{"id":28047,"date":"2026-03-12T09:44:58","date_gmt":"2026-03-12T01:44:58","guid":{"rendered":"https:\/\/awards.marketing-interactive.com\/agency-of-the-year-my\/?p=28047"},"modified":"2026-03-12T09:46:55","modified_gmt":"2026-03-12T01:46:55","slug":"amylim-su-yen","status":"publish","type":"post","link":"https:\/\/awards.marketing-interactive.com\/agency-of-the-year-my\/amylim-su-yen\/","title":{"rendered":"Amy\tLim Su Yen"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Judges” module_class=”color1-box ” _builder_version=”4.27.0″ locked=”off” global_colors_info=”{}”][et_pb_row admin_label=”2026 Judge’s Profile” _builder_version=”4.27.0″ _module_preset=”default” global_module=”27400″ saved_tabs=”all” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

2026 Judge’s Profile<\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ admin_label=”Row” module_class=”members-full-description” _builder_version=”4.27.0″ custom_margin=”|||” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/awards.marketing-interactive.com\/agency-of-the-year-my\/wp-content\/uploads\/sites\/27\/2026\/03\/Ego-Pharmaceuticals_Amy-Lim-Su-Yen.png” alt=”Affin_JasmineJefri” title_text=”Ego Pharmaceuticals_Amy Lim Su Yen” _builder_version=”4.27.0″ hover_enabled=”0″ always_center_on_mobile=”off” locked=”off” global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Designation” _builder_version=”4.27.0″ hover_enabled=”0″ locked=”off” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Amy Lim Su Yen<\/h3>\n

Regional Head of Digital & Ecommerce<\/h4>\n

Ego Pharmaceuticals <\/h5>\n

[\/et_pb_text][et_pb_text admin_label=”BIO” _builder_version=”4.27.0″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]Malaysia-based Amy Lim joined Ego Pharmaceuticals at the start of 2024. She strategically leads digital and e-Commerce functions for their Asian markets, sharing her expertise on topics such as performance media, CRM, online channel platforms & digital analytics. Previously, she was with L’Oreal Group as head of marketplace and led the e-commerce team to deliver commercial growth for L\u2019Oreal\u2019s prestige brands, such as Kiehl\u2019s, Lancome and Shu Uemura across both Malaysia & Singapore markets. Prior to L\u2019Oreal, she built her career in Procter & Gamble, solidifying her digital expertise and leading their e-commerce business in Malaysia, and subsequently Thailand. In the early stages of her career with Shell, she was an early pioneer in South East Asia who established a business model for engine oil brands to expand their distribution model to e-Commerce platforms.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” admin_label=”View Other 2026 Judges’ Profile” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_module=”27403″ saved_tabs=”all” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ text_text_color=”#ffffff” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” z_index_tablet=”500″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” global_colors_info=”{}”]<\/p>\n

View Other 2026 Judges’ Profile<\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” admin_label=”2026 Judges” _builder_version=”4.27.0″ _module_preset=”default” global_module=”27405″ saved_tabs=”all” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ disabled_on=”off|off|off” _builder_version=”4.16″ _module_preset=”default” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Wan Ping Chang” position=”Marketing Director ” image_url=”https:\/\/awards.marketing-interactive.com\/agency-of-the-year-my\/wp-content\/uploads\/sites\/27\/2026\/03\/Ace-Canning-Corporation_Wan-Ping-Chang.png” disabled_on=”off|off|off” admin_label=”Ace Canning Corporation_Wan Ping Chang” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI3ODQwIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]Ace Canning Corporation<\/b>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Asyraf Suhaibi” position=”Head of Brand Management Section, Corporate Communication Department” image_url=”https:\/\/awards.marketing-interactive.com\/agency-of-the-year-my\/wp-content\/uploads\/sites\/27\/2026\/02\/Air-Selangor_Asyraf-Suhaibi.png” disabled_on=”off|off|off” admin_label=”Air Selangor_Asyraf Suhaibi” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI3NjMwIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]Air Selangor<\/b>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Siew Poh Lim” position=”Marketing Director” image_url=”https:\/\/awards.marketing-interactive.com\/agency-of-the-year-my\/wp-content\/uploads\/sites\/27\/2026\/02\/Fonterra-Brands-Malaysia_Siew-Poh-Lim.jpg” disabled_on=”off|off|off” admin_label=”Anmum, Anlene, Anchor, Fernleaf_Siew Poh\tLim” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI3NDA3IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]Anmum, Anlene, Anchor, Fernleaf<\/b>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Michelle Chen” position=”Regional Marketing Director \u2013 MY & HK” image_url=”https:\/\/awards.marketing-interactive.com\/agency-of-the-year-my\/wp-content\/uploads\/sites\/27\/2026\/03\/ASUS_Michelle-Chen.png” disabled_on=”off|off|off” admin_label=”ASUS_Michelle\tChen” _builder_version=”4.27.0″ link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]ASUS<\/b>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ disabled_on=”off|off|off” _builder_version=”4.16″ _module_preset=”default” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Huey Ying LeongHuey Ying Leong” position=”Head of Marketing” image_url=”https:\/\/awards.marketing-interactive.com\/agency-of-the-year-my\/wp-content\/uploads\/sites\/27\/2026\/03\/Burger-King-Malaysia_Huey-Ying-Leong.png” admin_label=”Burger King Malaysia_Huey Ying Leong” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI3OTI3IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]Burger King Malaysia<\/b>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Xing Jun\tKhoo” position=”Head of Digital, Media & Insights” image_url=”https:\/\/awards.marketing-interactive.com\/agency-of-the-year-my\/wp-content\/uploads\/sites\/27\/2026\/02\/Dutch-Lady-Milk-Industries-DLMI_Xing-Jun-Khoo.png” admin_label=”Dutch Lady Milk Industries (DLMI)_Xing Jun\tKhoo” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI3NDgwIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]Dutch Lady Milk Industries (DLMI)<\/b>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Amy Lim Su Yen” position=”Regional Head of Digital & Ecommerce” image_url=”https:\/\/awards.marketing-interactive.com\/agency-of-the-year-my\/wp-content\/uploads\/sites\/27\/2026\/03\/Ego-Pharmaceuticals_Amy-Lim-Su-Yen.png” disabled_on=”off|off|off” admin_label=”Ego Pharmaceuticals_Amy\tLim Su Yen” _builder_version=”4.27.0″ link_option_url_new_window=”on” hover_enabled=”0″ locked=”off” global_colors_info=”{}” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI4MDQ3IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” _dynamic_attributes=”link_option_url” sticky_enabled=”0″]Ego Pharmaceuticals<\/b>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Nachiappan M.T. Arasu” position=”VP, Marketing” image_url=”https:\/\/awards.marketing-interactive.com\/agency-of-the-year-my\/wp-content\/uploads\/sites\/27\/2026\/02\/Express-Rail-Link-_Nachiappan-M.T.-Arasu.png” admin_label=”Express Rail Link_Nachiappan\tM.T. Arasu” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI3Mzk2IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

Express Rail Link<\/b><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ disabled_on=”off|off|off” _builder_version=”4.16″ _module_preset=”default” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Karmen Wong” position=”AVP Marketing & Customer Engagement” image_url=”https:\/\/awards.marketing-interactive.com\/agency-of-the-year-my\/wp-content\/uploads\/sites\/27\/2026\/03\/Great-Eastern-General-Malaysia_Karmen-Wong.png” admin_label=”Great Eastern General Malaysia_Karmen Wong” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI3Nzg5IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]Great Eastern General Malaysia<\/b>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Khairul Annuar Yusof” position=”Head of Marketing” image_url=”https:\/\/awards.marketing-interactive.com\/agency-of-the-year-my\/wp-content\/uploads\/sites\/27\/2026\/02\/IHH-Healthcare-Malaysia_Khairul-Annuar-Yusof.png” admin_label=”IHH Healthcare Malaysia_Khairul Annuar Yusof” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI3NjY1IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]IHH Healthcare Malaysia<\/b>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Deon Lee” position=”Director of Customer & Marketing” image_url=”https:\/\/awards.marketing-interactive.com\/agency-of-the-year-my\/wp-content\/uploads\/sites\/27\/2026\/02\/Lotuss-Stores-Malaysia_Deon-Lee.png” admin_label=”Lotus’s Stores (Malaysia)_Deon\tLee” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI3NDkxIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]Lotus’s Stores (Malaysia)<\/b>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Chayenne Tan” position=”GM of Product Development & Marketing, Commercial” image_url=”https:\/\/awards.marketing-interactive.com\/agency-of-the-year-my\/wp-content\/uploads\/sites\/27\/2023\/05\/MRT-Corporation_Chayenne-Tan.jpeg” admin_label=”MRT Corporation_Chayenne\tTan” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE5ODYxIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]MRT Corporation<\/b>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ disabled_on=”off|off|off” _builder_version=”4.16″ _module_preset=”default” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Debra Deyvitah” position=”Head of Marketing \u2013 Foods” image_url=”https:\/\/awards.marketing-interactive.com\/agency-of-the-year-my\/wp-content\/uploads\/sites\/27\/2026\/02\/PepsiCo-Malaysia_Debra-Deyvitah.png” admin_label=”PepsiCo Malaysia_Debra Deyvitah” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI3NzA4IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]PepsiCo Malaysia<\/b>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Jayson Ong” position=”Head of Brand & Channel Marketing ” image_url=”https:\/\/awards.marketing-interactive.com\/agency-of-the-year-my\/wp-content\/uploads\/sites\/27\/2026\/03\/Sharp-Electronics-Malaysia_Jayson-Ong.png” disabled_on=”off|off|off” admin_label=”Sharp Electronics Malaysia_Jayson\tOng” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI3OTExIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” 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2026 Judge’s ProfileAmy Lim Su Yen Regional Head of Digital & Ecommerce Ego Pharmaceuticals Malaysia-based Amy Lim joined Ego Pharmaceuticals at the start of 2024. She strategically leads digital and e-Commerce functions for their Asian markets, sharing her expertise on topics such as performance media, CRM, online channel platforms & digital analytics. 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