Finalists

1. Most Creative – B2B
Dentsu LHS
Client Organisation: Etika
Brand: WONDA Coffee
Campaign: WONDA 3-in-1: A New Unconventional Hot Way To Market
Mantra Communication
Client Organisation: PETRONAS Lubricants International & PETRONAS Lubricants Marketing Malaysia
Brand: PETRONAS Syntium
Campaign: Keep Your Inner Cool
Noir by Entropia
Client Organisation: Etika Beverages
Brand: WONDA
Campaign: WONDA Showcases Gallery
Sumo Eleven
Client Organisation: Pernod Ricard Malaysia
Brand: Martell
Campaign: Win-Win-Win With Martell ‘The Legacy Dinner Series’
Whizzdom
Client Organisation: Google Malaysia
Brand: YouTube Malaysia
Campaign: YouTube Festival 2019

 

2. Most Creative – Business Event
Ahem Ideas
Client Organisation: Maxis
Campaign: Maxis Market Access Day 2019
APAC Venture
Client Organisation: WeChat Pay MY
Campaign: Advancing The Future of Malaysia’s Digital Landscape
Mainstream Entertainment
Client Organisation: PETRONAS
Campaign: PETRONAS Digital Day
Mantra Communication
Client Organisation: PETRONAS Lubricants International & PETRONAS Lubricants Marketing Malaysia
Brand: PETRONAS Syntium
Campaign: Keep Your Inner Cool
Pico International
Client Organisation: BMW Malaysia
Brand: BMW
Campaign: BMW 3 Series Launch 2019

 

3. Most Creative – Consumer Event
ConnectDots
Client Organisation: Heineken Malaysia
Brand: Tiger Crystal
Campaign: Tiger Crystal Product Launch
IDOTYOU
Client Organisation: Tesco (Stores) Malaysia
Campaign: Tesco Chinese New Year Semua Ong Mali 13-Hour Facebook Live
Mad Hat Asia
Client Organisation: Unilever Malaysia
Brand: Magnum
Campaign: #TakePleasureSeriously: The Magnum Mansion
Noir by Entropia
Client Organisation: Etika Beverages
Brand: WONDA
Campaign: Wonda 3In1 Brings You A Symphony of Coffee Experience
Pico International
Client Organisation: BMW Malaysia
Brand: BMW
Campaign: BMW 3 Series Launch
Sambal Lab
Client Organisation: Heineken Malaysia
Brand: GUINNESS
Campaign: GUINNESS Taste Perfection
Sumo Eleven
Client Organisation: Pernod Ricard Malaysia
Brand: Chivas
Campaign: Chivas The Blend
UM
Client Organisation: Vans
Campaign: The House of Vans

 

4. Most Creative – Content
ADA Asia Malaysia
Client Organisation: Axiata Digital Ecode (Boost)
Brand: Boost
Campaign: Boost MY Malaysia
Entropia
Client Organisation: YTL Communications
Brand: YES
Campaign: YES! EPIC has arrived
FCB Malaysia
Client Organisation: RHB Bank
Campaign: Awakening The Challenger Within
FCB Malaysia
Client Organisation: RHB Bank
Campaign: Becoming Malaysia’s #1 Challenger Bank
Leo Burnett Malaysia
Client Organisation: Mondelez Malaysia
Brand: Jacob’s
Campaign: The Originals
M&C Saatchi
Client Organisation: Celcom Axiata
Campaign: GUNA CELCOM
M&C Saatchi
Client Organisation: Celcom Axiata
Campaign: Filem Pendek Hari Raya: Cucu-cucu Tok Ucu
M&C Saatchi
Client Organisation: Axiata Group & Celcom Axiata
Brand: Axiata & Celcom
Campaign: Getaran Pertama
Mad Hat Asia
Client Organisation: Mondelez Malaysia
Brand: Cadbury Dairy Milk
Campaign: Jom Cadbury
MediaCliQ
Client Organisation: Reckitt Benckiser
Brand: Durex Malaysia
Campaign: Andy’s Toys

 

5. Most Creative – Digital
ensemble worldwide, a Division of IPG Mediabrands
Client Organisation: IKEA Southeast Asia
Brand: Toppen Shopping Centre
Campaign: Jangan #JelesEk! Jumpa di Toppen!
IPG Mediabrands
Client Organisation: Tune Talk
Campaign: Tune Talk goes Krazy
M&C Saatchi
Client Organisation: Celcom Axiata
Campaign: Made Powerful by Celcom
Mullenlowe S’ng & Partners
Client Organisation: Etika
Campaign: Mari-Mari Erat / Ayat Siapa Lagi Power?
Noir by Entropia
Client Organisation: Etika Beverages
Brand: CALPIS
Campaign: “Wait, Calpis is 100 years old?” – Calpis’s Kids
Noir by Entropia
Client Organisation: Axiata
Campaign: Axiata Game Hero

 

6. Most Creative – Experiential
Ahem Ideas
Client Organisation: Maxis
Campaign: Maxis – aquariaKLCC 5G Augmented Reality
ConnectDots
Client Organisation: Heineken Malaysia
Brand: Tiger Crystal
Campaign: Tiger Crystal Product Launch

HATCH
Client Organisation: Bayer
Brand: REDOXON
Campaign: REDOXON Travel Immunity Scanner
M&C Saatchi
Client Organisation: CIMB
Campaign: Roadmap to Progress
M&C Saatchi
Client Organisation: Axiata Group & Celcom Axiata
Brand: Axiata & Celcom
Campaign: Getaran Pertama
Mad Hat Asia
Client Organisation: Heineken® Malaysia
Brand: Heineken® 0.0
Campaign: The launch of Heineken® 0.0 Now You Can

Mainstream Entertainment 
Client Organisation: PETRONAS
Campaign: PETRONAS Digital Day
Red Nose
Client Organisation: Nestlé Malaysia
Brand: Nescafé
Campaign: Nescafé Gold Container Café
Sumo Eleven
Client Organisation: Pernod Ricard Malaysia
Brand: Chivas
Campaign: Chivas The Blend
The Sudden Impact! Entertainment Company
Client Organisation: Sunway Lagoon, Malaysia
Campaign: Nights of Fright 7

 

7. Most Creative – Integrated Media
ensemble worldwide, a Division of IPG Mediabrands
Client Organisation: IKEA Southeast Asia
Brand: Toppen Shopping Centre
Campaign: Jangan #JelesEk! Jumpa di Toppen!
FCB Malaysia
Client Organisation: RHB Bank
Campaign: Becoming Malaysia’s #1 Challenger Bank
M&C Saatchi
Client Organisation: Celcom Axiata
Campaign: Made Powerful By Celcom
M&C Saatchi
Client Organisation: Celcom Axiata
Campaign: GUNA CELCOM
M&C Saatchi
Client Organisation: Axiata Group & Celcom Axiata
Brand: Axiata & Celcom
Campaign: Getaran Pertama
Mullenlowe S’ng & Partners
Client Organisation: Etika
Campaign: Mari-Mari Erat / Ayat Siapa Lagi Power?
Noir by Entropia
Client Organisation: Etika Beverages
Brand: WONDA
Campaign: Wonda Brings Maximum Relaxation With Satisfying, Zero-Sugar Coffee
Noir by Entropia
Client Organisation: Etika Beverages
Brand: WONDA
Campaign: WONDA 3in1: The HOT New Arrival
Noir by Entropia
Client Organisation: Etika Beverages
Brand: CALPIS
Campaign: Celebrating 100 Years of Goodness and Beyond!
ROOTS Asia Pacific
Client Organisation: Lazada
Campaign: Lazada WeCommerce 2019

 

8. Most Creative – Launch / Re-Launch
Ahem Ideas
Client Organisation: UMW Toyota
Brand: Toyota
Campaign: Toyota GR Supra Launch Event
ConnectDots
Client Organisation: Heineken Malaysia
Brand: Tiger Crystal
Campaign: Tiger Crystal Product Launch
Dentsu LHS
Client Organisation: Etika
Brand: WONDA Coffee
Campaign: WONDA 3-in-1: A New Unconventional Hot Way To Market
FCB Malaysia
Client Organisation: RHB Bank
Campaign: Becoming Malaysia’s #1 Challenger Bank
Kingdom Digital Solutions
Client Organisation: Amorepacific Malaysia
Brand: LANEIGE Malaysia
Campaign: LANEIGE Gamifies Holiday Campaign
Mad Hat Asia
Client Organisation: Heineken® Malaysia
Brand: Heineken® 0.0
Campaign: The launch of Heineken® 0.0 Now You Can
Mad Hat Asia
Client Organisation: Unilever Malaysia
Brand: Magnum
Campaign: #TakePleasureSeriously: The Magnum Mansion
Mantra Communication
Client Organisation: PETRONAS Lubricants International & PETRONAS Lubricants Marketing Malaysia
Brand: PETRONAS Syntium
Campaign: Keep Your Inner Cool
The Sudden Impact! Entertainment Company
Client Organisation: Sunway Lagoon, Malaysia
Campaign: Nights of Fright 7
Xavier Mah Consultancy
Client Organisation: Rimbayu by IJM LAND
Campaign: The Offical Launch of The Club @ Rimbayu

 

9. Most Creative – Out-of-Home
FCB Malaysia
Client Organisation: RHB Bank
Campaign: Never Too Old
HATCH
Client Organisation: Bayer
Brand: REDOXON
Campaign: REDOXON Travel Immunity Scanner
M&C Saatchi
Client Organisation: Celcom Axiata
Campaign: Made Powerful By Celcom
Noir by Entropia
Client Organisation: Etika Beverages
Brand: WONDA
Campaign: Wonda 3In1 Brings You A Symphony of Coffee Experience
Sambal Lab
Client Organisation: Heineken Malaysia
Brand: GUINNESS
Campaign: GUINNESS On Wheels

 

10. Most Creative – Social Media
ensemble worldwide, a Division of IPG Mediabrands
Client Organisation: IKEA Southeast Asia
Brand: Toppen Shopping Centre
Campaign: Jangan #JelesEk! Jumpa di Toppen!
ensemble worldwide, a Division of IPG Mediabrands
Client Organisation: Petroliam Nasional
Brand: Petronas
Campaign: #KamiPengejarImpian
FCB Malaysia
Client Organisation: RHB Bank
Campaign: Awakening The Challenger Within
IPG Mediabrands
Client Organisation: Tune Talk
Campaign: Tune Talk Goes Krazy
M&C Saatchi
Client Organisation: CIMB
Campaign: Roadmap to Progress
MediaCliQ
Client Organisation: Reckitt Benckiser
Brand: Durex Malaysia
Campaign: We need to talk
Noir by Entropia
Client Organisation: Axiata
Campaign: Axiata Game Hero
Noir by Entropia
Client Organisation: Etika Beverages
Brand: WONDA
Campaign: WONDA Showcases Gallery
Ripples Digital
Client Organisation: Fonterra Brands Malaysia
Brand: FERNLEAF
Campaign: Fernleaf Mom Advocacy Campaign

 

11. Most Creative – Specific Audience
ADA Asia Malaysia
Client Organisation: Axiata Digital Ecode (Boost)
Brand: Boost
Campaign: Do Good With Boost This Ramadhan
APAC Venture
Client Organisation: Shell Malaysia Trading
Campaign: Shell Chop Chop
Astana International
Client Organisation: Petron Malaysia
Campaign: Petron Blaze 95 Fuel Campaign
FCB Malaysia
Client Organisation: RHB Bank
Campaign: Awakening The Challenger Within
FCB Malaysia
Client Organisation: RHB Bank
Campaign: Never Too Old
Kingdom Digital Solutions
Client Organisation: Maxis Broadband
Brand: ookyo by Maxis
Campaign: The epic PUBG campaign by ookyo & DanKhoo
Mad Hat Asia
Client Organisation: Mondelez Malaysia
Brand: Cadbury Dairy Milk
Campaign: Cadbury FC
Noir by Entropia
Client Organisation: Axiata
Campaign: Axiata Game Hero
Red Nose
Client Organisation: Nestlé Malaysia
Brand: Nescafé
Campaign: Nescafé Gold Container Café
Reservoir World
Client Organisation: Lenovo Technology (Lenovo Malaysia)
Campaign: Tailored For You

 

12. Most Creative – TV / Video Advertising
Astana International
Client Organisation: Petron Malaysia
Campaign: Koleksi Mistik Dengan Petron
Entropia
Client Organisation: YTL Communications
Brand: YES
Campaign: YES! EPIC has arrived
FCB Malaysia
Client Organisation: RHB Bank
Campaign: See Beyond Colour
FCB Malaysia
Client Organisation: RHB Bank
Campaign: Awakening The Challenger Within
M&C Saatchi
Client Organisation: Celcom Axiata
Campaign: Filem Pendek Hari Raya: Cucu-cucu Tok Ucu
M&C Saatchi
Client Organisation: Axiata Group & Celcom Axiata
Brand: Axiata & Celcom
Campaign: Getaran Pertama
M&C Saatchi
Client Organisation: Celcom Axiata
Campaign: GUNA CELCOM
M&C Saatchi
Client Organisation: Axiata Group
Brand: Axiata
Campaign: Project Eid
Mullenlowe S’ng & Partners
Client Organisation: Tesco
Campaign: Ceritera Orang Kita
Mullenlowe S’ng & Partners
Client Organisation: Etika
Campaign: Mari-Mari Erat / Ayat Siapa Lagi Power?

 

13. Most Effective Use – Apps / Mobile
ADA Asia Malaysia
Client Organisation: Axiata Digital Ecode (Boost)
Brand: Boost
Campaign: Do Good With Boost This Ramadhan
ADA Asia Malaysia
Client Organisation: Axiata Digital Ecode (Boost)
Brand: Boost
Campaign: Boost Bill Payment
Sambal Lab
Client Organisation: Heineken Malaysia
Brand: GUINNESS
Campaign: Taste Perfection – GUINNESS My App

 

14. Most Effective Use – Consumer Insights and Analytics
ADA Asia Malaysia
Client Organisation: Axiata Digital Ecode (Boost)
Brand: Boost
Campaign: Do Good With Boost This Ramadhan
ADA Asia Malaysia
Client Organisation: Axiata Digital Ecode (Boost)
Brand: Boost
Campaign: Boost Bill Payment
Ampersand Advisory
Client Organisation: Alliance Bank
Brand: Alliance One Account
Campaign: Mindhunters: How we delivered growth and become an official best practice case study for Facebook using analytics
EBS
Client Organisation: Mitsubishi Motors Malaysia
Brand: Mitsubishi Triton
Campaign: Mitsubishi Triton
FCB Malaysia
Client Organisation: RHB Bank
Campaign: Awakening The Challenger Within
InvictusBlue Group
Client Organisation: AIA Malaysia
Campaign: AIA Knows When You Are Sleeping, AIA Knows When You Are Awake
InvictusBlue Group
Client Organisation: BMW Malaysia
Brand: BMW
Campaign: Going Online and Getting On the Road
Maxis eCommerce & Retail
Client Organisation: Tan Boon Ming
Brand: TBM
Campaign: TBM 11.11 Super Sale
Maxis eCommerce & Retail
Client Organisation: Focus Point
Campaign: Focus On Point
Zeno Malaysia
Client Organisation: TNG Digital
Campaign: Money-back Guarantee Policy

 

15. Most Effective Use – Content
BPN
Client Organisation: AirAsia X
Campaign: When The Land Below The Wind Meets Ancient Town – Running Man Bah!
BPN Malaysia
Client Organisation: U Mobile
Campaign: Only U – How U Mobile Crowdsourced a Music Video to Launch Unlimited FUNZ
FCB Malaysia
Client Organisation: RHB Bank
Campaign: Awakening The Challenger Within
FCB Malaysia
Client Organisation: RHB Bank
Campaign: Becoming Malaysia’s #1 Challenger Bank
M&C Saatchi
Client Organisation: Celcom Axiata
Campaign: Filem Pendek Hari Raya: Cucu-cucu Tok Ucu
Mad Hat Asia
Client Organisation: Mondelez Malaysia
Brand: Cadbury Dairy Milk
Campaign: Jom Cadbury
Trapper Media Group
Client Organisation: Petron Fuel International
Campaign: The Gempak “Fuel & Fly” Initiative
Webqlo
Client Organisation: Rakuten Trade
Campaign: Investing in the Future with Rakuten Trade

 

16. Most Effective Use – Digital
ADA Asia Malaysia
Client Organisation: Axiata Digital Ecode (Boost)
Brand: Boost
Campaign: Boost Bill Payment
ADA Asia Malaysia
Client Organisation: Axiata Digital Ecode (Boost)
Brand: Boost
Campaign: Do Good With Boost This Ramadhan
EBS
Client Organisation: Mitsubishi Motors Malaysia
Brand: Mitsubishi Triton
Campaign: Mitsubishi Triton

IDOTYOU
Client Organisation: Tesco (Stores) Malaysia
Campaign: Tesco Own Brand: Building Malaysia’s Favourite Brand
InvictusBlue Group
Client Organisation: BMW Malaysia
Brand: BMW
Campaign: Micro Details Give Mega Results
IPG Mediabrands
Client Organisation: Tune Talk
Campaign: Tune Talk Goes Krazy
Maxis eCommerce & Retail
Client Organisation: Kuvings
Campaign: Happier & Healthier with Kuvings
Maxis eCommerce & Retail
Client Organisation: XIXILI Intima
Brand: XIXILI
Campaign: Seamless Shopping for the Perfect Fit
Noir by Entropia
Client Organisation: Etika Beverages
Brand: CALPIS
Campaign: “Wait, Calpis is 100 years old?” – Calpis’s Kids
Webqlo
Client Organisation: Rakuten Trade
Campaign: Investing in the Future with Rakuten Trade

 

17. Most Effective Use – Events
Be Strategic
Client Organisation: Quill Automobiles
Campaign: Quill Automobiles X Marks The Future
ConnectDots
Client Organisation: Heineken Malaysia
Brand: Tiger Crystal
Campaign: Tiger Crystal Product Launch
IDOTYOU
Client Organisation: Tesco (Stores) Malaysia
Campaign: Tesco Chinese New Year Semua Ong Mali 13-Hour Facebook Live
Mad Hat Asia
Client Organisation: Unilever Malaysia
Brand: Magnum
Campaign: #TakePleasureSeriously: The Magnum Mansion
Noir by Entropia
Client Organisation: Etika Beverages
Brand: WONDA
Campaign: Wonda 3In1 Brings You A Symphony of Coffee Experience
UM
Client Organisation: Vans
Campaign: The House of Vans

 

18. Most Effective Use – Experiential
Be Strategic
Client Organisation: Quill Automobiles
Campaign: Quill Automobiles X Marks The Future
Mad Hat Asia
Client Organisation: Unilever Malaysia
Brand: Magnum
Campaign: #TakePleasureSeriously: The Magnum Mansion
Red Nose
Client Organisation: Nestlé Malaysia
Brand: Nescafé
Campaign: Nescafé Gold Container Café
Sambal Lab
Client Organisation: Heineken Malaysia
Brand: GUINNESS
Campaign: GUINNESS Taste Perfection
Sambal Lab
Client Organisation: Moet Hennessy Diageo
Brand: Hennessy Very Special
Campaign: Hennessy VS Pong Takeover (For The Unserious Connoisseur)
Sumo Eleven
Client Organisation: Pernod Ricard Malaysia
Brand: Chivas
Campaign: Chivas The Blend
The Sudden Impact! Entertainment Company
Client Organisation: Sunway Lagoon, Malaysia
Campaign: Nights of Fright 7

 

19. Most Effective Use – Integrated Media
ADA Asia Malaysia
Client Organisation: Axiata Digital Ecode (Boost)
Brand: Boost
Campaign: Boostopia
EBS
Client Organisation: Mitsubishi Motors Malaysia
Brand: Mitsubishi Triton
Campaign: Mitsubishi Triton
FCB Malaysia
Client Organisation: RHB Bank
Campaign: Becoming Malaysia’s #1 Challenger Bank
InvictusBlue Group
Client Organisation: PETRONAS Group
Brand: PETRONAS Dangangan
Campaign: PETRONAS Fueling Malaysians Like Never Before
InvictusBlue Group
Client Organisation: PETRONAS Group
Brand: PETRONAS Motorsports
Campaign: PETRONAS Brings Malaysia Together to Chase Their Dreams and Cheer for Their Teams
M&C Saatchi
Client Organisation: Celcom Axiata
Campaign: GUNA CELCOM
MediaCom
Client Organisation: Fonterra Brands Malaysia
Brand: Anlene
Campaign: Anlene Café Latte
Noir by Entropia
Client Organisation: Etika Beverages
Brand: WONDA
Campaign: Wonda Brings Maximum Relaxation With Satisfying, Zero-Sugar Coffee
Noir by Entropia
Client Organisation: Etika Beverages
Brand: WONDA
Campaign: WONDA 3in1: The HOT New Arrival
Zeno Malaysia
Client Organisation: TNG Digital
Campaign: Money-back Guarantee

 

20. Most Effective Use – Launch / Re-Launch
ADA Asia Malaysia
Client Organisation: Axiata Digital Ecode (Boost)
Brand: Boost
Campaign: Boost Super Shake
Consider iProspect + LEMONADE
Client Organisation: Estée Lauder Companies
Brand: Clinique Malaysia
Campaign: Clinique helps Malaysian consumers discover the right ID for their skin
FCB Malaysia
Client Organisation: RHB Bank
Campaign: Becoming Malaysia’s #1 Challenger Bank
Mad Hat Asia
Client Organisation: Unilever Malaysia
Brand: Magnum
Campaign: #TakePleasureSeriously: The Magnum Mansion
Mad Hat Asia
Client Organisation: Mondelez Malaysia
Brand: Cadbury Dairy Milk
Campaign: Cadbury FC
Noir by Entropia
Client Organisation: Etika Beverages
Brand: WONDA
Campaign: WONDA 3in1: The HOT New Arrival
Noir by Entropia
Client Organisation: Etika Beverages
Brand: WONDA
Campaign: WONDA Showcases Gallery
Noir by Entropia
Client Organisation: Etika Beverages
Brand: WONDA
Campaign: Wonda Brings Maximum Relaxation With Satisfying, Zero-Sugar Coffee
OMD Malaysia
Client Organisation: Beiersdorf
Brand: Nivea
Campaign: Nivea Luminous630
Zeno Malaysia
Client Organisation: TNG Digital
Campaign: Raya Sempoi

 

21. Most Effective Use – Loyalty & CRM
ADA Asia Malaysia
Client Organisation: Axiata Digital Ecode (Boost)
Brand: Boost
Campaign: Boost Super Shake
Be Strategic
Client Organisation: Quill Automobiles
Campaign: Quill Automobiles X Marks The Future
Compass Interactive
Client Organisation: QSR Stores
Brand: KFC Delivery
Campaign: KFC’S New CRM Recipe is a Bestseller!
FCB Malaysia
Client Organisation: RHB Bank
Campaign: Becoming Malaysia’s #1 Challenger Bank
FCB Malaysia
Client Organisation: RHB Bank
Campaign: Awakening The Challenger Within
Kingdom Digital Solutions
Client Organisation: Tohtonku Group
Brand: Nutox Malaysia
Campaign: Nutox: 1 Serum, 100% Loyal Users Programme
Trapper Media Group
Client Organisation: Petron Fuel International
Campaign: Koleksi Mistik “Yellow Car” CRM Campaign

 

22. Most Effective Use – Out-of-Home
FCB Malaysia
Client Organisation: RHB Bank
Campaign: Never Too Old
M&C Saatchi
Client Organisation: Celcom Axiata
Campaign: Made Powerful By Celcom
Noir by Entropia
Client Organisation: Etika Beverages
Brand: WONDA
Campaign: Wonda 3In1 Brings You A Symphony of Coffee Experience
Sambal Lab
Client Organisation: Heineken Malaysia
Brand: GUINNESS
Campaign: GUINNESS On Wheels

 

23. Most Effective Use – Public / Media Relations
Alpha Access PR
Client Organisation: Axiata Digital eCode (Boost E-Wallet)
Campaign: Do Good With Boost
Be Strategic
Client Organisation: Lazada Malaysia
Campaign: Lazada 11.11 Shopping Festival
Mad Hat Asia
Client Organisation: Mondelez Malaysia
Brand: Cadbury Dairy Milk
Campaign: Jom Cadbury
Mad Hat Asia
Client Organisation: Vuclip Malaysia
Brand: Viu
Campaign: Viu Originals – Keluarga Baha Don & Kopitiam: Double Shot Launch
Mad Hat Asia
Client Organisation: Mondelez Malaysia
Brand: Cadbury Dairy Milk
Campaign: Cadbury FC
Milk PR
Client Organisation: Malaysia Airports
Campaign: Licence To Win 2019
Truth Communications
Client Organisation: Yoodo
Campaign: Winning Over the Media Through ESports
VoxEureka
Client Organisation: BMW Group Malaysia
Campaign: BMW Safety 360° Programme
VoxEureka
Client Organisation: BMW Group Malaysia
Campaign: The BMW Shorties
Zeno Malaysia
Client Organisation: TNG Digital
Campaign: Money-back Guarantee

 

24. Most Effective Use – Search
InvictusBlue Group
Client Organisation: BMW Malaysia
Brand: BMW
Campaign: Turning 30 Characters into 3,000 Words on Google Search
InvictusBlue Group
Client Organisation: PETRONAS Group
Brand: Dewan Filharmonik Petronas
Campaign: Igniting Malaysian Love For Bach, Mozart and Everything in Between!
Webqlo
Client Organisation: Rakuten Trade
Campaign: Investing in the Future with Rakuten Trade

 

25. Most Effective Use – Social Media
Blanc by Entropia
Client Organisation: TCRS Restaurants
Brand: The Chicken Rice Shop
Campaign: Gamifying The Chicken Rice Shop on Instagram Stories
FCB Malaysia
Client Organisation: RHB Bank
Campaign: Awakening The Challenger Within
InvictusBlue Group
Client Organisation: AIA Malaysia
Campaign: Other Side of the Instagram Story
IPG Mediabrands
Client Organisation: Tune Talk
Campaign: Tune Talk Goes Krazy
Noir by Entropia
Client Organisation: Etika Beverages
Brand: WONDA
Campaign: WONDA Showcases Gallery
Truth Communications
Client Organisation: Yoodo
Campaign: Connecting to Gamers through Their Own Kind
Webqlo
Client Organisation: Rakuten Trade
Campaign: Investing in the Future with Rakuten Trade

 

26. Most Effective Use – Specific Audience
Ampersand Advisory
Client Organisation: Alliance Bank
Brand: Alliance One Account
Campaign: How our campaign became a global Facebook case study by laser focusing on the high end audience
APAC Venture
Client Organisation: Shell Malaysia Trading
Campaign: Shell Chop Chop
Be Strategic
Client Organisation: Quill Automobiles
Campaign: Quill Automobiles X Marks The Future
EBS
Client Organisation: Mitsubishi Motors Malaysia
Brand: Mitsubishi Triton
Campaign: Mitsubishi Triton
FCB Malaysia
Client Organisation: RHB Bank
Campaign: Awakening The Challenger Within
FCB Malaysia
Client Organisation: RHB Bank
Campaign: Never Too Old
Mad Hat Asia
Client Organisation: Mondelez Malaysia
Brand: Cadbury Dairy Milk
Campaign: Cadbury FC
Sambal Lab
Client Organisation: Moet Hennessy Diageo
Brand: Hennessy Very Special
Campaign: Hennessy VS Pong Takeover (For The Unserious Connoisseur)
Trapper Media Group
Client Organisation: Petron Fuel International
Campaign: Reclaiming the Malay Hearts Through Their Ears
Truth Communications
Client Organisation: Yoodo
Campaign: Establishing Yoodo as the Telco for Gamers

 

27. Most Effective Use – TV / Video Advertising
BPN – IPG Mediabrands
Client Organisation: Rohto-Mentholatum
Brand: Hada Labo
Campaign: Beautiful Make-UP Comes from Beautiful Skin
FCB Malaysia
Client Organisation: RHB Bank
Campaign: See Beyond Colour
FCB Malaysia
Client Organisation: RHB Bank
Campaign: Awakening The Challenger Within
InvictusBlue Group
Client Organisation: BMW Malaysia
Brand: BMW
Campaign: BMW’s POP Culture – Personalisation Out Performs!
Kingdom Digital Solutions
Client Organisation: Maxis Broadband
Brand: ookyo by Maxis
Campaign: The epic PUBG campaign by ookyo & DanKhoo
M&C Saatchi
Client Organisation: Celcom Axiata
Campaign: Filem Pendek Hari Raya: Cucu-cucu Tok Ucu