{"id":25918,"date":"2025-05-27T17:32:11","date_gmt":"2025-05-27T09:32:11","guid":{"rendered":"https:\/\/awards.marketing-interactive.com\/agency-of-the-year-my\/?page_id=25918"},"modified":"2025-06-17T16:37:53","modified_gmt":"2025-06-17T08:37:53","slug":"2025-markies-finalists","status":"publish","type":"page","link":"https:\/\/awards.marketing-interactive.com\/agency-of-the-year-my\/2025-markies-finalists\/","title":{"rendered":"2025 MARKies Finalists"},"content":{"rendered":"

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2025 Finalists<\/h2>\n

[\/et_pb_text][et_pb_toggle title=”1. Most Creative – Artificial Intelligence” icon_color=”#ca2026″ open_icon_color=”#ca2026″ admin_label=”1. Most Creative – Artificial Intelligence ” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: Mead Johnson Nutrition
Brand: Enfagrow
Campaign: AI Creates Song of Love by Toddlers for Mother\u2019s Day, wins 2 records in 2 countries<\/td>\n<\/tr>\n
\"\"<\/td>\nKingdom Digital<\/strong>
Client Organisation: CelcomDigi
Campaign: Which Speedster Are You?<\/td>\n<\/tr>\n
\"\"<\/td>\nOMD Malaysia<\/strong>
Client Organisation: CelcomDigi
Brand: CelcomDigi Enterprise
Campaign: CelcomDigi Enterprise: Reimagining News Consumption with AI<\/td>\n<\/tr>\n
\"\"<\/td>\nTHE SHOUT GROUP\/FCB SHOUT<\/strong>
Client Organisation: RHB Banking Group
Brand: RHB Bank
Campaign: #JomSapot BeliLokal: Turning a Malaysian star into an AI-mbassador for local SMEs<\/td>\n<\/tr>\n
\"\"<\/td>\nThe Sudden Impact! Entertainment Company<\/strong>
Client Organisation: Sunway Lagoon
Brand: NIGHTS OF FRIGHT\u00ae10
Campaign: NIGHTS OF FRIGHT\u00ae10 – ‘KARAK HIGHWAY’<\/td>\n<\/tr>\n
\"\"<\/td>\nVML Malaysia<\/strong>
Client Organisation: TM Technology Services
Brand: UNIFI
Campaign: Virtual Intelligence Creator<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”2. Most Creative \u2013 B2B Marketing ” icon_color=”#ca2026″ open_icon_color=”#ca2026″ admin_label=”2. Most Creative \u2013 B2B Marketing ” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” hover_enabled=”0″ body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: Alliance Bank
Campaign: Alliance BizSmart Challenge: Elevator pitch drives 9% sales growth<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: Etika Group of Companies
Brand: Pepsi
Campaign: Record Reach, Real Results: How Pepsi Drove Distribution Through Cultural Relevance & Unity<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: Johnson & Johnson
Brand: Acuvue
Campaign: Beauty Wrapped in Comfort: How Acuvue Redefined the Lens Experience with Elegance<\/td>\n<\/tr>\n
\"\"<\/td>\nMuma Malaysia<\/strong>
Client Organisation: Shielder Eco Waste Management
Brand: Shielder
Campaign: The Guardians of the River<\/td>\n<\/tr>\n
\"\"<\/td>\nQLIC Solution<\/strong>
Client Organisation: J&T Malaysia
Campaign: M6ments Together: J&T 6th Anniversary Campaign<\/td>\n<\/tr>\n
\"\"<\/td>\nRhingle<\/strong>
Client Organisation: Unilever Food Solutions
Campaign: CintaRasa Ramadan : A Campaign That Broke Fast With The Forgotten<\/td>\n<\/tr>\n
\"\"<\/td>\nTHE SHOUT GROUP\/FCB SHOUT<\/strong>
Client Organisation: RHB Banking Group
Brand: RHB Bank
Campaign: #JomSapot BeliLokal: Turning a Malaysian star into an AI-mbassador for local SMEs<\/td>\n<\/tr>\n
\"\"<\/td>\nVML Malaysia<\/strong>
Client Organisation: TM Technology Services
Brand: Unifi Business
Campaign: Ambassadors Of Failure<\/td>\n<\/tr>\n
\"\"<\/td>\nZeno Malaysia<\/strong>
Client Organisation: ByteDance
Brand: TikTok Shop
Campaign: The TikTok Exchange<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”3. Most Creative \u2013 Campaign Pivot” icon_color=”#ca2026″ open_icon_color=”#ca2026″ admin_label=”3. Most Creative \u2013 Campaign Pivot” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n
\"\"<\/td>\nMonogram Concepts<\/strong>
Client Organisation: Toyo Tyre Sales and Marketing Malaysia
Brand: Toyo Tires
Campaign: Toyo Tires Gratitude Gold Carnival 2024<\/td>\n<\/tr>\n
\"\"<\/td>\nOne Two Jus<\/strong>
Client Organisation: Maybank
Campaign: Raya Lebih Ekstra<\/td>\n<\/tr>\n
\"\"<\/td>\nThe Sudden Impact! Entertainment Company<\/strong>
Client Organisation: Sunway Lagoon
Brand: NIGHTS OF FRIGHT\u00ae10
Campaign: NIGHTS OF FRIGHT\u00ae10 – ‘ICONIC.EPIC.SCARY.’ FEATURING SILENT HILL<\/td>\n<\/tr>\n
\"\"<\/td>\nVML Malaysia<\/strong>
Client Organisation: KARA
Campaign: Packs for Malaysians<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”4. Most Creative \u2013 Cause Marketing” icon_color=”#ca2026″ open_icon_color=”#ca2026″ admin_label=”4. Most Creative \u2013 Cause Marketing” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAmpersand Advisory (Asterisk)<\/strong>
Client Organisation: Ace Canning
Brand: Homesoy
Campaign: Survivors Inspire, Actions Empower: 6 Survivors Join the Fight Against Breast Cancer<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: Atlas Vending (Etika Group of Companies)
Brand: Atlas Vending
Campaign: One Tap at a Time: Breaking Period Stigma with RM2.1M in PR and 99% Student Support<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory, Astro Media Solutions<\/strong>
Client Organisation: Etika Group of Companies
Brand: Wonda Coffee
Campaign: Keluang Man Takes Over Media To Take Over\u00a0Minds<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory, Spark Capital Development<\/strong>
Client Organisation: Alliance Bank
Campaign: Future-Proofing Malaysia: One Child, One Lesson, One Cause<\/td>\n<\/tr>\n
\"\"<\/td>\nDemojo Communication<\/strong>
Client Organisation: A.W. Faber-Castell (M)
Brand: Faber-Castell
Campaign: Faber-Castell Young Artist Award 2024<\/td>\n<\/tr>\n
\"\"<\/td>\nInvictus Blue<\/strong>
Client Organisation: AmBank Malaysia
Brand: AmBank Group
Campaign: RINGGIT THIEVES: THE SERIES THAT SCAMMED FOR GOOD<\/td>\n<\/tr>\n
\"\"<\/td>\nMantra Communication<\/strong>
Client Organisation: Panasonic Malaysia
Campaign: Kempen Rakan Bersih Ceria<\/td>\n<\/tr>\n
\"\"<\/td>\nTalon Creative, Kingdom Digital, MediaBrands Content Studio, Mindshare Media<\/strong>
Client Organisation: Astro Malaysia
Campaign: Astro Originals Project Exit<\/td>\n<\/tr>\n
\"\"<\/td>\nTHE SHOUT GROUP\/FCB SHOUT<\/strong>
Client Organisation: RHB Banking Group
Brand: RHB Bank
Campaign: Forgiveness: A true story that turned national unrest into collective healing<\/td>\n<\/tr>\n
\"\"<\/td>\nTHE SHOUT GROUP\/FCB SHOUT<\/strong>
Client Organisation: RHB Banking Group
Brand: RHB Bank
Campaign: Acceptance: Uncovering the beauty of a mind unseen<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”5. Most Creative \u2013 Communications \/ Public Relations” icon_color=”#ca2026″ open_icon_color=”#ca2026″ admin_label=”5. Most Creative \u2013 Communications \/ Public Relations” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAmpersand Advisory (Asterisk)<\/strong>
Client Organisation: Ace Canning
Brand: Homesoy
Campaign: Detect to Protect: 6 Survivors wants Women to take Early Action Against Breast Cancer<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: Atlas Vending (Etika Group of Companies)
Brand: Atlas Vending
Campaign: One Tap at a Time: Breaking Period Stigma with RM2.1M in PR and 99% Student Support<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: Etika Group of Companies
Brand: Goodday
Campaign: Record Breaking Sales Growth as Goodday KidSTART participation grows by 1200%<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: Mead Johnson Nutrition
Brand: Enfagrow
Campaign: A Voice for Every Mum: Enfagrow Uses AI to Redefine Communication This Mother\u2019s Day<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory, Astro Shaw<\/strong>
Client Organisation: Etika Group of Companies
Brand: Wonda Coffee
Campaign: Keluang Man: Movie partnership creates multichannel magic and moves market share!<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory, Fishermen Integrated, The Gaming Company<\/strong>
Client Organisation: Etika Group of Companies
Brand: Goodday
Campaign: Malaysia\u2019s First Ever Senior Esports Team<\/td>\n<\/tr>\n
\"\"<\/td>\nRedhill Communications<\/strong>
Client Organisation: Cisco Systems Malaysia
Brand: Cisco
Campaign: Cisco AI Day<\/td>\n<\/tr>\n
\"\"<\/td>\nStrongnote<\/strong>
Client Organisation: Mead Johnson Nutrition
Brand: Enfagrow A+ MindPro
Campaign: Enfagrow A+ Future-Ready A+ Kids Expo<\/td>\n<\/tr>\n
\"\"<\/td>\nTHE SHOUT GROUP\/FCB SHOUT<\/strong>
Client Organisation: guardian Malaysia
Brand: guardian
Campaign: Own Your Beautiful<\/td>\n<\/tr>\n
\"\"<\/td>\nTHE SHOUT GROUP\/FCB SHOUT<\/strong>
Client Organisation: RHB Banking Group
Brand: RHB Bank
Campaign: Forgiveness: A true story that turned national unrest into collective healing<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”6. Most Creative \u2013 Content Marketing” icon_color=”#ca2026″ open_icon_color=”#ca2026″ admin_label=”6. Most Creative \u2013 Content Marketing” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: Etika Group of Companies
Brand: Pepsi
Campaign: From Can Design to Campaign Anthem: A Celebration Told by East Malaysians<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory, Astro Media Solutions<\/strong>
Client Organisation: Etika Group of Companies
Brand: Wonda Coffee
Campaign: Keluang Man Takes Over Media To Take Over\u00a0Minds<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory, Fishermen Integrated, The Gaming Company<\/strong>
Client Organisation: Etika Group of Companies
Brand: Goodday
Campaign: Malaysia\u2019s First Ever Senior Esports Team<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory, Spark Capital Development<\/strong>
Client Organisation: Alliance Bank
Campaign: By Kids, For Kids: Financial Literacy Storytelling in 1461 schools<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory, The Chariot Agency<\/strong>
Client Organisation: Nando’s Malaysia
Campaign: That\u2019s A Nando\u2019s Thing: We Be We, So You Can Be You.<\/td>\n<\/tr>\n
\"\"<\/td>\nDoMedia Asia<\/strong>
Client Organisation: AIG Malaysia
Campaign: Mobility Protect Insurance Launch<\/td>\n<\/tr>\n
\"\"<\/td>\nFishermen Integrated<\/strong>
Client Organisation: Petroliam Nasional (PETRONAS)
Brand: PETRONAS
Campaign: Winning Over Gen Z: PETRONAS Pioneers TikTok for Malaysia\u2019s Fortune 500<\/td>\n<\/tr>\n
\"\"<\/td>\nHavas Malaysia, Invictus Blue, H\/Advisors Klareco<\/strong>
Client Organisation: PRO-NET
Brand: Proton e.MAS
Campaign: The e.MAS 7 Tour<\/td>\n<\/tr>\n
\"\"<\/td>\nInvictus Blue<\/strong>
Client Organisation: AmBank Malaysia
Brand: AmBank Group
Campaign: RINGGIT THIEVES \u2013 EVERY SCAM TELLS A STORY<\/td>\n<\/tr>\n
\"\"<\/td>\nTHE SHOUT GROUP\/FCB SHOUT<\/strong>
Client Organisation: RHB Banking Group
Brand: RHB Bank
Campaign: Forgiveness: A true story that turned national unrest into collective healing<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”7. Most Creative \u2013 Customer Engagement” icon_color=”#ca2026″ open_icon_color=”#ca2026″ content_last_edited=”off|desktop” admin_label=”7. Most Creative \u2013 Customer Engagement” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: Etika Group of Companies
Brand: Goodday
Campaign: Record Breaking Sales Growth as Goodday KidSTART participation grows by 1200%<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: Etika Group of Companies
Brand: Mirinda
Campaign: Mirinda : A sparkling blend of tradition, star power, Mirinda magic and fizz-tastic innovation<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: Mead Johnson Nutrition
Brand: Enfagrow
Campaign: Tiny Voices, Massive Engagement: AI Crafts a Love Song from Toddlers to Mums<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory, Fishermen Integrated Malaysia<\/strong>
Client Organisation: Etika Group of Companies
Brand: Pepsi
Campaign: Yuuummmm Seng! Pepsi CNY Campaign Sparks Enthusiastic Customer Participation!<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory, Fishermen Integrated, The Gaming Company<\/strong>
Client Organisation: Etika
Brand: Goodday
Campaign: Legitimizing Esports, Driving Sales With Malaysia\u2019s First Ever Esports Month<\/td>\n<\/tr>\n
\"\"<\/td>\nFishermen Integrated<\/strong>
Client Organisation: HTFU Restaurants
Brand: BananaBro
Campaign: BananaBro Banana Leaf Rice Blankie<\/td>\n<\/tr>\n
\"\"<\/td>\nInnity<\/strong>
Client Organisation: Mamee Double-Decker
Brand: Mister Potato
Campaign: Mister Potato x Squid Game 2 Cabaran Sotong<\/td>\n<\/tr>\n
\"\"<\/td>\nMindmade Creative Communications<\/strong>
Client Organisation: Munchworld
Brand: Oat Krunch
Campaign: Oat Krunch “Goodness ‘o Clock\u201d<\/td>\n<\/tr>\n
\"\"<\/td>\nOne Team (Naga DDB Tribal, M+C Saatchi Group Malaysia)<\/strong>
Client Organisation: CelcomDigi
Brand: CelcomDigi Network
Campaign: CelcomDigi’s Skuad 5G<\/td>\n<\/tr>\n
\"\"<\/td>\nRapp Malaysia<\/strong>
Client Organisation: Mercedes-Benz Malaysia
Campaign: Mercedes-Benz Certified Pre-Owned Carnival<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”8. Most Creative \u2013 Digital” icon_color=”#ca2026″ open_icon_color=”#ca2026″ admin_label=”8. Most Creative \u2013 Digital” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: Allianz Malaysia
Campaign: The Allianz Road to Paris: Digital Strategy Meets Olympic Spirit!<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: Gamuda Land
Brand: The Clove
Campaign: From Clicks to Closings: How The Clove\u2019s Digital Strategy Drove a 100% Take-Up Rate<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory, Fishermen Integrated Malaysia<\/strong>
Client Organisation: Etika Group of Companies
Brand: Pepsi
Campaign: Pepsi\u2019s Digital Dragon Triumph: Achieving 28% Sales Growth This Chinese New Year<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory, The Chariot Agency<\/strong>
Client Organisation: Nando’s Malaysia
Campaign: Nando\u2019s PERi-crackle Drives Furious Flavours And Sales<\/td>\n<\/tr>\n
\"\"<\/td>\nDentsu (Malaysia)<\/strong>
Client Organisation: Mamee
Brand: Mamee Chef (Instant Noodles)
Campaign: Luck-sa Mari Ong Mari<\/td>\n<\/tr>\n
\"\"<\/td>\nKingdom Digital<\/strong>
Client Organisation:\u00a0CelcomDigi
Campaign: Turning AI Illusion into Real Engagement: CelcomDigi\u2019s Digital Masterstroke<\/td>\n<\/tr>\n
\"\"<\/td>\nMonogram Concepts<\/strong>
Client Organisation: Toyo Tyre Sales and Marketing Malaysia
Brand: Toyo Tires
Campaign: Toyo Tires Gratitude Gold Carnival 2025<\/td>\n<\/tr>\n
\"\"<\/td>\nOne Team (Naga DDB Tribal, M+C Saatchi Group Malaysia)<\/strong>
Client Organisation: CelcomDigi
Brand: CelcomDigi Fibre
Campaign: Hyperspeed<\/td>\n<\/tr>\n
\"\"<\/td>\nOne Two Jus<\/strong>
Client Organisation: Maybank
Campaign: Raya Lebih Ekstra<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”9. Most Creative \u2013 Event (Physical \/ Virtual)” icon_color=”#ca2026″ open_icon_color=”#ca2026″ admin_label=”9. Most Creative \u2013 Event (Physical\/Virtual)” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: Alliance Bank
Campaign: Spot the Scam: The Nation\u2019s Youngest Financial Superheroes Rise across 1461 schools<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: Etika
Brand: Goodday
Campaign: Legitimizing Esports, Driving Sales With Malaysia\u2019s First Ever Esports Month<\/td>\n<\/tr>\n
\"\"<\/td>\nBravo Events & Entertainment<\/strong>
Client Organisation: Schwarzkopf Professional
Brand: IGORA\u00ae ZERO AMM
Campaign: IGORA\u00ae ZERO AMM Launch<\/td>\n<\/tr>\n
\"\"<\/td>\nDentsu (Malaysia)<\/strong>
Client Organisation: Petroliam Nasional (PETRONAS)
Campaign: Road to PETRONAS 50 Anniversary<\/td>\n<\/tr>\n
\"\"<\/td>\nKingdom Digital<\/strong>
Client Organisation: EVA Airways Corporation
Brand: EVA Air
Campaign: Worlds Within Reach<\/td>\n<\/tr>\n
\"\"<\/td>\nMBCS<\/strong>
Client Organisation: Wipro Unza
Brand: Safi
Campaign: Sembur, Play, Slay With Safi Shayla Hair Mist<\/td>\n<\/tr>\n
\"\"<\/td>\nStrongnote<\/strong>
Client Organisation: Mead Johnson Nutrition
Brand: Enfagrow A+ MindPro
Campaign: Enfagrow A+ Future-Ready A+ Kids Expo<\/td>\n<\/tr>\n
\"\"<\/td>\nThe Clan<\/strong>
Client Organisation: Netflix Malaysia
Campaign: When Squid Game 2 Bleeds Into Our World<\/td>\n<\/tr>\n
\"\"<\/td>\nVML Malaysia<\/strong>
Client Organisation: MAGGI
Campaign: Ini MAGGI Kita<\/td>\n<\/tr>\n
\"\"<\/td>\nYellowLeads<\/strong>
Client Organisation: Julie’s Malaysia
Campaign: Julie’s Waffle Escapades<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”10. Most Creative \u2013 Experiential” icon_color=”#ca2026″ open_icon_color=”#ca2026″ admin_label=”10. Most Creative \u2013 Experiential” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” hover_enabled=”0″ body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: Alliance Bank
Campaign: The Ultimate Elevator Pitch: Where Entrepreneurs had 60 seconds to define their destiny<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: Alliance Bank
Campaign: As Easy as AEIOU: Experiential Learning Creates Real Impact across 1461 schools<\/td>\n<\/tr>\n
\"\"<\/td>\nArchetype Malaysia<\/strong>
Client Organisation: IKEA Malaysia
Campaign: IKEA Snooze Fest 2024<\/td>\n<\/tr>\n
\"\"<\/td>\nBravo Events & Entertainment<\/strong>
Client Organisation: Wardah
Campaign: Wardah Skinverse 2024<\/td>\n<\/tr>\n
\"\"<\/td>\nDNA Creative Communications<\/strong>
Client Organisation: AK FILMS PRODUCTION
Campaign: Krishh Live in Malaysia<\/td>\n<\/tr>\n
\"\"<\/td>\nJixe Events (Predator Malaysia)<\/strong>
Client Organisation: Acer Malaysia
Brand: Predator Malaysia
Campaign: Predator Truck Roadshow<\/td>\n<\/tr>\n
\"\"<\/td>\nPico Malaysia<\/strong>
Client Organisation: BMW Malaysia
Campaign: BMW iX2 Make It Real<\/td>\n<\/tr>\n
\"\"<\/td>\nPico Malaysia<\/strong>
Client Organisation: Carlsberg Malaysia
Campaign: Carlsberg Real Smooth<\/td>\n<\/tr>\n
\"\"<\/td>\nQLIC Solution<\/strong>
Client Organisation: J&T Malaysia
Campaign: M6ments Together: J&T 6th Anniversary Campaign<\/td>\n<\/tr>\n
\"\"<\/td>\nThe Sudden Impact! Entertainment Company<\/strong>
Client Organisation: Sunway Lagoon
Brand: NIGHTS OF FRIGHT\u00ae10
Campaign: NIGHTS OF FRIGHT\u00ae10 – ‘ICONIC.EPIC.SCARY.’ FEATURING SILENT HILL<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”11. Most Creative \u2013 Gamification Campaign” icon_color=”#ca2026″ open_icon_color=”#ca2026″ admin_label=”11. Most Creative \u2013 Gamification Campaign” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: Alliance Bank
Campaign: AEIOU: Gamifying Financial Literacy across 1461 schools<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: Etika
Brand: Goodday
Campaign: Legitimizing Esports, Driving Sales With Malaysia\u2019s First Ever Esports Month<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: Etika Group of Companies
Brand: Pepsi
Campaign: Pepsi\u2019s CNY Campaign Brings Gold, Games, and Sustainability to Chinese New Year<\/td>\n<\/tr>\n
\"\"<\/td>\nHavas Malaysia<\/strong>
Client Organisation: Domino’s Pizza Enterprises
Brand: Domino’s Pizza Malaysia
Campaign: Grand Theft IG<\/td>\n<\/tr>\n
\"\"<\/td>\nKingdom Digital<\/strong>
Client Organisation: CelcomDigi
Campaign: Which Speedster Are You?<\/td>\n<\/tr>\n
\"\"<\/td>\nMechanikos<\/strong>
Client Organisation: MyDigital ID
Campaign: MyDigital ID’s Scam Invaders<\/td>\n<\/tr>\n
\"\"<\/td>\nMedia Prima Omnia<\/strong>
Client Organisation: Big Tree
Campaign: Jom, Teka Peribahasa!<\/td>\n<\/tr>\n
\"\"<\/td>\nZeno Malaysia<\/strong>
Client Organisation: MARS Food
Brand: Snickers
Campaign: You\u2019re Not On Your Game When You\u2019re Hungry<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”12. Most Creative \u2013 Government Sector \/ Non-Profit Marketing” icon_color=”#ca2026″ open_icon_color=”#ca2026″ admin_label=”12. Most Creative \u2013 Government Sector \/ Non-Profit Marketing” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: Atlas Vending (Etika Group of Companies)
Brand: Atlas Vending
Campaign: One Tap at a Time: Breaking Period Stigma with RM2.1M in PR and 99% Student Support<\/td>\n<\/tr>\n
\"\"<\/td>\nDNA Creative Communications<\/strong>
Client Organisation: IBDE ILHAM
Campaign: FESTIVAL TURATH ISLAMI SELANGOR 2024<\/td>\n<\/tr>\n
\"\"<\/td>\nExpert Media Global<\/strong>
Client Organisation: Ajinomoto Malaysia
Brand: aminoVITAL\u00ae
Campaign: aminoVITAL\u00ae Merdeka Campaign<\/td>\n<\/tr>\n
\"\"<\/td>\nM+C Saatchi Group Malaysia<\/strong>
Client Organisation: Bank Negara Malaysia
Campaign: BNM 2024 Festive Campaigns (CNY, Hari Raya & Deepavali)<\/td>\n<\/tr>\n
\"\"<\/td>\nM+C Saatchi Group Malaysia<\/strong>
Client Organisation: Bank Negara Malaysia
Campaign: Jangan Scam Hatiku<\/td>\n<\/tr>\n
\"\"<\/td>\nMechanikos<\/strong>
Client Organisation: MyDigital ID
Campaign: MyDigital ID Metaverse: Animated, Activated, and Amplified<\/td>\n<\/tr>\n
\"\"<\/td>\nMedia Prima Omnia<\/strong>
Client Organisation: Big Tree
Campaign: From Billboards to Backpacks<\/td>\n<\/tr>\n
\"\"<\/td>\nMoving Walls<\/strong>
Client Organisation: National Cancer Society of Malaysia
Campaign: Creating a Cancer Aware Malaysia<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”13. Most Creative \u2013 Hyperlocal Marketing” icon_color=”#ca2026″ open_icon_color=”#ca2026″ admin_label=”13. Most Creative \u2013 Hyperlocal Marketing” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nABR Group<\/strong>
Client Organisation: Kum Thim Food Industries
Brand: MCM
Campaign: FUN \u6eda GO \u597d\u5e74\uff01(Yee Sang Product Relaunch)<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: Etika Group of Companies
Brand: Pepsi
Campaign: One Culture-Rich Celebration. Millions Reached. Pepsi\u2019s Hyperlocal Breakthrough in East Malaysia<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory, Astro Media Solutions<\/strong>
Client Organisation: Etika Group of Companies
Brand: Wonda Coffee
Campaign: Keluang Man Takes Over Media To Take Over\u00a0Minds<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory, Astro Shaw<\/strong>
Client Organisation: Etika Group of Companies
Brand: Wonda Coffee
Campaign:\u00a0 Keluang Man: Movie partnership creates multichannel magic and moves market share!<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory, Fishermen Integrated, The Gaming Company<\/strong>
Client Organisation: Etika
Brand: Goodday
Campaign: Legitimizing Esports, Driving Sales With Malaysia\u2019s First Ever Esports Month<\/td>\n<\/tr>\n
\"\"<\/td>\nGood People Network<\/strong>
Client Organisation: Netflix
Campaign: Appa Lion Dance<\/td>\n<\/tr>\n
\"\"<\/td>\nIntigus Communications<\/strong>
Client Organisation: Etiqa Life Insurance
Campaign: Live Chill, No Drama with Etiqa<\/td>\n<\/tr>\n
\"\"<\/td>\nMBCS, BPN<\/strong>
Client Organisation: U-Mobile
Campaign: U Mobile Bangkit, Capturing the Hearts of East Malaysians<\/td>\n<\/tr>\n
\"\"<\/td>\nMediaCliQ Group, Macam Yes Studios<\/strong>
Client Organisation: Allianz Malaysia
Campaign: Kisar Terror<\/td>\n<\/tr>\n
\"\"<\/td>\nTHE SHOUT GROUP\/FCB SHOUT<\/strong>
Client Organisation: RHB Banking Group
Brand: RHB Bank
Campaign: #JomSapot BeliLokal: Turning a Malaysian star into an AI-mbassador for local SMEs<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”14. Most Creative \u2013 Immersive Brand Activation ” icon_color=”#ca2026″ open_icon_color=”#ca2026″ admin_label=”14. Most Creative \u2013 Immersive Brand Activation ” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” hover_enabled=”0″ body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: Etika Group of Companies
Brand: Wonda Coffee
Campaign: Wonda 10th Anniversary : Creating An Unforgettable Sensorial Ride<\/td>\n<\/tr>\n
\"\"<\/td>\nDNA Creative Communications<\/strong>
Client Organisation: KL East Mall
Campaign:\u00a0 A Paddington Celebration Beyond Borders<\/td>\n<\/tr>\n
\"\"<\/td>\nKredence Creative Solutions<\/strong>
Client Organisation: Sa Sa Malaysia
Brand: Mercedes-Benz Parfums
Campaign: Mercedes-Benz Parfums Roadshow \u2013 Gifts of Timeless Elegance<\/td>\n<\/tr>\n
\"\"<\/td>\nM+C Saatchi Group Malaysia, Naga DDB Tribal, FrameMotion Studio<\/strong>
Client Organisation: CelcomDigi
Campaign: CelcomDigi AI Experience Centre (AiX): The One-stop Immersive Centre Driving Malaysia’s Digital Transformation<\/td>\n<\/tr>\n
\"\"<\/td>\nMad Hat Asia<\/strong>
Client Organisation: Mondelez Malaysia
Brand: OREO
Campaign: OREO Pokemon 2024<\/td>\n<\/tr>\n
\"\"<\/td>\nQLIC Solution<\/strong>
Client Organisation: J&T Malaysia
Campaign: M6ments Together: J&T 6th Anniversary Campaign<\/td>\n<\/tr>\n
\"\"<\/td>\nThe Clan, Trapper, Good People Network, REISE, Inspyr Comms<\/strong>
Client Organisation: Netflix Malaysia
Campaign:\u00a0 When Squid Game 2 Bleeds Into Our World<\/td>\n<\/tr>\n
\"\"<\/td>\nThe Sudden Impact! Entertainment Company<\/strong>
Client Organisation: Sunway Lagoon
Brand: NIGHTS OF FRIGHT\u00ae10
Campaign: NIGHTS OF FRIGHT\u00ae10 – ‘ICONIC.EPIC.SCARY.’<\/td>\n<\/tr>\n
\"\"<\/td>\nVML Malaysia<\/strong>
Client Organisation: MAGGI
Campaign: Ini MAGGI Kita<\/td>\n<\/tr>\n
\"\"<\/td>\nZeno Malaysia<\/strong>
Client Organisation: MARS Food
Brand: M&M’s
Campaign: Make Fun Happen<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”15. Most Creative \u2013 Influencers \/ KOLs ” icon_color=”#ca2026″ open_icon_color=”#ca2026″ admin_label=”15. Most Creative \u2013 Influencers \/ KOLs ” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAmpersand Advisory (Asterisk)<\/strong>
Client Organisation: Ace Canning
Brand: Homesoy
Campaign: 6 Real Women, 6 Real Journeys: Inspiring Action Against Breast Cancer<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: Johnson & Johnson
Brand: Acuvue
Campaign: Crafting Loyalty with Define – 35% of Trial Users Became Full-Time Lens Wearers<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory, Fishermen Integrated, The Gaming Company<\/strong>
Client Organisation: Etika Group of Companies
Brand: Goodday
Campaign: Malaysia\u2019s First Ever Senior Esports Team<\/td>\n<\/tr>\n
\"\"<\/td>\nAspect Ratio Studios<\/strong>
Client Organisation: Mondelez Malaysia
Brand: Cadbury Dairy Milk
Campaign: For You, I Would…<\/td>\n<\/tr>\n
\"\"<\/td>\nC27<\/strong>
Client Organisation: Versa
Campaign: Versa Quests with Khairy Jamaluddin<\/td>\n<\/tr>\n
\"\"<\/td>\nGood People Network
<\/strong>Client Organisation: Netflix
Campaign: Bridgerton Batik Dress
<\/strong><\/td>\n<\/tr>\n
\"\"<\/td>\nREISE, Good People Network, The Clan, Trapper, Inspyr Comms Management <\/strong>
Client Organisation: Netflix
Campaign: When Squid Game 2 Bleeds Into Our World<\/td>\n<\/tr>\n
\"\"<\/td>\nSevenvault<\/strong>
Client Organisation: Beiersdorf (Malaysia)
Brand: Hansaplast
Campaign: Hansaplast Scar Reducer 2024 Campaign<\/td>\n<\/tr>\n
\"\"<\/td>\nTHE SHOUT GROUP\/FCB SHOUT<\/strong>
Client Organisation: Spritzer
Campaign: SILIQA\u2122 – Experience Nature\u2019s Oldest Skincare Secret<\/td>\n<\/tr>\n
\"\"<\/td>\nYellowLeads<\/strong>
Client Organisation: Julie’s Malaysia
Campaign: Julie’s Waffle Escapades<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”16. Most Creative \u2013 Integrated Media” icon_color=”#ca2026″ open_icon_color=”#ca2026″ admin_label=”16. Most Creative \u2013 Integrated Media” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” hover_enabled=”0″ body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAmpersand Advisory, Astro Media Solutions<\/strong>
Client Organisation: Etika Group of Companies
Brand: Wonda Coffee
Campaign: Keluang Man Takes Over Media To Take Over\u00a0Minds<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory, Astro Shaw<\/strong>
Client Organisation: Etika Group of Companies
Brand: Wonda Coffee
Campaign: Keluang Man: Movie partnership creates multichannel magic and moves market share!<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory, Fishermen Integrated Malaysia<\/strong>
Client Organisation: Etika Group of Companies
Brand: Pepsi
Campaign: From Gold Cups to Festive Cheers: Pepsi\u2019s CNY Campaign Creates Winning Moments!<\/td>\n<\/tr>\n
\"\"<\/td>\nGrowthOps Asia<\/strong>
Client Organisation: Shell
Brand: Shell FuelSave
Campaign: A Quest for More<\/td>\n<\/tr>\n
\"\"<\/td>\nHavas Malaysia, Invictus Blue, H\/Advisors Klareco<\/strong>
Client Organisation: PRO-NET
Brand: Proton e.MAS
Campaign: The e.MAS 7: Malaysia\u2019s First-Ever Electric Vehicle.<\/td>\n<\/tr>\n
\"\"<\/td>\nOMD Malaysia<\/strong>
Client Organisation: CelcomDigi
Brand: CelcomDigi Brand
Campaign: Generasi 5G: Redefining Connectivity, Empowering a Generation<\/td>\n<\/tr>\n
\"\"<\/td>\nQLIC Solution<\/strong>
Client Organisation: J&T Malaysia
Campaign: M6ments Together: J&T 6th Anniversary Campaign<\/td>\n<\/tr>\n
\"\"<\/td>\nVML Malaysia<\/strong>
Client Organisation: Nestl\u00e9 Malaysia
Brand: KitKat
Campaign: Have A Borneo Break!<\/td>\n<\/tr>\n
\"\"<\/td>\nVML Malaysia<\/strong>
Client Organisation: TM Technology Services
Brand: UNIFI
Campaign: Virtual Intelligence Creator<\/td>\n<\/tr>\n
\"\"<\/td>\nYellowLeads, QLIC Solution, Parisign Media<\/strong>
Client Organisation: J&T Express Malaysia
Campaign: Hantar Kasi Jadi<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”17. Most Creative \u2013 Interactive Storytelling” icon_color=”#ca2026″ open_icon_color=”#ca2026″ admin_label=”17. Most Creative \u2013 Interactive Storytelling” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAmpersand Advisory, Astro Media Solutions<\/strong>
Client Organisation: Etika Group of Companies
Brand: Wonda Coffee
Campaign: Keluang Man Takes Over Media To Take Over\u00a0Minds<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory, Astro Shaw<\/strong>
Client Organisation: Etika Group of Companies
Brand: Wonda Coffee
Campaign: Keluang Man: Movie partnership creates multichannel magic and moves market share!<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory, Living Minds<\/strong>
Client Organisation: Etika Group of Companies
Brand: Wonda Coffee
Campaign: Wonda scores a winning goal with FAM and Harimau Malaysia<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory, Spark Capital Development<\/strong>
Client Organisation: Alliance Bank
Campaign: Choose Your Adventure, Save Your Future: AEIOU\u2019s Narrative Learning Revolution<\/td>\n<\/tr>\n
\"\"<\/td>\nCake Experiential Communications (Asia)<\/strong>
Client Organisation: AmBank Malaysia
Brand: AmBank Group
Campaign: Light of Hope – Deepavali 2024<\/td>\n<\/tr>\n
\"\"<\/td>\nDigital People<\/strong>
Client Organisation: Ayam Brand Malaysia
Campaign: Pop Yeh Yeh Bok Bok Raya 2024<\/td>\n<\/tr>\n
\"\"<\/td>\nMad Hat Asia<\/strong>
Client Organisation: REXKL
Campaign: Kuala Lumpur Chinatown Festival 2024<\/td>\n<\/tr>\n
\"\"<\/td>\nTHE SHOUT GROUP\/FCB SHOUT<\/strong>
Client Organisation: Resorts World Genting
Campaign: The Dragon’s Summit: The Largest Ever Congregation Of “Dragons” In Malaysia<\/td>\n<\/tr>\n
\"\"<\/td>\nVML Malaysia<\/strong>
Client Organisation: TM Technology Services
Brand: UNIFI
Campaign: Virtual Intelligence Creator<\/td>\n<\/tr>\n
\"\"<\/td>\nZeno Malaysia<\/strong>
Client Organisation: MARS Food
Brand: M&M’s
Campaign: Make Fun Happen<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”18. Most Creative \u2013 Launch \/ Re-Launch” icon_color=”#ca2026″ open_icon_color=”#ca2026″ admin_label=”18. Most Creative \u2013 Launch \/ Re-Launch” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAmpersand Advisory, Astro Shaw<\/strong>
Client Organisation: Etika Group of Companies
Brand: Wonda Coffee
Campaign: Keluang Man: Movie partnership creates multichannel magic and moves market share!<\/td>\n<\/tr>\n
\"\"<\/td>\nBravo Events & Entertainment<\/strong>
Client Organisation: Schwarzkopf Professional
Brand: IGORA\u00ae ZERO AMM<\/span>
Campaign: IGORA\u00ae ZERO AMM Launch<\/td>\n<\/tr>\n
\"\"<\/td>\nM+C Saatchi Group Malaysia, Minerva Productions<\/strong>
Client Organisation: MR.DIY Group
Brand: MR.DIY
Campaign: PANDAi Jaga Anda<\/td>\n<\/tr>\n
\"\"<\/td>\nMindmade Creative Communications<\/strong>
Client Organisation: F&N
Brand: Carnation
Campaign: Pattern with Carnation<\/td>\n<\/tr>\n
\"\"<\/td>\nMindmade Creative Communications<\/strong>
Client Organisation: OFFSPRING
Campaign: Malaysia’s First Science-Backed Diaper Campaign<\/td>\n<\/tr>\n
\"\"<\/td>\nRockstar Digital, part of Kingdom Digital, Wavemaker Malaysia<\/strong>
Client Organisation: Danone Specialized Nutrition Malaysia
Brand: Aptamil\u2122 KID
Campaign: The First Growing-up Milk That Empowered C-section Parents to C the Difference<\/td>\n<\/tr>\n
\"\"<\/td>\nTHE SHOUT GROUP\/FCB SHOUT<\/strong>
Client Organisation: Domino’s Malaysia
Brand: Domino’s
Campaign: Bringing The Deliciousness Back To Domino’s<\/td>\n<\/tr>\n
\"\"<\/td>\nThe Sudden Impact! Entertainment Company<\/strong>
Client Organisation: Sunway Lagoon
Brand: NIGHTS OF FRIGHT\u00ae10
Campaign: NIGHTS OF FRIGHT\u00ae10 – ‘ICONIC.EPIC.SCARY.’ FEATURING SILENT HILL<\/td>\n<\/tr>\n
\"\"<\/td>\nVML Malaysia<\/strong>
Client Organisation: Nestl\u00e9 Malaysia
Brand: KitKat
Campaign: Have A Borneo Break!<\/td>\n<\/tr>\n
\"\"<\/td>\nZeno Malaysia<\/strong>
Client Organisation: MARS Food
Brand: M&M’s
Campaign: Make Fun Happen<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”19. Most Creative \u2013 Multicultural Marketing ” icon_color=”#ca2026″ open_icon_color=”#ca2026″ admin_label=”19. Most Creative \u2013 Multicultural Marketing ” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: Etika Group of Companies
Brand: Pepsi
Campaign: Uniting East Malaysia Through Culture, Celebration, and Pepsi<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory, Astro Media Solutions<\/strong>
Client Organisation: Etika Group of Companies
Brand: Wonda Coffee
Campaign: Keluang Man Takes Over Media To Take Over\u00a0Minds<\/td>\n<\/tr>\n
\"\"<\/td>\nGood People Network<\/strong>
Client Organisation: Netflix
Campaign: Appa Lion Dance<\/td>\n<\/tr>\n
\"\"<\/td>\nM+C Saatchi Group Malaysia<\/strong>
Client Organisation: Bank Negara Malaysia
Campaign: BNM 2024 Festive Campaigns (CNY, Hari Raya & Deepavali)<\/td>\n<\/tr>\n
\"\"<\/td>\nM+C Saatchi Group Malaysia<\/strong>
Client Organisation: Bank Negara Malaysia
Campaign: How To Make Murukku: Anti-Scam Flavour<\/td>\n<\/tr>\n
\"\"<\/td>\nMuma Malaysia<\/strong>
Client Organisation: Southern Lion
Brand: Fresh and White
Campaign: Long Lasting Fresh Breath. Long Lasting Tradition.<\/td>\n<\/tr>\n
\"\"<\/td>\nTHE SHOUT GROUP\/FCB SHOUT<\/strong>
Client Organisation: Resorts World Genting
Campaign: The Dragon’s Summit: The Largest Ever Congregation Of “Dragons” In Malaysia<\/td>\n<\/tr>\n
\"\"<\/td>\nTHE SHOUT GROUP\/FCB SHOUT<\/strong>
Client Organisation: RHB Banking Group
Brand: RHB Bank
Campaign: Forgiveness: A true story that turned national unrest into collective healing<\/td>\n<\/tr>\n
\"\"<\/td>\nTHE SHOUT GROUP\/FCB SHOUT<\/strong>
Client Organisation: RHB Banking Group
Brand: RHB Bank
Campaign: Acceptance: Uncovering the beauty of a mind unseen<\/td>\n<\/tr>\n
\"\"<\/td>\nVML Malaysia<\/strong>
Client Organisation: KARA
Campaign: Packs for Malaysians<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”20. Most Creative \u2013 Out-of-Home” icon_color=”#ca2026″ open_icon_color=”#ca2026″ admin_label=”20. Most Creative \u2013 Out-of-Home” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” hover_enabled=”0″ body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: Etika Group of Companies
Brand: Wonda Coffee
Campaign: Wonda 10th Anniversary : Creating An Unforgettable Sensorial Ride<\/td>\n<\/tr>\n
\"\"<\/td>\nBig Tree, Media Prima Omnia<\/strong>
Client Organisation: Unilever
Brand: Dove
Campaign: Dove Ultrasonic Sensor<\/td>\n<\/tr>\n
\"\"<\/td>\nHavas Malaysia<\/strong>
Client Organisation: Domino’s Pizza Enterprises
Brand: Domino’s Pizza Malaysia
Campaign: The Pepperoni-fication<\/td>\n<\/tr>\n
\"\"<\/td>\nM+C Saatchi Group Malaysia, Minerva Productions<\/strong>
Client Organisation: MR.DIY Group
Brand: MR.DIY
Campaign: PANDAi Jaga Anda<\/td>\n<\/tr>\n
\"\"<\/td>\nMedia Prima Omnia<\/strong>
Client Organisation: Big Tree
Campaign: Jom, Teka Peribahasa!<\/td>\n<\/tr>\n
\"\"<\/td>\nMoving Walls, Publicis Groupe<\/strong>
Client Organisation: Lipton
Brand: Teh Tarik
Campaign: Lipton lended tradition with modern convenience for Teh Tarik<\/td>\n<\/tr>\n
\"\"<\/td>\nPosterscope<\/strong>
Client Organisation: CelcomDigi
Campaign: The Dreamer<\/td>\n<\/tr>\n
\"\"<\/td>\nQLIC Solution<\/strong>
Client Organisation: J&T Malaysia
Campaign: M6ments Together: J&T 6th Anniversary Campaign<\/td>\n<\/tr>\n
\"\"<\/td>\nThe Clan, Trapper, Good People Network, REISE, Inspyr Comms<\/strong>
Client Organisation: Netflix Malaysia
Campaign: When Squid Game 2 Bleeds Into Our World<\/td>\n<\/tr>\n
\"\"<\/td>\nYellowLeads, QLIC Solution, Parisign Media<\/strong>
Client Organisation: J&T Express Malaysia
Campaign: Hantar Kasi Jadi<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”21. Most Creative \u2013 Social Commerce” icon_color=”#ca2026″ open_icon_color=”#ca2026″ admin_label=”21. Most Creative \u2013 Social Commerce” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nAmpersand Advisory, Fishermen Integrated, The Gaming Company<\/strong>
Client Organisation: Etika
Brand: Goodday
Campaign: Legitimizing Esports, Driving Sales With Malaysia\u2019s First Ever Esports Month<\/td>\n<\/tr>\n
\"\"<\/td>\nGrowthOps Asia<\/strong>
Client Organisation: Telekom Malaysia
Brand: Unifi\u00a0
Campaign: Unifi Device Fiesta<\/td>\n<\/tr>\n
\"\"<\/td>\nMad Hat Asia<\/strong>
Client Organisation: Kenvue
Brand: Listerine
Campaign: Listerine Swish & Makan<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”22. Most Creative \u2013 Social Media” icon_color=”#ca2026″ open_icon_color=”#ca2026″ admin_label=”22. Most Creative \u2013 Social Media” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: Allianz Malaysia
Campaign: From Premiums to Paris! Allianz Powers Dreams Through Social<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: Mead Johnson Nutrition
Brand: Enfagrow
Campaign: Enfagrow Strikes a Chord on Social Media with AI Tribute \u2018A+ Mums Raise A+ Kids\u2019<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory, Hamburger Asia<\/strong>
Client Organisation: Alliance Bank
Campaign: From Posts to Participation: How Alliance Bank Heritage Run used Social Media to Boost Cultural Appreciation and Brand Love<\/td>\n<\/tr>\n
\"\"<\/td>\nDigital People<\/strong>
Client Organisation: Ayam Brand Malaysia
Campaign: Pop Yeh Yeh Bok Bok Raya 2024<\/td>\n<\/tr>\n
\"\"<\/td>\nGood People Network, The Clan, Trapper, REISE, Inspyr Comms Management<\/strong>
Client Organisation: Netflix
Campaign: When Squid Game 2 Bleeds Into Our World<\/td>\n<\/tr>\n
\"\"<\/td>\nInvictus Blue<\/strong>
Client Organisation:\u00a0 AmBank Malaysia
Brand: AmBank Group
Campaign: RINGGIT THIEVES: MADE TO BINGE. BUILT TO WARN.<\/td>\n<\/tr>\n
\"\"<\/td>\nMediaCliQ Group, Macam Yes Studios<\/strong>
Client Organisation: Allianz Malaysia
Campaign: Kisar Terror<\/td>\n<\/tr>\n
\"\"<\/td>\nMindmade Creative Communications<\/strong>
Client Organisation: Munchworld
Brand: Jack ‘n Jill Roller Coaster
Campaign: Roller Coaster MAX Size, MAX Crunch, MAX Flavor<\/td>\n<\/tr>\n
\"\"<\/td>\nPersonEdge, iMedia<\/strong>
Client Organisation: CelcomDigi
Campaign: Unpacking How CelcomDigi’s Turned AI Illusion into Real Engagement<\/td>\n<\/tr>\n
\"\"<\/td>\nTalon Creative, Kingdom Digital, MediaBrands Content Studio, Mindshare Media<\/strong>
Client Organisation: Astro Malaysia
Campaign: Astro Originals Project Exit<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”23. Most Creative \u2013 Sonic Branding” icon_color=”#ca2026″ open_icon_color=”#ca2026″ admin_label=”23. Most Creative \u2013 Sonic Branding” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: Mead Johnson Nutrition
Brand: Enfagrow
Campaign: Enfagrow Creates Unique AI Song In Tribute to Malaysian Mothers<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory, Astro Media Solutions<\/strong>
Client Organisation: Etika Group of Companies
Brand: Wonda Coffee
Campaign: Keluang Man Takes Over Media To Take Over\u00a0Minds<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory, The Chariot Agency<\/strong>
Client Organisation: Nando’s Malaysia
Campaign: That\u2019s A Nando\u2019s Thing: We Be We, So You Can Be You.<\/td>\n<\/tr>\n
\"\"<\/td>\nFWO Consultancy<\/strong>
Client Organisation: Misto Malaysia
Brand: Fila
Campaign: Fila’s Dominating Malaysia Airwaves Loud & Clear<\/td>\n<\/tr>\n
\"\"<\/td>\nM+C Saatchi Group Malaysia, Naga DDB Tribal, OMD (M), PersonEdge, Kingdom Digital Solutions<\/strong>
Client Organisation: CelcomDigi
Campaign: CelcomDigi One Plan<\/td>\n<\/tr>\n
\"\"<\/td>\nTHE SHOUT GROUP\/FCB SHOUT<\/strong>
Client Organisation: Spritzer
Campaign: Tambah Spritzer Sparkling, Raya Lagi Happening<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”24. Most Creative \u2013 Specific Audience” icon_color=”#ca2026″ open_icon_color=”#ca2026″ admin_label=”24. Most Creative \u2013 Specific Audience” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: Mead Johnson Nutrition
Brand: Enfagrow
Campaign: Mum, This One\u2019s for You: AI Uses Toddlers\u2019 Voices to Create One-of-a-Kind Love Song<\/td>\n<\/tr>\n
\"\"<\/td>\nCake Experiential Communications (Asia)<\/strong>
Client Organisation: AmBank Malaysia
Brand: AmBank Group
Campaign: Light of Hope – Deepavali 2024<\/td>\n<\/tr>\n
\"\"<\/td>\nExpert Media Global<\/strong>
Client Organisation: Spritzer
Campaign: Cabar Dirimu, Cipta Versi Baharu<\/td>\n<\/tr>\n
\"\"<\/td>\nGrowthOps Asia<\/strong>
Client Organisation: Telekom Malaysia
Brand: Unifi Mobile
Campaign: Freedom Seringgit<\/td>\n<\/tr>\n
\"\"<\/td>\nIntigus Communications<\/strong>
Client Organisation: Etiqa Life Insurance
Campaign: Live Chill, No Drama with Etiqa<\/td>\n<\/tr>\n
\"\"<\/td>\nJiggee\u00a0<\/strong>
Client Organisation:\u00a0 Deloitte SEA
Campaign: Deloitte Southeast Asia Partner Conference 2024 Opening<\/td>\n<\/tr>\n
\"\"<\/td>\nKingdom Digital<\/strong>
Client Organisation: CelcomDigi
Campaign: Which Speedster Are You?<\/td>\n<\/tr>\n
\"\"<\/td>\nMBCS<\/strong>
Client Organisation: Wipro Unza
Brand: Aiken
Campaign: Aiken’s CNY Glow Up: A Stephen Chow-Inspired Whitening Celebration<\/td>\n<\/tr>\n
\"\"<\/td>\nMBCS, BPN<\/strong>
Client Organisation: U-Mobile
Campaign: U Mobile Bangkit, Capturing the Hearts of East Malaysians<\/td>\n<\/tr>\n
\"\"<\/td>\nRockstar Digital, part of Kingdom Digital, Wavemaker Malaysia<\/strong>
Client Organisation: Danone Specialized Nutrition Malaysia
Brand: Aptamil\u2122 KID
Campaign: The First Growing-up Milk That Empowered C-section Parents to C the Difference<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”25. Most Creative \u2013 Video” icon_color=”#ca2026″ open_icon_color=”#ca2026″ admin_label=”25. Most Creative \u2013 Video” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAmpersand Advisory (Asterisk)<\/strong>
Client Organisation: Ace Canning
Brand: Homesoy
Campaign: Tiny Dot, Big Impact\u20141 Film Sparks 11,000 Breast Cancer Screenings<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory, Fishermen Integrated Malaysia<\/strong>
Client Organisation: Etika Group of Companies
Brand: Pepsi
Campaign: Pepsi\u2019s CNY Campaign Brings Gold, Games, and Sustainability to Chinese New Year<\/td>\n<\/tr>\n
\"\"<\/td>\nBold Media<\/strong>
Client Organisation: guardian Malaysia
Brand: guardian
Campaign: guardian X KUNDAL<\/td>\n<\/tr>\n
\"\"<\/td>\nCake Experiential Communications (Asia)<\/strong>
Client Organisation: AmBank Malaysia
Brand: AmBank Group
Campaign: Light of Hope – Deepavali 2024<\/td>\n<\/tr>\n
\"\"<\/td>\nIMAJEN<\/strong>
Client Organisation: AVALAND
Brand: Aetas Seputeh<\/span>
Campaign: Aetas Seputeh – A Craft, The Masterpiece<\/td>\n<\/tr>\n
\"\"<\/td>\nM+C Saatchi Group Malaysia<\/strong>
Client Organisation: Bank Negara Malaysia
Campaign: BNM 2024 Festive Campaigns (CNY, Hari Raya & Deepavali)<\/td>\n<\/tr>\n
\"\"<\/td>\nM+C Saatchi Group Malaysia, Naga DDB Tribal<\/strong>
Client Organisation: CelcomDigi
Campaign: Nadi \u2013 The Pulse of Nature | CelcomDigi Pesta Kaamatan & Hari Gawai<\/td>\n<\/tr>\n
\"\"<\/td>\nTHE SHOUT GROUP\/FCB SHOUT<\/strong>
Client Organisation: RHB Banking Group
Brand: RHB Bank
Campaign: Forgiveness: A true story that turned national unrest into collective healing<\/td>\n<\/tr>\n
\"\"<\/td>\nTHE SHOUT GROUP\/FCB SHOUT<\/strong>
Client Organisation: RHB Banking Group
Brand: RHB Bank
Campaign: Acceptance: Uncovering the beauty of a mind unseen<\/td>\n<\/tr>\n
\"\"<\/td>\nVML Malaysia<\/strong>
Client Organisation: TM Technology Services
Brand: Unifi Business
Campaign: Ambassadors Of Failure<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”26. Most Effective Use – Artificial Intelligence” icon_color=”#ca2026″ open_icon_color=”#ca2026″ admin_label=”26. Most Effective Use – Artificial Intelligence” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: Etika Group of Companies
Brand: Wonda Coffee
Campaign: Wonda 10th Anniversary : Creating An Unforgettable Sensorial Ride<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: Mead Johnson Nutrition
Brand: Enfagrow
Campaign: Enfagrow Creates Unique AI Song In Tribute to Malaysian and Singaporean Mums, wins 2 records<\/td>\n<\/tr>\n
\"\"<\/td>\nKingdom Digital<\/strong>
Client Organisation: CelcomDigi
Campaign: Which Speedster Are You?<\/td>\n<\/tr>\n
\"\"<\/td>\nOMD Malaysia<\/strong>
Client Organisation: McDonald\u2019s
Campaign: McDonald’s Inside Out approach – Clean Room Solution for ad impact<\/td>\n<\/tr>\n
\"\"<\/td>\nTHE SHOUT GROUP\/FCB SHOUT<\/strong>
Client Organisation: RHB Banking Group
Brand: RHB Bank
Campaign: #JomSapot BeliLokal: Turning a Malaysian star into an AI-mbassador for local SMEs<\/td>\n<\/tr>\n
\"\"<\/td>\nThe Sudden Impact! Entertainment Company<\/strong>
Client Organisation: Sunway Lagoon
Brand: NIGHTS OF FRIGHT\u00ae10
Campaign: NIGHTS OF FRIGHT\u00ae10 – ‘KARAK HIGHWAY’<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”27. Most Effective Use \u2013 B2B Marketing” icon_color=”#ca2026″ open_icon_color=”#ca2026″ admin_label=”27. Most Effective Use \u2013 B2B Marketing” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: Alliance Bank
Campaign: 60 Seconds to Greatness: Redefining the SME Pitch<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: Etika Group of Companies
Brand: Mirinda
Campaign: Mirinda : A sparkling blend of tradition, star power, Mirinda magic and fizz-tastic innovation<\/td>\n<\/tr>\n
\"\"<\/td>\nAstro Media Solutions<\/strong>
Campaign: Always-On, Always Engaging: The AMS B2B Playbook<\/td>\n<\/tr>\n
\"\"<\/td>\nConsider iProspect<\/strong>
Client Organisation: Resorts World Genting
Campaign: Genting Sustainbiz F&B Expo<\/td>\n<\/tr>\n
\"\"<\/td>\nGrowthOps Asia<\/strong>
Client Organisation: Telekom Malaysia
Brand: Unifi Business
Campaign: Unibizity<\/td>\n<\/tr>\n
\"\"<\/td>\nMuma Malaysia<\/strong>
Client Organisation: Shielder Eco Waste Management
Brand: Shielder
Campaign: Shielder – The Guardians Of The River<\/td>\n<\/tr>\n
\"\"<\/td>\nNewnormz (My Weekend Plan)<\/strong>
Client Organisation: TIMES24 Malaysia
Campaign: Turning Clicks Into Contracts: Times Parking\u2019s SEO-Led Revamp<\/td>\n<\/tr>\n
\"\"<\/td>\nNP Digital Malaysia<\/strong>
Client Organisation: Maybank
Campaign: Empower SME: Fast-Track Financing for Business Growth<\/td>\n<\/tr>\n
\"\"<\/td>\nRhingle<\/strong>
Client Organisation: VSTECS
Campaign: AI+DC Conference : Uniting IT Competitors and Partners Under One Roof In The Name of AI<\/td>\n<\/tr>\n
\"\"<\/td>\nTHE SHOUT GROUP\/FCB SHOUT<\/strong>
Client Organisation: RHB Banking Group
Brand: RHB Bank
Campaign: #JomSapot BeliLokal: Turning a Malaysian star into an AI-mbassador for local SMEs<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”28. Most Effective Use \u2013 Consumer Insight and Market Research” icon_color=”#ca2026″ open_icon_color=”#ca2026″ admin_label=”28. Most Effective Use \u2013 Consumer Insight and Market Research” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAmpersand Advisory (Asterisk)<\/strong>
Client Organisation: Ace Canning
Brand: Homesoy
Campaign: Knowledge Saves Lives: Leveraging Data to Transform Women\u2019s Breast Health<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: Etika Group of Companies
Brand: Goodday
Campaign: Record Breaking Sales Growth as Goodday KidSTART participation grows by 1200%<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: Etika Group of Companies
Brand: Tropicana Twister
Campaign: Tropicana Twister: Sahur drives sales and instructiveness<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory, The Chariot Agency<\/strong>
Client Organisation: Nando’s Malaysia
Campaign: That\u2019s A Nando\u2019s Thing: We Be We, So You Can Be You.<\/td>\n<\/tr>\n
\"\"<\/td>\nM+C Saatchi Group Malaysia<\/strong>
Client Organisation: Bank Negara Malaysia
Campaign: Jangan Scam Hatiku<\/td>\n<\/tr>\n
\"\"<\/td>\nMechanikos<\/strong>
Client Organisation: MyDigital ID
Campaign: MyDigital ID’s Journey from Skepticism to Widespread Adoption through Sentiment Insight-Driven Campaigns<\/td>\n<\/tr>\n
\"\"<\/td>\nMediaCliQ Group, Macam Yes Studios<\/strong>
Client Organisation: Allianz Malaysia
Campaign: Kisar Terror<\/td>\n<\/tr>\n
\"\"<\/td>\nNP Digital Malaysia<\/strong>
Client Organisation: The Vida World
Brand: VIDA Zero
Campaign: Turning Insights into Impact: The Power of Salam Kosong-Kosong in VIDA Zero\u2019s Success<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”29. Most Effective Use \u2013 Content” icon_color=”#ca2026″ open_icon_color=”#ca2026″ admin_label=”29. Most Effective Use \u2013 Content” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: Etika Group of Companies
Brand: Pepsi
Campaign: From Can Design to Campaign Anthem: A Celebration Told by East Malaysians<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: Etika Group of Companies
Brand: Tropicana Twister
Campaign: Tropicana Twister: Sahur drives sales and instructiveness<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory, Astro Media Solutions<\/strong>
Client Organisation: Etika Group of Companies
Brand: Wonda Coffee
Campaign: Keluang Man Takes Over Media To Take Over\u00a0Minds<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory, Astro Shaw<\/strong>
Client Organisation: Etika Group of Companies
Brand: Wonda Coffee
Campaign: Keluang Man: Movie partnership creates multichannel magic and moves market share!<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory, Fishermen Integrated, The Gaming Company<\/strong>
Client Organisation: Etika Group of Companies
Brand: Goodday
Campaign: Malaysia\u2019s First Ever Senior Esports Team<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory, Living Minds<\/strong>
Client Organisation: Etika Group of Companies
Brand: Wonda Coffee
Campaign: Wonda scores a winning goal with FAM and Harimau Malaysia<\/td>\n<\/tr>\n
\"\"<\/td>\nTHE SHOUT GROUP\/FCB SHOUT<\/strong>
Client Organisation: RHB Banking Group
Brand: RHB Bank
Campaign: Forgiveness: A true story that turned national unrest into collective healing<\/td>\n<\/tr>\n
\"\"<\/td>\nTHE SHOUT GROUP\/FCB SHOUT<\/strong>
Client Organisation: Spritzer
Campaign: SILIQA\u2122 – Experience Nature\u2019s Oldest Skincare Secret<\/td>\n<\/tr>\n
\"\"<\/td>\nTHE SHOUT GROUP\/FCB SHOUT<\/strong>
Client Organisation: Spritzer
Campaign: Tambah Spritzer Sparkling, Raya Lagi Happening<\/td>\n<\/tr>\n
\"\"<\/td>\nVertixal<\/strong>
Client Organisation: Anchor Food Professional
Brand: Anchor Foodie
Campaign: HOW ANCHOR FOODIE TRIPLED KPIS & CAPTIVATED CONSUMERS WITH SOCIAL MEDIA INGENUITY<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”30. Most Effective Use \u2013 Contextual Advertising” icon_color=”#ca2026″ open_icon_color=”#ca2026″ admin_label=”30. Most Effective Use \u2013 Contextual Advertising” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: Alliance Bank
Campaign: Alliance BizSmart Challenge: Elevator pitch drives 9% sales growth in SME lending<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: Etika Group of Companies
Brand: Wonda Coffee
Campaign: Wonda 10th Anniversary : Creating An Unforgettable Sensorial Ride<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory, Fishermen Integrated, The Gaming Company<\/strong>
Client Organisation: Etika
Brand: Goodday
Campaign: Legitimizing Esports, Driving Sales With Malaysia\u2019s First Ever Esports Month<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory, Living Minds<\/strong>
Client Organisation: Etika Group of Companies
Brand: Wonda Coffee
Campaign: Wonda scores a winning goal with FAM and Harimau Malaysia<\/td>\n<\/tr>\n
\"\"<\/td>\nInk Marketing<\/strong>
Client Organisation: Shojikiya
Brand: Nissin
Campaign: Nissin Big Cup Noodles<\/td>\n<\/tr>\n
\"\"<\/td>\nMindmade Creative Communications<\/strong>
Client Organisation: F&N
Brand: Carnation
Campaign: Pattern with Carnation<\/td>\n<\/tr>\n
\"\"<\/td>\nMindmade Creative Communications<\/strong>
Client Organisation: Munchworld
Brand: Oat Krunch
Campaign: Oat Krunch “Goodness ‘o Clock\u201d<\/td>\n<\/tr>\n
\"\"<\/td>\nRatio:Cause<\/strong>
Client Organisations: CelcomDigi, Meta, Ministry of Communications, Content Forum
Brand: Online Safety IRL
Campaign: Online Safety IRL Campaign<\/td>\n<\/tr>\n
\"\"<\/td>\nRockstar Digital, part of Kingdom Digital, Wavemaker Malaysia<\/strong>
Client Organisation: Danone Specialized Nutrition Malaysia
Brand: Aptamil\u2122 KID
Campaign: The First Growing-up Milk That Empowered C-section Parents to C the Difference<\/td>\n<\/tr>\n
\"\"<\/td>\nTHE SHOUT GROUP\/FCB SHOUT<\/strong>
Client Organisation: RHB Banking Group
Brand: RHB Bank
Campaign: Less Time Banking, More Time Bonding: RHB\u2019s new mobile banking app turns functional features into emotional benefits<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”31. Most Effective Use \u2013 Customer Acquisition ” icon_color=”#ca2026″ open_icon_color=”#ca2026″ admin_label=”31. Most Effective Use \u2013 Customer Acquisition” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nBLWN<\/strong>
Client Organisation: Express Rail Link
Brand: KLIA Ekspres
Campaign: The Ekspres Campaign<\/td>\n<\/tr>\n
\"\"<\/td>\nGrowthOps Asia<\/strong>
Client Organisation: Telekom Malaysia
Brand: Unifi\u00a0
Campaign: Unifi Device Fiesta<\/td>\n<\/tr>\n
\"\"<\/td>\nMindmade Creative Communications<\/strong>
Client Organisation: Munchworld
Brand: Munchy’s
Campaign: Munchy’s “Taste Munchy’s, Taste Happiness” Campaign<\/td>\n<\/tr>\n
\"\"<\/td>\nMindmade Creative Communications<\/strong>
Client Organisation: Munchworld
Brand: Oat Krunch
Campaign: Oat Krunch “Goodness ‘o Clock\u201d<\/td>\n<\/tr>\n
\"\"<\/td>\nMindmade Creative Communications<\/strong>
Client Organisation: OFFSPRING
Campaign: Malaysia’s First Science-Backed Diaper Campaign<\/td>\n<\/tr>\n
\"\"<\/td>\nNP Digital Malaysia<\/strong>
Client Organisation: Maybank
Campaign: MAE-llionaire: The Ultimate Digital Banking Quest<\/td>\n<\/tr>\n
\"\"<\/td>\nNP Digital Malaysia<\/strong>
Client Organisation: Maybank
Campaign: AOLO: Apply Online Lagi Onz \u2013 Redefining Digital Banking Adoption<\/td>\n<\/tr>\n
\"\"<\/td>\nOMD Malaysia<\/strong>
Client Organisation: CelcomDigi
Brand: CelcomDigi Fibre
Campaign: From Complacency to Conversion: Reinventing Home Internet Sign-Ups<\/td>\n<\/tr>\n
\"\"<\/td>\nOne Two Jus<\/strong>
Client Organisation: Maybank
Campaign: Raya Lebih Ekstra<\/td>\n<\/tr>\n
\"\"<\/td>\nTHE SHOUT GROUP\/FCB SHOUT<\/strong>
Client Organisation: RHB Banking Group
Brand: RHB Bank
Campaign: #JomSapot BeliLokal: Turning a Malaysian star into an AI-mbassador for local SMEs<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”32. Most Effective Use \u2013 Digital” icon_color=”#ca2026″ open_icon_color=”#ca2026″ admin_label=”32. Most Effective Use \u2013 Digital” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAmpersand Advisory (Asterisk)<\/strong>
Client Organisation: Ace Canning
Brand: Homesoy
Campaign: Beyond Impressions: Demonstrating ROI Through Multi-Channel Digital Marketing that drove Breast Screening<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: Etika Group of Companies
Brand: Goodday
Campaign: Record Breaking Sales Growth as Goodday KidSTART participation grows by 1200%<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: Loob Holdings
Brand: Tealive
Campaign: “Hokkaido Melon Boba? Apa tu?” Story of how Influencers change misconception\u00a0tastefully<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: UEM Sunrise
Brand: The Minh
Campaign: The Minh: Where precision met performance: smart targeting, real bookings and 16.8x returns.<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory, Fishermen Integrated, The Gaming Company<\/strong>
Client Organisation: Etika
Brand: Goodday
Campaign: Legitimizing Esports, Driving Sales With Malaysia\u2019s First Ever Esports Month<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory, The Chariot Agency<\/strong>
Client Organisation: Nando’s Malaysia
Campaign: That\u2019s A Nando\u2019s Thing: We Be We, So You Can Be You.<\/td>\n<\/tr>\n
\"\"<\/td>\nBLWN<\/strong>
Client Organisation: Express Rail Link
Brand: KLIA Ekspres
Campaign: The Ekspres Campaign<\/td>\n<\/tr>\n
\"\"<\/td>\nGrowthOps Asia<\/strong>
Client Organisation: Telekom Malaysia
Brand: Unifi\u00a0
Campaign: Unifi Device Fiesta<\/td>\n<\/tr>\n
\"\"<\/td>\nNP Digital Malaysia<\/strong>
Client Organisation: The Vida World
Brand: VIDA Zero
Campaign: Zero Guilt, Maximum Impact: VIDA Zero\u2019s Digital-First Success with Salam Kosong-Kosong<\/td>\n<\/tr>\n
\"\"<\/td>\nOMD Malaysia<\/strong>
Client Organisation: McDonald\u2019s
Campaign: Accelerating Performance: McDelivery\u2019s Vespa Stamp Card Campaign Redefines Engagement<\/td>\n<\/tr>\n
\"\"<\/td>\nSkribble<\/strong>
Client Organisation: Rakuten Trade
Campaign: Own It With Raku-Invest<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”33. Most Effective Use \u2013 Events (Physical \/ Virtual)” icon_color=”#ca2026″ open_icon_color=”#ca2026″ admin_label=”33. Most Effective Use \u2013 Events (Physical \/ Virtual)” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: Rev Edition
Brand: Hoka
Campaign: Flylab makes 137% more shoes fly off the shelf<\/td>\n<\/tr>\n
\"\"<\/td>\nBravo Events & Entertainment<\/strong>
Client Organisation: Wardah
Campaign: Wardah Skinverse<\/td>\n<\/tr>\n
\"\"<\/td>\nExpert Media Global<\/strong>
Client Organisation: Ajinomoto Malaysia
Brand: AJI-NO-MOTO\u00ae
Campaign: Smart Umami Wheels<\/td>\n<\/tr>\n
\"\"<\/td>\nExpert Media Global<\/strong>
Client Organisation: Ajinomoto Malaysia
Brand: “AJINOMOTO” GYOZA
Campaign: AJINOMOTO Gyoza x One Piece<\/td>\n<\/tr>\n
\"\"<\/td>\nExpert Media Global<\/strong>
Client Organisation: Ajinomoto Malaysia
Campaign: Seni Dalam Rasa<\/td>\n<\/tr>\n
\"\"<\/td>\nFWO Consultancy
<\/strong>Client Organisation: Misto Malaysia
Brand: Fila
Campaign: Smashing our way from almost-Zero to 100% legit Pickleball Hero<\/td>\n<\/tr>\n
\"\"<\/td>\nPico Malaysia<\/strong>
Client Organisation: BMW Malaysia
Campaign: BMW iX2 Make It Real<\/td>\n<\/tr>\n
\"\"<\/td>\nPico Malaysia<\/strong>
Client Organisation: Carlsberg Malaysia
Campaign: Carlsberg Real Smooth<\/td>\n<\/tr>\n
\"\"<\/td>\nThe Sudden Impact! Entertainment Company<\/strong>
Client Organisation: Sunway Lagoon
Brand: NIGHTS OF FRIGHT\u00ae10
Campaign: NIGHTS OF FRIGHT\u00ae10 – ‘ICONIC.EPIC.SCARY.’<\/td>\n<\/tr>\n
\"\"<\/td>\nTRAD3MARK INTEGRATION<\/strong>
Client Organisation: Sime Darby Beyond Auto
Brand: BYD Malaysia
Campaign: BYD SEAL Launch: Innovation Meets Acceleration<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”34. Most Effective Use \u2013 Experiential” icon_color=”#ca2026″ open_icon_color=”#ca2026″ admin_label=”34. Most Effective Use \u2013 Experiential” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: Etika Group of Companies
Brand: Pepsi
Campaign: On Ground, Online, In Hearts: A Cultural Experience That United a Region<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: Rev Edition
Brand: Hoka
Campaign: Flylab makes 137% more shoes fly off the shelf<\/td>\n<\/tr>\n
\"\"<\/td>\nArchetype Malaysia, Design Bloc. Studio<\/strong>
Client Organisation: IKEA Malaysia
Campaign: IKEA Snooze Fest 2024<\/td>\n<\/tr>\n
\"\"<\/td>\nExpert Media Global<\/strong>
Client Organisation: Ajinomoto Malaysia
Campaign: Seni Dalam Rasa<\/td>\n<\/tr>\n
\"\"<\/td>\nExpert Media Global<\/strong>
Client Organisation: Ajinomoto Malaysia
Campaign: AJI-NO-MOTO\u00ae<\/td>\n<\/tr>\n
\"\"<\/td>\nFWO Consultancy<\/strong>
Client Organisation: Misto Malaysia
Brand: Fila
Campaign: Fila serves up an Experiential Extraordinaire masterstroke<\/td>\n<\/tr>\n
\"\"<\/td>\nMechanikos<\/strong>
Client Organisation: Ministry of Health
Campaign: Agenda Nasional Malaysia Sihat: Malaysia\u2019s First Immersive Healthverse<\/td>\n<\/tr>\n
\"\"<\/td>\nMindmade Creative Communications<\/strong>
Client Organisation: Munchworld
Brand: Oat Krunch
Campaign: Oat Krunch “Goodness ‘o Clock\u201d<\/td>\n<\/tr>\n
\"\"<\/td>\nPico Malaysia<\/strong>
Client Organisation: Carlsberg Malaysia
Campaign: Carlsberg Real Smooth<\/td>\n<\/tr>\n
\"\"<\/td>\nThe Sudden Impact! Entertainment Company<\/strong>
Client Organisation: Sunway Lagoon
Brand: NIGHTS OF FRIGHT\u00ae10
Campaign: NIGHTS OF FRIGHT\u00ae10 – ‘ICONIC.EPIC.SCARY.’ FEATURING SILENT HILL<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”35. Most Effective Use \u2013 Government Sector \/ Non-Profit Marketing” icon_color=”#ca2026″ open_icon_color=”#ca2026″ admin_label=”35. Most Effective Use \u2013 Government Sector \/ Non-Profit Marketing” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n
\"\"<\/td>\nExpert Media Global<\/strong>
Client Organisation: Ajinomoto Malaysia
Campaign: Seni Dalam Rasa<\/td>\n<\/tr>\n
\"\"<\/td>\nMantra Communication<\/strong>
Client Organisation: Kementerian Pendidikan & Panasonic Malaysia
Campaign: Panasonic Rakan Bersih Ceria<\/td>\n<\/tr>\n
\"\"<\/td>\nMechanikos<\/strong>
Client Organisation: Ministry of Health
Campaign: Agenda Nasional Malaysia Sihat: Malaysia\u2019s Immersive Healthverse<\/td>\n<\/tr>\n
\"\"<\/td>\nMechanikos<\/strong>
Client Organisation: MyDigital ID
Campaign: MyDigital ID Metaverse: A Case for Digital Nation-Building<\/td>\n<\/tr>\n
\"\"<\/td>\nRatio:Cause<\/strong>
Client Organisation: Ministry of Communications, Content Forum
Brand: Online Safety IRL
Campaign: Online Safety IRL Campaign<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”36. Most Effective Use \u2013 Influencers \/ KOLs ” icon_color=”#ca2026″ open_icon_color=”#ca2026″ admin_label=”36. Most Effective Use \u2013 Influencers \/ KOLs ” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nArchetype Agency<\/strong>
Client Organisation: IKEA Malaysia
Campaign: IKEA Snooze Fest 2024<\/td>\n<\/tr>\n
\"\"<\/td>\nAspect Ratio Studios<\/strong>
Client Organisation: Nestl\u00e9 Malaysia
Brand: Maggi
Campaign: Camni Baru Syiok!<\/td>\n<\/tr>\n
\"\"<\/td>\nExpert Media Globals<\/strong>
Client Organisation: Ajinomoto Malaysia
Brand: AJI-NO-MOTO\u00ae
Campaign: Smart Umami Wheels<\/td>\n<\/tr>\n
\"\"<\/td>\nExpert Media Globals<\/strong>
Client Organisation: Spritzer
Campaign: Cabar Dirimu, Cipta Versi Baharu<\/td>\n<\/tr>\n
\"\"<\/td>\nMad Hat Asia<\/strong>
Client Organisation: Bel Group Malaysia
Campaign: Bel Group Malaysia 2024: A Year of Everyday Influence<\/td>\n<\/tr>\n
\"\"<\/td>\nMindmade Creative Communications<\/strong>
Client Organisation: OFFSPRING
Campaign: Malaysia’s First Science-Backed Diaper Campaign<\/td>\n<\/tr>\n
\"\"<\/td>\nPersonEdge<\/strong>
Client Organisation: CelcomDigi
Campaign: Skuad 5G: How An Eclectic Pick Of KOLs Powered Up Malaysia\u2019s Sentiment<\/td>\n<\/tr>\n
\"\"<\/td>\nSevenvault<\/strong>
Client Organisation: Beiersdorf (Malaysia)
Brand: NIVEA
Campaign: NIVEA KOLs Club Project<\/td>\n<\/tr>\n
\"\"<\/td>\nSevenvault<\/strong>
Client Organisation: Beiersdorf (Malaysia)
Brand: Hansaplast
Campaign: Hansaplast Scar Reducer 2024 Campaign<\/td>\n<\/tr>\n
\"\"<\/td>\nSevenvault<\/strong>
Client Organisation: Beiersdorf (Malaysia)
Brand: Eucerin
Campaign: Eucerin Real Skin, Real Fast, Real Results.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”37. Most Effective Use \u2013 Integrated Media” icon_color=”#ca2026″ open_icon_color=”#ca2026″ admin_label=”37. Most Effective Use \u2013 Integrated Media” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAmpersand Advisory (Asterisk)<\/strong>
Client Organisation: Ace Canning
Brand: Homesoy
Campaign: Homesoy 3.0 Leveraging Omni-Channel Strategies to Drive Mammogram Appointments<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: Etika Group of Companies
Brand: Wonda Coffee
Campaign: Wonda 10th Anniversary : Creating An Unforgettable Sensorial Ride<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory, Astro Shaw<\/strong>
Client Organisation: Etika Group of Companies
Brand: Wonda Coffee
Campaign: Keluang Man: Movie partnership creates multichannel magic and moves market share!<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory, The Chariot Agency<\/strong>
Client Organisation: Nando’s Malaysia
Campaign: That\u2019s A Nando\u2019s Thing: We Be We, So You Can Be You.<\/td>\n<\/tr>\n
\"\"<\/td>\nArchetype Agency<\/strong>
Client Organisation: IKEA Malaysia
Campaign: IKEA Snooze Fest 2024<\/td>\n<\/tr>\n
\"\"<\/td>\nExpert Media Global<\/strong>
Client Organisation: Ajinomoto Malaysia
Campaign: Seni Dalam Rasa<\/td>\n<\/tr>\n
\"\"<\/td>\nExpert Media Global<\/strong>
Client Organisation: Ajinomoto Malaysia
Brand: AJI-NO-MOTO\u00ae
Campaign: Smart Salt Campaign<\/td>\n<\/tr>\n
\"\"<\/td>\nOne Two Jus<\/strong>
Client Organisation: Maybank
Campaign: Raya Lebih Ekstra<\/td>\n<\/tr>\n
\"\"<\/td>\nTHE SHOUT GROUP\/FCB SHOUT<\/strong>
Client Organisation: Spritzer
Campaign: Tambah Spritzer Sparkling, Raya Lagi Happening<\/td>\n<\/tr>\n
\"\"<\/td>\nTHE SHOUT GROUP\/FCB SHOUT<\/strong>
Client Organisation: Spritzer
Campaign: SILIQA\u2122 – Experience Nature\u2019s Oldest Skincare Secret<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”38. Most Effective Use \u2013 Launch \/ Re-Launch” icon_color=”#ca2026″ open_icon_color=”#ca2026″ admin_label=”38. Most Effective Use \u2013 Launch \/ Re-Launch” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAlpha Access PR<\/strong>
Client Organisation: Boost Bank
Campaign: Launching Boost Bank: Malaysia\u2019s First Digital Bank with A Pioneering Embedded Banking Platform<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory\u00a0<\/strong>
Client Organisation: Etika Group of Companies
Brand: Wonda Coffee
Campaign: Wonda 10th Anniversary : Creating An Unforgettable Sensorial Ride<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory\u00a0<\/strong>
Client Organisation: Etika Group of Companies
Brand: Mirinda
Campaign: Mirinda : A sparkling blend of tradition, star power, Mirinda magic and fizz-tastic innovation<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory, Astro Shaw\u00a0<\/strong>
Client Organisation: Etika Group of Companies
Brand: Wonda Coffee
Campaign: Keluang Man: Movie partnership creates multichannel magic and moves market share!<\/td>\n<\/tr>\n
\"\"<\/td>\nBravo Events & Entertainment\u00a0<\/strong>
Client Organisation: MAKEOVER
Campaign: MAKEOVER Playroom<\/td>\n<\/tr>\n
\"\"<\/td>\nGrowthOps Asia<\/strong>
Client Organisation: Shell
Brand: Shell FuelSave
Campaign: A Quest for More<\/td>\n<\/tr>\n
\"\"<\/td>\nNP Digital Malaysia<\/strong>
Client Organisation: Takaful Malaysia
Brand: Kaotim
Campaign: Kaotim Car and Kaotim Motor: Renew in Just a Few Clicks?<\/td>\n<\/tr>\n
\"\"<\/td>\nRockstar Digital, part of Kingdom Digital, Wavemaker Malaysia<\/strong>
Client Organisation: Danone Specialized Nutrition Malaysia
Brand: Aptamil\u2122 KID
Campaign: The First Growing-up Milk That Empowered C-section Parents to C the Difference<\/td>\n<\/tr>\n
\"\"<\/td>\nTHE SHOUT GROUP\/FCB SHOUT<\/strong>
Client Organisation: Domino’s Malaysia
Brand: Domino’s
Campaign: Bringing The Deliciousness Back To Domino’s<\/td>\n<\/tr>\n
\"\"<\/td>\nVoxEureka<\/strong>
Client Organisation: PUMA Malaysia
Campaign: Launch of PUMA’s Malaysia’s Flagship Store<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”39. Most Effective Use \u2013 Loyalty & CRM” icon_color=”#ca2026″ open_icon_color=”#ca2026″ admin_label=”39. Most Effective Use \u2013 Loyalty & CRM” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: Rev Edition
Brand: Hoka
Campaign: Fly Human Fly<\/td>\n<\/tr>\n
\"\"<\/td>\nNP Digital Malaysia<\/strong>
Client Organisation: Maybank
Campaign: MAE-llionaire: Transact, Earn, and Win Big<\/td>\n<\/tr>\n
\"\"<\/td>\nOMD Malaysia<\/strong>
Client Organisation: McDonald\u2019s
Campaign: \u2018Data Driven Revival\u2019 – How McDonald’s CRM Segmentation Rekindled Lapsed Users & Maximized Loyalist Sales<\/td>\n<\/tr>\n
\"\"<\/td>\nTHE SHOUT GROUP\/FCB SHOUT<\/strong>
Client Organisation: Domino’s Malaysia
Brand: Domino’s
Campaign: Bringing The Deliciousness Back To Domino’s<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”40. Most Effective Use – Mobile” icon_color=”#ca2026″ open_icon_color=”#ca2026″ admin_label=”39. Most Effective Use \u2013 Loyalty & CRM” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: Mead Johnson Nutrition
Brand: Enfagrow
Campaign: AI Creates Song of Love by Toddlers for Mother\u2019s Day through Mobile, wins 2 records<\/td>\n<\/tr>\n
\"\"<\/td>\nKingdom Digital
<\/strong><\/strong><\/strong>Client Organisation: CelcomDigi
Campaign: Which Speedster Are You?<\/td>\n<\/tr>\n
\"\"<\/td>\nNP Digital Malaysia<\/strong>
Client Organisation: Maybank
Campaign: Maybank Trade MY App \u2013 A Seamless New Era for Mobile Trading<\/td>\n<\/tr>\n
\"\"<\/td>\nNP Digital Malaysia<\/strong>
Client Organisation: Maybank
Campaign: MAE-llionaire: Mobile-First Banking, Rewarding Every Tap<\/td>\n<\/tr>\n
\"\"<\/td>\nTHE SHOUT GROUP\/FCB SHOUT<\/strong>
Client Organisation: RHB Banking Group
Brand: RHB Bank
Campaign: Less Time Banking, More Time Bonding: RHB\u2019s new mobile banking app turns functional features into emotional benefits<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”41. Most Effective Use – Multicultural Marketing ” icon_color=”#ca2026″ open_icon_color=”#ca2026″ admin_label=”41. Most Effective Use – Multicultural Marketing ” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: Etika Group of Companies
Brand: Pepsi
Campaign: Uniting East Malaysia Through Culture, Celebration, and Pepsi<\/td>\n<\/tr>\n
\"\"<\/td>\nMad Hat Asia<\/strong>
Client Organisation: REXKL
Campaign: Kuala Lumpur Chinatown Festival 2024<\/td>\n<\/tr>\n
\"\"<\/td>\nMindmade Creative Communications<\/strong>
Client Organisation: Munchworld
Brand: Munchy’s
Campaign: Munchy’s “Taste Munchy’s, Taste Happiness” Campaign<\/td>\n<\/tr>\n
\"\"<\/td>\nNP Digital Malaysia<\/strong>
Client Organisation: Hawley & Hazel Marketing (Malaysia)
Brand: Darlie Malaysia
Campaign: Darlie Double Action (DDA) East Malaysia Premium Promotion 2024<\/td>\n<\/tr>\n
\"\"<\/td>\nTHE SHOUT GROUP\/FCB SHOUT<\/strong>
Client Organisation: RHB Banking Group
Brand: RHB Bank
Campaign: Forgiveness: A true story that turned national unrest into collective healing<\/td>\n<\/tr>\n
\"\"<\/td>\nTHE SHOUT GROUP\/FCB SHOUT<\/strong>
Client Organisation: RHB Banking Group
Brand: RHB Bank
Campaign: Acceptance: Uncovering the beauty of a mind unseen<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”42. Most Effective Use \u2013 Omnichannel” icon_color=”#ca2026″ open_icon_color=”#ca2026″ admin_label=”42. Most Effective Use \u2013 Omnichannel” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: Etika Group of Companies
Brand: Mirinda
Campaign: Mirinda : A sparkling blend of tradition, star power, Mirinda magic and fizz-tastic innovation<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: Rev Edition
Brand: Hoka
Campaign: Fly Human Fly<\/td>\n<\/tr>\n
\"\"<\/td>\nBLWN<\/strong>
Client Organisation: Express Rail Link
Brand: KLIA Ekspres
Campaign: The Ekspres Campaign<\/td>\n<\/tr>\n
\"\"<\/td>\nInk Marketing<\/strong>
Client Organisation: Shojikiya
Brand: Nissin
Campaign: Nissin Big Cup Noodles<\/td>\n<\/tr>\n
\"\"<\/td>\nMechanikos<\/strong>
Client Organisation: MyDigital ID
Campaign: MyDigital ID Metaverse: A 360\u00b0 Trust-Building Journey<\/td>\n<\/tr>\n
\"\"<\/td>\nNP Digital Malaysia, Target Media<\/strong>
Client Organisation: Emax Beaute International
Brand: Emax Beaute
Campaign: Unifying Every Moment: How Stem-K Regen+ Transformed Engagement with a Seamless Omnichannel Experience<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”43. Most Effective Use \u2013 Social Commerce” icon_color=”#ca2026″ open_icon_color=”#ca2026″ admin_label=”43. Most Effective Use \u2013 Social Commerce” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: Loob Holdings
Brand: Tealive
Campaign: From Segmentation to Sales: Social Commerce Delivered Results\u00a0for\u00a0Tealive<\/td>\n<\/tr>\n
\"\"<\/td>\nGrowthOps Asia<\/strong>
Client Organisation: Telekom Malaysia
Brand: Unifi
Campaign: Unifi Device Fiesta<\/td>\n<\/tr>\n
\"\"<\/td>\nMad Hat Asia<\/strong>
Client Organisation: Kenvue
Brand: Listerine
Campaign: Listerine Swish & Makan<\/td>\n<\/tr>\n
\"\"<\/td>\nTHE SHOUT GROUP\/FCB SHOUT<\/strong>
Client Organisation: RHB Banking Group
Brand: RHB Bank
Campaign: #JomSapot BeliLokal: Turning a Malaysian star into an AI-mbassador for local SMEs<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”44. Most Effective Use \u2013 Social Media” icon_color=”#ca2026″ open_icon_color=”#ca2026″ admin_label=”44. Most Effective Use \u2013 Social Media” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAforemention by FOREFRONT<\/strong>
Client Organisation: Securities Commission Malaysia
Campaign: SCXSC 2024<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory, The Chariot Agency<\/strong>
Client Organisation: Nando’s Malaysia
Campaign: Nando\u2019s PERi-crackle Drives Furious Flavours And Sales<\/td>\n<\/tr>\n
\"\"<\/td>\nBLWN<\/strong>
Client Organisation: Express Rail Link
Brand: KLIA Ekspres
Campaign: The Ekspres Campaign<\/td>\n<\/tr>\n
\"\"<\/td>\nInvictus Blue<\/strong>
Client Organisation: AmBank Malaysia
Brand: AmBank Group
Campaign: Ringgit Thieves: A Scroll-Powered Movement<\/td>\n<\/tr>\n
\"\"<\/td>\nMediaCliQ Group, Macam Yes Studios<\/strong>
Client Organisation: Allianz Malaysia
Campaign: Kisar Terror<\/td>\n<\/tr>\n
\"\"<\/td>\nMindmade Creative Communications<\/strong>
Client Organisation: Munchworld
Brand: Munchy’s
Campaign: Munchy’s “Taste Munchy’s, Taste Happiness” Campaign<\/td>\n<\/tr>\n
\"\"<\/td>\nNewnormz (My Weekend Plan)<\/strong>
Client Organisation: Techtrans Advanced
Brand: Taiwan Excellence
Campaign: One Habit, One Earth: Taiwan Excellence Sustainability Challenge<\/td>\n<\/tr>\n
\"\"<\/td>\nOne Two Jus<\/strong>
Client Organisation: Maybank
Campaign: Raya Lebih Ekstra<\/td>\n<\/tr>\n
\"\"<\/td>\nVertixal<\/strong>
Client Organisation: University of Nottingham
Campaign: Beyond Academics: How UNM surges social media leads and redefines student interaction<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”45. Most Effective Use \u2013 Specific Audience” icon_color=”#ca2026″ open_icon_color=”#ca2026″ admin_label=”45. Most Effective Use \u2013 Specific Audience” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAmpersand Advisory (Asterisk)<\/strong>
Client Organisation: Ace Canning
Brand: Homesoy
Campaign: Stop That Dot: Homesoy 3.0 Empowers Women to Take Charge of Breast Health<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: Alliance Bank
Campaign: Perfecting the Pitch: Redefining SME Opportunities in Malaysia<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: Etika Group of Companies
Brand: Goodday
Campaign: Record Breaking Sales Growth as Goodday KidSTART participation grows by 1200%<\/td>\n<\/tr>\n
\"\"<\/td>\nCake Experiential Communications (Asia)<\/strong>
Client Organisation: AmBank Malaysia
Brand: AmBank Group
Campaign: Light of Hope – Deepavali 2024<\/td>\n<\/tr>\n
\"\"<\/td>\nExpert Media Global<\/strong>
Client Organisation: Ajinomoto Malaysia
Brand: AJI-NO-MOTO\u00ae
Campaign: Smart Salt Campaign<\/td>\n<\/tr>\n
\"\"<\/td>\nMindmade Creative Communications<\/strong>
Client Organisation: OFFSPRING
Campaign: Malaysia’s First Science-Backed Diaper Campaign<\/td>\n<\/tr>\n
\"\"<\/td>\nMuma Malaysia<\/strong>
Client Organisation: Southern Lion
Brand: Fresh and White
Campaign: Long Lasting Fresh Breath. Long Lasting Tradition.<\/td>\n<\/tr>\n
\"\"<\/td>\nPluto Communications<\/strong>
Client Organisation: IHH Healthcare
Brand: Gleneagles Hospitals
Campaign: Social Media 2024<\/td>\n<\/tr>\n
\"\"<\/td>\nRockstar Digital, part of Kingdom Digital, Wavemaker Malaysia<\/strong>
Client Organisation: Danone Specialized Nutrition Malaysia
Brand: Aptamil\u2122 KID
Campaign: The First Growing-up Milk That Empowered C-section Parents to C the Difference<\/td>\n<\/tr>\n
\"\"<\/td>\nTHE SHOUT GROUP\/FCB SHOUT<\/strong>
Client Organisation: Spritzer
Campaign: SILIQA\u2122 – Experience Nature\u2019s Oldest Skincare Secret<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”46. Most Effective Use \u2013 Video” icon_color=”#ca2026″ open_icon_color=”#ca2026″ admin_label=”46. Most Effective Use \u2013 Video” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Client Organisation: Etika Group of Companies
Brand: Mirinda
Campaign: Mirinda : A sparkling blend of tradition, star power, Mirinda magic and fizz-tastic innovation<\/td>\n<\/tr>\n
\"\"<\/td>\nCake Experiential Communications (Asia)<\/strong>
Client Organisation: AmBank Malaysia
Brand: AmBank Group
Campaign: Light of Hope – Deepavali 2024<\/td>\n<\/tr>\n
\"\"<\/td>\nIRONWOODS, Denhouse Productions, Fastman Studios<\/strong>
Client Organisation: Khazanah Nasional
Campaign: Khazanah Nasional 30 Years: Festive Film Series<\/td>\n<\/tr>\n
\"\"<\/td>\nKredence Creative Solutions<\/strong>
Client Organisation: Julie’s Biscuits
Campaign: Julie\u2019s Biscuits National Day Campaign<\/td>\n<\/tr>\n
\"\"<\/td>\nRockstar Digital, part of Kingdom Digital<\/strong>
Client Organisation: Standard Chartered Bank Malaysia
Brand: Standard Chartered Bank\u00a0
Campaign: From Suits to Sneakers: The Cool Executive Officer (CEO) Challenge<\/td>\n<\/tr>\n
\"\"<\/td>\nSA INDIE<\/strong>
Client Organisation: Sri Kota Specialist Medical Centre
Campaign: The Worryman<\/td>\n<\/tr>\n
\"\"<\/td>\nSA INDIE<\/strong>
Client Organisation: Texas Chicken Malaysia
Campaign: BIZZKIT & The Breakfast Crew<\/td>\n<\/tr>\n
\"\"<\/td>\nSA INDIE<\/strong>
Client Organisation: Texas Chicken Malaysia
Campaign: Go Big or Go Bigger<\/td>\n<\/tr>\n
\"\"<\/td>\nTHE SHOUT GROUP\/FCB SHOUT<\/strong>
Client Organisation: RHB Banking Group
Brand: RHB Bank
Campaign: Forgiveness: A true story that turned national unrest into collective healing<\/td>\n<\/tr>\n
\"\"<\/td>\nThe Sudden Impact! Entertainment Company<\/strong>
Client Organisation: Sunway Lagoon
Brand: NIGHTS OF FRIGHT\u00ae10
Campaign: NIGHTS OF FRIGHT\u00ae10 – ‘ICONIC.EPIC.SCARY.’ FEATURING SILENT HILL<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”47. Most Effective Use \u2013 Zero-Party Data” icon_color=”#ca2026″ open_icon_color=”#ca2026″ admin_label=”47. Most Effective Use \u2013 Zero-Party Data ” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n
\"\"<\/td>\nKingdom Digital<\/strong>
Client Organisation: CelcomDigi
Campaign: Which Speedster Are You?<\/td>\n<\/tr>\n
\"\"<\/td>\nMindmade Creative Communications<\/strong>
Client Organisation: F&N
Brand: Carnation
Campaign: Pattern with Carnation<\/td>\n<\/tr>\n
\"\"<\/td>\nRhingle<\/strong>
Client Organisation: Unilever Food Solutions
Campaign: Future Menus<\/td>\n<\/tr>\n
\"\"<\/td>\nTHE SHOUT GROUP\/FCB SHOUT<\/strong>
Client Organisation: RHB Banking Group
Brand: RHB Bank
Campaign: #JomSapot BeliLokal: Turning a Malaysian star into an AI-mbassador for local SMEs<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”48. Best Account Manager” icon_color=”#ca2026″ open_icon_color=”#ca2026″ admin_label=”48. Best Account Manager” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n
\"\"<\/td>\nAdtech Innovation<\/strong>
Individual: Xuan Lee<\/td>\n<\/tr>\n
\"\"<\/td>\nAmpersand Advisory<\/strong>
Individual: Jackie Ong<\/td>\n<\/tr>\n
\"\"<\/td>\nDNA Creative Communications<\/strong>
Individual: Illeanra<\/td>\n<\/tr>\n
\"\"<\/td>\nSkribble<\/strong>
Individual: Karyn Chall<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”49. Best Art Director \/ Designer” icon_color=”#ca2026″ open_icon_color=”#ca2026″ admin_label=”49. Best Art Director \/ Designer” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nC27<\/strong>
Individual: Norma Saini<\/td>\n<\/tr>\n
\"\"<\/td>\nDNA Creative Communications<\/strong>
Individual: Ahmad Muzammil<\/td>\n<\/tr>\n
\"\"<\/td>\nThe Sudden Impact! Entertainment Company<\/strong>
Individual: Lynton V Harris<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”50. Best Strategist” icon_color=”#ca2026″ open_icon_color=”#ca2026″ admin_label=”50. Best Strategist” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nBravo Events & Entertainment<\/strong>
Individual: Cyrus Chin<\/td>\n<\/tr>\n
\"\"<\/td>\nDNA Creative Communications<\/strong>
Individual: Daniel Wong<\/td>\n<\/tr>\n
\"\"<\/td>\nSkribble<\/strong>
Individual: Roger Wong<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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