2021 MARKies Winners

Overall Creative Ideas MARKie

Entropia

Overall Media Usage MARKie

Entropia

1. Most Creative – Audio

GOLD

Naga DDB Tribal
Client Organisation: QSR Stores
Brand: KFC
Campaign: KFC You Soon

SILVER

Invictus Blue
Client Organisation: F&N Beverages Marketing
Brand: F&N
Campaign: F&N Gets Malaysians To Literally Shake It Off With A Song

BRONZE

MediaCliQ
Client Organisation: Allianz
Campaign: Allianz Social Content

2. Most Creative – Campaign Pivot

GOLD

The Teeth
Client Organisation: William Grant & Sons
Brand: The Balvenie
Campaign: ‘The Balvenie Handcrafted By’ Launch Event

SILVER

Dentsu LHS
Client Organisation: Etika
Brand: Wonda Coffee
Campaign: WONDA Booster ‘Twice the Kick’ Campaign

BRONZE

ADA Asia Malaysia
Client Organisation: Boost
Campaign: 30 days turned into 30 good deeds. 30 Hari, 30 Amalan. Doing good in bad times.

3. Most Creative – Communications / Public Relations

	GOLD Acendus Communications, Industria Client Organisation: British American Tobacco Malaysia Campaign: STOP THE BLACK MARKET
	SILVER Blanc by Entropia Client Organisation: TCRS Restaurants Brand: The Chicken Rice Shop Campaign: How The Chicken Rice Shop Got Malaysians Standing
	SILVER Noir by Entropia Client Organisation: Tenaga Nasional Campaign: TNB Finds Love And Revives The Malaysian Spirit Through The Voice Of The Future
	BRONZE GO Communications Client Organisation: Moet Hennessy Brand: Hennessy X.O Campaign: Celebrating Greatness

4. Most Creative – Content Marketing

GOLD

Noir by Entropia
Client Organisation: PepsiCo Malaysia / Etika
Campaign: A Recipe of Malaysian Culture as Composed by Pepsi

SILVER

M&C Saatchi Malaysia
Client Organisation: Celcom Axiata
Brand: Celcom
Campaign: Celcom 5G Future

BRONZE

GO Communications
Client Organisation: Coway Malaysia
Campaign: Change Your Life

5. Most Creative – COVID-19 Response

GOLD

FCB Malaysia
Client Organisation: RHB Bank
Campaign: Light In A Time Of Darkness

SILVER

Entropia
Client Organisation: BMW Malaysia
Brand: BMW
Campaign: Breaking the Rules of Lockdown with the Only Showroom Opened During Lockdown

BRONZE

Noir by Entropia
Client Organisation: KFC – QSR Brands
Campaign: Uniting Malaysians with just one post

6. Most Creative – Customer Engagement

GOLD

Blanc by Entropia
Client Organisation: TCRS Restaurants
Brand: The Chicken Rice Shop
Campaign: How The Chicken Rice Shop Got Malaysians Standing

SILVER

Star Event
Client Organisation: foodpanda Malaysia
Campaign: foodpanda ‘Spread JOY’ Activation

BRONZE

Mad Hat Asia
Client Organisation: Heineken® Malaysia
Brand: Heineken® 0.0
Campaign: Heineken® 0.0 #SocialiseResponsibly

7. Most Creative – Digital

GOLD

M&C Saatchi Malaysia
Client Organisation: Celcom Axiata
Brand: Celcom
Campaign: Celcom 5G Future

SILVER

Rouge by Entropia
Client Organisation: Danone Specialized Nutrition (Malaysia)
Brand: AptaGro
Campaign: Turning Every Digital Touchpoints into Immunity Advisors in the New Normal

BRONZE

Entropia
Client Organisation: BMW Malaysia
Brand: BMW
Campaign: Disrupting the Automobile Digital Landscape with World’s FIRST WebAR (Augmented Reality) Showroom

8. Most Creative – eSports Marketing

GOLD

4 Thirteen Group, ADA Malaysia, Truth Communications
Client Organisation: Yoodo
Campaign: When a Telco Start-Up Became a Gamer

SILVER

IO Esports
Client Organisation: Tencent Games
Campaign: PUBG MOBILE PRO LEAGUE MY/SG Season 2

BRONZE

Mantra Communication
Client Organisation: SCORE Sports Management
Brand: SCORE
Campaign: SCORE Stay Home & Run 5K Challenge

9. Most Creative – Event (Physical/Virtual)

GOLD

Naga DDB Tribal
Client Organisation: Heineken® Malaysia
Brand: Tiger Beer
Campaign: Tiger Street Food Virtual Festival

SILVER

Noir by Entropia
Client Organisation: Etika
Brand: GOODDAY
Campaign: Redesign The Future of Events with Goodday Milk

BRONZE

The Teeth
Client Organisation: William Grant & Sons
Brand: The Balvenie
Campaign: ‘The Balvenie Handcrafted By’ Launch Event

10. Most Creative – Experiential

GOLD

Invictus Blue
Client Organisation: F&N Beverages Marketing
Brand: F&N
Campaign: F&N Does Mass Mamak Gathering, MCO-style

SILVER

EXR Entropia
Client Organisation: TMONE
Campaign: TMOne XR City: The Future of B2B sales

BRONZE

M&C Saatchi Malaysia
Client Organisation: Celcom Axiata
Brand: Celcom
Campaign: MeReka Merdeka by Celcom

11. Most Creative – Government Sector / Non-Profit Marketing

GOLD

Invictus Blue
Client Organisation: University Malaya
Brand: The Urological Cancer Trust Fund
Campaign: How We Used Toxic Masculinity to Save Lives and RM2mil in PR Value

SILVER

FCB Malaysia
Client Organisation: RHB Bank
Campaign: Project Open

BRONZE

Meekco.Asia
Client Organisation: Air Asia
Brand: Meekco.Asia
Campaign: AirAsia Foundation – DestinationGOOD.com

12. Most Creative – Influencers / KOLs

GOLD

Noir by Entropia
Client Organisation: PepsiCo Malaysia / Etika
Campaign: Pepsi Designs A Platform for Malaysian Artists

SILVER

GO Communications
Client Organisation: Modanisa
Campaign: My Home Is My Runway

BRONZE

ensemble worldwide
Client Organisation: Wipro Unza (M)
Brand: Safi
Campaign: #SisRedahJe! Sekali sembur, bergegar dunia

13. Most Creative – Integrated Media

GOLD

Noir by Entropia
Client Organisation: Tenaga Nasional
Campaign: TNB Repairs The Fabric Of Malaysia With A Lesson In Embracing Differences

SILVER

Noir by Entropia
Client Organisation: Tenaga Nasional
Campaign: TNB Finds Love And Revives The Malaysian Spirit Through The Voice Of The Future

BRONZE

M&C Saatchi Malaysia
Client Organisation: Celcom Axiata
Brand: Celcom
Campaign: MeReka Merdeka by Celcom

14. Most Creative – Launch / Re-Launch

GOLD

Entropia
Client Organisation: BMW Malaysia
Brand: BMW
Campaign: We Launched a Car Right in Your Living Room for the First Time

SILVER

Entropia
Client Organisation: PepsiCo Malaysia / Etika
Campaign: First Audition In An Ad

BRONZE

Yellow Leads
Client Organisation: Hovid
Brand: Ho Yan Hor
Campaign: Heat-Tea Saviour

15. Most Creative – Out-of-Home

GOLD

Sentient by Entropia
Client Organisation: Loob Holding
Brand: Tealive
Campaign: Tealive Coffee Breakthrough

SILVER

16TWO
Client Organisation: Moving Walls
Brand: Domino’s Pizza
Campaign: Domino’s Valentines Day

BRONZE

Creative Brand Strategy (CBS)
Client Organisation: IHH Healthcare Malaysia
Brand: Pantai & Gleneagles Hospitals
Campaign: Turn Up The Pink

16. Most Creative – Social Media

GOLD

Blanc by Entropia
Client Organisation: TCRS Restaurants
Brand: The Chicken Rice Shop
Campaign: How The Chicken Rice Shop Got Malaysians Standing

SILVER

Reprise Digital
Client Organisation: Digi Telecommunications
Brand: Digi
Campaign: Biggest ever IG Karaoke session in Malaysia

BRONZE

MediaCliQ, Fishermen Analytics
Client Organisation: Life Insurance Association Malaysia
Campaign: Life Insurance #BukanExtra

17. Most Creative – Specific Audience

GOLD

Havas Immerse
Client Organisation: Vinda Group SEA
Brand: Libresse
Campaign: Know Your V

SILVER

Reprise Digital
Client Organisation: Mudah.my
Brand: Mudah.my
Campaign: We didn’t sell, we triggered Malaysians to buy!

BRONZE

ensemble worldwide
Client Organisation: Wipro Unza (M)
Brand: Safi
Campaign: #SisRedahJe! Sekali sembur, bergegar dunia

18. Most Creative – Video

GOLD

FCB Malaysia
Client Organisation: RHB Bank
Campaign: Light In A Time Of Darkness

SILVER

Havas Immerse
Client Organisation: Vinda Group SEA
Brand: Libresse
Campaign: Know Your V

BRONZE

4 Thirteen Group
Client Organisation: Yoodo
Campaign: Wanna Hook Up?

19. Most Effective Use – Audio

GOLD

Invictus Blue
Client Organisation: F&N Beverages Marketing
Brand: F&N
Campaign: F&N Gets Malaysians To Literally Shake It Off With A Song

SILVER

FCB Malaysia
Client Organisation: Perkeso
Brand: MYFuture Jobs
Campaign: We Are In It With You, All the Way

BRONZE

Blanc by Entropia
Client Organisation: FrieslandCampina
Brand: Dutch Lady Juicy Milk
Campaign: Making Juicy Milk No.1 – Grooving to the beat of the taste: #12JuicyMilkTasteTheBeat

20. Most Effective Use – Consumer Insight and Market Research

GOLD

Sentient by Entropia
Client Organisation: Fonterra Brands Malaysia
Brand: Connected Mums Club
Campaign: Mums Know Best, Now Fonterra Knows Them Best

SILVER

Kingdom Digital Solutions
Client Organisation: Grab Malaysia
Brand: Grab
Campaign: Grab Loves Local Heroes: An initiative for the smallest of small businesses

BRONZE

Acendus Communications, Industria
Client Organisation: British American Tobacco Malaysia
Campaign: STOP THE BLACK MARKET

21. Most Effective Use – Content

GOLD

Noir by Entropia
Client Organisation: PepsiCo Malaysia / Etika
Campaign: A Recipe of Malaysian Culture as Composed by Pepsi

SILVER

Noir by Entropia
Client Organisation: Tenaga Nasional
Campaign: How TNB Strived Towards Bringing Alive Tunku’s 1957 Merdeka Dream Through Voice Of Future

BRONZE

M&C Saatchi Malaysia
Client Organisation: Celcom Axiata
Brand: Celcom
Campaign: Celcom 5G Future

22. Most Effective Use – Digital

GOLD

Havas Immerse
Client Organisation: Vinda Group SEA
Brand: Libresse
Campaign: Know Your V

SILVER

Entropia
Client Organisation: BMW Malaysia
Brand: BMW
Campaign: Disrupting the Automobile Digital Landscape with World’s FIRST WebAR (Augmented Reality) Showroom

BRONZE

Noir by Entropia
Client Organisation: Etika
Brand: GOODDAY
Campaign: Goodday Milk Reimagining Digital Campaign Through Covid-19

23. Most Effective Use – Esports Marketing

GOLD

4 Thirteen Group, ADA Malaysia, Truth Communications
Client Organisation: Yoodo
Campaign: When a Telco Start-Up Became a Gamer

SILVER

Wavemaker Malaysia
Client Organisation: L’Oreal Malaysia
Brand: Garnier Men
Campaign: Garnier Men – Game on Gamers

BRONZE

OMD Malaysia
Client Organisation: McDonald’s Malaysia
Brand: McDelivery
Campaign: Squad Up: Marking our Footprints on the Esports Space

24. Most Effective Use – Events (Physical / Virtual)

GOLD

Wavemaker Malaysia
Client Organisation: L’Oreal Luxe Division
Campaign: L’Oreal Virtual Beauty Commerce Revolution

SILVER

Noir by Entropia
Client Organisation: Etika
Brand: GOODDAY
Campaign: Redesign The Future of Events with Goodday Milk

BRONZE

GO Communications
Client Organisation: GoPro
Campaign: GoPro Hero9 – ‘When a Hero Comes Along!’

25. Most Effective Use – Experiential

GOLD

Entropia
Client Organisation: BMW Malaysia
Brand: BMW
Campaign: Reengineering Experiential Automobile Commerce with World’s FIRST webAR Showroom

SILVER

LAKOO Advertising & Consultant
Client Organisation: Johor Darul Ta’Zim Football Club
Brand: JDT FC
Campaign: Sultan Ibrahim Stadium, The Legacy Lit Grand Launch 2020

BRONZE

Wavemaker Malaysia
Client Organisation: L’Oreal Luxe Division
Campaign: L’Oreal Virtual Beauty Commerce Revolution

26. Most Effective Use – Government Sector / Non-Profit Marketing

GOLD

FCB Malaysia
Client Organisation: RHB Bank
Campaign: Project Open

SILVER

Blanc by Entropia
Client Organisation: FWD Takaful
Campaign: Cutting Through The “Visual Porn” Educating Malaysians on Takaful – FWD Takaful #TalkTakaful

BRONZE

Be Strategic
Client Organisation: Malaysia Digital Economy Corporation (MDEC)
Campaign: Go-eCommerce Expo

27. Most Effective Use – Influencers / KOLs

GOLD

Entropia Malaysia
Client Organisation: BMW Malaysia
Campaign: The Unconventional Way to Sell a Car

SILVER

Noir by Entropia
Client Organisation: PepsiCo Malaysia / Etika
Campaign: Pepsi Designs A Platform for Malaysian Artists

BRONZE

Wavemaker Malaysia
Client Organisation: L’Oreal Malaysia
Brand: Garnier Men
Campaign: Garnier Men – Game on Gamers

28. Most Effective Use – Integrated Media

GOLD

Noir by Entropia
Client Organisation: Etika
Brand: GOODDAY
Campaign: Goodday Milk Embraced the New Norm with Malaysians

SILVER

OMD Malaysia
Client Organisation: McDonald’s Malaysia
Brand: McDonald’s
Campaign: Fenomena Ayam Goreng Viral

BRONZE

Entropia
Client Organisation: BMW Malaysia
Brand: BMW
Campaign: The X5 Showroom Experience – Anytime, Anywhere

29. Most Effective Use – Launch / Re-Launch

GOLD

The Clan
Client Organisation: Kurnia Insurans
Campaign: motorcycle365 Comprehensive PLUS

SILVER

Entropia
Client Organisation: BMW Malaysia
Brand: BMW
Campaign: We Launched a Car Right in Your Living Room for the First Time

BRONZE

Noir by Entropia
Client Organisation: PepsiCo Malaysia / Etika
Campaign: How Pepsi Struck an Emotional Chord among Tonedeaf Malaysians

30. Most Effective Use – Loyalty & CRM

GOLD

ADA Asia Malaysia
Client Organisation: Boost
Campaign: Online Boost Days 8.8 and 12.12

SILVER

Sentient by Entropia
Client Organisation: Watsons Malaysia
Campaign: #HappyBeautifulYear

BRONZE

FCB Malaysia
Client Organisation: RHB Bank
Campaign: Defying Doubt – RHB Takes On Its Biggest Challenge

31. Most Effective Use – Mobile

GOLD

Entropia
Client Organisation: BMW Malaysia
Brand: BMW
Campaign: Experience a Car with a Single Tap through World’s FIRST WebAR (Augmented Reality) Showroom

SILVER

Creative Unicorn
Client Organisation: BIMB Investment Management
Brand: BEST Invest App
Campaign: BEST Invest Mobile App Marketing

BRONZE

Blanc by Entropia
Client Organisation: TCRS Restaurants
Brand: The Chicken Rice Shop
Campaign: Finding The Perfect Match With The Chicken Rice Shop

32. Most Effective Use – Out-of-Home

GOLD

Sentient by Entropia
Client Organisation: Loob Holding
Brand: Tealive
Campaign: Tealive Coffee Breakthrough

SILVER

Moving Walls
Client Organisation: Lalamove
Campaign: Lalamove Unlocks OOH Audience Data, Making Big Impact During Lockdown

BRONZE

Creative Brand Strategy (CBS)
Client Organisation: IHH Healthcare Malaysia
Brand: Pantai & Gleneagles Hospitals
Campaign: Turn Up The Pink

33. Most Effective Use – Social Media

GOLD

Invictus Blue
Client Organisation: PETRONAS
Campaign: PETRONAS Converts Brand Platforms to Social Media Frontliners!

SILVER

Kingdom Digital Solutions
Client Organisation: KOSÉ Corporation
Brand: KOSÉ
Campaign: KOSÉ Champions ‘Less is More’

BRONZE

Blanc by Entropia
Client Organisation: Dutch Lady
Campaign: Buat Baik 30 Hari Ramadan Di Rumah

34. Most Effective Use – Specific Audience

GOLD

Kingdom Digital Solutions
Client Organisation: Grab Malaysia
Brand: Grab
Campaign: Enterprise-level Ad-Tech for the Smallest of Small Businesses

SILVER

FCB Malaysia
Client Organisation: RHB Bank
Campaign: Project Open

BRONZE

Be Strategic
Client Organisation: Lazada
Campaign: Lazada 11.11 Shopping Festival 2020

35. Most Effective Use – Video

GOLD

FCB Malaysia
Client Organisation: RHB Bank
Campaign: Heart Baker – Love Triumphs Over Taboos

SILVER

Invictus Blue
Client Organisation: PETRONAS
Campaign: The PETRONAS Cinematic Experience Seating Capacity – 27 Million Pax

BRONZE

Tigerwolves Marketing
Client Organisation: Serba Wangi
Brand: ecoBrown’s
Campaign: Kasih Yang Kekal by ecoBrown’s

36. Best Account Manager

GOLD

FCB Malaysia
Individual: Syahriza Badron

SILVER

PersonEdge
Individual: Shirley Wong

BRONZE

Beatnk
Individual: Alyaa Samsudin

37. Best Art Director / Designer

GOLD

FCB Malaysia
Individual: James Voon

SILVER

Naga DDB Tribal
Individual: Bobby Lai

BRONZE

Tigerwolves Marketing
Individual: Yap Jin Fei

38. Best Copywriter

GOLD

Borderless
Individual: Edward Ong

SILVER

FCB Malaysia
Individual: Jonathan Chan

BRONZE

Naga DDB Tribal
Individual: Candice Chhoa