2019 (Not for entry)
BORN Group
Best in eCommerce (Brands) – Banking / Financial Services
| GOLD Income Campaign: Digitalising the Financial Advisor’s Personalised Approach Agency: Happy Marketer |
| SILVER ABA Bank Campaign: PayWay Online Payment Gateway |
| BRONZE AIA Singapore Campaign: iResource. The One App to Rule it All |
Best in eCommerce (Brands) – Beauty
| GOLD L’Oréal Malaysia Brand: Kiehl’s Campaign: Kiehl’s eBoutique |
| SILVER Johnson & Johnson Brand: Neutrogena Campaign: Neutrogena Hydro Boost Launch Campaign India |
| BRONZE GSK Thailand Brands: Sensodyne, Polident, Physiogel & Acne-Aid Campaign: Pioneering Online Growth Agency: DKSH eCommerce |
Best in eCommerce (Brands) – Electronics & Gadgets
| GOLD Harman International Brand: JBL Campaign: JBL eCommerce |
| SILVER Digi Telecommunications Campaign: Digi eCommerce & CX Agency: BORN Group |
| BRONZE Logitech Campaign: #HeroesJourney Agency: RED2 Digital |
Best in eCommerce (Brands) – Fashion & Apparel
| GOLD XIXILI Intima Brand: XIXILI Campaign: Seamless Shopping for the Perfect Fit Agency: Maxis eCommerce |
| SILVER Tata Group Brand: Fastrack Campaign: Fastrack eCommerce Agency: BORN Group |
| BRONZE Love Bonito Campaign: Love Bonito eCommerce Implementation Agency: BORN Group |
Best in eCommerce (Brands) – Food & Beverage
| GOLD McDonald’s Malaysia Campaign: Filling the Hunger Gaps with McDelivery Agency: IDOTYOU |
| SILVER Mondelēz Brand: Cadbury Gifting Campaign: Mondelēz India eCommerce Agency: BORN Group |
| BRONZE Lazada Singapore Brand: RedMart Campaign: RedMart – Growth Post-Merger |
Best in eCommerce (Brands) – Home & Living
| GOLD Jaspal Group Campaign: Digital & Omnichannel Transformation Consulting Agency: BORN Group |
| SILVER Kuvings Campaign: Slow Juicing for Fast Growth Agency: Maxis eCommerce |
| BRONZE The Lead Realty Campaign: Millennial Real Estate: A Modern Day Approach |
Best in eCommerce (Brands) – Lifestyle & Travel
| GOLD Chevron Singapore Brand: Caltex Singapore Campaign: CaltexGO App |
| SILVER AirAsia BIG Loyalty Campaign: Freedom Flyer Programme |
| BRONZE Astra Campaign: Digital Transformation & eCommerce Agency: BORN Group |
Best in eCommerce (eRetailer) – Entertainment
| GOLD Pixajoy Campaign: Joikin Pixajoy Agency: Beinnowave |
| BRONZE Digi Telecommunications Campaign: Republic GG |
Best in eCommerce (eRetailer) – Fashion & Apparel
| GOLD Tata Group Brand: Fastrack Campaign: Fastrack eCommerce Agency: BORN Group |
| SILVER Lorna Jane Campaign: Lorna Jane eCommerce Implementation Agency: BORN Group |
| BRONZE Love Bonito Campaign: Love Bonito eCommerce Implementation Agency: BORN Group |
Best in eCommerce (eRetailer) – Food & Beverage
| GOLD PepsiCo Campaign: PepsiCo Brand of the Week in Lazada Agencies: Mindshare, N-Squared eCommerce |
| SILVER HungryGoWhere Singapore Campaign: Striving to be Singapore’s Food Authority |
| BRONZE Vinasoy Vietnam Brand: Fami Campaign: Vinasoy Vietnam Experiments eCommerce Agencies: Moblaze, Mindshare, Inmobi |
Best in eCommerce (eRetailer) – Health & Beauty
| GOLD GSK Thailand Brands: Sensodyne, Polident, Physiogel & Acne-Aid Campaign: Pioneering Online Growth Agency: DKSH eCommerce |
| SILVER ONI Global Brand: GNC Campaign: ONI Global eCommerce & Loyalty Agency: BORN Group |
| BRONZE Luxasia Campaign: Regional eCommerce Enabler for Global Brands |
Best in eCommerce (eRetailer) – Lifestyle & Travel
| GOLD AirAsia BIG Loyalty Campaign: Freedom Flyer Programme |
| SILVER LAMY Thailand Campaign: Safari Pastel Launch Agency: DKSH eCommerce |
| BRONZE Central JD Commerce Brand: JD Central Campaign: Targeted Gift Agency: BBDO Worldwide |
Best in eCommerce – Classifieds / P2P
| GOLD AirAsia BIG Loyalty Campaign: Freedom Flyer Programme |
| SILVER The Lead Realty Campaign: #DealwithLead Modernised Real Estate Approach |
| BRONZE Phiprimotech Brand: Primotech Campaign: Every Detail Counts |
Best in eCommerce - Marketplace
| GOLD Tata Group Brand: TataCliq Luxury Campaign: TataCliq Luxury eCommerce Implementation Agency: BORN Group |
| SILVER DBS Bank Campaign: DBS Travel Marketplace |
| BRONZE The Lead Realty Campaign: #DealwithLead Marketing Campaign |
Best eCommerce Consultant
| GOLD JASPAL Group Campaign: Digital & Omnichannel Transformation Consulting Agency: BORN Group |
| SILVER Hicare Services Brand: Hicare Campaign: Consulting Engagement on Operational Excellence & Enhancing Omnichannel CX Agency: BORN Group |
| BRONZE GSK Thailand Brands: Sensodyne, Polident, Physiogel & Acne-Aid Campaign: Pioneering Online Growth Agency: DKSH eCommerce |
Best eCommerce Customer Service
| GOLD Luxasia Campaign: Regional eCommerce Enabler for Global Brands |
| SILVER Digi Telecommunications Campaign: Digi eCommerce & CX Agency: BORN Group |
| BRONZE Phiprimotech Campaign: Primotech Agency: Every Detail Counts |
Best eCommerce Fulfilment
| SILVER Mondelēz Brand: Cadbury Gifting Campaign: Mondelēz India eCommerce & Logistics Agency: BORN Group |
| BRONZE Luxasia Campaign: Regional eCommerce Enabler for Global Brands |
Best eCommerce Payment Solutions
| GOLD FinAccel Teknologi Indonesia Brand: Kredivo Campaign: Zero-click Checkout |
| SILVER Chevron Singapore Brand: Caltex Singapore Campaign: CaltexGO App |
| BRONZE ABA Bank Campaign: PayWay Online Payment Gateway |
Best eCommerce Solution
| GOLD Central JD Commerce Brand: JD Central Campaign: Targeted Gift Agency: BBDO Worldwide |
| SILVER Income Campaign: Digitalising the Financial Advisor’s Personalised Approach Agency: Happy Marketer |
| BRONZE Proton Edar Brand: Proton Campaign: Proton Sends Cars Flying on Malaysia’s 1st Online Car Booking Platform Agency: m/SIX |
Best eCommerce Innovation
| GOLD Chevron Singapore Brand: Caltex Singapore Campaign: CaltexGO App |
| SILVER Singtel Campaign: UNBOXED by Singtel |
| BRONZE Central JD Commerce Brand: JD Central Campaign: Targeted Gift Agency: BBDO Worldwide |
Best eCommerce Loyalty Programme
| GOLD McDonald’s Malaysia Campaign: Building Loyalty Through Gamification Agency: IDOTYOU |
| SILVER DBS Bank Campaign: DBS Lifestyle App |
| BRONZE The X Collective Brand: WINK+ Campaign: WINK+ |
Best Use of AI
| GOLD DBS Bank Campaign: DBS Lifestyle App |
| SILVER Singtel Campaign: GOMO by Singtel |
| BRONZE Digital Commerce Intelligence Campaign: Brand Market Tracker |
Best Use of UI / UX Design
| GOLD Singtel Campaign: GOMO by Singtel |
| SILVER DBS Bank Campaign: DBS Lifestyle App |
| BRONZE HungryGoWhere Singapore Campaign: HGW App Revamp! |
Best eCommerce Campaign – Adwords
| GOLD L’Oréal Malaysia Brand: Kiehl’s Campaign: Kiehl’s Magical Ingredients for eCommerce Agency: Wavemaker Malaysia |
| SILVER Marina Bay Sands Campaign: Connecting the Dots From Online to Offline Agency: ForwardPMX |
| BRONZE Malindo Air Campaign: High Flying PPC Success for Malindo Air Agency: SearchGuru |
Best eCommerce Campaign – Content Marketing
| GOLD Lazada / Redmart Campaign: Lazada / Redmart Content Marketing |
| SILVER Cigna Campaign: Content Strategy to Insure Cigna’s Organic Visibility Agency: SearchGuru |
| SILVER McDonald’s Malaysia Campaign: Got a Problem? Chill La, We Deliver! Agency: IDOTYOU |
| BRONZE Siam Makro Public Brand: MakroClick Campaign: Best eCommerce Campaign – Content Marketing Agency: Primal |
Best eCommerce Campaign – Cross-border
| GOLD Malaysia Airlines Campaign: Best in eCommerce Campaign – Cross Border Agency: m/SIX |
| SILVER Phiprimotech Brand: Primotech Campaign: Every Detail Counts |
| BRONZE Malindo Air Campaign: A Direct Route to a Localised Direct Response Strategy Agency: SearchGuru |
Best eCommerce Campaign – Influencers
| GOLD McDonald’s Malaysia Campaign: Got a Problem? Chill La, We Deliver! Agency: IDOTYOU |
| SILVER Harman International Brand: JBL Campaign: #JBLGoWireless with the Tune 120TWS Agencies: The Good Folks (Public Relations) and NPLUSC (Creative) |
| BRONZE Tokopedia Campaign: Tokopedia by Me Agency: Gushcloud International |
Best eCommerce Campaign – Mobile
| GOLD McDonald’s Malaysia Campaign: Building Loyalty Through Mobile Gamification Agency: IDOTYOU |
| SILVER Mars Petcare Brand: Whiskers & Pedigree Campaign: My Furry Run Agency: DKSH eCommerce |
| BRONZE Chevron Singapore Brand: Caltex Singapore Campaign: CaltexGO App |
Best eCommerce Campaign – Social Media
| GOLD Central JD Commerce Brand: JD Central Campaign: Targeted Gift Agency: BBDO Worldwide |
| SILVER XIXILI Intima Brand: XIXILI Campaign: Empowering Women with the Perfect Fit Agency: Maxis eCommerce |
| BRONZE Logitech Campaign: #HeroesJourney Agency: RED2 Digital |
| BRONZE McDonald’s Malaysia Campaign: Catching Nonando – The First Facebook Augmented Reality Game in Malaysia Agency: IDOTYOU |
Best Integrated eCommerce Campaign
| GOLD Harman International Brand: JBL Campaign: JBL Summer Bash |
| SILVER XIXILI Intima Brand: XIXILI Campaign: Empowering Women with the Perfect Fit Agency: Maxis eCommerce |
| BRONZE Singtel Campaign: GOMO by Singtel |