{"id":17838,"date":"2025-04-22T11:42:04","date_gmt":"2025-04-22T03:42:04","guid":{"rendered":"https:\/\/awards.marketing-interactive.com\/agency-of-the-year-sg\/?p=17838"},"modified":"2025-05-26T11:05:40","modified_gmt":"2025-05-26T03:05:40","slug":"serene-lim","status":"publish","type":"post","link":"https:\/\/awards.marketing-interactive.com\/agency-of-the-year-sg\/serene-lim\/","title":{"rendered":"Serene Lim"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Speakers” _builder_version=”4.16″ locked=”off” global_colors_info=”{}”][et_pb_row admin_label=”2025 Judge’s profile” _builder_version=”4.27.0″ _module_preset=”default” global_module=”17551″ saved_tabs=”all” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

2025 Judge’s profile<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ module_class=”members-full-description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/awards.marketing-interactive.com\/agency-of-the-year-sg\/wp-content\/uploads\/sites\/26\/2025\/04\/IHH-Healthcare-Singapore_Serene-Lim_NEW.png” alt=”Abbott_VinayDixit” title_text=”IHH Healthcare Singapore_Serene Lim_NEW” _builder_version=”4.27.0″ always_center_on_mobile=”off” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.0″ locked=”off” global_colors_info=”{}”]<\/p>\n

Serene Lim<\/h3>\n

AVP Marketing<\/h4>\n

IHH Healthcare Singapore<\/h5>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ global_colors_info=”{}”]Serene brings over 26 years of marketing, media planning, and project management experience across diverse industries including FMCG, luxury, technology, and healthcare, with regional expertise spanning ASEAN. She has worked with global brands such as 7-Eleven Singapore, Mediaedge:cia, and Lenovo.<\/p>\n

Currently, Serene leads the marketing team for all IHH Healthcare Singapore brands, which include Mount Elizabeth Hospitals, Gleneagles Hospital, Parkway East Hospital, and the Parkway Shenton network of primary care clinics. These institutions are recognised for their clinical excellence and comprehensive healthcare services, making IHH the largest private healthcare provider in Singapore with over 1,000 beds and more than 1,500 accredited specialists.<\/p>\n

Her leadership aligns with IHH Healthcare\u2019s broader vision of patient and consumer centricity, digital transformation, and cross-border collaboration. Serene champions purpose-driven marketing, bold storytelling, and innovative digital strategies to enhance brand equity and foster meaningful patient engagement across all Singapore brands.<\/p>\n

She holds key revenue responsibilities, driving patient acquisition and retention through targeted marketing initiatives that contribute directly to the hospitals\u2019 growth. Additionally, she leads commercial planning by collaborating with hospital leadership and cross-functional teams to align marketing strategies with business objectives, manage budgets, and identify market opportunities to maintain competitive advantage.<\/p>\n

Through her strategic and innovative approach, Serene is transforming healthcare marketing at IHH Healthcare Singapore into a commercially effective, patient-centered discipline that supports the growth and reputation of its entire portfolio of trusted healthcare brands.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=”on|off|off” admin_label=”View Other Judges\u2019 Profile – 2025″ _builder_version=”4.27.0″ _module_preset=”default” global_module=”17554″ saved_tabs=”all” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

View Other Judges\u2019 Profile<\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” admin_label=”2025 Panel of Judges” _builder_version=”4.27.0″ global_module=”17556″ saved_tabs=”all” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” make_equal=”on” disabled_on=”off|off|off” module_class=”flex-row-wrapper” _builder_version=”4.16″ width=”90%” custom_padding=”|||” z_index_tablet=”500″ use_custom_width=”on” custom_width_px=”1440px” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Allison Chew” position=”Head of PR, Brand & Marketing” image_url=”https:\/\/awards.marketing-interactive.com\/agency-of-the-year-sg\/wp-content\/uploads\/sites\/26\/2025\/05\/AIA-Singapore_Allison-Chew.png” admin_label=”AIA Singapore_Allison Chew” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE4MTAwIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

AIA Singapore<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Shaan Ng” position=”Head of Marketing, Singapore & Export Markets” image_url=”https:\/\/awards.marketing-interactive.com\/agency-of-the-year-sg\/wp-content\/uploads\/sites\/26\/2025\/04\/AkzoNobel_Shaan-Ng.png” admin_label=”AkzoNobel_Shaan\tNg” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE3NjE3IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]AkzoNobel<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Foong Yee Loh” position=”Head of Marketing, Emerging Markets ” image_url=”https:\/\/awards.marketing-interactive.com\/agency-of-the-year-sg\/wp-content\/uploads\/sites\/26\/2025\/05\/Costa-Coffee-Part-of-The-Coca-Cola-Company_Foong-Yee-Loh.png” admin_label=”Costa Coffee (Part of The Coca-Cola Company)_Foong Yee\tLoh” _builder_version=”4.27.0″ link_option_url_new_window=”on” hover_enabled=”0″ locked=”off” global_colors_info=”{}” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE4MTMzIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” _dynamic_attributes=”link_option_url” sticky_enabled=”0″]Costa Coffee (Part of The Coca-Cola Company)<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Monica Loh” position=”Director of Marketing Communications” image_url=”https:\/\/awards.marketing-interactive.com\/agency-of-the-year-sg\/wp-content\/uploads\/sites\/26\/2025\/03\/Monica-Loh.jpg” admin_label=”Dao by Dorsett AMTD Singapore” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE3NTQ1IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]Dao by Dorsett AMTD Singapore<\/strong>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” make_equal=”on” disabled_on=”off|off|off” module_class=”flex-row-wrapper” _builder_version=”4.16″ width=”90%” custom_padding=”|||” z_index_tablet=”500″ use_custom_width=”on” custom_width_px=”1440px” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Chanderni Polo Yeap” position=”Senior Vice President, Consumer Banking Group” image_url=”https:\/\/awards.marketing-interactive.com\/agency-of-the-year-sg\/wp-content\/uploads\/sites\/26\/2025\/04\/DBS-Bank_Chanderni-Polo-Yeap.png” admin_label=”DBS Bank_Chanderni \tPolo Yeap” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE3NjY0IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]DBS Bank<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Carine Chin” position=”Head of Corporate Marketing” image_url=”https:\/\/awards.marketing-interactive.com\/agency-of-the-year-sg\/wp-content\/uploads\/sites\/26\/2025\/04\/Etiqa-Insurance-Singapore_Carine-Chin.png” admin_label=”Etiqa Insurance Singapore_Carine Chin” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE3ODk4IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]Etiqa Insurance Singapore<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Sudarshan Singh” position=”General Manager” image_url=”https:\/\/awards.marketing-interactive.com\/agency-of-the-year-sg\/wp-content\/uploads\/sites\/26\/2025\/04\/Groupe-SEB_Sudarshan-Singh.png” admin_label=”Groupe SEB_Sudarshan\tSingh” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE3NTc4IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]Groupe SEB<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Serene Lim” position=”AVP Marketing” image_url=”https:\/\/awards.marketing-interactive.com\/agency-of-the-year-sg\/wp-content\/uploads\/sites\/26\/2025\/04\/IHH-Healthcare-Singapore_Serene-Lim_NEW.png” admin_label=”IHH Healthcare Singapore_Serene \tLim” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE3ODM4IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]IHH Healthcare Singapore<\/strong>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” make_equal=”on” disabled_on=”off|off|off” module_class=”flex-row-wrapper” _builder_version=”4.16″ width=”90%” custom_padding=”|||” z_index_tablet=”500″ use_custom_width=”on” custom_width_px=”1440px” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Joanne Chan” position=”Director of Marketing & Communications” image_url=”https:\/\/awards.marketing-interactive.com\/agency-of-the-year-sg\/wp-content\/uploads\/sites\/26\/2025\/05\/IHG-Hotels-Resorts_Joanne-Chan.png” admin_label=”IHG Hotels & Resorts_Joanne\tChan” _builder_version=”4.27.0″ link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]IHG Hotels & Resorts <\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Belinda Tan” position=”Head of Marketing and Events” image_url=”https:\/\/awards.marketing-interactive.com\/agency-of-the-year-sg\/wp-content\/uploads\/sites\/26\/2025\/04\/Prudential-Assurance-Company-Singapore_Belinda-Tan.png” admin_label=”Prudential Assurance Company_Belinda Tan” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE3OTMzIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]Prudential Singapore<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Kelvin Tan” position=”Head, Group Brand, People & Community” image_url=”https:\/\/awards.marketing-interactive.com\/agency-of-the-year-sg\/wp-content\/uploads\/sites\/26\/2025\/05\/Sembcorp-_Kelvin-Tan.png” admin_label=”Sembcorp_Kelvin Tan” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE4MTQwIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

Sembcorp<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Shane Wan” position=”CMO Mobility Asia” image_url=”https:\/\/awards.marketing-interactive.com\/agency-of-the-year-sg\/wp-content\/uploads\/sites\/26\/2025\/05\/Shell_Shane-Wan.png” admin_label=”Shell_Shane Wan ” _builder_version=”4.27.0″ link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]Shell<\/strong>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” make_equal=”on” disabled_on=”off|off|off” module_class=”flex-row-wrapper” _builder_version=”4.16″ width=”90%” custom_padding=”|||” z_index_tablet=”500″ use_custom_width=”on” custom_width_px=”1440px” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Erica Kerner” position=”MD, Global Head of Brand Partnerships & Sponsorships” image_url=”https:\/\/awards.marketing-interactive.com\/agency-of-the-year-sg\/wp-content\/uploads\/sites\/26\/2025\/04\/Standard-Chartered_Erica-Kerner_NEW.png” admin_label=”Standard Chartered_Erica\tKerner” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE3ODc3IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]Standard Chartered<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Gladys Chua” position=”Product Strategy and Ops Brand Lead” image_url=”https:\/\/awards.marketing-interactive.com\/agency-of-the-year-sg\/wp-content\/uploads\/sites\/26\/2025\/05\/Tiktok_Gladys-Chua.png” admin_label=”Tiktok_Gladys\tChua” _builder_version=”4.27.0″ link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]Tiktok<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Viswanath Ramaswamy” position=”Head of Marketing, Metro Asia & Head of Sales, Singapore” image_url=”https:\/\/awards.marketing-interactive.com\/agency-of-the-year-sg\/wp-content\/uploads\/sites\/26\/2025\/04\/Kenvue_Viswanath-Ramaswamy.png” disabled_on=”on|on|on” admin_label=”Kenvue_Viswanath Ramaswamy” _builder_version=”4.27.0″ link_option_url_new_window=”on” disabled=”on” locked=”off” global_colors_info=”{}”]Kenvue<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

2025 Judge’s profileSerene Lim AVP Marketing IHH Healthcare SingaporeSerene brings over 26 years of marketing, media planning, and project management experience across diverse industries including FMCG, luxury, technology, and healthcare, with regional expertise spanning ASEAN. She has worked with global brands such as 7-Eleven Singapore, Mediaedge:cia, and Lenovo. Currently, Serene leads the marketing team for […]<\/p>\n","protected":false},"author":50,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[33],"tags":[],"class_list":["post-17838","post","type-post","status-publish","format-standard","hentry","category-2025-judges"],"yoast_head":"\nSerene Lim - Agency Of The Year Singapore 2026<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/awards.marketing-interactive.com\/agency-of-the-year-sg\/serene-lim\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Serene Lim - Agency Of The Year Singapore 2026\" \/>\n<meta property=\"og:description\" content=\"2025 Judge's profileSerene Lim AVP Marketing IHH Healthcare SingaporeSerene brings over 26 years of marketing, media planning, and project management experience across diverse industries including FMCG, luxury, technology, and healthcare, with regional expertise spanning ASEAN. She has worked with global brands such as 7-Eleven Singapore, Mediaedge:cia, and Lenovo. Currently, Serene leads the marketing team for […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/awards.marketing-interactive.com\/agency-of-the-year-sg\/serene-lim\/\" \/>\n<meta property=\"og:site_name\" content=\"Agency Of The Year Singapore 2026\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/marketingmagazine.group\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-22T03:42:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-26T03:05:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/awards.marketing-interactive.com\/agency-of-the-year-sg\/wp-content\/uploads\/sites\/26\/2025\/10\/aoty-2026-sg.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"joleen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MarketingEds\" \/>\n<meta name=\"twitter:site\" content=\"@MarketingEds\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"joleen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/awards.marketing-interactive.com\/agency-of-the-year-sg\/serene-lim\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/awards.marketing-interactive.com\/agency-of-the-year-sg\/serene-lim\/\"},\"author\":{\"name\":\"joleen\",\"@id\":\"https:\/\/awards.marketing-interactive.com\/agency-of-the-year-sg\/#\/schema\/person\/a09885fe4503e5bf2508d04e33b2b478\"},\"headline\":\"Serene Lim\",\"datePublished\":\"2025-04-22T03:42:04+00:00\",\"dateModified\":\"2025-05-26T03:05:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/awards.marketing-interactive.com\/agency-of-the-year-sg\/serene-lim\/\"},\"wordCount\":2125,\"publisher\":{\"@id\":\"https:\/\/awards.marketing-interactive.com\/agency-of-the-year-sg\/#organization\"},\"articleSection\":[\"2025 Judges\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/awards.marketing-interactive.com\/agency-of-the-year-sg\/serene-lim\/\",\"url\":\"https:\/\/awards.marketing-interactive.com\/agency-of-the-year-sg\/serene-lim\/\",\"name\":\"Serene Lim - Agency Of The Year Singapore 2026\",\"isPartOf\":{\"@id\":\"https:\/\/awards.marketing-interactive.com\/agency-of-the-year-sg\/#website\"},\"datePublished\":\"2025-04-22T03:42:04+00:00\",\"dateModified\":\"2025-05-26T03:05:40+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/awards.marketing-interactive.com\/agency-of-the-year-sg\/serene-lim\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/awards.marketing-interactive.com\/agency-of-the-year-sg\/serene-lim\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/awards.marketing-interactive.com\/agency-of-the-year-sg\/serene-lim\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/awards.marketing-interactive.com\/agency-of-the-year-sg\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Serene Lim\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/awards.marketing-interactive.com\/agency-of-the-year-sg\/#website\",\"url\":\"https:\/\/awards.marketing-interactive.com\/agency-of-the-year-sg\/\",\"name\":\"Agency Of The Year Singapore 2026\",\"description\":\"Agency Of The Year Singapore 2026\",\"publisher\":{\"@id\":\"https:\/\/awards.marketing-interactive.com\/agency-of-the-year-sg\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/awards.marketing-interactive.com\/agency-of-the-year-sg\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/awards.marketing-interactive.com\/agency-of-the-year-sg\/#organization\",\"name\":\"Lighthouse Independent Media Pte Ltd\",\"url\":\"https:\/\/awards.marketing-interactive.com\/agency-of-the-year-sg\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/awards.marketing-interactive.com\/agency-of-the-year-sg\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/awards.marketing-interactive.com\/agency-of-the-year-sg\/wp-content\/uploads\/sites\/26\/2019\/12\/LHFMG-2.png\",\"contentUrl\":\"https:\/\/awards.marketing-interactive.com\/agency-of-the-year-sg\/wp-content\/uploads\/sites\/26\/2019\/12\/LHFMG-2.png\",\"width\":497,\"height\":222,\"caption\":\"Lighthouse Independent Media Pte Ltd\"},\"image\":{\"@id\":\"https:\/\/awards.marketing-interactive.com\/agency-of-the-year-sg\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/marketingmagazine.group\/\",\"https:\/\/x.com\/MarketingEds\",\"https:\/\/www.linkedin.com\/company\/marketing-magazine-group\/\",\"https:\/\/www.youtube.com\/channel\/UCmCeNAoR4ygKBSv4IisSB3Q\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/awards.marketing-interactive.com\/agency-of-the-year-sg\/#\/schema\/person\/a09885fe4503e5bf2508d04e33b2b478\",\"name\":\"joleen\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Serene Lim - Agency Of The Year Singapore 2026","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/awards.marketing-interactive.com\/agency-of-the-year-sg\/serene-lim\/","og_locale":"en_US","og_type":"article","og_title":"Serene Lim - Agency Of The Year Singapore 2026","og_description":"2025 Judge's profileSerene Lim AVP Marketing IHH Healthcare SingaporeSerene brings over 26 years of marketing, media planning, and project management experience across diverse industries including FMCG, luxury, technology, and healthcare, with regional expertise spanning ASEAN. She has worked with global brands such as 7-Eleven Singapore, Mediaedge:cia, and Lenovo. Currently, Serene leads the marketing team for […]","og_url":"https:\/\/awards.marketing-interactive.com\/agency-of-the-year-sg\/serene-lim\/","og_site_name":"Agency Of The Year Singapore 2026","article_publisher":"https:\/\/www.facebook.com\/marketingmagazine.group\/","article_published_time":"2025-04-22T03:42:04+00:00","article_modified_time":"2025-05-26T03:05:40+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/awards.marketing-interactive.com\/agency-of-the-year-sg\/wp-content\/uploads\/sites\/26\/2025\/10\/aoty-2026-sg.jpg","type":"image\/jpeg"}],"author":"joleen","twitter_card":"summary_large_image","twitter_creator":"@MarketingEds","twitter_site":"@MarketingEds","twitter_misc":{"Written by":"joleen","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/awards.marketing-interactive.com\/agency-of-the-year-sg\/serene-lim\/#article","isPartOf":{"@id":"https:\/\/awards.marketing-interactive.com\/agency-of-the-year-sg\/serene-lim\/"},"author":{"name":"joleen","@id":"https:\/\/awards.marketing-interactive.com\/agency-of-the-year-sg\/#\/schema\/person\/a09885fe4503e5bf2508d04e33b2b478"},"headline":"Serene Lim","datePublished":"2025-04-22T03:42:04+00:00","dateModified":"2025-05-26T03:05:40+00:00","mainEntityOfPage":{"@id":"https:\/\/awards.marketing-interactive.com\/agency-of-the-year-sg\/serene-lim\/"},"wordCount":2125,"publisher":{"@id":"https:\/\/awards.marketing-interactive.com\/agency-of-the-year-sg\/#organization"},"articleSection":["2025 Judges"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/awards.marketing-interactive.com\/agency-of-the-year-sg\/serene-lim\/","url":"https:\/\/awards.marketing-interactive.com\/agency-of-the-year-sg\/serene-lim\/","name":"Serene Lim - Agency Of The Year Singapore 2026","isPartOf":{"@id":"https:\/\/awards.marketing-interactive.com\/agency-of-the-year-sg\/#website"},"datePublished":"2025-04-22T03:42:04+00:00","dateModified":"2025-05-26T03:05:40+00:00","breadcrumb":{"@id":"https:\/\/awards.marketing-interactive.com\/agency-of-the-year-sg\/serene-lim\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/awards.marketing-interactive.com\/agency-of-the-year-sg\/serene-lim\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/awards.marketing-interactive.com\/agency-of-the-year-sg\/serene-lim\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/awards.marketing-interactive.com\/agency-of-the-year-sg\/"},{"@type":"ListItem","position":2,"name":"Serene Lim"}]},{"@type":"WebSite","@id":"https:\/\/awards.marketing-interactive.com\/agency-of-the-year-sg\/#website","url":"https:\/\/awards.marketing-interactive.com\/agency-of-the-year-sg\/","name":"Agency Of The Year Singapore 2026","description":"Agency Of The Year Singapore 2026","publisher":{"@id":"https:\/\/awards.marketing-interactive.com\/agency-of-the-year-sg\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/awards.marketing-interactive.com\/agency-of-the-year-sg\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/awards.marketing-interactive.com\/agency-of-the-year-sg\/#organization","name":"Lighthouse Independent Media Pte Ltd","url":"https:\/\/awards.marketing-interactive.com\/agency-of-the-year-sg\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/awards.marketing-interactive.com\/agency-of-the-year-sg\/#\/schema\/logo\/image\/","url":"https:\/\/awards.marketing-interactive.com\/agency-of-the-year-sg\/wp-content\/uploads\/sites\/26\/2019\/12\/LHFMG-2.png","contentUrl":"https:\/\/awards.marketing-interactive.com\/agency-of-the-year-sg\/wp-content\/uploads\/sites\/26\/2019\/12\/LHFMG-2.png","width":497,"height":222,"caption":"Lighthouse Independent Media Pte Ltd"},"image":{"@id":"https:\/\/awards.marketing-interactive.com\/agency-of-the-year-sg\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/marketingmagazine.group\/","https:\/\/x.com\/MarketingEds","https:\/\/www.linkedin.com\/company\/marketing-magazine-group\/","https:\/\/www.youtube.com\/channel\/UCmCeNAoR4ygKBSv4IisSB3Q"]},{"@type":"Person","@id":"https:\/\/awards.marketing-interactive.com\/agency-of-the-year-sg\/#\/schema\/person\/a09885fe4503e5bf2508d04e33b2b478","name":"joleen"}]}},"_links":{"self":[{"href":"https:\/\/awards.marketing-interactive.com\/agency-of-the-year-sg\/wp-json\/wp\/v2\/posts\/17838","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/awards.marketing-interactive.com\/agency-of-the-year-sg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/awards.marketing-interactive.com\/agency-of-the-year-sg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/awards.marketing-interactive.com\/agency-of-the-year-sg\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/awards.marketing-interactive.com\/agency-of-the-year-sg\/wp-json\/wp\/v2\/comments?post=17838"}],"version-history":[{"count":6,"href":"https:\/\/awards.marketing-interactive.com\/agency-of-the-year-sg\/wp-json\/wp\/v2\/posts\/17838\/revisions"}],"predecessor-version":[{"id":18178,"href":"https:\/\/awards.marketing-interactive.com\/agency-of-the-year-sg\/wp-json\/wp\/v2\/posts\/17838\/revisions\/18178"}],"wp:attachment":[{"href":"https:\/\/awards.marketing-interactive.com\/agency-of-the-year-sg\/wp-json\/wp\/v2\/media?parent=17838"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/awards.marketing-interactive.com\/agency-of-the-year-sg\/wp-json\/wp\/v2\/categories?post=17838"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/awards.marketing-interactive.com\/agency-of-the-year-sg\/wp-json\/wp\/v2\/tags?post=17838"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}