{"id":2741,"date":"2019-06-28T11:59:08","date_gmt":"2019-06-28T03:59:08","guid":{"rendered":"https:\/\/awards.marketing-interactive.com\/mea-sg-2019\/?page_id=2741"},"modified":"2025-10-30T18:13:59","modified_gmt":"2025-10-30T10:13:59","slug":"tips-of-entry","status":"publish","type":"page","link":"https:\/\/awards.marketing-interactive.com\/agency-of-the-year-sg\/tips-of-entry\/","title":{"rendered":"Tips for Entry"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”TIp of entry” _builder_version=”4.16″ bottom_divider_color=”#e3e6e4″ global_colors_info=”{}”][et_pb_row admin_label=”Tips of entry row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Tips for entry” module_id=”why” _builder_version=”4.16″ text_font=”||||||||” text_text_color=”#ffffff” text_letter_spacing=”1px” text_line_height=”1.6em” header_font=”||||||||” header_2_font=”|||on|||||” header_2_text_align=”left” header_2_text_color=”#d2ae2b” header_2_font_size=”45px” header_2_line_height=”1.2em” header_3_font=”|600|||||||” header_3_text_color=”#015880″ background_layout=”dark” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|desktop” module_alignment=”center” custom_margin=”|||” custom_padding=”|||” text_line_height_tablet=”” text_line_height_phone=”” text_line_height_last_edited=”on|tablet” header_2_font_size_tablet=”35px” header_2_font_size_phone=”28px” header_2_font_size_last_edited=”on|phone” header_3_font_size_tablet=”” header_3_font_size_phone=”1rem” header_3_font_size_last_edited=”on|phone” header_3_line_height_tablet=”” header_3_line_height_phone=”1.6em” header_3_line_height_last_edited=”on|phone” z_index_tablet=”500″ global_colors_info=”{}”]<\/p>\n

Top Tips for Entry<\/h2>\n

We know it\u2019s hard to pull together a unique entry to grab attention and impress an independent judging panel, so we\u2019ve put together 10 top tips to help you craft a successful submission (and hopefully a winning entry!):<\/p>\n

[\/et_pb_text][et_pb_toggle title=”1. Stick to the word limit” icon_color=”#c69827″ open_icon_color=”#c69827″ admin_label=”1. Stick to the word limit” _builder_version=”4.16″ title_text_color=”#000034″ title_font=”|700|||||||” body_font=”||||||||” body_text_color=”#000000″ z_index_tablet=”500″ title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n

Remember, the jury will be looking at a lot of entries which will take hours of their time and can be tiring, so be concise! Help them find the information they need to know quickly and easily. It\u2019s also important to note that judges can deduct marks for exceeded word counts.<\/span><\/p>\n

[\/et_pb_toggle][et_pb_toggle title=”2. Use images and graphs to support your entry” icon_color=”#c69827″ open_icon_color=”#c69827″ admin_label=”2. Use images and graphs to support your entry” _builder_version=”4.16″ title_text_color=”#000034″ title_font=”|700|||||||” body_font=”||||||||” body_text_color=”#000000″ z_index_tablet=”500″ title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n

Using images, charts and graphs can help to reduce the word count and convey your message in a clear and concise way.<\/span><\/p>\n

[\/et_pb_toggle][et_pb_toggle title=”3. Don\u2019t assume the judges know your campaign” icon_color=”#c69827″ open_icon_color=”#c69827″ admin_label=”3. Don\u2019t assume the judges know your campaign” _builder_version=”4.16″ title_text_color=”#000034″ title_font=”|700|||||||” body_font=”||||||||” body_text_color=”#000000″ z_index_tablet=”500″ title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n

Judges can only mark the work and evidence before them so don\u2019t assume they already know your work \u2013 give them context and feed them the content they need to know.<\/span><\/p>\n

[\/et_pb_toggle][et_pb_toggle title=”4. Stick to the specific eligibility dates \/ locations” icon_color=”#c69827″ open_icon_color=”#c69827″ admin_label=”4. Stick to the specific eligibility dates \/ locations” _builder_version=”4.16″ title_text_color=”#000034″ title_font=”|700|||||||” body_font=”||||||||” body_text_color=”#000000″ z_index_tablet=”500″ title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n

Don\u2019t be vague when reporting your results. Judges can only award marks for work and results gained within the eligibility period and eligible location(s) so break it down for them clearly. What happened this year?<\/span><\/p>\n

[\/et_pb_toggle][et_pb_toggle title=”5. Report specific results” icon_color=”#c69827″ open_icon_color=”#c69827″ admin_label=”5. Report specific results” _builder_version=”4.16″ title_text_color=”#000034″ title_font=”|700|||||||” body_font=”||||||||” body_text_color=”#000000″ z_index_tablet=”500″ title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n

It\u2019s important to be precise so the judges can really understand the success of your campaign and award deserved points. Percentages can help to show growth, but where possible, report numerical increases and achievements against specific targets.<\/span><\/p>\n

[\/et_pb_toggle][et_pb_toggle title=”6. Cover each criteria point” icon_color=”#c69827″ open_icon_color=”#c69827″ admin_label=”6. Cover each criteria point” _builder_version=”4.16″ title_text_color=”#000034″ title_font=”|700|||||||” body_font=”||||||||” body_text_color=”#000000″ z_index_tablet=”500″ title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n

Again, judges can only mark the work and evidence before them and they have to mark it against set criteria so make sure you\u2019ve covered all areas so you don\u2019t lose marks unnecessarily.<\/span><\/p>\n

[\/et_pb_toggle][et_pb_toggle title=”7. Tailor your submission to the specific category” icon_color=”#c69827″ open_icon_color=”#c69827″ admin_label=”7. Tailor your submission to the specific category” _builder_version=”4.16″ title_text_color=”#000034″ title_font=”|700|||||||” body_font=”||||||||” body_text_color=”#000000″ z_index_tablet=”500″ title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n

You might want to enter the same campaign in to multiple categories \u2013 that\u2019s totally fine but each category will be looking at different aspects so make sure your entry is tailored to the category at hand. One entry doesn\u2019t always fit all so help the judges find the information they need for that specific category!<\/span><\/p>\n

[\/et_pb_toggle][et_pb_toggle title=”8. Use the templates provided” icon_color=”#c69827″ open_icon_color=”#c69827″ admin_label=”8. Use the templates provided” _builder_version=”4.16″ title_text_color=”#000034″ title_font=”|700|||||||” body_font=”||||||||” body_text_color=”#000000″ z_index_tablet=”500″ title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n

If you\u2019re tight on time, don\u2019t waste efforts creating a beautiful deck – impress the judges with key information and great results (and maybe a catchy title!). It\u2019s nice to be creative and stand out but not at the expense of the content which will be marked against set criteria.<\/span><\/p>\n

[\/et_pb_toggle][et_pb_toggle title=”9. Double check your entry” icon_color=”#c69827″ open_icon_color=”#c69827″ admin_label=”9. Double check your entry” _builder_version=”4.16″ title_text_color=”#000034″ title_font=”|700|||||||” body_font=”||||||||” body_text_color=”#000000″ z_index_tablet=”500″ title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n

Double check everything is there and working before you submit. It would be such a shame if you missed a crucial section or have a key URL that is broken and the judges can\u2019t access it.<\/span><\/p>\n

[\/et_pb_toggle][et_pb_toggle title=”10. Plan your schedule and enter on time!” icon_color=”#c69827″ open_icon_color=”#c69827″ admin_label=”10. Plan your schedule and enter on time!” _builder_version=”4.16″ title_text_color=”#000034″ title_font=”|700|||||||” body_font=”||||||||” body_text_color=”#000000″ z_index_tablet=”500″ title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n

In the interests of fairness for other entrants and our busy judges, we cannot accept late entries so don\u2019t waste all of your hard work by missing the entry deadline. Get prepped and started early so you enter on time.<\/span><\/p>\n

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