{"id":28132,"date":"2026-03-12T09:54:06","date_gmt":"2026-03-12T01:54:06","guid":{"rendered":"https:\/\/awards.marketing-interactive.com\/agency-of-the-year-my\/?p=28132"},"modified":"2026-03-12T09:54:55","modified_gmt":"2026-03-12T01:54:55","slug":"michellechen","status":"publish","type":"post","link":"https:\/\/awards.marketing-interactive.com\/agency-of-the-year-my\/michellechen\/","title":{"rendered":"Michelle Chen"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Judges” module_class=”color1-box ” _builder_version=”4.27.0″ locked=”off” global_colors_info=”{}”][et_pb_row admin_label=”2026 Judge’s Profile” _builder_version=”4.27.0″ _module_preset=”default” global_module=”27400″ saved_tabs=”all” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

2026 Judge’s Profile<\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ admin_label=”Row” module_class=”members-full-description” _builder_version=”4.27.0″ custom_margin=”|||” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/awards.marketing-interactive.com\/agency-of-the-year-my\/wp-content\/uploads\/sites\/27\/2026\/03\/ASUS_Michelle-Chen.png” alt=”Affin_JasmineJefri” title_text=”ASUS_Michelle Chen” _builder_version=”4.27.0″ always_center_on_mobile=”off” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Designation” _builder_version=”4.27.0″ locked=”off” global_colors_info=”{}”]<\/p>\n

Michelle Chen<\/h3>\n

Regional Marketing Director \u2013 MY & HK<\/h4>\n

ASUS<\/h5>\n

[\/et_pb_text][et_pb_text admin_label=”BIO” _builder_version=”4.27.0″ global_colors_info=”{}”]With over 17 years of diverse experience in marketing, branding, and advertising, Michelle Chen is highly passionate about developing teams and brands. She has nurtured talent and built brands across various industries, including creative agencies, fmcg, tobacco, and consumer electronics. Michelle established the trade marketing department in Myanmar Japan Tobacco from the ground up in Yangon, showcasing her strategic vision and execution capabilities. Currently the regional marketing director in ASUS, she leads both Malaysia and Hong Kong marketing teams, with a total headcount of 25 people across brand & product marketing, digital marketing, PR marketing, channel marketing & event, and creative \/ design.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” admin_label=”View Other 2026 Judges’ Profile” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_module=”27403″ saved_tabs=”all” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ text_text_color=”#ffffff” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” z_index_tablet=”500″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” global_colors_info=”{}”]<\/p>\n

View Other 2026 Judges’ Profile<\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” admin_label=”2026 Judges” _builder_version=”4.27.0″ _module_preset=”default” global_module=”27405″ saved_tabs=”all” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ disabled_on=”off|off|off” _builder_version=”4.16″ _module_preset=”default” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Wan Ping Chang” position=”Marketing Director ” image_url=”https:\/\/awards.marketing-interactive.com\/agency-of-the-year-my\/wp-content\/uploads\/sites\/27\/2026\/03\/Ace-Canning-Corporation_Wan-Ping-Chang.png” disabled_on=”off|off|off” admin_label=”Ace Canning Corporation_Wan Ping Chang” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI3ODQwIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]Ace Canning Corporation<\/b>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Asyraf Suhaibi” position=”Head of Brand Management Section, Corporate Communication Department” image_url=”https:\/\/awards.marketing-interactive.com\/agency-of-the-year-my\/wp-content\/uploads\/sites\/27\/2026\/02\/Air-Selangor_Asyraf-Suhaibi.png” disabled_on=”off|off|off” admin_label=”Air Selangor_Asyraf Suhaibi” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI3NjMwIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]Air Selangor<\/b>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Siew Poh Lim” position=”Marketing Director” image_url=”https:\/\/awards.marketing-interactive.com\/agency-of-the-year-my\/wp-content\/uploads\/sites\/27\/2026\/02\/Fonterra-Brands-Malaysia_Siew-Poh-Lim.jpg” disabled_on=”off|off|off” admin_label=”Anmum, Anlene, Anchor, Fernleaf_Siew Poh\tLim” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI3NDA3IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]Anmum, Anlene, Anchor, Fernleaf<\/b>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Michelle Chen” position=”Regional Marketing Director \u2013 MY & HK” image_url=”https:\/\/awards.marketing-interactive.com\/agency-of-the-year-my\/wp-content\/uploads\/sites\/27\/2026\/03\/ASUS_Michelle-Chen.png” disabled_on=”off|off|off” admin_label=”ASUS_Michelle\tChen” _builder_version=”4.27.0″ link_option_url_new_window=”on” hover_enabled=”0″ locked=”off” global_colors_info=”{}” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI4MTMyIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” _dynamic_attributes=”link_option_url” sticky_enabled=”0″]ASUS<\/b>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ disabled_on=”off|off|off” _builder_version=”4.16″ _module_preset=”default” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Huey Ying LeongHuey Ying Leong” position=”Head of Marketing” image_url=”https:\/\/awards.marketing-interactive.com\/agency-of-the-year-my\/wp-content\/uploads\/sites\/27\/2026\/03\/Burger-King-Malaysia_Huey-Ying-Leong.png” admin_label=”Burger King Malaysia_Huey Ying Leong” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI3OTI3IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]Burger King Malaysia<\/b>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Xing Jun\tKhoo” position=”Head of Digital, Media & Insights” image_url=”https:\/\/awards.marketing-interactive.com\/agency-of-the-year-my\/wp-content\/uploads\/sites\/27\/2026\/02\/Dutch-Lady-Milk-Industries-DLMI_Xing-Jun-Khoo.png” admin_label=”Dutch Lady Milk Industries (DLMI)_Xing Jun\tKhoo” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI3NDgwIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]Dutch Lady Milk Industries (DLMI)<\/b>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Amy Lim Su Yen” position=”Regional Head of Digital & Ecommerce” image_url=”https:\/\/awards.marketing-interactive.com\/agency-of-the-year-my\/wp-content\/uploads\/sites\/27\/2026\/03\/Ego-Pharmaceuticals_Amy-Lim-Su-Yen.png” disabled_on=”off|off|off” admin_label=”Ego Pharmaceuticals_Amy\tLim Su Yen” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI4MDQ3IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]Ego Pharmaceuticals<\/b>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Nachiappan M.T. Arasu” position=”VP, Marketing” image_url=”https:\/\/awards.marketing-interactive.com\/agency-of-the-year-my\/wp-content\/uploads\/sites\/27\/2026\/02\/Express-Rail-Link-_Nachiappan-M.T.-Arasu.png” admin_label=”Express Rail Link_Nachiappan\tM.T. Arasu” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI3Mzk2IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

Express Rail Link<\/b><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ disabled_on=”off|off|off” _builder_version=”4.16″ _module_preset=”default” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Karmen Wong” position=”AVP Marketing & Customer Engagement” image_url=”https:\/\/awards.marketing-interactive.com\/agency-of-the-year-my\/wp-content\/uploads\/sites\/27\/2026\/03\/Great-Eastern-General-Malaysia_Karmen-Wong.png” admin_label=”Great Eastern General Malaysia_Karmen Wong” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI3Nzg5IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]Great Eastern General Malaysia<\/b>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Khairul Annuar Yusof” position=”Head of Marketing” image_url=”https:\/\/awards.marketing-interactive.com\/agency-of-the-year-my\/wp-content\/uploads\/sites\/27\/2026\/02\/IHH-Healthcare-Malaysia_Khairul-Annuar-Yusof.png” admin_label=”IHH Healthcare Malaysia_Khairul Annuar Yusof” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI3NjY1IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]IHH Healthcare Malaysia<\/b>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Deon Lee” position=”Director of Customer & Marketing” image_url=”https:\/\/awards.marketing-interactive.com\/agency-of-the-year-my\/wp-content\/uploads\/sites\/27\/2026\/02\/Lotuss-Stores-Malaysia_Deon-Lee.png” admin_label=”Lotus’s Stores (Malaysia)_Deon\tLee” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI3NDkxIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]Lotus’s Stores (Malaysia)<\/b>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Chayenne Tan” position=”GM of Product Development & Marketing, Commercial” image_url=”https:\/\/awards.marketing-interactive.com\/agency-of-the-year-my\/wp-content\/uploads\/sites\/27\/2023\/05\/MRT-Corporation_Chayenne-Tan.jpeg” admin_label=”MRT Corporation_Chayenne\tTan” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE5ODYxIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]MRT Corporation<\/b>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ disabled_on=”off|off|off” _builder_version=”4.16″ _module_preset=”default” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Debra Deyvitah” position=”Head of Marketing \u2013 Foods” image_url=”https:\/\/awards.marketing-interactive.com\/agency-of-the-year-my\/wp-content\/uploads\/sites\/27\/2026\/02\/PepsiCo-Malaysia_Debra-Deyvitah.png” admin_label=”PepsiCo Malaysia_Debra Deyvitah” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI3NzA4IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]PepsiCo Malaysia<\/b>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Jayson Ong” position=”Head of Brand & Channel Marketing ” image_url=”https:\/\/awards.marketing-interactive.com\/agency-of-the-year-my\/wp-content\/uploads\/sites\/27\/2026\/03\/Sharp-Electronics-Malaysia_Jayson-Ong.png” disabled_on=”off|off|off” admin_label=”Sharp Electronics Malaysia_Jayson\tOng” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI3OTExIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” 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2026 Judge’s ProfileMichelle Chen Regional Marketing Director \u2013 MY & HK ASUSWith over 17 years of diverse experience in marketing, branding, and advertising, Michelle Chen is highly passionate about developing teams and brands. She has nurtured talent and built brands across various industries, including creative agencies, fmcg, tobacco, and consumer electronics. 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