{"id":27491,"date":"2026-02-16T09:11:42","date_gmt":"2026-02-16T01:11:42","guid":{"rendered":"https:\/\/awards.marketing-interactive.com\/agency-of-the-year-my\/?p=27491"},"modified":"2026-02-16T09:14:16","modified_gmt":"2026-02-16T01:14:16","slug":"deon-lee","status":"publish","type":"post","link":"https:\/\/awards.marketing-interactive.com\/agency-of-the-year-my\/deon-lee\/","title":{"rendered":"Deon Lee"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Speakers” module_class=”color1-box ” _builder_version=”4.27.0″ locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”2026 Judge’s Profile” _builder_version=”4.27.0″ _module_preset=”default” global_module=”27400″ saved_tabs=”all” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

2026 Judge’s Profile<\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ admin_label=”Row” module_class=”members-full-description” _builder_version=”4.27.0″ custom_margin=”|||” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/awards.marketing-interactive.com\/agency-of-the-year-my\/wp-content\/uploads\/sites\/27\/2026\/02\/Lotuss-Stores-Malaysia_Deon-Lee.png” alt=”Affin_JasmineJefri” title_text=”Lotuss Stores (Malaysia)_Deon Lee” _builder_version=”4.27.0″ hover_enabled=”0″ always_center_on_mobile=”off” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Designation” _builder_version=”4.27.0″ hover_enabled=”0″ locked=”off” global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n

Deon Lee<\/h3>\n

Director of Customer & Marketing<\/h4>\n

Lotus’s Stores (Malaysia)<\/h5>\n

[\/et_pb_text][et_pb_text admin_label=”BIO” _builder_version=”4.27.0″ hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]Deon Lee is the director of customer & marketing at Lotus\u2019s Stores Malaysia, a leading hypermarket operator in the country. She oversees brand marketing, customer loyalty, analytics & insights, and digital transformation, driving strong marketing performance through a data-driven, customer-centric approach. Under her leadership, Lotus\u2019s has achieved greater brand engagement, stronger customer retention, and accelerated digital adoption across channels.<\/p>\n

With over 25 years of marketing experience, Deon specialises in brand development, loyalty strategy, and digital marketing. She has transformed the marketing function at Lotus\u2019s into a growth engine, aligning digital strategies with evolving consumer needs. Her career spans renowned brands such as Astro, Berjaya, Caltex, California Fitness, and Heineken, where she successfully led brand communications, media planning, and customer loyalty initiatives.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” admin_label=”View Other 2026 Judges’ Profile” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_module=”27403″ saved_tabs=”all” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.0″ text_text_color=”#ffffff” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” z_index_tablet=”500″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

View Other 2026 Judges’ Profile<\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” admin_label=”2026 Judges” _builder_version=”4.27.0″ _module_preset=”default” global_module=”27405″ saved_tabs=”all” locked=”off” collapsed=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ disabled_on=”off|off|off” _builder_version=”4.16″ _module_preset=”default” collapsed=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_team_member name=”Siew Poh Lim” position=”Marketing Director” image_url=”https:\/\/awards.marketing-interactive.com\/agency-of-the-year-my\/wp-content\/uploads\/sites\/27\/2026\/02\/Fonterra-Brands-Malaysia_Siew-Poh-Lim.jpg” disabled_on=”on|on|on” admin_label=”Anmum, Anlene, Anchor, Fernlea_Siew Poh\tLim” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI3NDA3IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” disabled=”on” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]Anmum, Anlene, Anchor, Fernlea<\/b>[\/et_pb_team_member][et_pb_team_member name=”Xing Jun\tKhoo” position=”Head of Digital, Media & Insights” image_url=”https:\/\/awards.marketing-interactive.com\/agency-of-the-year-my\/wp-content\/uploads\/sites\/27\/2026\/02\/Dutch-Lady-Milk-Industries-DLMI_Xing-Jun-Khoo.png” admin_label=”Dutch Lady Milk Industries (DLMI)_Xing Jun\tKhoo” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI3NDgwIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]Dutch Lady Milk Industries (DLMI)<\/b>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_team_member name=”Nachiappan M.T. Arasu” position=”VP, Marketing” image_url=”https:\/\/awards.marketing-interactive.com\/agency-of-the-year-my\/wp-content\/uploads\/sites\/27\/2026\/02\/Express-Rail-Link-_Nachiappan-M.T.-Arasu.jpeg” admin_label=”Express Rail Link_Nachiappan\tM.T. Arasu” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI3Mzk2IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]Express Rail Link<\/b>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_team_member name=”Deon Lee” position=”Director of Customer & Marketing” image_url=”https:\/\/awards.marketing-interactive.com\/agency-of-the-year-my\/wp-content\/uploads\/sites\/27\/2026\/02\/Lotuss-Stores-Malaysia_Deon-Lee.png” admin_label=”Lotus’s Stores (Malaysia)_Deon\tLee” _builder_version=”4.27.0″ link_option_url_new_window=”on” hover_enabled=”0″ locked=”off” global_colors_info=”{}” theme_builder_area=”post_content” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI3NDkxIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” _dynamic_attributes=”link_option_url” sticky_enabled=”0″]Lotus’s Stores (Malaysia)<\/b>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_team_member name=”Chayenne Tan” position=”GM of Product Development & Marketing, Commercial” image_url=”https:\/\/awards.marketing-interactive.com\/agency-of-the-year-my\/wp-content\/uploads\/sites\/27\/2023\/05\/MRT-Corporation_Chayenne-Tan.jpeg” admin_label=”MRT Corporation_Chayenne\tTan” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE5ODYxIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]MRT Corporation<\/b>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ disabled_on=”off|off|off” _builder_version=”4.16″ _module_preset=”default” collapsed=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_team_member name=”Kiranjeet Kaur” position=”Director of Marketing Communications” image_url=”https:\/\/awards.marketing-interactive.com\/agency-of-the-year-my\/wp-content\/uploads\/sites\/27\/2026\/02\/W-Kuala-Lumpur_Kiranjeet-Kaur.png” admin_label=”W Kuala Lumpur_Kiranjeet\tKaur” _builder_version=”4.27.0″ link_option_url_new_window=”on” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]W Kuala Lumpur<\/b>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

2026 Judge’s ProfileDeon Lee Director of Customer & Marketing Lotus’s Stores (Malaysia)Deon Lee is the director of customer & marketing at Lotus\u2019s Stores Malaysia, a leading hypermarket operator in the country. She oversees brand marketing, customer loyalty, analytics & insights, and digital transformation, driving strong marketing performance through a data-driven, customer-centric approach. 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