2021 MARKies Winners

Overall Creative Ideas MARKie
Entropia
Overall Media Usage MARKie
Entropia
1. Most Creative – Audio
GOLD

Naga DDB Tribal 
Client Organisation: QSR Stores
Brand: KFC
Campaign: KFC You Soon
SILVER

Invictus Blue
Client Organisation: F&N Beverages Marketing
Brand: F&N
Campaign: F&N Gets Malaysians To Literally Shake It Off With A Song
BRONZE

MediaCliQ
Client Organisation: Allianz
Campaign: Allianz Social Content
2. Most Creative – Campaign Pivot
GOLD

The Teeth
Client Organisation: William Grant & Sons
Brand: The Balvenie
Campaign: ‘The Balvenie Handcrafted By’ Launch Event
SILVER

Dentsu LHS
Client Organisation: Etika
Brand: Wonda Coffee
Campaign: WONDA Booster ‘Twice the Kick’ Campaign
BRONZE

ADA Asia Malaysia
Client Organisation: Boost
Campaign: 30 days turned into 30 good deeds. 30 Hari, 30 Amalan. Doing good in bad times.
3. Most Creative – Communications / Public Relations
GOLD

Acendus Communications, Industria
Client Organisation: British American Tobacco Malaysia
Campaign: STOP THE BLACK MARKET
SILVER

Blanc by Entropia
Client Organisation: TCRS Restaurants
Brand: The Chicken Rice Shop
Campaign: How The Chicken Rice Shop Got Malaysians Standing
SILVER

Noir by Entropia
Client Organisation: Tenaga Nasional
Campaign: TNB Finds Love And Revives The Malaysian Spirit Through The Voice Of The Future
BRONZE

GO Communications
Client Organisation: Moet Hennessy
Brand: Hennessy X.O
Campaign: Celebrating Greatness
4. Most Creative – Content Marketing
GOLD

Noir by Entropia
Client Organisation: PepsiCo Malaysia / Etika
Campaign: A Recipe of Malaysian Culture as Composed by Pepsi
SILVER

M&C Saatchi Malaysia
Client Organisation: Celcom Axiata
Brand: Celcom
Campaign: Celcom 5G Future
BRONZE

GO Communications
Client Organisation: Coway Malaysia
Campaign: Change Your Life
5. Most Creative – COVID-19 Response
GOLD

FCB Malaysia
Client Organisation: RHB Bank
Campaign: Light In A Time Of Darkness
SILVER

Entropia
Client Organisation: BMW Malaysia
Brand: BMW
Campaign: Breaking the Rules of Lockdown with the Only Showroom Opened During Lockdown
BRONZE

Noir by Entropia
Client Organisation: KFC – QSR Brands
Campaign: Uniting Malaysians with just one post
6. Most Creative – Customer Engagement
GOLD

Blanc by Entropia
Client Organisation: TCRS Restaurants
Brand: The Chicken Rice Shop
Campaign: How The Chicken Rice Shop Got Malaysians Standing
SILVER

Star Event
Client Organisation: foodpanda Malaysia
Campaign: foodpanda ‘Spread JOY’ Activation
BRONZE

Mad Hat Asia
Client Organisation: Heineken® Malaysia
Brand: Heineken® 0.0
Campaign: Heineken® 0.0 #SocialiseResponsibly
7. Most Creative – Digital
GOLD

M&C Saatchi Malaysia
Client Organisation: Celcom Axiata
Brand: Celcom
Campaign: Celcom 5G Future
SILVER

Rouge by Entropia
Client Organisation: Danone Specialized Nutrition (Malaysia)
Brand: AptaGro
Campaign: Turning Every Digital Touchpoints into Immunity Advisors in the New Normal
BRONZE

Entropia
Client Organisation: BMW Malaysia
Brand: BMW
Campaign: Disrupting the Automobile Digital Landscape with World’s FIRST WebAR (Augmented Reality) Showroom
8. Most Creative – eSports Marketing
GOLD

4 Thirteen Group, ADA Malaysia, Truth Communications
Client Organisation: Yoodo
Campaign: When a Telco Start-Up Became a Gamer
SILVER

IO Esports
Client Organisation: Tencent Games
Campaign: PUBG MOBILE PRO LEAGUE MY/SG Season 2
BRONZE

Mantra Communication
Client Organisation: SCORE Sports Management
Brand: SCORE
Campaign: SCORE Stay Home & Run 5K Challenge
9. Most Creative – Event (Physical/Virtual)
GOLD

Naga DDB Tribal
Client Organisation: Heineken® Malaysia
Brand: Tiger Beer
Campaign: Tiger Street Food Virtual Festival
SILVER

Noir by Entropia
Client Organisation: Etika
Brand: GOODDAY
Campaign: Redesign The Future of Events with Goodday Milk
BRONZE

The Teeth
Client Organisation: William Grant & Sons
Brand: The Balvenie
Campaign: ‘The Balvenie Handcrafted By’ Launch Event
10. Most Creative – Experiential
GOLD

Invictus Blue
Client Organisation: F&N Beverages Marketing
Brand: F&N
Campaign: F&N Does Mass Mamak Gathering, MCO-style
SILVER

EXR Entropia
Client Organisation: TMONE
Campaign: TMOne XR City: The Future of B2B sales
BRONZE

M&C Saatchi Malaysia
Client Organisation: Celcom Axiata
Brand: Celcom
Campaign: MeReka Merdeka by Celcom
11. Most Creative – Government Sector / Non-Profit Marketing
GOLD

Invictus Blue
Client Organisation: University Malaya
Brand: The Urological Cancer Trust Fund
Campaign: How We Used Toxic Masculinity to Save Lives and RM2mil in PR Value
SILVER

FCB Malaysia
Client Organisation: RHB Bank
Campaign: Project Open
BRONZE

Meekco.Asia
Client Organisation: Air Asia
Brand: Meekco.Asia
Campaign: AirAsia Foundation – DestinationGOOD.com
12. Most Creative – Influencers / KOLs
GOLD

Noir by Entropia
Client Organisation: PepsiCo Malaysia / Etika
Campaign: Pepsi Designs A Platform for Malaysian Artists
SILVER

GO Communications
Client Organisation: Modanisa
Campaign: My Home Is My Runway
BRONZE

ensemble worldwide
Client Organisation: Wipro Unza (M)
Brand: Safi
Campaign: #SisRedahJe! Sekali sembur, bergegar dunia
13. Most Creative – Integrated Media
GOLD

Noir by Entropia
Client Organisation: Tenaga Nasional
Campaign: TNB Repairs The Fabric Of Malaysia With A Lesson In Embracing Differences
SILVER

Noir by Entropia
Client Organisation: Tenaga Nasional
Campaign: TNB Finds Love And Revives The Malaysian Spirit Through The Voice Of The Future
BRONZE

M&C Saatchi Malaysia
Client Organisation: Celcom Axiata
Brand: Celcom
Campaign: MeReka Merdeka by Celcom
14. Most Creative – Launch / Re-Launch
GOLD

Entropia
Client Organisation: BMW Malaysia
Brand: BMW
Campaign: We Launched a Car Right in Your Living Room for the First Time
SILVER

Entropia
Client Organisation: PepsiCo Malaysia / Etika
Campaign: First Audition In An Ad
BRONZE

Yellow Leads
Client Organisation: Hovid
Brand: Ho Yan Hor
Campaign: Heat-Tea Saviour
15. Most Creative – Out-of-Home
GOLD

Sentient by Entropia
Client Organisation: Loob Holding
Brand: Tealive
Campaign: Tealive Coffee Breakthrough
SILVER

16TWO
Client Organisation: Moving Walls
Brand: Domino’s Pizza
Campaign: Domino’s Valentines Day
BRONZE

Creative Brand Strategy (CBS)
Client Organisation: IHH Healthcare Malaysia
Brand: Pantai & Gleneagles Hospitals
Campaign: Turn Up The Pink
16. Most Creative – Social Media
GOLD

Blanc by Entropia
Client Organisation: TCRS Restaurants
Brand: The Chicken Rice Shop
Campaign: How The Chicken Rice Shop Got Malaysians Standing
SILVER

Reprise Digital
Client Organisation: Digi Telecommunications
Brand: Digi
Campaign: Biggest ever IG Karaoke session in Malaysia
BRONZE

MediaCliQ, Fishermen Analytics
Client Organisation: Life Insurance Association Malaysia
Campaign: Life Insurance #BukanExtra
17. Most Creative – Specific Audience
GOLD

Havas Immerse
Client Organisation: Vinda Group SEA
Brand: Libresse
Campaign: Know Your V
SILVER

Reprise Digital
Client Organisation: Mudah.my
Brand: Mudah.my
Campaign: We didn’t sell, we triggered Malaysians to buy!
BRONZE

ensemble worldwide
Client Organisation: Wipro Unza (M)
Brand: Safi
Campaign: #SisRedahJe! Sekali sembur, bergegar dunia
18. Most Creative – Video
GOLD

FCB Malaysia
Client Organisation: RHB Bank
Campaign: Light In A Time Of Darkness
SILVER

Havas Immerse
Client Organisation: Vinda Group SEA
Brand: Libresse
Campaign: Know Your V
BRONZE

4 Thirteen Group
Client Organisation: Yoodo
Campaign: Wanna Hook Up?
19. Most Effective Use – Audio
GOLD

Invictus Blue
Client Organisation: F&N Beverages Marketing
Brand: F&N
Campaign: F&N Gets Malaysians To Literally Shake It Off With A Song
SILVER

FCB Malaysia
Client Organisation: Perkeso
Brand: MYFuture Jobs
Campaign: We Are In It With You, All the Way
BRONZE

Blanc by Entropia
Client Organisation: FrieslandCampina
Brand: Dutch Lady Juicy Milk
Campaign: Making Juicy Milk No.1 – Grooving to the beat of the taste: #12JuicyMilkTasteTheBeat
20. Most Effective Use – Consumer Insight and Market Research
GOLD

Sentient by Entropia
Client Organisation: Fonterra Brands Malaysia
Brand: Connected Mums Club
Campaign: Mums Know Best, Now Fonterra Knows Them Best
SILVER

Kingdom Digital Solutions
Client Organisation: Grab Malaysia
Brand: Grab
Campaign: Grab Loves Local Heroes: An initiative for the smallest of small businesses
BRONZE

Acendus Communications, Industria
Client Organisation: British American Tobacco Malaysia
Campaign: STOP THE BLACK MARKET
21. Most Effective Use – Content
GOLD

Noir by Entropia
Client Organisation: PepsiCo Malaysia / Etika
Campaign: A Recipe of Malaysian Culture as Composed by Pepsi
SILVER

Noir by Entropia
Client Organisation: Tenaga Nasional
Campaign: How TNB Strived Towards Bringing Alive Tunku’s 1957 Merdeka Dream Through Voice Of Future
BRONZE

M&C Saatchi Malaysia
Client Organisation: Celcom Axiata
Brand: Celcom
Campaign: Celcom 5G Future
22. Most Effective Use – Digital
GOLD

Havas Immerse
Client Organisation: Vinda Group SEA
Brand: Libresse
Campaign: Know Your V
SILVER

Entropia
Client Organisation: BMW Malaysia
Brand: BMW
Campaign: Disrupting the Automobile Digital Landscape with World’s FIRST WebAR (Augmented Reality) Showroom
BRONZE

Noir by Entropia
Client Organisation: Etika
Brand: GOODDAY
Campaign: Goodday Milk Reimagining Digital Campaign Through Covid-19
23. Most Effective Use – Esports Marketing
GOLD

4 Thirteen Group, ADA Malaysia, Truth Communications
Client Organisation: Yoodo
Campaign: When a Telco Start-Up Became a Gamer
SILVER

Wavemaker Malaysia
Client Organisation: L’Oreal Malaysia
Brand: Garnier Men
Campaign: Garnier Men – Game on Gamers
BRONZE

OMD Malaysia
Client Organisation: McDonald’s Malaysia
Brand: McDelivery
Campaign: Squad Up: Marking our Footprints on the Esports Space
24. Most Effective Use – Events (Physical / Virtual)
GOLD

Wavemaker Malaysia
Client Organisation: L’Oreal Luxe Division
Campaign: L’Oreal Virtual Beauty Commerce Revolution
SILVER

Noir by Entropia
Client Organisation: Etika
Brand: GOODDAY
Campaign: Redesign The Future of Events with Goodday Milk
BRONZE

GO Communications
Client Organisation: GoPro
Campaign: GoPro Hero9 – ‘When a Hero Comes Along!’
25. Most Effective Use – Experiential
GOLD

Entropia
Client Organisation: BMW Malaysia
Brand: BMW
Campaign: Reengineering Experiential Automobile Commerce with World’s FIRST webAR Showroom
SILVER

LAKOO Advertising & Consultant
Client Organisation: Johor Darul Ta’Zim Football Club
Brand: JDT FC
Campaign: Sultan Ibrahim Stadium, The Legacy Lit Grand Launch 2020
BRONZE

Wavemaker Malaysia
Client Organisation: L’Oreal Luxe Division
Campaign: L’Oreal Virtual Beauty Commerce Revolution
26. Most Effective Use – Government Sector / Non-Profit Marketing
GOLD

FCB Malaysia
Client Organisation: RHB Bank
Campaign: Project Open
SILVER

Blanc by Entropia
Client Organisation: FWD Takaful
Campaign: Cutting Through The “Visual Porn” Educating Malaysians on Takaful – FWD Takaful #TalkTakaful
BRONZE

Be Strategic
Client Organisation: Malaysia Digital Economy Corporation (MDEC)
Campaign: Go-eCommerce Expo
27. Most Effective Use – Influencers / KOLs
GOLD

Entropia Malaysia
Client Organisation: BMW Malaysia
Campaign: The Unconventional Way to Sell a Car
SILVER

Noir by Entropia
Client Organisation: PepsiCo Malaysia / Etika
Campaign: Pepsi Designs A Platform for Malaysian Artists
BRONZE

Wavemaker Malaysia
Client Organisation: L’Oreal Malaysia
Brand: Garnier Men
Campaign: Garnier Men – Game on Gamers
28. Most Effective Use – Integrated Media
GOLD

Noir by Entropia
Client Organisation: Etika
Brand: GOODDAY
Campaign: Goodday Milk Embraced the New Norm with Malaysians
SILVER

OMD Malaysia
Client Organisation: McDonald’s Malaysia
Brand: McDonald’s
Campaign: Fenomena Ayam Goreng Viral
BRONZE

Entropia
Client Organisation: BMW Malaysia
Brand: BMW
Campaign: The X5 Showroom Experience – Anytime, Anywhere
29. Most Effective Use – Launch / Re-Launch
GOLD

The Clan
Client Organisation: Kurnia Insurans
Campaign: motorcycle365 Comprehensive PLUS
SILVER

Entropia
Client Organisation: BMW Malaysia
Brand: BMW
Campaign: We Launched a Car Right in Your Living Room for the First Time
BRONZE

Noir by Entropia
Client Organisation: PepsiCo Malaysia / Etika
Campaign: How Pepsi Struck an Emotional Chord among Tonedeaf Malaysians
30. Most Effective Use – Loyalty & CRM
GOLD

ADA Asia Malaysia
Client Organisation: Boost
Campaign: Online Boost Days 8.8 and 12.12
SILVER

Sentient by Entropia
Client Organisation: Watsons Malaysia
Campaign: #HappyBeautifulYear
BRONZE

FCB Malaysia
Client Organisation: RHB Bank
Campaign: Defying Doubt – RHB Takes On Its Biggest Challenge
31. Most Effective Use – Mobile
GOLD

Entropia
Client Organisation: BMW Malaysia
Brand: BMW
Campaign: Experience a Car with a Single Tap through World’s FIRST WebAR (Augmented Reality) Showroom
SILVER

Creative Unicorn
Client Organisation: BIMB Investment Management
Brand: BEST Invest App
Campaign: BEST Invest Mobile App Marketing
BRONZE

Blanc by Entropia
Client Organisation: TCRS Restaurants
Brand: The Chicken Rice Shop
Campaign: Finding The Perfect Match With The Chicken Rice Shop
32. Most Effective Use – Out-of-Home
GOLD

Sentient by Entropia
Client Organisation: Loob Holding
Brand: Tealive
Campaign: Tealive Coffee Breakthrough
SILVER

Moving Walls
Client Organisation: Lalamove
Campaign: Lalamove Unlocks OOH Audience Data, Making Big Impact During Lockdown
BRONZE

Creative Brand Strategy (CBS)
Client Organisation: IHH Healthcare Malaysia
Brand: Pantai & Gleneagles Hospitals
Campaign: Turn Up The Pink
33. Most Effective Use – Social Media
GOLD

Invictus Blue
Client Organisation: PETRONAS
Campaign: PETRONAS Converts Brand Platforms to Social Media Frontliners!
SILVER

Kingdom Digital Solutions
Client Organisation: KOSÉ Corporation
Brand: KOSÉ
Campaign: KOSÉ Champions ‘Less is More’
BRONZE

Blanc by Entropia
Client Organisation: Dutch Lady
Campaign: Buat Baik 30 Hari Ramadan Di Rumah
34. Most Effective Use – Specific Audience
GOLD

Kingdom Digital Solutions
Client Organisation: Grab Malaysia
Brand: Grab
Campaign: Enterprise-level Ad-Tech for the Smallest of Small Businesses
SILVER

FCB Malaysia
Client Organisation: RHB Bank
Campaign: Project Open
BRONZE

Be Strategic
Client Organisation: Lazada
Campaign: Lazada 11.11 Shopping Festival 2020
35. Most Effective Use – Video
GOLD

FCB Malaysia
Client Organisation: RHB Bank
Campaign: Heart Baker – Love Triumphs Over Taboos
SILVER

Invictus Blue
Client Organisation: PETRONAS
Campaign: The PETRONAS Cinematic Experience Seating Capacity – 27 Million Pax
BRONZE

Tigerwolves Marketing
Client Organisation: Serba Wangi
Brand: ecoBrown’s
Campaign: Kasih Yang Kekal by ecoBrown’s
36. Best Account Manager
GOLD

FCB Malaysia
Individual: Syahriza Badron
SILVER

PersonEdge
Individual: Shirley Wong
BRONZE

Beatnk
Individual: Alyaa Samsudin
37. Best Art Director / Designer
GOLD

FCB Malaysia
Individual: James Voon
SILVER

Naga DDB Tribal
Individual: Bobby Lai
BRONZE

Tigerwolves Marketing
Individual: Yap Jin Fei
38. Best Copywriter
GOLD

Borderless
Individual: Edward Ong
SILVER

FCB Malaysia
Individual: Jonathan Chan
BRONZE

Naga DDB Tribal
Individual: Candice Chhoa