2024 Finalists

1. Most Creative – Audio
Ampersand Advisory, Astro Media Solutions
Client Organisation: Etika Group of Companies
Brand: Wonda Coffee
Campaign: Wonda OR1 FM Creates A Benchmark: The Same Programme Across 17 Stations in 4 Languages
Enlinea
Client Organisation: Germax
Brand: Clearblue
Campaign: Try-To-Chill & Get Your Feel!
Media Prima Omnia, Fly FM
Client Organisation: Calpis
Campaign: Calpis with Aina
SearchGuru
Client Organisation: AstraZeneca
Campaign: Listen To Keep Your #HeartProtected With AstraZeneca
2. Most Creative – B2B Marketing
Alexandre Bernard Advertising 
Client Organisation: SHARP
Campaign: Ultimate Impossible Viewing Experience with Sharp AQUOS XLED TV
Ampersand Advisory
Client Organisation: Etika Group of Companies
Brand: Wonda Coffee
Campaign: Wonda Kopi Tarik – The World’s Longest Magazine Gets A Guinness World Record!
Ampersand Advisory, Living Minds
Client Organisation: Etika Group of Companies
Brand: Wonda Coffee
Campaign: A Winning Blend: Wonda Coffee x FAM Fuels Football Fans And Harimau Malaya
DIA Brand Consultants
Client Organisation: Malakoff Corporation
Brand: Malakoff
Campaign: Malakoff Corporation Berhad Strategic Rebranding
Hakuhodo Malaysia
Client Organisations: AmBank (Malaysia) & Bank Simpanan Nasional
Campaign: AmBank SME Amplify – Amplifying MSMEs Programme
Light Up 7
Client Organisation: Cyberview
Campaign: InnoEx 2023 by Cyberview
3. Most Creative – Campaign Pivot
Alexandre Bernard Advertising
Client Organisation: SHARP
Campaign: Ultimate Impossible Viewing Experience with Sharp AQUOS XLED TV
Ampersand Advisory, FCB Shout
Client Organisation: Etika Group of Companies
Brand: Wonda Coffee
Campaign: The Original Taste of Malaysia rolls out a Wonda-ful campaign of big scale initiatives
Ampersand Advisory
Client Organisation: Vinda Malaysia
Brand: Drypers Malaysia
Campaign: Super Parents As Superheroes Drive Super Sales
Ampersand Advisory
Client Organisation: Touch ‘n Go
Brand: Touch ‘n Go RFID
Campaign: Wa Lao Eh: Fast-tracking Penang to a Cashless Future with Touch ‘n Go RFID
Hexa-Communications
Client Organisation: Pfizer Malaysia
Campaign: MyPELINDUNG
SearchGuru
Client Organisation: Maybank
Campaign: Maybank Visa, Mastercard & American Express Credit Card
SLPR Worldwide
Client Organisation: Coolblog
Campaign: The Launch of Hazelnut Milky
4. Most Creative – Cause Marketing
Ampersand Advisory
Client Organisation: Vinda Malaysia
Brand: TENA
Campaign: From sales leader to thought leader: TENAcity band hunt and TENA Ageing report champion the cause of active ageing
Ampersand Advisory
Client Organisation: Etika Group of Companies
Brand: Wonda Coffee
Campaign: Wonda Kopi Tarik – A Runaway Success with Keretapi Sarong
Ampersand Advisory, Fishermen Integrated
Client Organisation: Etika Group of Companies
Brand: Goodday Charge
Campaign: Goodday Charge Legitimises eSports to drive +20% Sales Growth
Ampersand Advisory
Client Organisation: Etika Group of Companies
Brand: ATLAS Vending
Campaign: ATLAS Vending Supports Ministry Of Economy Through RM1 Thirst Quenchers Campaign
Ampersand Advisory, Astro Media Solutions
Client Organisation: Etika Group of Companies
Brand: Wonda Coffee
Campaign: Wonda OR1 FM Creates A Benchmark: The Same Programme Across 17 Stations in 4 Languages
Dolphin
Client Organisation: Group CFS Retail Brand & Marcom, Maybank
Campaign: Maybank myImpact Credit Card
M&C Saatchi
Client Organisation: The Association of Banks in Malaysia
Campaign: Jangan Kena Scam​
M&C Saatchi
Client Organisation: Bank Negara Malaysia
Campaign: The Scammerful Ramadan
Muma Malaysia
Client Organisation: Pet World Nutritions
Brand: ProDiet
Campaign: ProDiet – Raja Kucing
White Pony
Client Organisation: Sunway Medical Centre Velocity
Campaign: Screening Now At SMCV
5. Most Creative – Communications / Public Relations
Ampersand Advisory, Living Minds
Client Organisation: Etika Group of Companies
Brand: Wonda Coffee
Campaign: A Winning Blend: Wonda Coffee x FAM Fuels Football Fans And Harimau Malaya
Ampersand Advisory, FCB Shout
Client Organisation: Etika Group of Companies
Brand: Wonda Coffee
Campaign: The Original Taste of Malaysia rolls out a Wonda-ful campaign of big scale initiatives
Ampersand Advisory
Client Organisation: Etika Group of Companies
Brand: Wonda Coffee
Campaign: Wonda Kopi Tarik – The World’s Longest Magazine Gets A Guinness World Record!
Ampersand Advisory, Fishermen Integrated
Client Organisation: Etika Group of Companies
Brand: Goodday Charge
Campaign: Goodday Charge Legitimises eSports to drive +20% Sales Growth
GO Communications
Client Organisation: Tesla
Campaign: Power For Good Y Wait!
Hexa-Communications
Client Organisation: Pfizer Malaysia
Campaign: MyPELINDUNG
M&C Saatchi
Client Organisation: Bank Negara Malaysia
Campaign: The Scammerful Ramadan
Muma Malaysia
Client Organisation: Danone Specialised Nutrition
Brand: Dumex Dugro
Campaign: Generation Iron Strong
SLPR Worldwide
Client Organisation: Love, Bonito (Malaysia)
Campaign: Celebrating 13 Years with Iconic Love, Bonito Styles In Collaboration With KANOE
SLPR Worldwide
Client Organisation: Coolblog
Campaign: Magical Unicool Launch Campaign
6. Most Creative – Content Marketing
Ampersand Advisory, FCB Shout
Client Organisation: Etika Group of Companies
Brand: Wonda Coffee
Campaign: The Original Taste of Malaysia rolls out a Wonda-ful campaign of big scale initiatives
Ampersand Advisory
Client Organisation: Etika Group of Companies
Brand: Wonda Coffee
Campaign: Wonda Kopi Tarik – The World’s Longest Magazine Gets A Guinness World Record!
Ampersand Advisory, Astro Media Solutions
Client Organisation: Etika Group of Companies
Brand: Wonda Coffee
Campaign: Wonda OR1 FM Creates A Benchmark: The Same Programme Across 17 Stations in 4 Languages
Ampersand Advisory
Client Organisation: Allianz Malaysia
Brand: Allianz
Campaign: Allianz scores 10/10 with 4 in 1 film and 1 engaging concert
Ampersand Advisory
Client Organisation: Touch ‘n Go
Brand: Touch ‘n Go RFID
Campaign: Wa Lao Eh: Fast-tracking Penang to a Cashless Future with Touch ‘n Go RFID
Fishermen Integrated
Client Organisation: Reckitt Benckiser
Brand: Durex
Campaign: Durex Academy
Naga DDB Tribal
Client Organisation: Prudential Assurance Malaysia
Brand: Prudential
Campaign: PRUMy Child Plus
White Pony
Client Organisation: Sunway Medical Centre Velocity
Campaign: Screening Now At SMCV
Zeno Malaysia
Client Organisation: Mars Foods Malaysia
Brand: SNICKERS
Campaign: Resipi Wayang
7. Most Creative – Customer Engagement
Ampersand Advisory
Client Organisation: Etika Group of Companies
Brand: Wonda Coffee
Campaign: Wonda Kopi Tarik – A Runaway Success with Keretapi Sarong
Ampersand Advisory
Client Organisation: Etika Group of Companies
Brand: ATLAS Vending
Campaign: ATLAS Vending Supports Ministry Of Economy Through RM1 Thirst Quenchers Campaign
Ampersand Advisory, Astro Media Solutions
Client Organisation: Etika Group of Companies
Brand: Wonda Coffee
Campaign: Wonda OR1 FM Creates A Benchmark: The Same Programme Across 17 Stations in 4 Languages
Ampersand Advisory, Geek Events
Client Organisation: Etika Group of Companies
Brand: Mountain Dew
Campaign: World’s First Regional Virtual to Reality PUBG Tournament: How We Drove Record Sales and Created 2 World Records
Ampersand Advisory
Client Organisation: Etika Group of Companies
Brand: Wonda Extra Presso, Lipton Milk Tea
Campaign: Wonda Extra Presso x Lipton Milk Tea #Chaming Together For A Liquid Romance!
Fishermen Integrated
Client Organisation: Reckitt Benckiser
Brand: Gaviscon
Campaign: Perut Tenang, Ramadan Menang
JUNO
Client Organisation: IHH Healthcare Malaysia
Brand: Pantai Hospitals, Gleneagles Hospitals, Prince Court Medical Centre
Campaign: Your Extraordinary Journey
M&C Saatchi
Client Organisation: The Association of Banks in Malaysia
Campaign: Jangan Kena Scam​
Mindmade Creative Communications
Client Organisation: Wonderlab
Campaign: Be Iconic
Naga DDB Tribal
Client Organisation: IHH Healthcare
Campaign: #MovemberGoals: Tackling Men’s Health and Winning
8. Most Creative – Digital
ADA Asia
Client Organisation: Axiata Group
Campaign: #UnitedInKindness – Malaysia’s first AI-generated Merdeka video
CONTEN.T
Client Organisation: COACH
Campaign: What’s My Tabby?
CONTEN.T
Client Organisation: Tommy Hilfiger
Campaign: Disney x Tommy AI Poster
Fishermen Integrated
Client Organisation: Reckitt Benckiser
Brand: Durex
Campaign: Durex Academy
Imagic Esolutions
Client Organisation: Nestle
Campaign: Mama Magic
M&C Saatchi
Client Organisation: The Association of Banks in Malaysia
Campaign: Jangan Kena Scam
Misteeq Media
Client Organisation: IHH Healthcare Malaysia
Campaign: Ready For You
SearchGuru
Client Organisation: Canon Marketing Malaysia
Campaign: TikTok Strategy For Follower Growth From 0-15k
Zeno Malaysia
Client Organisation: Mars Foods Malaysia
Brand: SNICKERS
Campaign: Resipi Wayang
9. Most Creative – Event (Physical/Virtual)
Ampersand Advisory, Geek Events
Client Organisation: Etika Group of Companies
Brand: Mountain Dew
Campaign: World’s First Regional Virtual to Reality PUBG Tournament: How We Drove Record Sales and Created 2 World Records
Ampersand Advisory
Client Organisation: Etika Group of Companies
Brand: Wonda Coffee
Campaign: Wonda Kopi Tarik – A Runaway Success with Keretapi Sarong
Ampersand Advisory
Client Organisation: Etika Group of Companies
Brand: Wonda Extra Presso, Lipton Milk Tea
Campaign: Wonda Extra Presso x Lipton Milk Tea #Chaming Together For A Liquid Romance!
Creative Exhibits Works
Client Organisation: Maxis
Brand: Maxis Home Fibre
Campaign: Maxis Home Fibre Dinocorn x Malaysia National Day 2023
Dentsu Creative
Client Organisation: Telekom Malaysia
Brand: Unifi Mobile
Campaign: Own The Night
Kingdom Digital, Grey Advertising, Cake Experiential
Client Organisation: Reckitt
Brand: Enfagrow A+
Campaign: Enfagrow Complete the #MissingHalf
Enlinea
Client Organisation: Motherhood.com.my
Campaign: Go-to Destinations for New Mums
Pico Malaysia, Saatchi & Saatchi Arachnid
Client Organisation: BMW Malaysia
Campaign: Forwardism, by BMW
Treeseed, Chariot Agency
Client Organisation: Moet Hennessy Diageo Malaysia
Brand: Johnnie Walker
Campaign: Johnnie Walker Flavour Studio
Treeseed 
Client Organisation: Carlsberg Malaysia
Brand: 1664
Campaign: 1664 Bon Appetite-Lah
10. Most Creative – Experiential
Ampersand Advisory
Client Organisation: Etika Group of Companies
Brand: Wonda Extra Presso, Lipton Milk Tea
Campaign: Wonda Extra Presso x Lipton Milk Tea #Chaming Together For A Liquid Romance!
Ampersand Advisory
Client Organisation: Etika Group of Companies
Brand: Wonda Coffee
Campaign: Wonda Kopi Tarik – The World’s Longest Magazine Gets A Guinness World Record!
Ampersand Advisory
Client Organisation: Etika Group of Companies
Brand: Wonda Coffee
Campaign: Wonda Kopi Tarik – A Runaway Success with Keretapi Sarong
Ampersand Advisory
Client Organisation: Vinda Malaysia
Brand: TENA
Campaign: TENACITY: TENA Champions active ageing with an innovative band hunt
CONTEN.T
Client Organisation: COACH
Campaign: COACH Holiday
Creative Exhibits Works
Client Organisation: Maxis
Brand: Maxis Home Fibre
Campaign: Maxis Home Fibre Dinocorn x Malaysia National Day 2023
FrameMotion
Client Organisation: L’Occitane
Campaign: L’Occitane Hotel Pop Up Event
Pico Malaysia, Saatchi & Saatchi Arachnid
Client Organisation: BMW Malaysia
Campaign: Forwardism, by BMW
The Clan
Client Organisation: Netflix
Campaign: NetflixMakanAngin
The Sudden Impact! Entertainment Company
Client Organisation: Sunway Lagoon Malaysia
Campaign: Nights Of Fright®9
11. Most Creative – Gamification Campaign
Ampersand Advisory, Geek Events
Client Organisation: Etika Group of Companies
Brand: Mountain Dew
Campaign: World’s First Regional Virtual to Reality PUBG Tournament: How We Drove Record Sales and Created 2 World Records
CONTEN.T
Client Organisation: COACH
Campaign: COACH Holiday
CONTEN.T
Client Organisation: COACH
Campaign: COACH Ramadan
CONTEN.T
Client Organisation: Kate Spade
Campaign: Kate Spade – Bag It!
KORI Integrated, Big Boon Studio
Client Organisation: AMOREPACIFIC Malaysia
Brand: INNISFREE Malaysia
Campaign: The New Isle Choose Your Own Adventure TikTok Game
Light Up 7
Client Organisation: Bank Negara Malaysia
Campaign: Karnival Celik Kewangan Johor Kids Corner
Marketing Connection Studio
Client Organisation: Kong Guan Sauce & Food Mfg.
Brand: Double Camel
Campaign: Double Camel 2023 CNY Ong Ong Challenge
SLPR Worldwide
Client Organisation: Coolblog
Campaign: Magical Unicool Launch Campaign – Unicorn Sighting
12. Most Creative – Government Sector / Non-Profit Marketing
Ampersand Advisory
Client Organisation: Etika Group of Companies
Brand: ATLAS Vending
Campaign: ATLAS Vending Supports Ministry Of Economy Through RM1 Thirst Quenchers Campaign
BES Production, Pattern Pink
Client Organisation: Malaysia Digital Economy Corporation (MDEC)
Campaign: Malaysia Digital Content Festival (MYDCF) 2023 Business Day
Hakuhodo Malaysia
Client Organisations: AmBank (Malaysia) & Bank Simpanan Nasional
Campaign: AmBank SME Amplify – Amplifying MSMEs Programme
Hexa-Communications
Client Organisation: Pfizer Malaysia
Campaign: MyPELINDUNG
Light Up 7
Client Organisation: Bank Negara Malaysia
Campaign: Karnival Celik Kewangan Johor Kids Corner
M&C Saatchi
Client Organisation: Bank Negara Malaysia
Campaign: The Scammerful Ramadan
Mechanikos
Client Organisation: Malaysian Franchise Association
Campaign: Berjaya Macam Papa: From Soap Opera Dreams to Franchise Schemes
Media Prima Omnia
Client Organisation: Big Tree
Campaign: Apa Khabar? by Big Tree
Media Prima Omnia, REV Media Group
Client Organisation: OHBULAN and MIASA
Campaign: Besties, Pape Roger! Empowering 6M+ Malaysians Towards Mental Health Wellness
13. Most Creative – Immersive Brand Activation
Ampersand Advisory, Geek Events
Client Organisation: Etika Group of Companies
Brand: Mountain Dew
Campaign: World’s First Regional Virtual to Reality PUBG Tournament: How We Drove Record Sales and Created 2 World Records
Creative Exhibits Works
Client Organisation: Maxis
Brand: Maxis Home Fibre
Campaign: Maxis Home Fibre Dinocorn x Malaysia National Day 2023
Dentsu Creative
Client Organisation: Telekom Malaysia
Brand: Unifi Mobile
Campaign: Own The Night
FrameMotion
Client Organisation: Pavilion Bukit Jalil
Campaign: The Greatest Artist
JUNO
Client Organisation: IHH Healthcare Malaysia
Brand: Pantai Hospitals, Gleneagles Hospitals, Prince Court Medical Centre
Campaign: Your Extraordinary Journey
Media Prima Omnia, Big Tree
Client Organisation: Petronas
Campaign: Net Zero Asia Immersive Tunnel
Pico Malaysia, Saatchi & Saatchi Arachnid
Client Organisation: BMW Malaysia
Campaign: Forwardism, by BMW
The Clan
Client Organisation: Netflix
Campaign: NetflixMakanAngin
The Fame Events
Client Organisation: Bonia Corporation
Campaign: Bonia x Barbie Pop-Up
The Sudden Impact! Entertainment Company
Client Organisation: Sunway Lagoon Malaysia
Campaign: Nights Of Fright®9
14. Most Creative – Influencers / KOLs
Ampersand Advisory
Client Organisation: Allianz Malaysia
Brand: Allianz
Campaign: Allianz + Rockstar = 36% sales increase!
Ampersand Advisory
Client Organisation: Lendlease Development Malaysia
Brand: The Exchange TRX
Campaign: GET FAMOUS, FAST! How we launched The Exchange TRX and won the war of the malls, becoming #1 amidst 200 malls
Ampersand Advisory
Client Organisation: Vinda Malaysia
Brand: TENA
Campaign: TENACITY: TENA Champions active ageing with an innovative band hunt
Ampersand Advisory
Client Organisation: Touch ‘n Go
Brand: Touch ‘n Go RFID
Campaign: Wa Lao Eh: Fast-tracking Penang to a Cashless Future with Touch ‘n Go RFID
Aspect Ratio Studios
Client Organisation: Nestlé Malaysia
Brand: Nestlé Ice Cream
Campaign: Pink Me Up – Nestlé KITKAT Pink Ice Cream
Fishermen Integrated
Client Organisation: Reckitt Benckiser
Brand: Durex
Campaign: Durex Academy
Fishermen Integrated
Client Organisation: Reckitt Benckiser
Brand: Strepsils
Campaign: Strepsils #BeSuaraSedia
Kingdom Digital, Grey Advertising, Cake Experiential
Client Organisation: Reckitt
Brand: Enfagrow A+
Campaign: Enfagrow Complete the #MissingHalf
Naga DDB Tribal
Client Organisation: KFC Malaysia
Brand: KFC
Campaign: Aku Budak Kepci
Naga DDB Tribal, Dentsu Malaysia, IGNITE
Client Organisation: Resorts World Genting
Campaign: Resorts World Genting: A Destination Verified By Kids, For Kids
15. Most Creative – Integrated Media
Ampersand Advisory
Client Organisation: Etika Group of Companies
Brand: Calpis
Campaign: Calpis Chewy Grape x DJ AINA: AI brand ambassador drives AIMAZING Results for new flavour launch!
Ampersand Advisory, FCB Shout
Client Organisation: Etika Group of Companies
Brand: Wonda Coffee
Campaign: The Original Taste of Malaysia rolls out a Wonda-ful campaign of big scale initiatives
Ampersand Advisory
Client Organisation: Lendlease Development Malaysia
Brand: The Exchange TRX
Campaign: GET FAMOUS, FAST! How we launched The Exchange TRX and won the war of the malls, becoming #1 amidst 200 malls
Chariot Agency
Client Organisation: Glico Malaysia
Brand: Pejoy
Campaign: The Endangered Packs
Cheil Malaysia
Client Organisation: Samsung Malaysia
Brand: Galaxy S23 Ultra
Campaign: The 23 Unofficial Photographers with Samsung Galaxy S23 Ultra
Kingdom Digital, Grey Advertising, Cake Experiential
Client Organisation: Reckitt
Brand: Enfagrow A+
Campaign: Enfagrow Complete the #MissingHalf
Mediabrands Content Studio, PHD Media (Malaysia)
Client Organisation: Wipro Unza Malaysia
Brand: Aiken
Campaign: “Shui Run Run” with Aiken Prebiotics Water Rabbit!
Misteeq Media
Client Organisation: IHH Healthcare Malaysia
Campaign: Ready For You
Saatchi & Saatchi Arachnid, Publicis Groupe Malaysia, PICO International, Accenture Song
Client Organisation: BMW Malaysia
Brand: BMW
Campaign: Forwardism, by BMW
theLABEL Ads
Client Organisation: So Tinge
Campaign: UNLOCK Imaginasimu
16. Most Creative – Launch / Re-Launch
Ampersand Advisory, Fishermen Integrated
Client Organisation: Nando’s Malaysia
Campaign: Pineapple PERi-PERi Brings More Ong & More Sales Wor!
Ampersand Advisory, Fishermen Integrated
Client Organisation: Etika Group of Companies
Brand: Goodday Charge
Campaign: Goodday Charge Legitimises eSports to drive +20% Sales Growth
Ampersand Advisory
Client Organisation: Allianz Malaysia
Brand: Allianz
Campaign: Allianz4All Breaks New Ground With Progressives
Ampersand Advisory, Living Minds
Client Organisation: Etika Group of Companies
Brand: Wonda Coffee
Campaign: A Winning Blend: Wonda Coffee x FAM Fuels Football Fans And Harimau Malaya
Ampersand Advisory
Client Organisation: Etika Group of Companies
Brand: Calpis
Campaign: Calpis Chewy Grape x DJ AINA: AI brand ambassador drives AIMAZING Results for new flavour launch!
Chariot Agency
Client Organisation: Touch ‘n Go
Brand: ParkInsure
Campaign: Protect Yourself from Yourself
The Clan
Client Organisation: Netflix
Campaign: Pudu Extraction
theLABEL Ads
Client Organisation: So Tinge
Campaign: UNLOCK Imaginasimu
YellowLeads
Client Organisation: Australian Health Vitality
Brand: Haircarebear
Campaign: Beartastic Glow
YellowLeads
Client Organisation: OSIM Malaysia
Campaign: Recharge and Game On
17. Most Creative – Multicultural Marketing
4 Thirteen Group
Client Organisation: Yoodo
Campaign: Rap Off Hidangan Raya
Ampersand Advisory, FCB Shout
Client Organisation: Etika Group of Companies
Brand: Wonda Coffee
Campaign: The Original Taste of Malaysia rolls out a Wonda-ful campaign of big scale initiatives
Ampersand Advisory, Astro Media Solutions
Client Organisation: Etika Group of Companies
Brand: Wonda Coffee
Campaign: Wonda OR1 FM Creates A Benchmark: The Same Programme Across 17 Stations in 4 Languages
Ampersand Advisory
Client Organisation: Touch ‘n Go
Brand: Touch ‘n Go RFID
Campaign: Wa Lao Eh: Fast-tracking Penang to a Cashless Future with Touch ‘n Go RFID
Ampersand Advisory
Client Organisation: Etika Group of Companies
Brand: Wonda Coffee
Campaign: Wonda Kopi Tarik – A Runaway Success with Keretapi Sarong
Grey Malaysia, Aleph Labs, Directors Think Tank
Client Organisation: TM Technology Services
Campaign: TM AIDENTITI™ KITA
Hexa-Communications
Client Organisation: Superdough
Campaign: Hauntu The Curve by Superdough
M&C Saatchi
Client Organisation: Bank Negara Malaysia
Campaign: The Scammerful Ramadan
Naga DDB Tribal, Chariot Agency, Dentsu Red Star
Client Organisation: Heineken Malaysia
Brand: Tiger Beer Malaysia
Campaign: Tiger Beer 敢敢冲 (Gan Gan Chong), Cheers to Bold Beginnings!
Personedge
Client Organisation: CelcomDigi
Campaign: The Widest and fastest Network Journey
18. Most Creative – Out-of-Home
Ampersand Advisory
Client Organisation: Etika Group of Companies
Brand: ATLAS Vending
Campaign: ATLAS Vending Supports Ministry Of Economy Through RM1 Thirst Quenchers Campaign
Havas Malaysia, Awesome Studios
Client Organisation: Energizer Malaysia
Brand: Armorall Malaysia
Campaign: Armorall: Dirty Displays
Media Prima Omnia
Client Organisation: Big Tree
Campaign: Apa Khabar? by Big Tree
Mindmade Creative Communications
Client Organisation: Wonderlab
Campaign: Be Iconic
Tinker Society
Client Organisation: Unilever (Malaysia)
Brand: Wall’s Malaysia
Campaign: Wall’s Mochi Musang King
19. Most Creative – Social Commerce
DoMedia Asia
Client Organisation: Gamuda Land Leisure
Brand: SplashMania
Campaign: SplashMania Official Digital Launch
Imagic Esolutions
Client Organisation: Nestle
Campaign: Mama Magic
Muma Malaysia
Client Organisation: Pet World Nutritions
Brand: ProDiet
Campaign: ProDiet – Raja Kucing
Waltz Maven
Client Organisation: Unearth
Campaign: Unearth Tiktok and Instagram Content Marketing
20. Most Creative – Social Media
ADA Asia
Client Organisation: Axiata Group
Campaign: #UnitedInKindness – Malaysia’s first AI-generated Merdeka video
Fishermen Integrated
Client Organisation: Reckitt Benckiser
Brand: Gaviscon
Campaign: Perut Tenang, Ramadan Menang
Fishermen Integrated
Client Organisation: Reckitt Benckiser
Brand: Strepsils
Campaign: Strepsils #BeSuaraSedia
KORI Integrated, Big Bear Studio, Thinking Cap Studio
Client Organisation: AMOREPACIFIC Malaysia
Brand: INNISFREE Malaysia
Campaign: INNISFREE Raya Sebenarnya
Naga DDB Tribal, Dentsu Malaysia, IGNITE
Client Organisation: Resorts World Genting
Campaign: Resorts World Genting: A Destination Verified By Kids, For Kids
Naga DDB Tribal
Client Organisation: Prudential Assurance Malaysia
Brand: Prudential
Campaign: PRUMy Child Plus
Tigerwolves Marketing
Client Organisation: CP Foods Malaysia
Campaign: CP Foods Content Marketing in Tik Tok 2023
VaynerMedia APAC
Client Organisation: Burger King Malaysia
Campaign: Strategic Social Creative (SOC) Engine – Pilot
Webqlo
Client Organisation: Bake With Yen (BWY Holdings)
Campaign: Dual Campaign – Homemade Happiness & Har-moony With Yen
Webqlo
Client Organisation: KOSÉ Malaysia
Campaign: B’Kosé of You
21. Most Creative – Specific Audience
Ampersand Advisory
Client Organisation: Etika Group of Companies
Brand: Wonda Coffee
Campaign: Wonda Kopi Tarik – The World’s Longest Magazine Gets A Guinness World Record!
Ampersand Advisory
Client Organisation: Vinda Malaysia
Brand: Drypers Malaysia
Campaign: Super Parents As Superheroes Drive Super Sales
Ampersand Advisory, Living Minds
Client Organisation: Etika Group of Companies
Brand: Wonda Coffee
Campaign: A Winning Blend: Wonda Coffee x FAM Fuels Football Fans And Harimau Malaya
Ampersand Advisory, Geek Events
Client Organisation: Etika Group of Companies
Brand: Mountain Dew
Campaign: World’s First Regional Virtual to Reality PUBG Tournament: How We Drove Record Sales and Created 2 World Records
Ampersand Advisory
Client Organisation: Etika Group of Companies
Brand: Wonda Extra Presso, Lipton Milk Tea
Campaign: Wonda Extra Presso x Lipton Milk Tea #Chaming Together For A Liquid Romance!
JUNO
Client Organisation: IHH Healthcare Malaysia
Brands: Pantai Hospitals, Gleneagles Hospitals, Prince Court Medical Centre
Campaign: Your Extraordinary Journey
LOKi Digital, Peoplegraphy Studio
Client Organisation: Acerpure Malaysia
Campaign: Best In Japan, Now In Malaysia
Naga DDB Tribal
Client Organisation: IHH Healthcare
Campaign: #MovemberGoals: Tackling Men’s Health and Winning
Naga DDB Tribal, Chariot Agency, Dentsu Red Star
Client Organisation: Heineken Malaysia
Brand: Tiger Beer Malaysia
Campaign: Tiger Beer 敢敢冲 (Gan Gan Chong), Cheers to Bold Beginnings!
theLABEL Ads
Client Organisation: So Tinge
Campaign: UNLOCK Imaginasimu
22. Most Creative – Video
Ampersand Advisory
Client Organisation: Takaful Malaysia
Campaign: Humorous Horror Makes Balik Kampung Journeys Memorable, Build Brand For Takaful This Raya
Bold Media
Client Organisation: Guardian Health and Beauty
Brand: Guardian Malaysia
Campaign: Guardian Raya Untuk Semua
Chariot Agency, Ampersand Advisory, Grim Film
Client Organisation: Nando’s Chickenland
Brand: Nando’s
Campaign: Any Excuse to Celebrate
Chariot Agency, Restless Productions
Client Organisation: Touch ‘n Go
Brand: ParkInsure
Campaign: Protect Yourself from Yourself
Grey Malaysia, Aleph Labs, Directors Think Tank
Client Organisation: TM Technology Services
Campaign: TM AIDENTITI™ KITA
JUNO
Client Organisation: IHH Healthcare Malaysia
Brands: Pantai Hospitals, Gleneagles Hospitals, Prince Court Medical Centre
Campaign: Your Extraordinary Journey
M&C Saatchi
Client Organisation: Bank Negara Malaysia
Campaign: The Scammerful Ramadan
Muma Malaysia
Client Organisation: Pet World Nutritions
Brand: ProDiet
Campaign: ProDiet – Raja Kucing
Muma Malaysia, Directors Think Tank, Cue Art & Design
Client Organisation: The Tapping Tapir
Brand: Bajo Active
Campaign: Bajo Active – Fruits of Labour
The Clan
Client Organisation: Netflix
Campaign: Pudu Extraction
23. Most Effective Use – B2B Marketing
Alexandre Bernard Advertising
Client Organisation: SHARP
Campaign: Ultimate Impossible Viewing Experience with Sharp AQUOS XLED TV
Ampersand Advisory, Living Minds
Client Organisation: Etika Group of Companies
Brand: Wonda Coffee
Campaign: A Winning Blend: Wonda Coffee x FAM Fuels Football Fans And Harimau Malaya
Light Up 7
Client Organisation: Keretapi Tanah Melayu (KTMB)
Campaign: KTMB Corporate Video
Mindshare Group Malaysia, ROOTS
Client Organisation: Hong Leong Bank
Campaign: Sekinchan: A win-win scenario
Rhingle
Client Organisation: Unilever Food Solutions
Brand: Knorr
Campaign: Malaysian Made Chicken Chop
SearchGuru
Client Organisation: Maybank
Campaign: Maybank B2B Solutions: Empowering Businesses Online
SearchGuru
Client Organisation: TÜV Rheinland Malaysia
Campaign: ISCC – International Sustainability and Carbon Certification
Star Media Group, FCB SHOUT
Client Organisation: RHB Banking Group
Campaign: RHB #JomSapot BeliLokal GenAI Led Integrated Marketing Campaign
24. Most Effective Use – Consumer Insight and Market Research
Ampersand Advisory
Client Organisation: Etika Group of Companies
Brands: Wonda Extra Presso, Lipton Milk Tea
Campaign: Wonda Extra Presso x Lipton Milk Tea #Chaming Together For A Liquid Romance!
Ampersand Advisory
Client Organisation: Etika Group of Companies
Brand: Wonda Coffee
Campaign: Wonda Kopi Tarik – The World’s Longest Magazine Gets A Guinness World Record!
Ampersand Advisory
Client Organisation: Vinda Malaysia
Brand: TENA
Campaign: Category-first TENA Ageing Report makes sales leader the thought leader
CONTEN.T
Client Organisation: COACH
Campaign: What’s My Tabby?
Hexa-Communications
Client Organisation: Pfizer Malaysia
Campaign: MyPELINDUNG
Media Brands Content Studio, Mindmade Creative Communications
Client Organisation: Wipro Unza Malaysia
Brand: Safi (Safi Perfect White)
Campaign: Reaching New Heights: Market Research Ignites Safi’s Relevance with B40 Malay Women (18-24)
Mindshare Group Malaysia
Client Organisation: Hong Leong Bank
Campaign: HLB’s Journey to Winning Malay Hearts
Mindshare Group Malaysia, ROOTS
Client Organisation: Hong Leong Bank
Campaign: Winning the minds of Sekinchan-ese
SearchGuru
Client Organisation: Dommal Food Services
Brand: Dominos Pizza Malaysia
Campaign: Domino’s Pizza MY: Pizza Fold
Zeno Malaysia
Client Organisation: Mars Foods Malaysia
Brand: SNICKERS
Campaign: Resipi Wayang
25. Most Effective Use – Content
Accenture Song
Client Organisation: Watsons Malaysia
Campaign: Watsons Happy Beautiful Year 2023
Ampersand Advisory
Client Organisation: Etika Group of Companies
Brand: Wonda Coffee
Campaign: Wonda Kopi Tarik – The World’s Longest Magazine Gets A Guinness World Record!
Ampersand Advisory, The Chariot Agency
Client Organisation: Nando’s Malaysia
Campaign: Any Excuse Will Do: Nando’s Brings Malaysians Together For A Year-End Meal
Ampersand Advisory, Astro Media Solutions
Client Organisation: Etika Group of Companies
Brand: Wonda Coffee
Campaign: Wonda OR1 FM Creates A Benchmark: The Same Programme Across 17 Stations in 4 Languages
Ampersand Advisory
Client Organisation: Allianz Malaysia
Brand: Allianz
Campaign: Allianz scores 10/10 with 4 in 1 film and 1 engaging concert
Ampersand Advisory
Client Organisation: Etika Group of Companies
Brand: Calpis
Campaign: Calpis Chewy Grape x DJ AINA: AI brand ambassador drives AIMAZING Results for new flavour launch!
Ampersand Advisory
Client Organisation: Takaful Malaysia
Campaign: Humorous Horror Makes Balik Kampung Journeys Memorable, Build Brand For Takaful This Raya
Expert Media Global
Client Organisation: Ajinomoto Malaysia
Brand: Smart Cooking
Campaign: Smart Cooking
KOLs.Asia
Client Organisation: Tourism Bureau, Republic of China (Taiwan)
Campaign: Vibrancy of Taiwan
Tinker Society
Client Organisation: Unilever (Malaysia)
Brand: Wall’s Malaysia
Campaign: Wall’s Mochi Musang King
26. Most Effective Use – Customer Acquisition
Accenture Song
Client Organisation: Watsons Malaysia
Campaign: Empowering Malaysians to Shop Online with more value
ADA Asia
Client Organisation: Yoodo
Campaign: BONUS7: Igniting Digital Acquisition with 7GB Awesomeness
Ampersand Advisory
Client Organisation: Allianz Malaysia
Brand: Allianz
Campaign: Allianz4All Breaks New Ground With Progressives
Ampersand Advisory, Fishermen Integrated
Client Organisation: Etika Group of Companies
Brand: Goodday Charge
Campaign: Goodday Charge Legitimises eSports to drive +20% Sales Growth
M&C Saatchi
Client Organisation: The Association of Banks in Malaysia
Campaign: Jangan Kena Scam​
M&C Saatchi
Client Organisation: Sime Darby Property
Campaign: Sold In 60 Minutes: Serasi Launch
Mindmade Creative Communications
Client Organisation: Eucerin
Brand: Eucerin Proacne
Campaign: Eucerin ProAcne Immersive Experience
Mindmade Creative Communications
Client Organisation: Jack & Jill
Brand: Roller Coaster
Campaign: Rangup Xtra, Kelazatan Kentang Sebenar
VoxEureka
Client Organisation: Skyline Luge Kuala Lumpur
Campaign: #CubaTryLuge
Webqlo
Client Organisation: MyNext
Campaign: Empowering Youths of Tomorrow With MyNext
27. Most Effective Use – Digital
ADA Asia
Client Organisation: Yoodo
Campaign: YooYoo
Ampersand Advisory
Client Organisation: Uni-Charm Corporation
Brand: Sofy
Campaign: #COOL GILERRR: Sofy’s Soothing Sanitary Pads Bring Relief For School Girls
Ampersand Advisory, The Chariot Agency
Client Organisation: Nando’s Malaysia
Campaign: Any Excuse Will Do: Nando’s Brings Malaysians Together For A Year-End Meal
Ampersand Advisory
Client Organisation: Allianz Malaysia
Brand: Allianz
Campaign: Allianz scores 10/10 with 4 in 1 film
CONTEN.T
Client Organisation: Tommy Hilfiger
Campaign: Disney x Tommy AI Poster
Expert Media Global
Client Organisation: Ajinomoto Malaysia
Brand: Smart Cooking
Campaign: Smart Cooking
Imagic Esolutions
Client Organisation: Nestle
Campaign: Mama Magic
M&C Saatchi
Client Organisation: The Association of Banks in Malaysia
Campaign: Jangan Kena Scam​
Misteeq Media
Client Organisation: IHH Healthcare Malaysia
Campaign: Ready For You
OMD Malaysia
Client Organisation: CelcomDigi
Brand: CelcomDigi Fibre
Campaign: Innovating Speed Test Ads for Networks with Inconsistent Speeds
28. Most Effective Use – Events (Physical / Virtual)
Accenture Song
Client Organisation: Watsons Malaysia
Campaign: Watsons Giving You Seoul with the Biggest K-Beauty Festa!
Ampersand Advisory, Geek Events
Client Organisation: Etika Group of Companies
Brand: Mountain Dew
Campaign: World’s First Regional Virtual to Reality PUBG Tournament: How We Drove Record Sales and Created 2 World Records
Ampersand Advisory
Client Organisation: Etika Group of Companies
Brand: Wonda Coffee
Campaign: Wonda Kopi Tarik – A Runaway Success with Keretapi Sarong
Ampersand Advisory
Client Organisation: Etika Group of Companies
Brand: Wonda Extra Presso, Lipton Milk Tea
Campaign: Wonda Extra Presso x Lipton Milk Tea #Chaming Together For A Liquid Romance!
Ampersand Advisory
Client Organisation: Vinda Malaysia
Brand: TENA
Campaign: TENACITY: TENA Champions active ageing with an innovative band hunt
Gazelle Activation
Client Organisation: Heineken Malaysia
Campaign: Star Academy
GO Communications
Client Organisation: Guinness Arthurs Storehouse
Campaign: Marrying Music & Magic For a Moment
GO Communications
Client Organisation: Tesla
Campaign: Power For Good Y Wait!
Kingdom Digital, Grey Advertising, Cake Experiential
Client Organisation: Reckitt
Brand: Enfagrow A+
Campaign: Enfagrow Complete the #MissingHalf
Kingdom Digital, Continuum PR, Imagineers Film, Avante
Client Organisation: Reckitt
Brand: Dettol
Campaign: Dettol Purpose: Safeguarding families through generations with trusted disinfection
29. Most Effective Use – Experiential
Accenture Song
Client Organisation: Watsons Malaysia
Campaign: Watsons Giving You Seoul with the Biggest K-Beauty Festa!
Alexandre Bernard Advertising 
Client Organisation: SHARP
Campaign: Ultimate Impossible Viewing Experience with Sharp AQUOS XLED TV
Ampersand Advisory
Client Organisation: Etika Group of Companies
Brand: Wonda Coffee
Campaign: Wonda Kopi Tarik – A Runaway Success with Keretapi Sarong
Ampersand Advisory, Geek Events
Client Organisation: Etika Group of Companies
Brand: Mountain Dew
Campaign: World’s First Regional Virtual to Reality PUBG Tournament: How We Drove Record Sales and Created 2 World Records
Chariot Agency, Treeseed Management, ROOTS PR, PHD Malaysia
Client Organisation: Moet Hennessy Diageo Malaysia
Brand: Johnnie Walker
Campaign: Flavour Studio
Kingdom Digital, Grey Advertising, Cake Experiential
Client Organisation: Reckitt
Brand: Enfagrow A+
Campaign: Enfagrow Complete the #MissingHalf
Mindmade Creative Communications
Client Organisation: Eucerin
Brand: Eucerin Proacne
Campaign: Eucerin ProAcne Immersive Experience
PHD Media Malaysia
Client Organisation: Wipro Unza Malaysia
Brand: Carrie Junior
Campaign: Carrie Junior Bubbly Fun with Roblox
Pico Malaysia, Saatchi & Saatchi Arachnid
Client Organisation: BMW Malaysia
Campaign: Forwardism, by BMW
The Clan
Client Organisation: Netflix
Campaign: NetflixMakanAngin
30. Most Effective Use – Government Sector / Non-Profit Marketing
Ampersand Advisory
Client Organisation: Etika Group of Companies
Brand: ATLAS Vending
Campaign: ATLAS Vending Supports Ministry Of Economy Through RM1 Thirst Quenchers Campaign
Hexa-Communications
Client Organisation: Pfizer Malaysia
Campaign: MyPELINDUNG
Hexa-Communications
Client Organisation: Amgen Malaysia
Campaign: Bone Health Alliance Malaysia
Light Up 7
Client Organisation: Bank Negara Malaysia
Campaign: Bank Negara Malaysia #BangkitBersamaMelawanScammer
M&C Saatchi
Client Organisation: Bank Negara Malaysia
Campaign: The Scammerful Ramadan
VoxEureka
Client Organisation: BMW Group Malaysia
Campaign: BMW Shorties
31. Most Effective Use – Influencers / KOLs
Accenture Song
Client Organisation: Watsons Malaysia
Campaign: Empowering Watsons Influencers as Advocates
Ampersand Advisory
Client Organisation: Etika Group of Companies
Brand: Calpis
Campaign: Calpis Chewy Grape x DJ AINA: AI brand ambassador drives AIMAZING Results for new flavour launch!
Ampersand Advisory
Client Organisation: Lendlease Development Malaysia
Brand: The Exchange TRX
Campaign: GET FAMOUS, FAST! How we launched The Exchange TRX and won the war of the malls, becoming #1 amidst 200 malls
Ampersand Advisory, Astro Media Solutions
Client Organisation: Etika Group of Companies
Brand: Wonda Coffee
Campaign: Wonda OR1 FM Creates A Benchmark: The Same Programme Across 17 Stations in 4 Languages
Beatnk, CommasPR, REBL
Client Organisation: E&O
Campaign: Human Living Series
Gushcloud
Client Organisation: RPG Commerce
Brand: Cosmic Cookware
Campaign: #JomMasak with Khairul Aming
Mindshare Group Malaysia
Client Organisation: Barkath Co-Ro Manufacturing
Brand: Sunquick
Campaign: Sunquick FoodPanda Mixologists
OMD Malaysia
Client Organisation: McDonald’s Malaysia
Brand: McNuggets
Campaign: #McDDoDaDip your McNuggets​
PHD Media Malaysia
Client Organisation:  Vinda Marketing (M)
Brand: Vinda Tissue
Campaign: Khairul & The Kitchen: Cooking It Up with Content Creator of the Year
SLPR Worldwide
Client Organisation: LG Electronics Malaysia (LG)
Campaign: LG OLED TV Launch Campaign
32. Most Effective Use – Integrated Media
Ampersand Advisory
Client Organisation: Lendlease Development Malaysia
Brand: The Exchange TRX
Campaign: GET FAMOUS, FAST! How we launched The Exchange TRX and won the war of the malls, becoming #1 amidst 200 malls
Ampersand Advisory, FCB Shout
Client Organisation: Etika Group of Companies
Brand: Wonda Coffee
Campaign: The Original Taste of Malaysia rolls out a Wonda-ful campaign of big scale initiatives
Ampersand Advisory
Client Organisation: Etika Group of Companies
Brand: Calpis
Campaign: Calpis Chewy Grape x DJ AINA: AI brand ambassador drives AIMAZING Results for new flavour launch!
Ampersand Advisory, Fishermen Integrated
Client Organisation: Nando’s Malaysia
Campaign: Pineapple PERi-PERi Brings More Ong & More Sales Wor!
M&C Saatchi
Client Organisation: The Association of Banks in Malaysia
Campaign: Jangan Kena Scam​
Mindmade Creative Communications
Client Organisation: Jack & Jill
Brand: Roller Coaster
Campaign: Rangup Xtra, Kelazatan Kentang Sebenar
OMD Malaysia
Client Organisation: CelcomDigi
Campaign: #AWorldInspiredByYou, reimagining media for CelcomDigi
PHD Media Malaysia
Client Organisation: Wipro Unza Malaysia
Brand: Aiken Prebiotic
Campaign: Aiken Shui Run Run CNY 2023
theLABEL Ads
Client Organisation: So Tinge
Campaign: UNLOCK Imaginasimu
VoxEureka
Client Organisation: Skyline Luge Kuala Lumpur
Campaign: #CubaTryLuge
33. Most Effective Use – Launch / Re-Launch
Ampersand Advisory, Fishermen Integrated
Client Organisation: Etika Group of Companies
Brand: Goodday Charge
Campaign: Goodday Charge Legitimises eSports to drive +20% Sales Growth
Ampersand Advisory, Fishermen Integrated
Client Organisation: Nando’s Malaysia
Campaign: Pineapple PERi-PERi Brings More Ong & More Sales Wor!
Ampersand Advisory, The Chariot Agency
Client Organisation: Nando’s Malaysia
Campaign: Any Excuse Will Do: Nando’s Brings Malaysians Together For A Year-End Meal
Ampersand Advisory
Client Organisation: Uni-Charm Corporation
Brand: Sofy
Campaign: #COOL GILERRR: Sofy’s Soothing Sanitary Pads Bring Relief For School Girls
Ampersand Advisory
Client Organisation: Lendlease Development Malaysia
Brand: The Exchange TRX
Campaign: GET FAMOUS, FAST! How we launched The Exchange TRX and won the war of the malls, becoming #1 amidst 200 malls
Ampersand Advisory, Living Minds
Client Organisation: Etika Group of Companies
Brand: Wonda Coffee
Campaign: A Winning Blend: Wonda Coffee x FAM Fuels Football Fans And Harimau Malaya
GO Communications
Client Organisation: Guinness Arthurs Storehouse
Campaign: Marrying Music & Magic For a Moment
GO Communications
Client Organisation: Tesla
Campaign: Power For Good Y Wait!
Mindmade Creative Communications
Client Organisation: Eucerin
Brand: Eucerin Proacne
Campaign: Eucerin ProAcne Immersive Experience
VoxEureka
Client Organisation: Skyline Luge Kuala Lumpur
Campaign: #CubaTryLuge
34. Most Effective Use – Loyalty & CRM
Accenture Song
Client Organisation: Watsons Malaysia
Campaign: Watsons CRM 2023
Ampersand Advisory
Client Organisation: Shiseido Malaysia
Campaign: Shiseido Shines Bright: 5 Stage Funnel Drives 80% Increase In Roi For Sunscreen
Digital Symphony 
Client Organisation: Gamuda Cove
Campaign: Crafting A “Tailored Buying Experience” For Mio Spring, Gamuda Cove
Mindshare Group Malaysia, Talon Creative
Client Organisation: Astro
Campaign: Building Lasting Relationships: #AstroBaharu’s Journey
SearchGuru
Client Organisation: Maybank
Campaign: MAE Tap, Track, WinAchieving a 153% Spike in Daily Active Users through Gamified Transactions
35. Most Effective Use – Mobile
ADA Asia
Client Organisation: Yoodo
Campaign: YooYoo
Ampersand Advisory
Client Organisation: Allianz Malaysia
Brand: Allianz
Campaign: Allianz scores 10/10 with 4 in 1 film and 1 engaging concert
Digital Symphony 
Client Organisation: LBS Bina Group
Campaign: Empowering The LBS Property Buying Experience With GPT-Powered Chatbots
Imagic Esolutions
Client Organisation: Nestle
Campaign: Mama Magic
36. Most Effective Use – Multicultural Marketing
Ampersand Advisory
Client Organisation: Takaful Malaysia
Campaign: Humorous Horror Makes Balik Kampung Journeys Memorable, Build Brand For Takaful This Raya
Ampersand Advisory, Astro Media Solutions
Client Organisation: Etika Group of Companies
Brand: Wonda Coffee
Campaign: Wonda OR1 FM Creates A Benchmark: The Same Programme Across 17 Stations in 4 Languages
Ampersand Advisory, FCB Shout
Client Organisation: Etika Group of Companies
Brand: Wonda Coffee
Campaign: The Original Taste of Malaysia rolls out a Wonda-ful campaign of big scale initiatives
M&C Saatchi
Client Organisation: Bank Negara Malaysia
Campaign: The Scammerful Ramadan
Personedge
Client Organisation: CelcomDigi
Campaign: The Widest and fastest Network Journey
SearchGuru
Client Organisation: Hawley & Hazel Marketing (Malaysia)
Brand: Darlie Malaysia
Campaign: Darlie Double Action (DDA) East Malaysia Premium Promotion
SLPR Worldwide
Client Organisation: KC Global Media
Campaign: ONEderful Day With Lee Seung Gi
37. Most Effective Use – Omnichannel
Accenture Song
Client Organisation: Watsons Malaysia
Campaign: Watsons Rahsia Gaya Raya 2023
Ampersand Advisory, FCB Shout
Client Organisation: Etika Group of Companies
Brand: Wonda Coffee
Campaign: The Original Taste of Malaysia rolls out a Wonda-ful campaign of big scale initiatives
Ampersand Advisory, Geek Events
Client Organisation: Etika Group of Companies
Brand: Mountain Dew
Campaign: World’s First Regional Virtual to Reality PUBG Tournament: How We Drove Record Sales and Created 2 World Records
Ampersand Advisory
Client Organisation: Shiseido Malaysia
Campaign: ASR Perfect Power Trio Drives Super Sales
Beatnk, REBL
Client Organisation: E&O
Campaign: E&O Brand Relaunch
KOLs.Asia
Client Organisation: Tourism Bureau, Republic of China (Taiwan)
Campaign: Vibrancy of Taiwan
M&C Saatchi
Client Organisation: Sime Darby Property
Campaign: Sold In 60 Minutes: Serasi Launch
M&C Saatchi
Client Organisation: The Association of Banks in Malaysia
Campaign: Jangan Kena Scam​
38. Most Effective Use – Social Commerce
Ampersand Advisory
Client Organisation: Shiseido Malaysia
Campaign: ASR Perfect Power Trio Drives Super Sales
Digital Symphony 
Client Organisation: Takaful Ikhlas
Campaign: “Insurance That Speaks To You” Campaign By Takaful Ikhlas – Creating Hyper-Relevancy In Insurance Marketing
DoMedia Asia
Client Organisation: Gamuda Leisure
Brand: SplashMania
Campaign: Launching Of SplashMania
Imagic Esolutions
Client Organisation: Nestle
Campaign: Mama Magic
Mindshare Group Malaysia
Client Organisation: Barkath Co-Ro Manufacturing
Brand: Sunquick
Campaign: Sunquick Uncovers FoodPanda Riders Hidden Talent
39. Most Effective Use – Social Media
Accenture Song
Client Organisation: Watsons Malaysia
Campaign: Empowering Watsons Influencers as Advocates
Aforemention by FOREFRONT
Client Organisation: Double A Malaysia
Campaign: Double A’s Work Smart Play Hard
GrowthOps Asia
Client Organisation: RHB Banking Group
Brand: RHB Bank
Campaign: MySiswa Dish
Mindshare Group Malaysia
Client Organisation: Barkath Co-Ro Manufacturing
Brand: Sunquick
Campaign: Sunquick: Presenting Abang Food Panda – The Social Influencers!
Misteeq Media
Client Organisation: IHH Healthcare Malaysia
Campaign: Ready For You
OMD Malaysia
Client Organisation: McDonald’s Malaysia
Brand: McDonald’s
Campaign: #McDonald’sXNewJeans Crispify your world
Tigerwolves Marketing
Client Organisation: CP Foods Malaysia
Campaign: CP Foods Content Marketing in Tik Tok 2023
Vertixal
Client Organisation: Anchor Food Professionals
Campaign: Anchor Foodie
VoxEureka
Client Organisation: Skyline Luge Kuala Lumpur
Campaign: #CubaTryLuge
Zeno Malaysia
Client Organisation: Mars Foods Malaysia
Brand: SNICKERS
Campaign: Resipi Wayang
40. Most Effective Use – Specific Audience
Accenture Song
Client Organisation: Watsons Malaysia
Campaign: Watsons Giving You Seoul with the Biggest K-Beauty Festa!
Ampersand Advisory
Client Organisation: Uni-Charm Corporation
Brand: Sofy
Campaign: #COOL GILERRR: Sofy’s Soothing Sanitary Pads Bring Relief For School Girls
Astro Media Solutions, IPG Mediabrands
Client Organisation: U Mobile
Campaign: Heartbeat of the Season: U Mobile’s Bombastika Raya Connects with the Malay Community Through A Larger-Than-Life Festive Concert
The Gaming Company
Client Organisation: Samsung Asia
Brand: Samsung
Campaign: Samsung Odyssey Cup: Southeast Asia Influencer Invitationals
theLABEL Ads
Client Organisation: So Tinge
Campaign: UNLOCK Imaginasimu
41. Most Effective Use – Video
Ampersand Advisory
Client Organisation: Etika Group of Companies
Brand: Calpis
Campaign: Calpis Chewy Grape x DJ AINA: AI brand ambassador drives AIMAZING Results for new flavour launch!
Initiative, IDEAID
Client Organisation: Petron
Campaign: Petron: Baru Ada Fuel
Kingdom Digital, Continuum PR, Imagineers Film, Avante
Client Organisation: Reckitt
Brand: Dettol
Campaign: Dettol Purpose: Safeguarding families through generations with trusted disinfection
Mindshare Group Malaysia, ROOTS
Client Organisation: Hong Leong Bank
Campaign: Kayapo Turning Views into Leads
The Clan
Client Organisation: Netflix
Campaign: Pudu Extraction
theLABEL Ads
Client Organisation: So Tinge
Campaign: UNLOCK Imaginasimu
Tigerwolves Marketing
Client Organisation: CP Foods Malaysia
Campaign: CP Foods Content Marketing in Tik Tok 2023
Tinker Society
Client Organisation: Unilever (Malaysia)
Brand: Wall’s Malaysia
Campaign: Wall’s Flavors of Togetherness
42. Best Account Manager
At Event Quest
Individual: Kyalin Lim
Beatnk
Individual: Alexandra Wong
DNA Creative Communications
Individual: Adele Ignatius
DoMedia Asia
Individual: Valerie Yong Yuet Wen
Personedge
Individual: Azreen Kamal
43. Best Art Director/Designer
Beatnk
Individual: Samantha Lee
DNA Creative Communications
Individual: Ahmad Muzammil
The Clan
Individual: Nick Jee Ting
The Sudden Impact! Entertainment Company
Individual: Lynton V. Harris
44. Best Strategist
Alexandre Bernard Advertising
Individual: Bernard Tung
DNA Creative Communications
Individual: Ashvin Anamalai
Hexa-Communications
Individual: Seet Heng Teoh
Naga DDB Tribal
Individual: Mark Siew