{"id":19074,"date":"2026-01-07T16:02:19","date_gmt":"2026-01-07T08:02:19","guid":{"rendered":"https:\/\/awards.marketing-interactive.com\/agency-of-the-year-sg\/?p=19074"},"modified":"2026-01-07T16:05:17","modified_gmt":"2026-01-07T08:05:17","slug":"michelle-yang","status":"publish","type":"post","link":"https:\/\/awards.marketing-interactive.com\/agency-of-the-year-sg\/michelle-yang\/","title":{"rendered":"Michelle Yang"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Speakers&#8221; _builder_version=&#8221;4.16&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row admin_label=&#8221;2026 Judge&#8217;s profile&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_module=&#8221;18857&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 class=\"h1\" style=\"text-align: center\">2026 Judge&#8217;s profile<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,2_3&#8243; module_class=&#8221;members-full-description&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/awards.marketing-interactive.com\/agency-of-the-year-sg\/wp-content\/uploads\/sites\/26\/2026\/01\/BMW-Eurokars-Auto_Michelle-Yang.png&#8221; alt=&#8221;Abbott_VinayDixit&#8221; title_text=&#8221;BMW Eurokars Auto_Michelle Yang&#8221; _builder_version=&#8221;4.27.0&#8243; always_center_on_mobile=&#8221;off&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Michelle Yang<\/h3>\n<h4>General Manager, Marketing &amp; CRM<\/h4>\n<h5>BMW Eurokars Auto<\/h5>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.0&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Michelle Yang is a visionary marketing leader with over 24 years of experience spanning lifestyle, fashion, retail, corporate, and automotive industries. Renowned for her ability to build powerful brand foundations, she brings deep expertise in brand strategy, integrated marketing, and data-driven CRM to drive measurable commercial impact.<\/p>\n<p>Throughout her career, Michelle has led cross-functional teams to deliver transformative outcomes, consistently surpassing business and profitability targets. She is particularly recognised for her role in strategically repositioning and elevating the BMW Eurokars Auto brand, redefining luxury automotive experiences through compelling storytelling, immersive events, and customer-centric engagement.<\/p>\n<p>With a strong command of the full sales funnel\u2014from acquisition to loyalty\u2014Michelle combines creativity with analytics to maximise customer lifetime value. Her sharp strategic judgment, industry breadth, and passion for excellence make her a respected voice in evaluating agency innovation, effectiveness, and long-term brand impact.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;View Other Judges\u2019 Profile &#8211; 2026&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_module=&#8221;18861&#8243; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_divider _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4 class=\"h2\" style=\"text-align: center\">View Other Judges\u2019 Profile<\/h4>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; 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admin_label=&#8221;Amara Hotels &amp; Resorts&#8221; _builder_version=&#8221;4.27.0&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE4OTQ3IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@&#8221; link_option_url_new_window=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Amara Hotels &amp; Resorts<\/strong><\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_team_member name=&#8221;Michelle Yang&#8221; position=&#8221;General Manager, Marketing &amp; CRM&#8221; image_url=&#8221;https:\/\/awards.marketing-interactive.com\/agency-of-the-year-sg\/wp-content\/uploads\/sites\/26\/2026\/01\/BMW-Eurokars-Auto_Michelle-Yang.png&#8221; admin_label=&#8221;BMW Eurokars Auto&#8221; 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