{"id":27259,"date":"2026-06-15T10:03:27","date_gmt":"2026-06-15T02:03:27","guid":{"rendered":"https:\/\/awards.marketing-interactive.com\/agency-of-the-year-my\/?page_id=27259"},"modified":"2026-06-15T17:16:25","modified_gmt":"2026-06-15T09:16:25","slug":"2026-markies-finalists","status":"publish","type":"page","link":"https:\/\/awards.marketing-interactive.com\/agency-of-the-year-my\/2026-markies-finalists\/","title":{"rendered":"2026 MARKies Finalists"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.16″ locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ module_alignment=”center” z_index_tablet=”500″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Finalists title” _builder_version=”4.27.0″ text_font=”||||||||” text_text_color=”#000000″ text_letter_spacing=”1px” text_line_height=”1.6em” link_font=”|700|||||||” header_2_font=”|700|||||||” header_2_text_color=”#ca2026″ header_2_font_size=”50px” header_2_line_height=”1.6em” header_3_font=”|600|||||||” header_3_text_color=”#ca2026″ header_4_text_color=”#ca2026″ max_width=”1060px” module_alignment=”center” custom_margin=”|||” custom_padding=”|||” header_2_font_size_tablet=”40px” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” header_3_font_size_tablet=”” header_3_font_size_phone=”16px” header_3_font_size_last_edited=”on|phone” header_3_line_height_tablet=”” header_3_line_height_phone=”1.2em” header_3_line_height_last_edited=”on|phone” z_index_tablet=”500″ saved_tabs=”all” global_colors_info=”{}”]<\/p>\n

2026 Finalists<\/h2>\n

[\/et_pb_text][et_pb_toggle title=”1. Most Creative – Artificial Intelligence” icon_color=”#ca2026″ open_icon_color=”#ca2026″ admin_label=”1. Most Creative – Artificial Intelligence ” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: YTL Group (AI Labs)
Brand: ILMU
Campaign: ILMU: A National AI Milestone, Launched When the World Was Watching<\/td>\n<\/tr>\n
\"\"<\/td>\nAnyMind Group<\/strong>
Client Organisation: Amore Pacific Group
Brand: Innisfree
Campaign: Innisfree\u2019s Hybrid AI: Scaling 300+ Monthly Live Hours with 265% GMV Growth<\/td>\n<\/tr>\n
\"\"<\/td>\nAnyMind Group<\/strong>
Client Organisation: bkdotmy
Campaign: Malaysia\u2019s First Creator-Led AI Avatar Drives 30% Growth in Live Commerce<\/td>\n<\/tr>\n
\"\"<\/td>\nGazelle Activation – Shopper360, Moca Store, Fishermen Integrated<\/strong>
Client Organisation: Heineken Malaysia
Campaign: Heineken Star Academy -Tap Into the Future<\/td>\n<\/tr>\n
\"\"<\/td>\nHakuhodo Malaysia, Universal McCann Social, Universal McCann Media, CIA Events Malaysia<\/strong>
Client Organisation: Maxis
Brand: Hotlink
Campaign: Ahad Pasti Mampu Menang<\/td>\n<\/tr>\n
\"\"<\/td>\nMuma Malaysia, TrueXR<\/strong>
Client Organisation: Southern Lion
Brand: Systema
Campaign: The World’s First AI-Powered Gum Scan<\/td>\n<\/tr>\n
\"\"<\/td>\nONETWOJUS<\/strong>
Client Organisation: Maybank
Brand: MAE
Campaign: MAE MR. TIGER: Turning Banking Into A Collectible Fandom Experience<\/td>\n<\/tr>\n
\"\"<\/td>\nSection Gravitas<\/strong>
Client Organisation: CIMB Bank
Brand: CIMB Group Social Media
Campaign: Kita Serumpun<\/td>\n<\/tr>\n
\"\"<\/td>\nTigerwolves Marketing<\/strong>
Client Organisation: PK Agro-Industrial Products
Brand: CPF Malaysia
Campaign: CP RTE Relaunch | Rasa Muhibbah, Rasa Malaysia<\/td>\n<\/tr>\n
\"\"<\/td>\nTigerwolves Marketing <\/strong>
Client Organisation: MR. DIY Trading
Brands: Mr. DIY & MR. Dollar
Campaign: Lokal Berseri-seri<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”2. Most Creative \u2013 B2B Marketing ” icon_color=”#ca2026″ open_icon_color=”#ca2026″ admin_label=”2. Most Creative \u2013 B2B Marketing ” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” hover_enabled=”0″ body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: Alliance Bank Malaysia
Campaign: The Ultimate Elevator Pitch: Turning SME Attention into Action<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: YTL Group (AI Labs)
Brand: ILMU
Campaign: ILMU: A National AI Milestone, Launched When the World Was Watching<\/td>\n<\/tr>\n
\"\"<\/td>\nAspect Ratio Studios<\/strong>
Client Organisation: Maybank
Brand: Maybank SME Solutions & QRPayBiz
Campaign: Sai\u2019s 30 Days 30 Jobs in Penang<\/td>\n<\/tr>\n
\"\"<\/td>\nDoMedia Asia<\/strong>
Client Organisation: Experian
Campaign: Experian B2B 2026<\/td>\n<\/tr>\n
\"\"<\/td>\nIDTG Asia<\/strong>
Campaign: From Local to Legendary<\/td>\n<\/tr>\n
\"\"<\/td>\nLaurea People\u2019s Signature<\/strong>
Client Organisations: KAT Solutions & ALCOM
Campaign: Engineering Visibility & Digitising Sales \u2013 A B2B Transformation<\/td>\n<\/tr>\n
\"\"<\/td>\nNP Digital<\/strong>
Client Organisation: Maybank
Brand: M2U Biz
Campaign: SME Digital Loan & myimpact SME<\/td>\n<\/tr>\n
\"\"<\/td>\nONETWOJUS<\/strong>
Client Organisation: YTL Cement
Campaign: YTL Cement \u2013 The Penyu Shell-Ter Project<\/td>\n<\/tr>\n
\"\"<\/td>\nUniversal McCann, Adzymic<\/strong>
Client Organisation: Boost Bank
Campaign: 1300 Hooks, 1 Ai: Boost Bank SME Growth Map<\/td>\n<\/tr>\n
\"\"<\/td>\nVML Malaysia<\/strong>
Client Organisation: TM Technology Services
Brand: Unifi Business
Campaign: UNIFI BUSINESS : EAST COAST RISING<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”3. Most Creative \u2013 Campaign Pivot” icon_color=”#ca2026″ open_icon_color=”#ca2026″ admin_label=”3. Most Creative \u2013 Campaign Pivot” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAlexandre Bernard Advertising, Yellow Leads<\/strong>
Client Organisation: Sharp Electronics Malaysia
Campaign: Live Mighty 40th Anniversary Campaign<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: Etika Group of Companies
Brand: Wonda Coffee
Campaign: Fake vs Real M. Nasir<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: Etika Group of Companies
Brand: Mountain Dew
Campaign: Mountain Dew: A New King Rises<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: Allianz Malaysia
Campaign: Take Charge: Rewiring Financial Behaviour Through Sport<\/td>\n<\/tr>\n
\"\"<\/td>\nKingdom Digital<\/strong>
Client Organisation: Jacobs Douwe Egberts (JDE) Malaysia\u200b
Brand: OLDTOWN White Coffee
Campaign: 25 Years of Inspiring Originality\u200b<\/td>\n<\/tr>\n
\"\"<\/td>\nONETWOJUS<\/strong>
Client Organisation: Maybank
Brand: MAE
Campaign: MAE MR. TIGER: Turning Banking Into A Collectible Fandom Experience<\/td>\n<\/tr>\n
\"\"<\/td>\nTHE SUDDEN IMPACT! ENTERTAINMENT COMPANY<\/strong>
Client Organisation: SUNWAY LAGOON
Brand: NIGHTS OF FRIGHT\u00ae
Campaign: NIGHTS OF FRIGHT\u00ae \/ ‘THE BLIND BOX FEAT. HANTUTU’<\/td>\n<\/tr>\n
\"\"<\/td>\nVML Malaysia, Publicis Malaysia<\/strong>
Client Organisation: Nestl\u00e9 Malaysia
Brand: MAGGI
Campaign: MAGGI\u00ae KARI TIADA GANTI<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”4. Most Creative \u2013 Cause Marketing” icon_color=”#ca2026″ open_icon_color=”#ca2026″ admin_label=”4. Most Creative \u2013 Cause Marketing” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: Allianz Malaysia
Campaign: Take Charge: Turning Financial Literacy into a National Movement<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: Bank Negara Malaysia
Campaign: Jangan Kena Scam: Turning Vigilance into a Daily Habit<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: Etika Group of Companies
Brand: Goodday
Campaign: Goodday KidSTART 3.0: From Classroom Ideas to Malaysia\u2019s Largest Youth Platform<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: Hospis Malaysia
Campaign: Inspiring National Change by Reimagining Palliative Care as a Sustainable Future Legacy<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: Etika Group of Companies
Brand: ATLAS Vending
Campaign: From Waste to Worth: Turning Everyday Recycling into Climate Action<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory (Asterisk)<\/strong>
Client Organisation: Ace Canning
Brand: HOMESOY
Campaign: Stop That Dot Together: Mobilising 27,557 Women to Show Up for Cancer<\/td>\n<\/tr>\n
\"\"<\/td>\nExpert Media Global, LMTDS Studio<\/strong>
Client Organisation: Spritzer
Brand: Spritzer Sparkling
Campaign: Spritzer Sparkling Aku Pilih Aku<\/td>\n<\/tr>\n
\"\"<\/td>\nMedia Prima Omnia<\/strong>
Client Organisation: Big Tree
Campaign: “Komen atau Tidak?”<\/td>\n<\/tr>\n
\"\"<\/td>\nMuma Malaysia<\/strong>
Client Organisation: Danone Specialized Nutrition
Brand: Dumex Dugro
Campaign: The Iron Strong Heroes<\/td>\n<\/tr>\n
\"\"<\/td>\nVoxEureka, VX<\/strong>
Client Organisation: TikTok
Campaign: TikTok #ThinkTwice Campaign<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”5. Most Creative \u2013 Communications \/ Public Relations” icon_color=”#ca2026″ open_icon_color=”#ca2026″ admin_label=”5. Most Creative \u2013 Communications \/ Public Relations” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: Etika Group of Companies
Brand: Wonda Coffee
Campaign: Fake vs Real M. Nasir<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: Samsonite
Brand: American Tourister
Campaign: Funseekers Collection: A Cross Border Collab That Took Off<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory (Asterisk)<\/strong>
Client Organisation: Ace Canning
Brand: HOMESOY
Campaign: Stop That Dot Together: When Stories Became Conversations, Driving RM3M Earned Impact<\/td>\n<\/tr>\n
\"\"<\/td>\nBLWN<\/strong>
Client Organisation: INNOCEAN MY (KIA MY)
Brand: KIA MALAYSIA
Campaign: WHY KIA?<\/td>\n<\/tr>\n
\"\"<\/td>\nBLWN<\/strong>
Client Organisation: SUNWAY INTEGRATED PROPERTIES
Brand: SUNWAY PROPERTY
Campaign: THE PLUS SIDE<\/td>\n<\/tr>\n
\"\"<\/td>\nGO Communications<\/strong>
Client Organisation: LEGO Malaysia
Campaign: LEGO BOTANICALS<\/td>\n<\/tr>\n
\"\"<\/td>\nINK PR<\/strong>
Client Organisation: ASICS Malaysia
Campaign:\u00a0 ASICS Garden of Motion<\/td>\n<\/tr>\n
\"\"<\/td>\nMuma Malaysia<\/strong>
Client Organisation: Danone Specialized Nutrition
Brand: Dumex Dugro
Campaign: The Iron Strong Heroes<\/td>\n<\/tr>\n
\"\"<\/td>\nSAMBAL LAB<\/strong>
Client Organisation: Heineken Malaysia
Brand: Tiger Beer Malaysia
Campaign: Trafford Den<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”6. Most Creative \u2013 Content Marketing” icon_color=”#ca2026″ open_icon_color=”#ca2026″ admin_label=”6. Most Creative \u2013 Content Marketing” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: Etika Group of Companies
Brand: Pepsi
Campaign: From Harvest to Youth-Led Movement \u2014 Driving +14% Growth in East Malaysia<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: Etika Group of Companies
Brand: Wonda Coffee
Campaign: Fake vs Real M. Nasir<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory, Media Prima Omnia<\/strong>
Client Organisation: Etika Group of Companies
Brand: Calpis Soda
Campaign: FOMO and Fizz launched Malaysia\u2019s number one TV show, driving record sales<\/td>\n<\/tr>\n
\"\"<\/td>\nExpert Media Global, LMTDS Studio<\/strong>
Client Organisation: Spritzer\u00a0
Brand: Spritzer Sparkling
Campaign: Spritzer Sparkling Aku Pilih Aku<\/td>\n<\/tr>\n
\"\"<\/td>\nNaga DDB Tribal<\/strong>
Client Organisation: Resorts World Genting
Campaign: Resorts World Genting: Juara Genting<\/td>\n<\/tr>\n
\"\"<\/td>\nONETWOJUS<\/strong>
Client Organisation: Maybank
Brand: MAE
Campaign: MAE MR. TIGER: Turning Banking Into A Collectible Fandom Experience<\/td>\n<\/tr>\n
\"\"<\/td>\nSashimi Asia<\/strong>
Client Organisation: Kara Marketing Malaysia
Brand: Kara
Campaign: LEGASI KARA SEMPURNAKAN RAYA – Kara 25th Anniversary<\/td>\n<\/tr>\n
\"\"<\/td>\nWabikong<\/strong>
Client Organisation: Tealive
Campaign: Tealive Chazen<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”7. Most Creative \u2013 Customer Engagement” icon_color=”#ca2026″ open_icon_color=”#ca2026″ content_last_edited=”off|desktop” admin_label=”7. Most Creative \u2013 Customer Engagement” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: Mead Johnson Nutrition
Brand: Enfagrow A+ C-Biome
Campaign: Built on Love. Turning Connection into Engagement for Enfagrow C-Biome<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: Etika Group of Companies
Brand: Goodday
Campaign: Goodday KidSTART 3.0: From Classroom Ideas to Malaysia\u2019s Largest Youth Platform<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory (Asterisk)<\/strong>
Client Organisation: Ace Canning
Brand: HOMESOY
Campaign: Activating Women\u2019s Circles: Stop That Dot Together Drives 27,557 Screenings<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory, ASTRO<\/strong>
Client Organisation: Etika Group of Companies
Brand: Goodday
Campaign: How Goodday was first to turn stories to stalls, driving +23% sales<\/td>\n<\/tr>\n
\"\"<\/td>\nKingdom Digital<\/strong>
Client Organisation: BOH Plantations
Brand: BOH Tea
Campaign: Brewing For Every Ummph!\u200b<\/td>\n<\/tr>\n
\"\"<\/td>\nMindmade Creative Communications<\/strong>
Client Organisation: Fraser & Neave Malaysia
Brand: 100PLUS
Campaign: 100PLUS Zero to Legend<\/td>\n<\/tr>\n
\"\"<\/td>\nMindmade Creative Communications<\/strong>
Client Organisation: Universal Robina Munchy\u2019s Malaysia
Brand: Cloud 9
Campaign: Cloud 9 Lift You Up<\/td>\n<\/tr>\n
\"\"<\/td>\nMuma Malaysia, Laconix Resources<\/strong>
Client Organisation: Southern Lion
Brand: Fresh & White
Campaign: Borneo Limited Edition Packs<\/td>\n<\/tr>\n
\"\"<\/td>\nMuma Malaysia, TrueXR<\/strong>
Client Organisation: Southern Lion
Brand: Systema
Campaign: The World’s First AI-Powered Gum Scan<\/td>\n<\/tr>\n
\"\"<\/td>\nONETWOJUS<\/strong>
Client Organisation: Maybank
Brand: MAE
Campaign: MAE MR. TIGER: Turning Banking Into A Collectible Fandom Experience<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”8. Most Creative \u2013 Digital” icon_color=”#ca2026″ open_icon_color=”#ca2026″ admin_label=”8. Most Creative \u2013 Digital” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: Etika Group of Companies
Brand: Wonda Coffee
Campaign: Fake vs Real M. Nasir<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: YTL Group (Digital Bank)
Brand: Ryt Bank
Campaign: Hands, Emojis, AI: Ryt Bank Becomes Malaysia\u2019s #1 Installed App<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: Sushi King
Campaign: Thirty Years Rolling Forward, Turning Digital Buzz Into +5% Sales Growth<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: Allianz Malaysia
Campaign: Turning Scrolls into Action: A Digital Journey from Inspiration to Protection<\/td>\n<\/tr>\n
\"\"<\/td>\nGO Communications<\/strong>
Client Organisation: Leung Kai Fook Medical
Brand: Cap Kapak
Campaign: Pride of Lions with Cap Kapak<\/td>\n<\/tr>\n
\"\"<\/td>\nONETWOJUS<\/strong>
Client Organisation: Maybank
Brand: MAE
Campaign: MAE MR. TIGER: Turning Banking Into A Collectible Fandom Experience<\/td>\n<\/tr>\n
\"\"<\/td>\nYellow Leads<\/strong>
Client Organisation: QL Eggs
Campaign: Break & Shine<\/td>\n<\/tr>\n
\"\"<\/td>\nYellow Leads<\/strong>
Client Organisation: Jollibee Malaysia
Campaign: Misi Halal<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”9. Most Creative \u2013 Event (Physical \/ Virtual)” icon_color=”#ca2026″ open_icon_color=”#ca2026″ admin_label=”9. Most Creative \u2013 Event (Physical\/Virtual)” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: Samsonite
Brand: American Tourister
Campaign: Funseekers Collection: A Cross Border Collab That Took Off<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: YTL Group (YTL Communications)
Brand: Yes
Campaign: Yes Happy Party (Vol. 1) x iPhone 17 Launch<\/td>\n<\/tr>\n
\"\"<\/td>\nASTRO MEDIA SOLUTIONS, ASTRO SHAW<\/strong>
Client Organisation: Etika Group of Companies
Brand: Wonda Coffee
Campaign: Stay Strong at Wonda Malam Terlarang<\/td>\n<\/tr>\n
\"\"<\/td>\nGazelle Activation – Shopper360, Moca Store, Fishermen Integrated<\/strong>
Client Organisation: Heineken Malaysia\u00a0
Campaign: Heineken Star Academy -Tap Into the Future<\/td>\n<\/tr>\n
\"\"<\/td>\nGO Communications<\/strong>
Client Organisation: LEGO Malaysia
Campaign: LEGO BOTANICALS<\/td>\n<\/tr>\n
\"\"<\/td>\nPico Malaysia<\/strong>
Client Organisations: BYD & Denza Malaysia
Campaign: Light the Change Festival<\/td>\n<\/tr>\n
\"\"<\/td>\nSkinnyFatKids<\/strong>
Client Organisation: DISTRICT 13
Brand: HYPERGVERSE
Campaign: HYPERGVERSE: Malaysia’s First High PowERG Team Fitness Race<\/td>\n<\/tr>\n
\"\"<\/td>\nThe Fame Events<\/strong>
Client Organisation: Ministry of Tourism, Arts and Culture Malaysia
Brand: Tourism Malaysia – Visit Malaysia 2026
Campaign: Visit Malaysia 2026 Countdown Festival<\/td>\n<\/tr>\n
\"\"<\/td>\nYellow Leads<\/strong>
Client Organisation: QL Eggs
Campaign: Break & Shine<\/td>\n<\/tr>\n
\"\"<\/td>\nYellow Paper Plane, Havas Malaysia<\/strong>
Client Organisation: Campbell Soup Southeast Asia\u00a0
Brand: PREGO
Campaign: The Sensory Liberation of a Pantry Icon<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”10. Most Creative \u2013 Experiential” icon_color=”#ca2026″ open_icon_color=”#ca2026″ admin_label=”10. Most Creative \u2013 Experiential” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: Samsonite
Brand: American Tourister
Campaign: Funseekers Collection: A Cross Border Collab That Took Off<\/td>\n<\/tr>\n
\"\"<\/td>\nASTRO MEDIA SOLUTIONS, ASTRO SHAW<\/strong>
Client Organisation: Etika Group of Companies
Brand: Wonda Coffee
Campaign: Stay Strong at Wonda Malam Terlarang<\/td>\n<\/tr>\n
\"\"<\/td>\nFoodie Media
<\/strong>Client Organisation: CIMB Malaysia
Campaign: Dendang Desa by CIMB OCTOFest<\/td>\n<\/tr>\n
\"\"<\/td>\nSAMBAL LAB<\/strong>
Client Organisation: Heineken Malaysia
Brand: Guinness Malaysia
Campaign: Guinness Clubhouse<\/td>\n<\/tr>\n
\"\"<\/td>\nSAMBAL LAB<\/strong>
Client Organisation: Heineken Malaysia
Brand: Tiger Beer Malaysia
Campaign: Trafford Den<\/td>\n<\/tr>\n
\"\"<\/td>\nSAMBAL LAB<\/strong>
Client Organisation: Heineken Malaysia
Brand: Tiger Beer Malaysia
Campaign: CARRIED BY CLOTH: \u2018Sending\u2019 1300 Malaysians to Old Trafford<\/td>\n<\/tr>\n
\"\"<\/td>\nTHE SUDDEN IMPACT! ENTERTAINMENT COMPANY<\/strong>
Client Organisation: SUNWAY LAGOON
Brand: NIGHTS OF FRIGHT\u00ae
Campaign: NIGHTS OF FRIGHT\u00ae 11<\/td>\n<\/tr>\n
\"\"<\/td>\nTHE TRIADS<\/strong>
Client Organisation: CelcomDigi
Campaign: CelcomDigi MPL Fan Challenge<\/td>\n<\/tr>\n
\"\"<\/td>\nYellow Paper Plane, Foodie Media<\/strong>
Client Organisation: Campbell Soup Southeast Asia
Brand: NYAM NYAM
Campaign: The Playground on Wheels \u2013 Disrupting the Digital Silence with Physical Joy<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”11. Most Creative \u2013 Gamification Campaign” icon_color=”#ca2026″ open_icon_color=”#ca2026″ admin_label=”11. Most Creative \u2013 Gamification Campaign” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: Etika Group of Companies
Brand: Goodday
Campaign: Goodday KidSTART 3.0: From Classroom Ideas to Malaysia\u2019s Largest Youth Platform<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: Etika Group of Companies
Brand: Mountain Dew
Campaign: Mountain Dew: A New King Rises<\/td>\n<\/tr>\n
\"\"<\/td>\nBLWN<\/strong>
Client Organisation: SUNWAY INTEGRATED PROPERTIES
Brand: SUNWAY PROPERTY
Campaign: THE PLUS SIDE<\/td>\n<\/tr>\n
\"\"<\/td>\nGazelle Activation – Shopper360, Moca Store, Fishermen Integrated<\/strong>
Client Organisation: Heineken Malaysia
Campaign: Heineken Star Academy -Tap Into the Future<\/td>\n<\/tr>\n
\"\"<\/td>\nHakuhodo Malaysia, Universal McCann Social, Universal McCann Media, CIA Events Malaysia<\/strong>
Client Organisation: Maxis
Brand: Hotlink
Campaign: Ahad Pasti Mampu Menang<\/td>\n<\/tr>\n
\"\"<\/td>\nMANTAYAY <\/strong>
Client Organisation: Tencent Games Malaysia
Brand: Honor of Kings
Campaign: Honor the Earth | Honor of Kings<\/td>\n<\/tr>\n
\"\"<\/td>\nMANTAYAY <\/strong>
Client Organisation: Tencent Games Malaysia
Brand: Honor of Kings
Campaign: Flowborn – Be your own Hero<\/td>\n<\/tr>\n
\"\"<\/td>\nMuma Malaysia, TrueXR<\/strong>
Client Organisation: Southern Lion
Brand: Systema
Campaign: The World’s First AI-Powered Gum Scan<\/td>\n<\/tr>\n
\"\"<\/td>\nVirtualtech Frontier, Objekk<\/strong>
Client Organisation: AirAsia
Campaign: AirAsia World on Roblox<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”12. Most Creative \u2013 Government Sector \/ Non-Profit Marketing” icon_color=”#ca2026″ open_icon_color=”#ca2026″ admin_label=”12. Most Creative \u2013 Government Sector \/ Non-Profit Marketing” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: Bank Negara Malaysia
Campaign: Jangan Kena Scam: Turning Awareness into National Vigilance<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: Etika Group of Companies
Brand: ATLAS Vending
Campaign: Collective Action at Scale: Building Malaysia\u2019s Recycling Ecosystem Together<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: YTL Group (AI Labs)
Brand: ILMU
Campaign: ILMU: A National AI Milestone, Launched When the World Was Watching<\/td>\n<\/tr>\n
\"\"<\/td>\nBulb Communique<\/strong>
Client Organisation: Pertubuhan Keselamatan Sosial (PERKESO)
Campaign: Kerja Tak Sendiri<\/td>\n<\/tr>\n
\"\"<\/td>\nMedia Prima Omnia<\/strong>
Client Organisation: Big Tree
Campaign: Foto Hari Raya Paling Menarik<\/td>\n<\/tr>\n
\"\"<\/td>\nONETWOJUS<\/strong>
Client Organisation: YTL Cement
Campaign: YTL Cement \u2013 The Penyu Shell-Ter Project<\/td>\n<\/tr>\n
\"\"<\/td>\nSym World Innovation, Virtualtech Frontier <\/strong>
Client Organisation: PERKESO (Pertubuhan Keselamatan Sosial)
Campaign: MYFutureJobs Career Exploration Centre (MYCEC)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”13. Most Creative \u2013 Hyperlocal Marketing” icon_color=”#ca2026″ open_icon_color=”#ca2026″ content_last_edited=”off|desktop” admin_label=”13. Most Creative \u2013 Hyperlocal Marketing” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAlexandre Bernard Advertising, Yellow Leads<\/strong>
Client Organisation: Sharp Electronics Malaysia
Campaign: Live Mighty 40th Anniversary Campaign<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: Etika Group of Companies
Brand: Pepsi
Campaign: From Harvest to Youth-Led Movement \u2014 Driving +14% Growth in East Malaysia<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: Etika Group of Companies
Brand: Wonda Coffee
Campaign: Wonda Coffee: Celebrating Every Colour, Together as One<\/td>\n<\/tr>\n
\"\"<\/td>\nBorneo Tales<\/strong>
Client Organisation: Etika Beverages
Brand: Pepsi
Campaign: Pepsi X Kuching Festival 2025: Turning Kuching\u2019s Celebrations into Pepsi Moments<\/td>\n<\/tr>\n
\"\"<\/td>\nBorneo Tales<\/strong>
Client Organisation: Proton Holdings
Brand: Proton
Campaign: Proton x Malaysia Day 2025<\/td>\n<\/tr>\n
\"\"<\/td>\nGood People Network<\/strong>
Client Organisation: Netflix
Campaign: Meet the Adams<\/td>\n<\/tr>\n
\"\"<\/td>\nMuma Malaysia, Laconix Resources<\/strong>
Client Organisation: Southern Lion
Brand: Fresh & White
Campaign: Borneo Limited Edition Packs<\/td>\n<\/tr>\n
\"\"<\/td>\nSevenvault <\/strong>
Client Organisation: Hansaplast Malaysia
Campaign: Hansaplast Scar Reducer Event 2025<\/td>\n<\/tr>\n
\"\"<\/td>\nVML Malaysia<\/strong>
Client Organisation: Nestl\u00e9 Malaysia
Brand: KitKat
Campaign: KitKat Better Break<\/td>\n<\/tr>\n
\"\"<\/td>\nYellow Leads<\/strong>
Client Organisation: Jollibee Malaysia
Campaign: Misi Halal<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”14. Most Creative \u2013 Immersive Brand Activation ” icon_color=”#ca2026″ open_icon_color=”#ca2026″ admin_label=”14. Most Creative \u2013 Immersive Brand Activation ” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAlexandre Bernard Advertising, Yellow Leads<\/strong>
Client Organisation: Sharp Electronics Malaysia
Campaign: Live Mighty 40th Anniversary Campaign<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: PROTON Edar
Campaign: ICON for an ICON: How we drove 70,000 registrations in 2 months<\/td>\n<\/tr>\n
\"\"<\/td>\nASTRO MEDIA SOLUTIONS, ASTRO SHAW<\/strong>
Client Organisation: Etika Group of Companies
Brand: Wonda Coffee
Campaign: Stay Strong at Wonda Malam Terlarang<\/td>\n<\/tr>\n
\"\"<\/td>\nBellscape<\/strong>
Client Organisation: MR. DIY
Campaign: MR.DIY Bersama Satu Bazaar 2.0<\/td>\n<\/tr>\n
\"\"<\/td>\nBellscape<\/strong>
Client Organisation: MR. DIY
Campaign: MR.DIY Rice Cooker Pop-Up Store<\/td>\n<\/tr>\n
\"\"<\/td>\nGazelle Activation – Shopper360, Moca Store, Fishermen Integrated<\/strong>
Client Organisation: Heineken Malaysia
Campaign: Heineken Star Academy -Tap Into the Future<\/td>\n<\/tr>\n
\"\"<\/td>\nHakuhodo Malaysia, Universal McCann Social, Universal McCann Media, CIA Events Malaysia<\/strong>
Client Organisation: Maxis
Brand: Hotlink
Campaign: Ahad Pasti Mampu Menang<\/td>\n<\/tr>\n
\"\"<\/td>\nThe Clan<\/strong>
Client Organisation: Netflix Malaysia
Brand: Wednesday (Season 2)
Campaign: Hand Sign(age)<\/td>\n<\/tr>\n
\"\"<\/td>\nTHE SUDDEN IMPACT! ENTERTAINMENT COMPANY<\/strong>
Client Organisation: SUNWAY LAGOON
Brand: NIGHTS OF FRIGHT\u00ae
Campaign: NIGHTS OF FRIGHT\u00ae 11<\/td>\n<\/tr>\n
\"\"<\/td>\nYellow Leads<\/strong>
Brand: QL Eggs
Campaign: Break & Shine<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”15. Most Creative \u2013 Influencers \/ KOLs ” icon_color=”#ca2026″ open_icon_color=”#ca2026″ admin_label=”15. Most Creative \u2013 Influencers \/ KOLs ” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” hover_enabled=”0″ body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: Samsonite
Brand: American Tourister
Campaign: Funseekers Collection: A Cross Border Collab That Took Off<\/td>\n<\/tr>\n
\"\"<\/td>\nAspect Ratio Studios, Carat Malaysia<\/strong>
Client Organisation: F&N Malaysia
Brand: 100PLUS
Campaign: 100PLUS Hydration Hour<\/td>\n<\/tr>\n
\"\"<\/td>\nGO Communications<\/strong>
Client Organisation: LEGO MALAYSIA
Campaign: LEGO BOTANICALS<\/td>\n<\/tr>\n
\"\"<\/td>\nGO Communications<\/strong>
Client Organisation: Nobu Kuala Lumpur
Campaign: Ten For Ten – 10th Anniversary<\/td>\n<\/tr>\n
\"\"<\/td>\nGushcloud Malaysia, Carat Media Services (Malaysia)<\/strong>
Client Organisation: F&N Malaysia
Brand: 100PLUS
Campaign: While Brands Slept, 100PLUS Creators Went Live<\/td>\n<\/tr>\n
\"\"<\/td>\nNaga DDB Tribal<\/strong>
Client Organisation: Resorts World Genting
Campaign: Resorts World Genting: Juara Genting<\/td>\n<\/tr>\n
\"\"<\/td>\nPublicis Malaysia<\/strong>
Client Organisation: PepsiCo, Malaysia
Brand: Quaker Malaysia
Campaign: Jom Quaker Fit – Weight Management<\/td>\n<\/tr>\n
\"\"<\/td>\nSevenvault<\/strong>
Client Organisation: Spritzer
Campaign: Spritzer Silica Campaign<\/td>\n<\/tr>\n
\"\"<\/td>\nYellow Leads<\/strong>
Client Organisation: QL Eggs
Brand: Brain +
Campaign: Egg-celerate Brighter Minds<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”16. Most Creative \u2013 Integrated Media” icon_color=”#ca2026″ open_icon_color=”#ca2026″ admin_label=”16. Most Creative \u2013 Integrated Media” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAmpersand Advisory (Asterisk)<\/strong>
Client Organisation: Ace Canning
Brand: HOMESOY
Campaign: Stop That Dot Together: One Idea Driving 27,557 Actions Across Channels<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory, ASTRO<\/strong>
Client Organisation: Etika Group of Companies
Brands: 7UP & MIRINDA
Campaign: The Story That United a Nation: Driving 23% Sales Growth<\/td>\n<\/tr>\n
\"\"<\/td>\nASTRO MEDIA SOLUTIONS, ASTRO SHAW<\/strong>
Client Organisation: Etika Group of Companies
Brand: Wonda Coffee
Campaign: Stay Strong at Wonda Malam Terlaran<\/td>\n<\/tr>\n
\"\"<\/td>\nExpert Media Global, LMTDS Studio<\/strong>
Client Organisation: Spritzer
Brand: Spritzer Sparkling
Campaign: Spritzer Sparkling Aku Pilih Aku<\/td>\n<\/tr>\n
\"\"<\/td>\nFoodie Media <\/strong>
Client Organisation: Sime Darby Property – Elmina Lakeside Mall
Campaign: Senja Di Elmina<\/td>\n<\/tr>\n
\"\"<\/td>\nKingdom Digital<\/strong>
Client Organisation: Duchess Mercantiles
Brand: Applecrumby
Campaign: Kisah Kasih Ibu Applecrumby<\/td>\n<\/tr>\n
\"\"<\/td>\nM&C Saatchi Malaysia<\/strong>
Client Organisation: Mamee-Double Decker Distribution
Brand: Mamee Monster
Campaign: Mamee Monster x Christy Ng Campaign<\/td>\n<\/tr>\n
\"\"<\/td>\nMedia Prima Omnia<\/strong>
Client Organisation: Big Tree
Campaign: “Komen atau Tidak?”<\/td>\n<\/tr>\n
\"\"<\/td>\nNaga DDB Tribal<\/strong>
Client Organisation: A. Clouet (Malaysia)
Brand: Ayam Brand
Campaign: Makan Lain Macam<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”17. Most Creative \u2013 Interactive Storytelling” icon_color=”#ca2026″ open_icon_color=”#ca2026″ admin_label=”17. Most Creative \u2013 Interactive Storytelling” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: Bank Negara Malaysia
Campaign: Your Vigilance Matters: Jangan Kena Scam<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: Alliance Bank Malaysia
Campaign: From Accelerator to Feature Film: Malaysia\u2019s First Feature-Length SME Pitch Film<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: PROTON Edar
Campaign: ICON for an ICON: How we drove 70,000 registrations in 2 months<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory, ASTRO<\/strong>
Client Organisation: Etika Group of Companies
Brands: 7UP & MIRINDA
Campaign: The Story That United a Nation: Driving 23% Sales Growth<\/td>\n<\/tr>\n
\"\"<\/td>\nGO Communications<\/strong>
Client Organisation: LEGO MALAYSIA
Campaign: LEGO BOTANICALS<\/td>\n<\/tr>\n
\"\"<\/td>\nGO Communications<\/strong>
Client Organisation: Nobu Kuala Lumpur
Campaign: Ten For Ten – 10th Anniversary<\/td>\n<\/tr>\n
\"\"<\/td>\nMsOrange Solutions Creative<\/strong>
Client Organisation: AirAsia
Campaign: Unlock ASEAN in Real Life: Turning Travel Content into Participatory Journeys<\/td>\n<\/tr>\n
\"\"<\/td>\nYellow Leads<\/strong>
Client Organisation: QL Eggs
Brand: Brain +
Campaign: Egg-celerate Brighter Minds<\/td>\n<\/tr>\n
\"\"<\/td>\nYellow Leads<\/strong>
Client Organisation: QL Eggs
Campaign: Break & Shine<\/td>\n<\/tr>\n
\"\"<\/td>\nYellow Paper Plane, Havas Malaysia<\/strong>
Client Organisation: Campbell Soup Southeast Asia
Brand: PREGO
Campaign: Unseen: When Prego Turned Darkness into a Story You Could Taste<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”18. Most Creative \u2013 Launch \/ Re-Launch” icon_color=”#ca2026″ open_icon_color=”#ca2026″ admin_label=”18. Most Creative \u2013 Launch \/ Re-Launch” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: Etika Group of Companies
Brand: ATLAS Vending
Campaign: Turning a Simple Act into Systemic Change: Launching a New Recycling Standard<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: Mead Johnson Nutrition
Brand: Enfagrow A+ C-Biome
Campaign: Built on Love. Backed by Science. Launching Enfagrow C-Biome<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory, Media Prima Omnia<\/strong>
Client Organisation: Etika Group of Companies
Brand: Calpis Soda
Campaign: FOMO and Fizz launched Malaysia\u2019s number one TV show, driving record sales<\/td>\n<\/tr>\n
\"\"<\/td>\nBLWN<\/strong>
Client Organisation: INNOCEAN MY (KIA MY)
Brand: KIA MALAYSIA
Campaign: WHY KIA?<\/td>\n<\/tr>\n
\"\"<\/td>\nGO Communications<\/strong>
Client Organisation: LEGO MALAYSIA
Campaign: LEGO BOTANICALS<\/td>\n<\/tr>\n
\"\"<\/td>\nKingdom Digital<\/strong>
Client Organisation: Duchess Mercantiles
Brand: Applecrumby
Campaign: Kisah Kasih Ibu Applecrumby<\/td>\n<\/tr>\n
\"\"<\/td>\nMindmade Creative Communications<\/strong>
Client Organisation: Fraser & Neave Malaysia
Brand: F&N Seasons
Campaign: Inilah MY Seasons<\/td>\n<\/tr>\n
\"\"<\/td>\nMMM Creative<\/strong>
Client Organisation: AEON Credit
Brand: AEON Biker Visa Card
Campaign: Journey Together<\/td>\n<\/tr>\n
\"\"<\/td>\nVML Malaysia<\/strong>
Client Organisation: TM Technology Services
Brand: UNIFI
Campaign: UNIFI TV 2.0 : PICK, MIX, SWITCH<\/td>\n<\/tr>\n
\"\"<\/td>\nYellow Paper Plane<\/strong>
Client Organisation: Campbell Soup Southeast Asia\u00a0
Brand: NYAM NYAM
Campaign: The Digital Rebirth of Nyam Nyam and the Great Malaysian Family Reconnect<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”19. Most Creative \u2013 Multicultural Marketing ” icon_color=”#ca2026″ open_icon_color=”#ca2026″ admin_label=”19. Most Creative \u2013 Multicultural Marketing ” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAlexandre Bernard Advertising, Yellow Leads <\/strong>
Client Organisation: Sharp Electronics Malaysia
Campaign: Live Mighty 40th Anniversary Campaign<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: Etika Group of Companies
Brand: Pepsi
Campaign: From Harvest to Youth-Led Movement \u2014 Driving +14% Growth in East Malaysia<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: Bank Negara Malaysia
Campaign: Every Festival, One Reminder: Jangan Kena Scam<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory, ASTRO<\/strong>
Client Organisation: Etika Group of Companies
Brands: 7UP & MIRINDA
Campaign: The Story That United a Nation: Driving 23% Sales Growth<\/td>\n<\/tr>\n
\"\"<\/td>\nBorneo Tales<\/strong>
Client Organisation: Etika Beverages
Brand: Pepsi
Campaign: Pepsi X Kampung Taee Gawai Parade 2025<\/td>\n<\/tr>\n
\"\"<\/td>\nInkol Media<\/strong>
Client Organisation: Tencent
Brand: Honor of Kings
Campaign: Puteri Gunung Ledang<\/td>\n<\/tr>\n
\"\"<\/td>\nMuma Malaysia, Laconix Resources<\/strong>
Client Organisation: Southern Lion
Brand: Fresh & White
Campaign: Borneo Limited Edition Packs<\/td>\n<\/tr>\n
\"\"<\/td>\nNaga DDB Tribal<\/strong>
Client Organisation: Resorts World Genting
Campaign: Resorts World Genting: Jiwa Singa<\/td>\n<\/tr>\n
\"\"<\/td>\nSection Gravitas<\/strong>
Client Organisation: CIMB Bank
Brand: CIMB Group Social Media
Campaign: Kita Serumpun<\/td>\n<\/tr>\n
\"\"<\/td>\nTigerwolves Marketing <\/strong>
Client Organisation: PK Agro-Industrial Products
Brand: CPF Malaysia
Campaign: CP RTE Relaunch | Rasa Muhibbah, Rasa Malaysia<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”20. Most Creative \u2013 Out-of-Home” icon_color=”#ca2026″ open_icon_color=”#ca2026″ admin_label=”20. Most Creative \u2013 Out-of-Home” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: Etika Group of Companies
Brand: Wonda Coffee
Campaign: Fake vs Real M. Nasir<\/td>\n<\/tr>\n
\"\"<\/td>\nBeatnk, PHD Malaysia, Skinny Fat Kids<\/strong>
Client Organisation: Subway Malaysia
Campaign: Subway The Ultimate Footlong Meal<\/td>\n<\/tr>\n
\"\"<\/td>\nBLWN<\/strong>
Client Organisation: INNOCEAN MY (KIA MY)
Brand: KIA MALAYSIA
Campaign: WHY KIA?<\/td>\n<\/tr>\n
\"\"<\/td>\nMedia Prima Omnia<\/strong>
Client Organisation: Big Tree
Campaign: Foto Hari Raya Paling Menarik<\/td>\n<\/tr>\n
\"\"<\/td>\nMedia Prima Omnia<\/strong>
Client Organisation: Big Tree
Campaign: “Komen atau Tidak?”<\/td>\n<\/tr>\n
\"\"<\/td>\nMONSTA<\/strong>
Campaign: Papa Zola The Movie: Turning Billboards Into Conversations Across Malaysia<\/td>\n<\/tr>\n
\"\"<\/td>\nPosterscope<\/strong>
Client Organisation: CelcomDigi
Campaign: Celebrates Generasi 5G : The Internet Generation Driving Positive Change Across Nation<\/td>\n<\/tr>\n
\"\"<\/td>\nSAMBAL LAB<\/strong>
Client Organisation: Heineken Malaysia
Brand:Tiger Beer Malaysia
Campaign: Trafford Den<\/td>\n<\/tr>\n
\"\"<\/td>\nThe Clan<\/strong>
Client Organisation: Netflix Malaysia
Brand: Wednesday (Season 2)
Campaign: Hand Sign(age)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”21. Most Creative \u2013 Social Commerce” icon_color=”#ca2026″ open_icon_color=”#ca2026″ admin_label=”21. Most Creative \u2013 Social Commerce” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nFoodie Media<\/strong>
Client Organisations: Habib, Cuckoo
Campaign: Yang Riang Raya<\/td>\n<\/tr>\n
\"\"<\/td>\nSKALE By GrowthDesk<\/strong>
Client Organisation: Yakult Malaysia
Campaign: Putaran Kegemilangan Yakult<\/td>\n<\/tr>\n
\"\"<\/td>\nYellow Paper Plane<\/strong>
Client Organisation: Flying Baby
Brand: MILK DIAPERS
Campaign: From Social Scrolls to Shopping Carts<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”22. Most Creative \u2013 Social Media” icon_color=”#ca2026″ open_icon_color=”#ca2026″ admin_label=”22. Most Creative \u2013 Social Media” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: Allianz Malaysia
Campaign: Where Stories Spark Action: Social Media that Changed Financial Behaviour<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: Etika Group of Companies
Brand: Wonda Coffee
Campaign: Fake vs Real M. Nasir<\/td>\n<\/tr>\n
\"\"<\/td>\nASTRO MEDIA SOLUTIONS, ASTRO SHAW<\/strong>
Client Organisation: Etika Group of Companies
Brand: Wonda Coffee
Campaign: Stay Strong at Wonda Malam Terlarang<\/td>\n<\/tr>\n
\"\"<\/td>\nGood People Network, The Clan, Trapper, Inspyr Comms Management<\/strong>
Client Organisation: Netflix
Campaign: Wednesday Season 2 – Bringing Big Outcast Energy to Malaysia<\/td>\n<\/tr>\n
\"\"<\/td>\nSection Gravitas<\/strong>
Client Organisation: CIMB Bank
Brand: CIMB Group Social Media
Campaign: Kita Serumpun<\/td>\n<\/tr>\n
\"\"<\/td>\nWabikong<\/strong>
Client Organisation: Tealive
Campaign: Tealive Chazen<\/td>\n<\/tr>\n
\"\"<\/td>\nYellow Leads<\/strong>
Client Organisation: QL Eggs
Brand: Brain +
Campaign: Egg-celerate Brighter Minds<\/td>\n<\/tr>\n
\"\"<\/td>\nYellow Leads<\/strong>
Client Organisation: Jollibee Malaysia
Campaign: Misi Halal<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”23. Most Creative \u2013 Sonic Branding” icon_color=”#ca2026″ open_icon_color=”#ca2026″ admin_label=”23. Most Creative \u2013 Sonic Branding” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: Etika Group of Companies
Brand: Pepsi
Campaign: From Harvest to Youth-Led Movement \u2014 Driving +14% Growth in East Malaysia<\/td>\n<\/tr>\n
\"\"<\/td>\nTrioHauz<\/strong>
Client Organisation: Farm Fresh
Brand: Farm Fresh Grow
Campaign: The Voices of Parents<\/td>\n<\/tr>\n
\"\"<\/td>\nYellow Paper Plane, Fishermen Integrated Malaysia<\/strong>
Client Organisation: Campbell Soup Southeast Asia
Brand: KIMBALL
Campaign: Owning the Kimball 4PM Nak Masak Apa Kitchen Crisis<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”24. Most Creative \u2013 Specific Audience” icon_color=”#ca2026″ open_icon_color=”#ca2026″ admin_label=”24. Most Creative \u2013 Specific Audience” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: Etika Group of Companies
Brand: Mountain Dew
Campaign: Mountain Dew: A New King Rises<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: Alliance Bank Malaysia
Campaign: Malaysia\u2019s First Feature-Length SME Business Pitch Film: By Entrepreneurs, For Entrepreneurs<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: Etika Group of Companies
Brand: Goodday
Campaign: Goodday KidSTART 3.0: From Classroom Ideas to Malaysia\u2019s Largest Youth Platform<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: Mead Johnson Nutrition
Brand: Enfagrow A+ C-Biome
Campaign: Built on Love, Backed by Science: Winning Mums with Enfagrow C-Biome<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory (Asterisk)<\/strong>
Client Organisation: Ace Canning
Brand: HOMESOY
Campaign: It Takes Two: Stop That Dot Together Mobilises Women\u2019s Circles<\/td>\n<\/tr>\n
\"\"<\/td>\nAugustman Malaysia<\/strong>
Client Organisation: Cycle & Carriage
Campaign: Augustman The A-List Drive with Cycle & Carriage 2025<\/td>\n<\/tr>\n
\"\"<\/td>\nMuma Malaysia, Laconix Resources<\/strong>
Client Organisation: Southern Lion
Brand: Fresh & White
Campaign: Borneo Limited Edition Packs<\/td>\n<\/tr>\n
\"\"<\/td>\nSAMBAL LAB<\/strong>
Client Organisation: Heineken Malaysia
Brand: Tiger Beer Malaysia
Campaign: Trafford Den<\/td>\n<\/tr>\n
\"\"<\/td>\nYellow Leads<\/strong>
Client Organisation: QL Eggs
Brand: Brain +
Campaign: Egg-celerate Brighter Minds<\/td>\n<\/tr>\n
\"\"<\/td>\nZeno Malaysia<\/strong>
Client Organisation: CIMB
Campaign: #HmmmDulu<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”25. Most Creative \u2013 Video” icon_color=”#ca2026″ open_icon_color=”#ca2026″ admin_label=”25. Most Creative \u2013 Video” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” hover_enabled=”0″ body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: Alliance Bank Malaysia
Campaign: The Ultimate Elevator Pitch: Malaysia\u2019s First Feature-Length SME Business Pitch Film<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: Bank Negara Malaysia
Campaign: Bank Negara Malaysia: From Festive Joy to Financial Vigilance<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: Etika Group of Companies
Brand: Pepsi
Campaign: From Harvest to Youth-Led Movement \u2014 Driving +14% Growth in East Malaysia<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory (Asterisk)<\/strong>
Client Organisation: Ace Canning
Brand: drinho
Campaign: From Calm to K-Pop: Reimagining Tea as Pop Culture<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory, ASTRO<\/strong>
Client Organisation: Etika Group of Companies
Brand: 7UP & MIRINDA
Campaign: The Story That United a Nation: Driving 23% Sales Growth<\/td>\n<\/tr>\n
\"\"<\/td>\nAspect Ratio Studios<\/strong>
Client Organisation: Unilever
Brand: Breeze
Campaign: Breeze 5-in-1 Power Laundry Capsules<\/td>\n<\/tr>\n
\"\"<\/td>\nBeatnk, PHD Malaysia, Graph Studios<\/strong>
Client Organisation: Subway Malaysia
Campaign: Subway SubPizza<\/td>\n<\/tr>\n
\"\"<\/td>\nKingdom Digital, Imagineers Film, Invictus Blue<\/strong>
Client Organisation: Jacobs Douwe Egberts (JDE) Malaysia\u200b
Brand: SUPER Coffee
Campaign: Kopi Dulu, Baru Super<\/td>\n<\/tr>\n
\"\"<\/td>\nM&C Saatchi Malaysia<\/strong>
Client Organisation: Bank Negara Malaysia
Campaign: BNM Panglima Anti Scam<\/td>\n<\/tr>\n
\"\"<\/td>\nWabikong<\/strong>
Client Organisation: Tealive
Campaign: Tealive ChaZen<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”26. Most Effective Use – Artificial Intelligence” icon_color=”#ca2026″ open_icon_color=”#ca2026″ admin_label=”26. Most Effective Use – Artificial Intelligence” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAI Solution Hub<\/strong>
Client Organisation: Nineten.ai
Campaign: AI Email Assistant<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: YTL Group (AI Labs)
Brand: ILMU
Campaign: ILMU: A National AI Milestone, Launched When the World Was Watching<\/td>\n<\/tr>\n
\"\"<\/td>\nDigital Symphony<\/strong>
Client Organisation: Gamuda Cove
Campaign: Road to RM260 Million<\/td>\n<\/tr>\n
\"\"<\/td>\nJ&C Pacific <\/strong>
Client Organisation: Lotuss Stores (Malaysia)
Brand: Lotus’s
Campaign: Lotus’s Kasi Spin, Pasti Win!<\/td>\n<\/tr>\n
\"\"<\/td>\nMuma Malaysia, TrueXR<\/strong>
Client Organisation: Southern Lion
Brand: Systema
Campaign: The World’s First AI-Powered Gum Scan<\/td>\n<\/tr>\n
\"\"<\/td>\nONETWOJUS<\/strong>
Client Organisation: Maybank
Brand: MAE
Campaign: MAE MR. TIGER: Turning Banking Into A Collectible Fandom Experience<\/td>\n<\/tr>\n
\"\"<\/td>\nSection Gravitas<\/strong>
Client Organisation: CIMB Bank
Brand: CIMB Group Social Media
Campaign: Kita Serumpun<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”27. Most Effective Use \u2013 B2B Marketing” icon_color=”#ca2026″ open_icon_color=”#ca2026″ admin_label=”27. Most Effective Use \u2013 B2B Marketing” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: Alliance Bank Malaysia
Campaign: The Ultimate Elevator Pitch: Turning SME Attention into Action<\/td>\n<\/tr>\n
\"\"<\/td>\nDoMedia Asia<\/strong>
Client Organisation: Experian
Campaign: Experian B2B 2026<\/td>\n<\/tr>\n
\"\"<\/td>\nEdelman Malaysia<\/strong>
Client Organisation: EDOTCO
Campaign: EDOTCO Industry Thought Leadership<\/td>\n<\/tr>\n
\"\"<\/td>\nNP Digital<\/strong>
Client Organisation: Maybank
Brand: M2U Biz
Campaign: SME Digital Loan & myimpact SME<\/td>\n<\/tr>\n
\"\"<\/td>\nONETWOJUS<\/strong>
Client Organisation: YTL Cement
Campaign: YTL Cement \u2013 The Penyu Shell-Ter Project<\/td>\n<\/tr>\n
\"\"<\/td>\nUniversal McCann, Adzymic<\/strong>
Client Organisation: Boost Bank
Campaign: 1300 Hooks, 1 Ai: Boost Bank SME Growth M<\/td>\n<\/tr>\n
\"\"<\/td>\nYellow Paper Plane<\/strong>
Client Organisation: Black & Decker Asia Pacific (Malaysia)
Brand: DEWALT
Campaign: Influencing Whole Communities<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”28. Most Effective Use \u2013 Consumer Insight and Market Research” icon_color=”#ca2026″ open_icon_color=”#ca2026″ admin_label=”28. Most Effective Use \u2013 Consumer Insight and Market Research” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: Mead Johnson Nutrition
Brand: Enfagrow A+ C-Biome
Campaign: Love, Science, and Real Insight: What Mums Truly Need With Enfagrow C-Biome<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: Allianz Malaysia
Campaign: Decoding Inaction: Solving Financial Inertia in Malaysia<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: PROTON Edar
Campaign: ICON for an ICON: How we drove 70,000 registrations in 2 months<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory (Asterisk)<\/strong>
Client Organisation: Ace Canning
Brand: HOMESOY
Campaign: Women Act Together: The Insight Behind +155% Screening Growth<\/td>\n<\/tr>\n
\"\"<\/td>\nAudience2Media<\/strong>
Client Organisation: SD Guthrie
Campaign: “Not All Palm Oil Is Created Equal” Campaign<\/td>\n<\/tr>\n
\"\"<\/td>\nCCY Marketing <\/strong>
Client Organisation: Golden Corn
Campaign: We Serve The Best Corn<\/td>\n<\/tr>\n
\"\"<\/td>\nDigital Symphony<\/strong>
Client Organisation: Mah Sing
Campaign: Mah Sing Group Campaign 2025<\/td>\n<\/tr>\n
\"\"<\/td>\nMediaCliQ Group<\/strong>
Client Organisation: Allianz Insurance Malaysia
Campaign: Allianz Xpert, Cuti Xpert.<\/td>\n<\/tr>\n
\"\"<\/td>\nSAMBAL LAB<\/strong>
Client Organisation: Heineken Malaysia
Brand: Guinness Malaysia
Campaign: Guinness Clubhouse<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”29. Most Effective Use \u2013 Content” icon_color=”#ca2026″ open_icon_color=”#ca2026″ admin_label=”29. Most Effective Use \u2013 Content” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAmpersand Advisory (Asterisk)<\/strong>
Client Organisation: Ace Canning
Brand: drinho
Campaign: From Buzz to Fizzy Buy: Winning Gen Z Across Every Channel<\/td>\n<\/tr>\n
\"\"<\/td>\nExpert Media Global, LMTDS Studio<\/strong>
Client Organisation: Spritzer\u00a0
Brand: Spritzer Sparkling
Campaign: Spritzer Sparkling Aku Pilih Aku<\/td>\n<\/tr>\n
\"\"<\/td>\nGrowthOps Asia<\/strong>
Client Organisation: Telekom Malaysia
Brand: Unifi TV
Campaign: Wedding Crashers<\/td>\n<\/tr>\n
\"\"<\/td>\nMindmade Creative Communications<\/strong>
Client Organisation: Fraser & Neave Malaysia
Brand: F&N Dairies
Campaign: 1 Hari 1 Amalan, 30 Hari Mengisi Hati<\/td>\n<\/tr>\n
\"\"<\/td>\nONETWOJUS<\/strong>
Client Organisation: Maybank
Brand: MAE
Campaign: MAE MR. TIGER: Turning Banking Into A Collectible Fandom Experience<\/td>\n<\/tr>\n
\"\"<\/td>\nVX<\/strong>
Client Organisation: First Pride
Brand: Tyson Foods
Campaign: Moment Istimewa Bersama First Pride<\/td>\n<\/tr>\n
\"\"<\/td>\nYellow Leads<\/strong>
Client Organisation: QL Eggs
Campaign: Break & Shine<\/td>\n<\/tr>\n
\"\"<\/td>\nYellow Leads<\/strong>
Client Organisation: QL Eggs
Brand: Brain +
Campaign: Egg-celerate Brighter Minds<\/td>\n<\/tr>\n
\"\"<\/td>\nYellow Paper Plane<\/strong>
Client Organisation: Campbell Soup Southeast Asia\u00a0
Brand: PREGO
Campaign: The Guru Who Saved Raya (and Sold a Lot of Pasta)<\/td>\n<\/tr>\n
\"\"<\/td>\nYOY Media Group<\/strong>
Client Organisation: XES Shoes
Campaign: XES Shoes x [Cinta Ayah Tanpa Kata]<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”30. Most Effective Use \u2013 Contextual Advertising” icon_color=”#ca2026″ open_icon_color=”#ca2026″ admin_label=”30. Most Effective Use \u2013 Contextual Advertising” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: YTL Group (Digital Bank)
Brand: Ryt Bank
Campaign: Serving the Right Message at the Ryt Moment, to become #1<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory, ASTRO<\/strong>
Client Organisation: Etika Group of Companies
Brand: Goodday
Campaign: How Goodday was first to turn stories to stalls, driving +23% sales<\/td>\n<\/tr>\n
\"\"<\/td>\nMONSTA<\/strong>
Campaign: Papa Zola The Movie: From Side Character to Lead IP<\/td>\n<\/tr>\n
\"\"<\/td>\nNP Digital<\/strong>
Client Organisation: Maybank
Campaign: MAE Turns 5<\/td>\n<\/tr>\n
\"\"<\/td>\nPublicis Media, Digital Turbine<\/strong>
Client Organisation: Wall’s Malaysia
Campaign: Wall’s Powerful Mix of Localisation Captures Market Share<\/td>\n<\/tr>\n
\"\"<\/td>\nYellow Leads<\/strong>
Client Organisation: QL Eggs
Campaign: Break & Shine<\/td>\n<\/tr>\n
\"\"<\/td>\nYellow Leads<\/strong>
Client Organisation: QL Eggs
Brand: Brain +
Campaign: Egg-celerate Brighter Minds<\/td>\n<\/tr>\n
\"\"<\/td>\nYellow Leads<\/strong>
Client Organisation: Jollibee Malaysia
Campaign: Misi Halal<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”31. Most Effective Use \u2013 Customer Acquisition ” icon_color=”#ca2026″ open_icon_color=”#ca2026″ admin_label=”31. Most Effective Use \u2013 Customer Acquisition” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: YTL Group (Digital Bank)
Brand: Ryt Bank
Campaign: From 0 to 500k active Accounts: Acquisition Engine Builds Fastest Growing Bank<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: PROTON Edar
Campaign: ICON for an ICON: How we drove 70,000 registrations in 2 months<\/td>\n<\/tr>\n
\"\"<\/td>\nBLWN<\/strong>
Client Organisation: Express Rail Link
Brand: KLIA Ekspres
Campaign: Ekspres Real Moments<\/td>\n<\/tr>\n
\"\"<\/td>\nDigital Symphony<\/strong>
Client Organisation: Gamuda Cove
Campaign: Road to RM260 Million<\/td>\n<\/tr>\n
\"\"<\/td>\nDigital Symphony<\/strong>
Client Organisation: Mah Sing
Campaign: Mah Sing Group Campaign 2025<\/td>\n<\/tr>\n
\"\"<\/td>\nMindmade Creative Communications<\/strong>
Client Organisation: Fraser & Neave Malaysia
Brand: 100PLUS
Campaign: 100PLUS Zero to Legend<\/td>\n<\/tr>\n
\"\"<\/td>\nNP Digital<\/strong>
Client Organisation: Maybank
Campaign: Jom Tabung<\/td>\n<\/tr>\n
\"\"<\/td>\nTHE TRIADS<\/strong>
Client Organisation: CelcomDigi
Campaign: CelcomDigi MPL Fan Challenge<\/td>\n<\/tr>\n
\"\"<\/td>\nYellow Leads<\/strong>
Client Organisation: QL Eggs
Campaign: Break & Shine<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”32. Most Effective Use \u2013 Digital” icon_color=”#ca2026″ open_icon_color=”#ca2026″ admin_label=”32. Most Effective Use \u2013 Digital” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: Etika Group of Companies
Brand: Wonda Coffee
Campaign: Fake vs Real M. Nasir<\/td>\n<\/tr>\n
\"\"<\/td>\nASTRO MEDIA SOLUTIONS, ASTRO SHAW<\/strong>
Client Organisation: Etika Group of Companies
Brand: Wonda Coffee
Campaign: Stay Strong at Wonda Malam Terlarang<\/td>\n<\/tr>\n
\"\"<\/td>\nBlankslate<\/strong>
Client Organisation: Mamee Double-Decker
Brand: Mister Potato
Campaign: Mister Potato x Blankslate: Jinjja Crunch Campaign<\/td>\n<\/tr>\n
\"\"<\/td>\nDigital Symphony<\/strong>
Client Organisation: Gamuda Cove
Campaign: Road to RM260 Million<\/td>\n<\/tr>\n
\"\"<\/td>\nExpert Media Global, LMTDS Studio<\/strong>
Client Organisation: Spritzer
Brand: Spritzer Sparkling
Campaign: Spritzer Sparkling Aku Pilih Aku<\/td>\n<\/tr>\n
\"\"<\/td>\nGrowthOps Asia<\/strong>
Client Organisation: Telekom Malaysia
Brand: Unifi TV
Campaign: Wedding Crashers<\/td>\n<\/tr>\n
\"\"<\/td>\nKreateevee, Virtualtech Frontier<\/strong>
Client Organisation: Maybank
Campaign: Maybank AI Receptionist<\/td>\n<\/tr>\n
\"\"<\/td>\nMindmade Creative Communications<\/strong>
Client Organisation: Fraser & Neave Malaysia
Brand: 100PLUS
Campaign: 100PLUS Zero to Legend<\/td>\n<\/tr>\n
\"\"<\/td>\nMuma Malaysia, TrueXR<\/strong>
Client Organisation: Southern Lion
Brand: Systema
Campaign: The World’s First AI-Powered Gum Scan<\/td>\n<\/tr>\n
\"\"<\/td>\nTHE TRIADS<\/strong>
Client Organisation: CelcomDigi
Campaign: CelcomDigi MPL Fan Challenge<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”33. Most Effective Use \u2013 Events (Physical \/ Virtual)” icon_color=”#ca2026″ open_icon_color=”#ca2026″ admin_label=”33. Most Effective Use \u2013 Events (Physical \/ Virtual)” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAbove Creative Events<\/strong>
Client Organisation: ASEAN Business Advisory Council (ASEAN-BAC) Malaysia
Campaign: ASEAN Business And Investment Summit (ABIS) 2025<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: Etika Group of Companies
Brand: Mountain Dew
Campaign: Mountain Dew: A New King Rises<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: Etika Group of Companies
Brand: Wonda Coffee
Campaign: Wonda Coffee: Celebrating Every Colour, Together as One<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory, ASTRO<\/strong>
Client Organisation: Etika Group of Companies
Brand: Goodday
Campaign: How Goodday was first to turn stories to stalls, driving +23% sales<\/td>\n<\/tr>\n
\"\"<\/td>\nGO Communications<\/strong>
Client Organisation: LEGO MALAYSIA
Campaign: LEGO BOTANICALS<\/td>\n<\/tr>\n
\"\"<\/td>\nPico Malaysia<\/strong>
Client Organisation: BMW Group Malaysia
Campaign: My BMW World<\/td>\n<\/tr>\n
\"\"<\/td>\nSevenvault <\/strong>
Client Organisation: Hansaplast Malaysia
Campaign: Hansaplast Scar Reducer Event 2025<\/td>\n<\/tr>\n
\"\"<\/td>\nThe Fame Events<\/strong>
Client Organisation: MOTAC (Ministry of Tourism, Arts and Culture Malaysia\uff09
Brand: Tourism Malaysia – Visit Malaysia 2026
Campaign: Visit Malaysia 2026 Countdown Festival<\/td>\n<\/tr>\n
\"\"<\/td>\nYellow Paper Plane, Havas Malaysia<\/strong>
Client Organisation: Campbell Soup Southeast Asia
Brand: PREGO
Campaign: How Sensory Deprivation Saved Prego’s Culinary Soul<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”34. Most Effective Use \u2013 Experiential” icon_color=”#ca2026″ open_icon_color=”#ca2026″ admin_label=”34. Most Effective Use \u2013 Experiential” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: YTL Communications
Brand: Yes
Campaign: Malaysia\u2019s First 5g advanced Experience<\/td>\n<\/tr>\n
\"\"<\/td>\nFWO Consultancy<\/strong>
Client Organisation: Misto Malaysia
Brand: FILA
Campaign: Fila Leaps ahead the Competition with A 100%, All-Malaysian Alpha Experience<\/td>\n<\/tr>\n
\"\"<\/td>\nPico Malaysia<\/strong>
Client Organisations: BYD & Denza Malaysia
Campaign: Light the Change Festival<\/td>\n<\/tr>\n
\"\"<\/td>\nSAMBAL LAB<\/strong>
Client Organisation: Heineken Malaysia
Brand: Tiger Beer Malaysia
Campaign: Trafford Den<\/td>\n<\/tr>\n
\"\"<\/td>\nSAMBAL LAB<\/strong>
Client Organisation: Heineken Malaysia
Brand: Guinness Malaysia
Campaign: Guinness Clubhouse<\/td>\n<\/tr>\n
\"\"<\/td>\nSym World Innovation, Virtualtech Frontier
<\/strong>Client Organisation: PERKESO (Pertubuhan Keselamatan Sosial)
Campaign: MYFutureJobs Career Exploration Centre (MYCEC)<\/td>\n<\/tr>\n
\"\"<\/td>\nTHE SUDDEN IMPACT! ENTERTAINMENT COMPANY <\/strong>
Client Organisation: SUNWAY LAGOON
Brand: NIGHTS OF FRIGHT\u00ae
Campaign: NIGHTS OF FRIGHT\u00ae 11<\/td>\n<\/tr>\n
\"\"<\/td>\nYellow Paper Plane<\/strong>
Client Organisation: Campbell Soup Southeast Asia
Brand: KIMBALL
Campaign: Modernising the Soul of Masakan Rumah: Reviving the Rewang Spirit with Kimball<\/td>\n<\/tr>\n
\"\"<\/td>\nYellow Paper Plane, Havas Malaysia<\/strong>
Client Organisation: Campbell Soup Southeast Asia
Brand: PREGO
Campaign: The Blackout Banquet \u2013 Silencing Sight to Save the Palate<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”35. Most Effective Use \u2013 Government Sector \/ Non-Profit Marketing” icon_color=”#ca2026″ open_icon_color=”#ca2026″ admin_label=”35. Most Effective Use \u2013 Government Sector \/ Non-Profit Marketing” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAforemention by FOREFRONT<\/strong>
Client Organisation: Securities Commission Malaysia
Campaign: InvestED for Returning Women 25<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: Bank Negara Malaysia
Campaign: Strengthening Public Vigilance: Jangan Kena Scam<\/td>\n<\/tr>\n
\"\"<\/td>\nFoodie Media <\/strong>
Client Organisation: Foodie Media (Storie.my Social Impact Initiative)
Campaign: Stories that changed lives<\/td>\n<\/tr>\n
\u00a0\"\"<\/td>\nMad Hat Asia<\/strong>
Client Organisation: Kenvue Malaysia
Brand: NICORETTE\u00ae
Campaign: NICORETTE\u00ae: Live, Laugh, Lungs 2025<\/td>\n<\/tr>\n
\"\"<\/td>\nONETWOJUS<\/strong>
Client Organisation: YTL Cement
Campaign: YTL Cement \u2013 The Penyu Shell-Ter Project<\/td>\n<\/tr>\n
\"\"<\/td>\nPersonEdge <\/strong>
Client Organisation: TNB (Retail Division)
Brand: Tenaga Nasional\u00a0
Campaign: The More You Know, The Brighter It Gets.<\/td>\n<\/tr>\n
\"\"<\/td>\nSym World Innovation, Virtualtech Frontier <\/strong>
Client Organisation: PERKESO (Pertubuhan Keselamatan Sosial)
Campaign: MYFutureJobs Career Exploration Centre (MYCEC)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”36. Most Effective Use \u2013 Influencers \/ KOLs ” icon_color=”#ca2026″ open_icon_color=”#ca2026″ admin_label=”36. Most Effective Use \u2013 Influencers \/ KOLs ” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” hover_enabled=”0″ body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: Samsonite
Brand: American Tourister
Campaign: Funseekers Collection: A Cross Border Collab That Took Off<\/td>\n<\/tr>\n
\"\"<\/td>\nAspect Ratio Studios, Commas PR<\/strong>
Client Organisation: Nestl\u00e9
Brand: MAGGI 2 Minute Noodles
Campaign: MAGGI Kari-Lah<\/td>\n<\/tr>\n
\"\"<\/td>\nBlankslate<\/strong>
Client Organisation: Maybank
Campaign: Maybank x Blankslate: The Hungry Neighbours<\/td>\n<\/tr>\n
\"\"<\/td>\nGO Communications<\/strong>
Client Organisation: LEGO MALAYSIA
Campaign: LEGO BOTANICALS<\/td>\n<\/tr>\n
\"\"<\/td>\nGrowthOps Asia<\/strong>
Client Organisation: Telekom Malaysia
Brand: Unifi TV
Campaign: Wedding Crashers<\/td>\n<\/tr>\n
\"\"<\/td>\nM&C Saatchi Malaysia<\/strong>
Client Organisation: Mamee-Double Decker Distribution
Brand: Mamee Monster
Campaign: Mamee Monster x Christy Ng Campaign<\/td>\n<\/tr>\n
\"\"<\/td>\nNext Level Media<\/strong>
Client Organisation: Maybank
Campaign: Maybank MAETURNS5<\/td>\n<\/tr>\n
\"\"<\/td>\nTinker Society<\/strong>
Client Organisation: Unilever
Brand: Cornetto
Campaign: Cornetto Blind Box 2.0 KOL Campaign<\/td>\n<\/tr>\n
\"\"<\/td>\nWabikong<\/strong>
Client Organisation: Tealive
Campaign: Tealive ChaZen<\/td>\n<\/tr>\n
\"\"<\/td>\nYellow Paper Plane<\/strong>
Client Organisation: NIPPON PAINT (MALAYSIA)
Brand: NIPPON PAINT
Campaign: The Colour Storm with Peer Influencers<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”37. Most Effective Use \u2013 Integrated Media” icon_color=”#ca2026″ open_icon_color=”#ca2026″ admin_label=”37. Most Effective Use \u2013 Integrated Media” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: Etika Group of Companies
Brand: Pepsi
Campaign: From Harvest to Youth-Led Movement \u2014 Driving +14% Growth in East Malaysia<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: Mead Johnson Nutrition
Brand: Enfagrow A+ C-Biome
Campaign: Built on Love, Backed by Science: Integrated Launch Campaign to Win Mums<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: YTL Group (Digital Bank)
Brand: Ryt Ban
Campaign: Ryt Launch: Integrated Media Full-Funnel Triumph Built Malaysia\u2019s #1 Installed App<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory (Asterisk)<\/strong>
Client Organisation: Ace Canning
Brand: HOMESOY
Campaign: Stop That Dot Together: Turning Awareness into Action at +155% Growth<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory, ASTRO<\/strong>
Client Organisation: Etika Group of Companies
Brands: 7UP & MIRINDA
Campaign: The Story That United a Nation: Driving 23% Sales Growth<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory, ASTRO<\/strong>
Client Organisation: Etika Group of Companies
Brand: Goodday
Campaign: How Goodday was first to turn stories into stalls, driving +23% sales<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory, Media Prima Omnia<\/strong>
Client Organisation: Etika Group of Companies
Brand: Calpis Soda
Campaign: FOMO and Fizz launched Malaysia\u2019s number one TV show, driving record sales<\/td>\n<\/tr>\n
\"\"<\/td>\nDigital Symphony<\/strong>
Client Organisation: Mah Sing
Campaign: Mah Sing Group Campaign 2025<\/td>\n<\/tr>\n
\"\"<\/td>\nMindmade Creative Communications<\/strong>
Client Organisation: Fraser & Neave Malaysia
Brand: 100PLUS
Campaign: 100PLUS Zero to Legend<\/td>\n<\/tr>\n
\"\"<\/td>\nYellow Leads<\/strong>
Client Organisation: QL Eggs
Brand: Brain +
Campaign: Egg-celerate Brighter Minds<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”38. Most Effective Use \u2013 Launch \/ Re-Launch” icon_color=”#ca2026″ open_icon_color=”#ca2026″ admin_label=”38. Most Effective Use \u2013 Launch \/ Re-Launch” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: Mead Johnson Nutrition
Brand: Enfagrow A+ C-Biome
Campaign: Built on Love. Backed by Science. Launching Enfagrow C-Biome<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: YTL Group (Digital Bank)
Brand: Ryt Bank
Campaign: From Zero to 1,000,000 Installs in just 4 months: The Ryt way<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory (Asterisk)<\/strong>
Client Organisation: Ace Canning
Brand: drinho
Campaign: New Spark in Tea Town: Winning Gen Zs and Tripling Sales<\/td>\n<\/tr>\n
\"\"<\/td>\nGO Communications<\/strong>
Client Organisation: LEGO MALAYSIA
Campaign: LEGO BOTANICALS<\/td>\n<\/tr>\n
\"\"<\/td>\nGrowthOps Asia<\/strong>
Client Organisation: Telekom Malaysia
Brand: Unifi TV
Campaign: Wedding Crashers<\/td>\n<\/tr>\n
\"\"<\/td>\nM&C Saatchi Malaysia<\/strong>
Client Organisation: Mamee-Double Decker Distribution
Brand: Mamee Monster
Campaign: Mamee Monster x Christy Ng Campaign<\/td>\n<\/tr>\n
\"\"<\/td>\nMindmade Creative Communications<\/strong>
Client Organisation: Fraser & Neave Malaysia
Brand: 100PLUS
Campaign: 100PLUS Zero to Legend<\/td>\n<\/tr>\n
\"\"<\/td>\nMindmade Creative Communications<\/strong>
Client Organisation: Fraser & Neave Malaysia
Brand: F&N Seasons
Campaign: Inilah MY Seasons<\/td>\n<\/tr>\n
\"\"<\/td>\nSection Gravitas<\/strong>
Client Organisation: CIMB Bank\u00a0
Brand: CIMB Group Social Media
Campaign: Kita Serumpun<\/td>\n<\/tr>\n
\"\"<\/td>\nSkribble<\/strong>
Client Organisation: LSH Service Master
Brand: Kuala Lumpur Tower
Campaign: The Light of Kuala Lumpur<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”39. Most Effective Use \u2013 Loyalty & CRM” icon_color=”#ca2026″ open_icon_color=”#ca2026″ admin_label=”39. Most Effective Use \u2013 Loyalty & CRM” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: Sushi King
Campaign: Rolling New Customer Fast Through Digital, +37% Database Growth<\/td>\n<\/tr>\n
\"\"<\/td>\nConsider iProspect<\/strong>
Client Organisation: Resorts World Genting
Campaign: Resorts World Genting \u2013 Engineering Loyalty at 60<\/td>\n<\/tr>\n
\"\"<\/td>\nEdelman Malaysia<\/strong>
Client Organisation: Tune Talk
Campaign: Tune Talk In-App Entertainment<\/td>\n<\/tr>\n
\"\"<\/td>\nNP Digital<\/strong>
Client Organisation: Maybank
Campaign: Jom Tabung<\/td>\n<\/tr>\n
\"\"<\/td>\nRAPP<\/strong>
Client Organisation: Mercedes-Benz
Campaign: Engineered To Match<\/td>\n<\/tr>\n
\"\"<\/td>\nSKALE By GrowthDesk<\/strong>
Client Organisation: Yakult Malaysia
Campaign: Putaran Kegemilangan Yakult<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”40. Most Effective Use – Mobile” icon_color=”#ca2026″ open_icon_color=”#ca2026″ admin_label=”40. Most Effective Use – Mobile” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: Alliance Bank Malaysia
Campaign: Malaysia\u2019s First Feature-Length SME Business Pitch Film: From Cinema to Every Screen<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: YTL Group (Digital Bank)
Brand: Ryt Bank
Campaign: Ryt way: Mobile Journey From Discovery to Deposit Building the #1 Bank<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: Allianz Malaysia
Campaign: From Tap to Take Charge: Converting Mobile Moments into Decisions<\/td>\n<\/tr>\n
\"\"<\/td>\nEdelman Malaysia<\/strong>
Client Organisation: Tune Talk
Campaign: Tune Talk In-App Entertainment<\/td>\n<\/tr>\n
\"\"<\/td>\nMANTAYAY<\/strong>
Client Organisation: ADARA MAGIC BEAUTY
Campaign: TERPALING SOLEHAH: A TIKTOK DRAMA ACTIVATION FOR ADARA MAGIC BEAUTY<\/td>\n<\/tr>\n
\"\"<\/td>\nMuma Malaysia, TrueXR<\/strong>
Client Organisation: Southern Lion
Brand: Systema
Campaign: The World’s First AI-Powered Gum Scan<\/td>\n<\/tr>\n
\"\"<\/td>\nNP Digital<\/strong>
Client Organisation: Maybank
Campaign: Maybank Islamic Credit Card Acquisition<\/td>\n<\/tr>\n
\"\"<\/td>\nNP Digital<\/strong>
Client Organisation: Maybank
Brand: MAE App
Campaign: Jom Tabung<\/td>\n<\/tr>\n
\"\"<\/td>\nPublicis Media, Digital Turbine <\/strong>
Client Organisation: Wall’s Malaysia
Campaign: Wall’s Powerful Mix of Localisation on Mobile Captures Market Share<\/td>\n<\/tr>\n
\"\"<\/td>\nSevenvault<\/strong>
Client Organisation: Senheng
Campaign: Senheng x Sevenvault<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”41. Most Effective Use – Multicultural Marketing ” icon_color=”#ca2026″ open_icon_color=”#ca2026″ admin_label=”41. Most Effective Use – Multicultural Marketing ” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAlexandre Bernard Advertising, Yellow Leads<\/strong>
Client Organisation: Sharp Electronics Malaysia
Campaign: Live Mighty 40th Anniversary Campaign<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: Etika Group of Companies
Brand: Pepsi
Campaign: From Harvest to Youth-Led Movement \u2014 Driving +14% Growth in East Malaysia<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: Bank Negara Malaysia
Campaign: Bank Negara Malaysia: Driving Vigilance Across Every Festival, Every Malaysian<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory, ASTRO<\/strong>
Client Organisation: Etika Group of Companies
Brands: 7UP & MIRINDA
Campaign: The Story That United a Nation: Driving 23% Sales Growth<\/td>\n<\/tr>\n
\"\"<\/td>\nBlankslate<\/strong>
Client Organisation: Maybank
Campaign: Maybank x Blankslate: The Hungry Neighbours<\/td>\n<\/tr>\n
\"\"<\/td>\nMuma Malaysia, Laconix Resources<\/strong>
Client Organisation: Southern Lion
Brand: Fresh & White
Campaign: Borneo Limited Edition Packs<\/td>\n<\/tr>\n
\"\"<\/td>\nTigerwolves Marketing<\/strong>
Client Organisation: PK Agro-Industrial Products
Brand: CPF Malaysia
Campaign: CP RTE Relaunch | Rasa Muhibbah, Rasa Malaysia<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”42. Most Effective Use \u2013 Omnichannel” icon_color=”#ca2026″ open_icon_color=”#ca2026″ admin_label=”42. Most Effective Use \u2013 Omnichannel” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAmpersand Advisory, Media Prima Omnia<\/strong>
\nClient Organisation: Etika Group of Companies
\nBrand: Calpis Soda
\nCampaign: FOMO and Fizz launched Malaysia\u2019s number one TV show, driving record sales<\/td>\n<\/tr>\n
\"\"<\/td>\nBLWN<\/strong>
\nClient Organisation: Express Rail Link
\nBrand: KLIA Ekspres
\nCampaign: Ekspres to Expression<\/td>\n<\/tr>\n
\"\"<\/td>\nDigital Symphony<\/strong>
\nClient Organisation: Gamuda Cove
\nCampaign: Road to RM260 Million<\/td>\n<\/tr>\n
\"\"<\/td>\nExabytes Network<\/strong>
\nClient Organisation: Sunlight Galaxy
\nBrands: Li-Ning & Sportsclick
\nCampaign: Tiga Saga Cup 2025<\/td>\n<\/tr>\n
\"\"<\/td>\nExabytes Network<\/strong>
\nClient Organisation: OHMS Neomishan Cuisines Elements
\nBrand: Souper Tang
\nCampaign: From Table to Everywhere: One Continuous Souper Tang Experience<\/td>\n<\/tr>\n
\"\"<\/td>\nSashimi Asia<\/strong>
\nClient Organisation: Kara Marketing Malaysia
\nBrand: Kara
\nCampaign: LEGASI KARA SEMPURNAKAN RAYA – Kara 25th Anniversary<\/td>\n<\/tr>\n
\"\"<\/td>\nSKALE By GrowthDesk<\/strong>
\nClient Organisation: Yakult Malaysia
\nCampaign: Putaran Kegemilangan Yakult<\/td>\n<\/tr>\n
\"\"<\/td>\nYellow Leads<\/strong>
\nClient Organisation: QL Eggs
\nBrand: Brain +
\nCampaign: Egg-celerate Brighter Minds<\/td>\n<\/tr>\n
\"\"<\/td>\nYellow Leads, WPP Media, Parisign Media, GIM Total<\/strong>
\nClient Organisation: QL Eggs
\nCampaign: Break & Shine<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”43. Most Effective Use \u2013 Social Commerce” icon_color=”#ca2026″ open_icon_color=”#ca2026″ admin_label=”43. Most Effective Use \u2013 Social Commerce” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: PROTON Edar
Campaign: ICON for an ICON: How we drove 70,000 registrations in 2 months<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory, Media Prima Omnia<\/strong>
Client Organisation: Etika Group of Companies
Brand: Calpis Soda
Campaign: FOMO and Fizz launched Malaysia\u2019s number one TV show, driving record sales<\/td>\n<\/tr>\n
\"\"<\/td>\nEdelman Malaysia<\/strong>
Client Organisation: Tune Talk
Campaign: Tune Talk In-App Entertainment<\/td>\n<\/tr>\n
\"\"<\/td>\nFoodie Media<\/strong>
Client Organisations: Cuckoo, Habib, Elrah Exclusive
Campaign: Yang Riang Raya<\/td>\n<\/tr>\n
\"\"<\/td>\nYellow Paper Plane<\/strong>
Client Organisation: Flying Baby
Brand: MILK DIAPERS
Campaign: How MILK Turned Social Commerce Into a x10 ROAS Growth Engine<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”44. Most Effective Use \u2013 Social Media” icon_color=”#ca2026″ open_icon_color=”#ca2026″ admin_label=”44. Most Effective Use \u2013 Social Media” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: PROTON Edar
Campaign: ICON for an ICON: How we drove 7% market share growth<\/td>\n<\/tr>\n
\"\"<\/td>\nBlankslate <\/strong>
Client Organisation: Mamee Double-Decker
Brand: Mister Potato
Campaign: Mister Potato x Blankslate: Jinjja Crunch Campaign<\/td>\n<\/tr>\n
\"\"<\/td>\nDigital Symphony<\/strong>
Client Organisation: Gamuda Cove
Campaign: Road to RM260 Million<\/td>\n<\/tr>\n
\"\"<\/td>\nGrowthOps Asia<\/strong>
Client Organisation: Telekom Malaysia
Brand: Unifi TV
Campaign: Wedding Crashers<\/td>\n<\/tr>\n
\"\"<\/td>\nMindmade Creative Communications<\/strong>
Client Organisation: Fraser & Neave Malaysia
Brand: F&N Dairies
Campaign: 1 Hari 1 Amalan, 30 Hari Mengisi Hati<\/td>\n<\/tr>\n
\"\"<\/td>\nNext Level Media<\/strong>
Client Organisation: ECO WORLD
Campaign: \u5409\u9686\u5761\u85af\u4f60\u4f1a\u73a9 | Cuti Cuti Kuala Lumpur<\/td>\n<\/tr>\n
\"\"<\/td>\nONETWOJUS<\/strong>
Client Organisation: Maybank
Brand: MAE
Campaign: MAE MR. TIGER: Turning Banking Into A Collectible Fandom Experience<\/td>\n<\/tr>\n
\"\"<\/td>\nWabikong<\/strong>
Client Organisation: Tealive
Campaign: Tealive Chazen<\/td>\n<\/tr>\n
\"\"<\/td>\nYellow Paper Plane, Fishermen Integrated Malaysia<\/strong>
Client Organisation: Campbell Soup Southeast Asia
Brand: KIMBALL
Campaign: Kimball’s 4PM Lifeline: How We Decoded the Mental Load of Our Moms<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”45. Most Effective Use \u2013 Specific Audience” icon_color=”#ca2026″ open_icon_color=”#ca2026″ admin_label=”45. Most Effective Use \u2013 Specific Audience” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: Alliance Bank Malaysia
Campaign: Malaysia\u2019s First Feature-Length SME Business Pitch Film: By Entrepreneurs, For Entrepreneurs<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: Mead Johnson Nutrition
Brand: Enfagrow A+ C-Biome
Campaign: Built on Love, Backed by Science: Winning Mums with Enfagrow C-Biome<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: Etika Group of Companies
Brand: Pepsi
Campaign: From Harvest to Youth-Led Movement \u2014 Driving +14% Growth in East Malaysia<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory (Asterisk)<\/strong>
Client Organisation:\u00a0Ace Canning
Brand: HOMESOY
Campaign: Stop That Dot Together: Activating Women\u2019s Circles to Drive +155% Screenings<\/td>\n<\/tr>\n
\"\"<\/td>\nDigital Symphony<\/strong>
Client Organisation: Mah Sing
Campaign: Mah Sing Group Campaign 2025<\/td>\n<\/tr>\n
\"\"<\/td>\nKingdom Digital<\/strong>
Client Organisation: Duchess Mercantiles\u00a0
Brand: Applecrumby
Campaign: Kisah Kasih Ibu Applecrumby<\/td>\n<\/tr>\n
\"\"<\/td>\nMindmade Creative Communications<\/strong>
Client Organisation: Fraser & Neave Malaysia
Brand: F&N Dairies
Campaign: 1 Hari 1 Amalan, 30 Hari Mengisi Hati<\/td>\n<\/tr>\n
\"\"<\/td>\nMindmade Creative Communications<\/strong>
Client Organisation: Fraser & Neave Malaysia
Brand: 100PLUS
Campaign: 100PLUS Zero to Legend<\/td>\n<\/tr>\n
\"\"<\/td>\nNaga DDB Tribal<\/strong>
Client Organisation: A. Clouet (Malaysia)
Brand: Ayam Brand
Campaign: Makan Lain Macam<\/td>\n<\/tr>\n
\"\"<\/td>\nPersonEdge <\/strong>
Client Organisation: AIA Malaysia\u00a0
Campaign: The Part of Critical Illness No One Talks About<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: Sushi King
Campaign: Thirty Years Rolling Forward, Turning Digital Buzz Into +5% Sales Growth<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory, ASTRO<\/strong>
Client Organisation: Etika Group of Companies
Brand: Goodday
Campaign: How Goodday was first to turn stories to stalls, driving +23% sales<\/td>\n<\/tr>\n
\"\"<\/td>\nGO Communications<\/strong>
Client Organisation: Leung Kai Fook Medical
Brand: Cap Kapak
Campaign: Pride of Lions with Cap Kapak<\/td>\n<\/tr>\n
\"\"<\/td>\nGrowthOps Asia<\/strong>
Client Organisation: Telekom Malaysia
Brand: Unifi TV
Campaign: Wedding Crashers<\/td>\n<\/tr>\n
\"\"<\/td>\nM&C Saatchi Malaysia<\/strong>
Client Organisation: Bank Negara Malaysia
Campaign: BNM Panglima Anti Scam<\/td>\n<\/tr>\n
\"\"<\/td>\nMediaCliQ Group<\/strong>
Client Organisation: Allianz Insurance Malaysia
Campaign: Allianz Xpert, Cuti Xpert.<\/td>\n<\/tr>\n
\"\"<\/td>\nNaga DDB Tribal\u00a0<\/strong>
Client Organisation: A. Clouet (Malaysia)
Brand: Ayam Brand
Campaign: Makan Lain Macam<\/td>\n<\/tr>\n
\"\"<\/td>\nTinker Society\u00a0<\/strong>
Client Organisation: Power Root
Brand: Oligo
Campaign: OLIGO: BAKAL MENJADI MINUMAN MALT COKLAT TERBAIK DI MALAYSIA<\/td>\n<\/tr>\n
\"\"<\/td>\nWabikong<\/strong>
Client Organisation: Tealive
Campaign: Tealive ChaZen<\/td>\n<\/tr>\n
\"\"<\/td>\nYOY Media Group <\/strong>
Client Organisation: Toshiba
Campaign: Toshiba x [Kenapa Dia Mahu Pergi]<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”47. Most Effective Use \u2013 Zero-Party Data” icon_color=”#ca2026″ open_icon_color=”#ca2026″ admin_label=”47. Most Effective Use \u2013 Zero-Party Data ” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nEdelman Malaysia<\/strong>
Client Organisation: Tune Talk
Campaign: Tune Talk In-App Entertainment<\/td>\n<\/tr>\n
\"\"<\/td>\nEdelman Malaysia<\/strong>
Client Organisation: EDOTCO
Campaign: EDOTCO Industry Thought Leadership<\/td>\n<\/tr>\n
\"\"<\/td>\nSKALE By GrowthDesk<\/strong>
Client Organisation: Yakult Malaysia
Campaign: Putaran Kegemilangan Yakult<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”48. Best Account Manager” icon_color=”#ca2026″ open_icon_color=”#ca2026″ admin_label=”48. Best Account Manager” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Individual: Cindy Khoo<\/td>\n<\/tr>\n
\"\"<\/td>\nExpert Media Global <\/strong>
Individual: Agnes Tan Wei Lin<\/td>\n<\/tr>\n
\"\"<\/td>\nVoxEureka<\/strong>
Individual: Benjamin Lee<\/td>\n<\/tr>\n
\"\"<\/td>\nYellow Leads<\/strong>
Individual: Sze Kei Hing<\/td>\n<\/tr>\n
\"\"<\/td>\nZeno Malaysia<\/strong>
Individual: Shafiqah Safuan<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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\"\"<\/td>\nAmpersand Advisory<\/strong>
Individual: Jeff Ng Kwang Han<\/td>\n<\/tr>\n
\"\"<\/td>\nDigital Symphony<\/strong>
Individual: Nadia Kamaruddin<\/td>\n<\/tr>\n
\"\"<\/td>\nGrowthDesk<\/strong>
Individual: Shah Al Zefflee Rosli<\/td>\n<\/tr>\n
\"\"<\/td>\nKingdom Digital<\/strong>
Individual: Michelle Fu<\/td>\n<\/tr>\n
\"\"<\/td>\nNaga DDB Tribal<\/strong>
Individual: Poh Jet Ong<\/td>\n<\/tr>\n
\"\"<\/td>\nTHE SUDDEN IMPACT! ENTERTAINMENT COMPANY<\/strong>
Individual: Lynton V Harris<\/td>\n<\/tr>\n
\"\"<\/td>\nYellow Leads<\/strong>
Individual: Chiao Yi Chan<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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\"\"<\/td>\nDigital Symphony<\/strong>
Individual: Nillesh Devan<\/td>\n<\/tr>\n
\"\"<\/td>\nDigital Symphony<\/strong>
Individual: Sameni Kumar<\/td>\n<\/tr>\n
\"\"<\/td>\nNaga DDB Tribal<\/strong>
Individual: Kelvin Lye<\/td>\n<\/tr>\n
\"\"<\/td>\nPaperballad <\/strong>
Individual: Casimir Yong<\/td>\n<\/tr>\n
\"\"<\/td>\nSym World Innovation<\/strong>
Individual: Kendrick Tan<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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2026 Finalists Ampersand AdvisoryClient Organisation: YTL Group (AI Labs)Brand: ILMUCampaign: ILMU: A National AI Milestone, Launched When the World Was Watching AnyMind GroupClient Organisation: Amore Pacific GroupBrand: InnisfreeCampaign: Innisfree\u2019s Hybrid AI: Scaling 300+ Monthly Live Hours with 265% GMV Growth AnyMind GroupClient Organisation: bkdotmyCampaign: Malaysia\u2019s First Creator-Led AI Avatar Drives 30% Growth in Live Commerce […]<\/p>\n","protected":false},"author":50,"featured_media":29175,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-27259","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\n2026 MARKies Finalists - Agency Of The Year Malaysia 2026<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/awards.marketing-interactive.com\/agency-of-the-year-my\/2026-markies-finalists\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2026 MARKies Finalists - 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