2021 Finalists

1. Most Creative – Audio
Blanc by Entropia
Client Organisation: FrieslandCampina
Brand: Dutch Lady Juicy Milk
Campaign: Making Juicy Milk No.1 – Grooving to the beat of the taste: #12JuicyMilkTasteTheBeat
FCB Malaysia
Client Organisation: Perkeso
Brand: MYFuture Jobs
Campaign: We Are In It With You, All the Way
Invictus Blue
Client Organisation: F&N Beverages Marketing
Brand: F&N
Campaign: F&N Gets Malaysians To Literally Shake It Off With A Song
MediaCliQ
Client Organisation: Allianz Malaysia
Campaign: Allianz Social Content
Naga DDB Tribal
Client Organisation: QSR Stores
Brand: KFC
Campaign: KFC You Soon

 

2. Most Creative – Campaign Pivot
ADA Asia Malaysia
Client Organisation: Boost
Campaign: 30 days turned into 30 good deeds. 30 Hari, 30 Amalan. Doing good in bad times.
Dentsu LHS
Client Organisation: Etika
Brand: Wonda Coffee
Campaign: WONDA Booster ‘Twice the Kick’ Campaign
FCB Malaysia
Client Organisation: RHB Bank
Campaign: Hikmah – Helping Malaysians See The Silver Linings Behind The Challenges
FCB Malaysia
Client Organisation: SP Setia
Campaign: Jauh Di Mata, Setia Di Hati
GO Communications
Client Organisation: Coway Malaysia
Campaign: Change The Game
Industria
Client Organisation: Pants Bear
Campaign: How to reach 1.9 billion views with 0 media budget?
LOKi Digital
Client Organisation: UNIQLO (Malaysia)
Campaign: 30 Days To Raya
Sentient by Entropia
Client Organisation: Nestlé Products
Brand: Nespresso
Campaign: NESPRESSO Barista Creations Experience
SKALE
Client Organisation: Anchor Food Professionals Malaysia
Campaign: Anchor Legendairy Smile with Cheese
The Teeth
Client Organisation: William Grant & Sons
Brand: The Balvenie
Campaign: ‘The Balvenie Handcrafted By’ Launch Event

 

3. Most Creative – Communications / Public Relations
Acendus Communications, Industria
Client Organisation: British American Tobacco Malaysia
Campaign: STOP THE BLACK MARKET
Be Strategic 
Client Organisation: Lazada
Campaign: Lazada 11.11 Shopping Festival 2020
Blanc by Entropia
Client Organisation: TCRS Restaurants
Brand: The Chicken Rice Shop
Campaign: How The Chicken Rice Shop Got Malaysians Standing
Entropia
Client Organisation: BMW Malaysia
Brand: BMW
Campaign: How BMW Gained 39.6X Earned Media By Breaking The Rules of Lockdown
GO Communications
Client Organisation: Moet Hennessy
Brand: Hennessy X.O
Campaign: Celebrating Greatness
GO Communications
Client Organisation: GoPro
Campaign: GoPro Hero9 – ‘When a Hero Comes Along!’
Mad Hat Asia
Client Organisation: Kimberly Clark
Brand: Kotex
Campaign: Kotex Limited Edition
Mad Hat Asia
Client Organisation: Heineken® Malaysia
Brand: Heineken® 0.0
Campaign: Heineken® 0.0 #SocialiseResponsibly
Noir by Entropia
Client Organisation: Tenaga Nasional 
Campaign: TNB Finds Love And Revives The Malaysian Spirit Through The Voice Of The Future
VoxEureka
Client Organisation: BMW Malaysia
Campaign: BMW Supports Local

 

4. Most Creative – Content Marketing
Blanc by Entropia
Client Organisation: foodpanda
Brand: Delivery Hero Malaysia (foodpanda)
Campaign: foodpanda Deliver Joy
FCB Malaysia & Trapper Group
Client Organisation: Berjaya Sompo Insurance
Campaign: Talitha’s Hunt For Happiness
GO Communications
Client Organisation: Coway Malaysia
Campaign: Change Your Life
M&C Saatchi Malaysia
Client Organisation: Celcom Axiata
Brand: Celcom
Campaign: Celcom 5G Future
Noir by Entropia
Client Organisation: PepsiCo Malaysia / Etika
Campaign: A Recipe of Malaysian Culture as Composed by Pepsi
Noir by Entropia
Client Organisation: Tenaga Nasional
Campaign: TNB Finds Love And Revives The Malaysian Spirit Through The Voice Of The Future
OMD Malaysia
Client Organisation: Allianz Malaysia
Campaign: Medisafe Infinite+ : Hospital Love Story
Rouge by Entropia
Client Organisation: Danone Specialized Nutrition (Malaysia)
Brand: Dugro
Campaign: As Easy As ABCD: A Guerilla Content Strategy For Growth-Concerned Mothers
Rouge by Entropia
Client Organisation: Danone Specialized Nutrition (Malaysia)
Brand: AptaGro
Campaign: Turning Moms’ Immunity Anxieties into Immunity Advisors in The New Normal
Yellow Leads
Client Organisation: Hovid
Brand: Ho Yan Hor
Campaign: Heat-Tea Saviour

 

5. Most Creative – COVID-19 Response
Entropia
Client Organisation: BMW Malaysia
Brand: BMW
Campaign: Breaking the Rules of Lockdown with the Only Showroom Opened During Lockdown
FCB Malaysia
Client Organisation: RHB Bank
Campaign: Light In A Time Of Darkness
Merdeka LHS
Client Organisation: The Coca Cola Company
Brand: Coca-Cola
Campaign: Coca-Cola: For The Human Race
Naga DDB Tribal
Client Organisation: Heineken® Malaysia
Brand: Tiger Beer
Campaign: Tiger Street Food Virtual Festival
Noir by Entropia
Client Organisation: KFC – QSR Brands
Campaign: Uniting Malaysians with just one post 
Noir by Entropia
Client Organisation: Etika
Brand: WONDA
Campaign: WONDA Pivots Into New Norm
Reprise Digital
Client Organisation: Johnson & Johnson
Brand: Listerine
Campaign: Jom #JagaMulut With Listerine
Sumo Eleven
Client Organisation: Pernod Ricard Malaysia
Brand: Chivas
Campaign: Chivas Bar-United
VoxEureka
Client Organisation: BMW Malaysia
Campaign: BMW Supports Local
Wavemaker Malaysia
Client Organisation: L’Oreal Luxe Division
Campaign: L’Oreal Virtual Beauty Commerce Revolution

 

6. Most Creative – Customer Engagement
Blanc by Entropia
Client Organisation: TCRS Restaurants
Brand: The Chicken Rice Shop
Campaign: How The Chicken Rice Shop Got Malaysians Standing
Dentsu LHS
Client Organisation: Abbott Laboratories
Brand: Ensure Gold
Campaign: Ensure Gold Virtual Strength Run
FCB Malaysia
Client Organisation: RHB Bank
Campaign: Project Open
Mad Hat Asia
Client Organisation: Heineken® Malaysia
Brand: Heineken® 0.0
Campaign: Heineken® 0.0 #SocialiseResponsibly
MediaCliQ, Fishermen Analytics
Client Organisation: Life Insurance Association Malaysia
Campaign: Life Insurance #BukanExtra
Sentient by Entropia
Client Organisation: Fonterra Brands Malaysia
Brand: Anmum
Campaign: Anmum Essential Gold Wonderland: How a Virtual Launch Event Led to Brand Affinity
Social Groove Solutions 
Client Organisation: Wing Heong Food Industries
Campaign: The Challenge Of The Decade: #TeamBakkwaVSTeamRougan
Star Event
Client Organisation: foodpanda Malaysia
Campaign: foodpanda ‘Spread JOY’ Activation

 

7. Most Creative – Digital
Compass Interactive
Client Organisation: L’Oreal Malaysia
Brand: Kiehl’s Malaysia
Campaign: Kiehl’s World Made Better
Entropia
Client Organisation: BMW Malaysia
Brand: BMW
Campaign: Disrupting the Automobile Digital Landscape with World’s FIRST WebAR (Augmented Reality) Showroom
Kingdom Digital Solutions
Client Organisation: Shiseido Japan
Brand: Shiseido
Campaign: Shiseido x Watsons: #MyJapaneseBeauty Asia campaign
M&C Saatchi Malaysia
Client Organisation: Celcom Axiata
Brand: Celcom
Campaign: Celcom 5G Future
M&C Saatchi Malaysia
Client Organisation: Celcom Axiata
Brand: Celcom
Campaign: MeReka Merdeka by Celcom
MediaCliQ, Fishermen Analytics
Client Organisation: Life Insurance Association Malaysia
Campaign: Life Insurance #BukanExtra
Noir by Entropia
Client Organisation: KFC – QSR Brands
Campaign: Uniting Malaysians with just one post
Noir by Entropia
Client Organisation: Tenaga Nasional
Campaign: TNB Finds Love And Revives The Malaysian Spirit Through The Voice Of The Future
Rouge by Entropia
Client Organisation: Danone Specialized Nutrition (Malaysia)
Brand: AptaGro
Campaign: Turning Every Digital Touchpoints into Immunity Advisors in the New Normal
Rouge by Entropia
Client Organisation: Danone Specialized Nutrition (Malaysia)
Brand: Dugro
Campaign: Hacking Through Moms’ Digital Blind Spot by Inserting a Trojan Horse Into A Nursery Rhyme

 

8. Most Creative – eSports Marketing
4 Thirteen Group, ADA Malaysia, Truth Communications
Client Organisation: Yoodo
Campaign: When a Telco Start-Up Became a Gamer
IO Esports
Client Organisation: Tencent Games
Campaign: PUBG MOBILE PRO LEAGUE MY/SG Season 2
Mantra Communication
Client Organisation: SCORE Sports Management
Brand: SCORE
Campaign: SCORE Stay Home & Run 5K Challenge
OMD Malaysia
Client Organisation: McDonald’s Malaysia
Brand: McDelivery
Campaign: Squad Up: Marking our Footprints on the Esports Space
Wavemaker Malaysia
Client Organisation: L’Oreal Malaysia
Brand: Garnier Men
Campaign: Garnier Men – Game on Gamers

 

9. Most Creative – Event (Physical/Virtual)
EXR Entropia
Client Organisation: TMONE 
Campaign: TMOne XR City: The Future of B2B sales
GO Communications
Client Organisation: GoPro
Campaign: GoPro Hero9 – ‘When a Hero Comes Along!’
GO Communications
Client Organisation: Moet Hennessy
Brand: Hennessy X.O
Campaign: Celebrating Greatness
Light Up 7
Campaign: Most Creative Business Event
Mantra Communication
Client Organisation: SCORE Sports Management
Brand: SCORE
Campaign: SCORE Stay Home & Run 5K Challenge
Naga DDB Tribal
Client Organisation: Heineken® Malaysia
Brand: Tiger Beer
Campaign: Tiger Street Food Virtual Festival
Noir by Entropia
Client Organisation: Etika
Brand: GOODDAY
Campaign: Redesign The Future of Events with Goodday Milk 
The Teeth
Client Organisation: William Grant & Sons
Brand: The Balvenie
Campaign: ‘The Balvenie Handcrafted By’ Launch Event

 

10. Most Creative – Experiential
Entropia
Client Organisation: BMW Malaysia
Brand: BMW
Campaign: Reengineering Experiential Automobile Commerce with World’s FIRST webAR Showroom
EXR Entropia
Client Organisation: TMONE
Campaign: TMOne XR City: The Future of B2B sales
FrameMotion Studio
Campaign: Firefly by FrameMotion
GO Communications 
Client Organisation: Coway Malaysia
Campaign: Change The Game
Invictus Blue
Client Organisation: F&N Beverages Marketing
Brand: F&N
Campaign: F&N Does Mass Mamak Gathering, MCO-style
LAKOO Advertising & Consultant
Client Organisation: Johor Darul Ta’Zim Football Club
Brand: JDT FC
Campaign: Sultan Ibrahim Stadium, The Legacy Lit Grand Launch 2020
M&C Saatchi Malaysia
Client Organisation: Celcom Axiata
Brand: Celcom
Campaign: MeReka Merdeka by Celcom
Naga DDB Tribal 
Client Organisation: Heineken® Malaysia
Brand: Tiger Beer
Campaign: Tiger Street Food Virtual Festival
Sumo Eleven
Client Organisation: Pernod Ricard Malaysia
Brand: Chivas
Campaign: Chivas Bar-United
The Teeth
Client Organisation: William Grant & Sons
Brand: The Balvenie
Campaign: ‘The Balvenie Handcrafted By’ Launch Event

 

11. Most Creative – Government Sector / Non-Profit Marketing
FCB Malaysia
Client Organisation: RHB Bank
Campaign: Project Open
FCB Malaysia
Client Organisation: Perkeso
Brand: MYFuture Jobs
Campaign: We Are In It With You, All the Way
Invictus Blue
Client Organisation: University Malaya
Brand: The Urological Cancer Trust Fund
Campaign: How We Used Toxic Masculinity to Save Lives and RM2mil in PR Value
Meekco.Asia
Client Organisation: Air Asia
Brand: Meekco.Asia
Campaign: AirAsia Foundation – DestinationGOOD.com
Wofollow
Client Organisation: Selangor State Government
Campaign: Post Pandemic Recovery Industry dialogue
Wofollow
Client Organisation: Sidec
Campaign: Malaysia Top E-commerce Merchant Awards 2020 Virtual Event

 

12. Most Creative – Influencers / KOLs
ensemble worldwide
Client Organisation: Wipro Unza (M)
Brand: Safi
Campaign: #SisRedahJe! Sekali sembur, bergegar dunia
FCB Malaysia & Trapper Group
Client Organisation: Berjaya Sompo Insurance
Campaign: Talitha’s Hunt For Happiness
GO Communications
Client Organisation: Modanisa
Campaign: My Home Is My Runway
GO Communications
Client Organisation: GoPro
Campaign: GoPro Hero9 – ‘When a Hero Comes Along!’
GO Communications
Client Organisation: LEGO Malaysia
Campaign: LEGO Super Mario ‘Virtual Playtime’
Mad Hat Asia
Client Organisation: Kimberly Clark
Brand: Kotex
Campaign: Kotex Limited Edition
Noir by Entropia
Client Organisation: PepsiCo Malaysia / Etika
Campaign: Pepsi Designs A Platform for Malaysian Artists
Noir by Entropia 
Client Organisation: Etika
Brand: GOODDAY
Campaign: A Different Kind of Influencer Voices by Goodday Milk
Rouge by Entropia
Client Organisation: Danone Specialized Nutrition (Malaysia)
Brand: Dugro
Campaign: Dugro Finds Love Again by Bringing The Mothers Behind Dugro to the Forefront
Sentient by Entropia
Client Organisation: Watsons Malaysia
Campaign: #HappyBeautifulYear

 

13. Most Creative – Integrated Media
A Paper Creative
Client Organisation: Sime Darby Property
Campaign: Together We Blossom, We Flourish
Acendus Communications, Industria
Client Organisation: British American Tobacco Malaysia
Campaign: STOP THE BLACK MARKET
Creative Brand Strategy (CBS)
Client Organisation: IHH Healthcare Malaysia
Brand: Pantai & Gleneagles Hospitals
Campaign: Turn Up The Pink
Dentsu LHS
Client Organisation: Etika
Brand: Wonda Coffee
Campaign: WONDA Defines A New Class
FCB Malaysia
Client Organisation: RHB Bank
Campaign: Heart Baker – Love Triumphs Over Taboos
M&C Saatchi Malaysia
Client Organisation: Celcom Axiata
Brand: Celcom
Campaign: MeReka Merdeka by Celcom
Noir by Entropia
Client Organisation: Tenaga Nasional
Campaign: TNB Repairs The Fabric Of Malaysia With A Lesson In Embracing Differences
Noir by Entropia
Client Organisation: Tenaga Nasional
Campaign: TNB Finds Love And Revives The Malaysian Spirit Through The Voice Of The Future
Rethink
Client Organisation: Affin Bank
Brand: AFFIN DUO
Campaign: AFFIN DUO. For the two sides of you
VMLY&R Commerce Malaysia
Client Organisation: CIMB Bank
Campaign: CIMB e Credit Card: The #ExtraNotOrdinary Card

 

14. Most Creative – Launch / Re-Launch
4 Thirteen Group, ADA Malaysia, Truth Communications
Client Organisation: Yoodo
Campaign: DIY Better with Malaysia’s 1st Fully Customisable & 100% Digital Telco Start-Up
Dentsu LHS
Client Organisation: Etika
Brand: Wonda Coffee
Campaign: WONDA Defines A New Class
Entropia
Client Organisation: BMW Malaysia
Brand: BMW
Campaign: We Launched a Car Right in Your Living Room for the First Time
Entropia
Client Organisation: PepsiCo Malaysia / Etika
Campaign: First Audition In An Ad
FCB Malaysia
Client Organisation: RHB Bank
Campaign: Ocean Harmony
GO Communications
Client Organisation: Modanisa
Campaign: My Home Is My Runway
GO Communications
Client Organisation: GoPro
Campaign: GoPro Hero9 – ‘When a Hero Comes Along!’
GO Communications
Client Organisation: Moet Hennessy
Brand: Hennessy X.O
Campaign: Celebrating Greatness
Noir by Entropia
Client Organisation: PepsiCo Malaysia / Etika
Campaign: How Pepsi Struck an Emotional Chord among Tonedeaf Malaysians
Yellow Leads
Client Organisation: Hovid
Brand: Ho Yan Hor
Campaign: Heat-Tea Saviour

 

15. Most Creative – Out-of-Home
16TWO
Client Organisation: Moving Walls
Brand: Domino’s Pizza
Campaign: Domino’s Valentines Day
Creative Brand Strategy (CBS)
Client Organisation: IHH Healthcare Malaysia
Brand: Pantai & Gleneagles Hospitals
Campaign: Turn Up The Pink
Sentient by Entropia
Client Organisation: Loob Holding
Brand: Tealive
Campaign: Tealive Coffee Breakthrough

 

16. Most Creative – Social Media
Blanc by Entropia
Client Organisation: TCRS Restaurants
Brand: The Chicken Rice Shop
Campaign: How The Chicken Rice Shop Got Malaysians Standing
GO Communications
Client Organisation: Coway Malaysia
Campaign: Change Your Life
Industria
Client Organisation: Pants Bear
Campaign: How to reach 1.9 billion views with 0 media budget?
MediaCliQ
Client Organisation: Allianz Malaysia
Campaign: Allianz Social Media
MediaCliQ, Fishermen Analytics
Client Organisation: Life Insurance Association Malaysia
Campaign: Life Insurance #BukanExtra
PersonEdge
Client Organisation: Digi Telecommunications
Campaign: MyDigi Relaunch
Reprise Digital
Client Organisation: Digi Telecommunications
Brand: Digi
Campaign: Biggest ever IG Karaoke session in Malaysia
Yellow Leads
Client Organisation: Hovid
Brand: Ho Yan Hor
Campaign: Heat-Tea Saviour
Yellow Leads
Client Organisation: StemLife
Campaign: Keep The Promise

 

17. Most Creative – Specific Audience
4 Thirteen Group, ADA Malaysia
Client Organisation: Yoodo
Campaign: Carved Out Personas From Real Time Data Across 400k Apps & 166 Categories For A Telco Start-Up To Hyper Target Gamers
ensemble worldwide
Client Organisation: Wipro Unza (M)
Brand: Safi
Campaign: #SisRedahJe! Sekali sembur, bergegar dunia
Havas Immerse
Client Organisation: Vinda Group SEA
Brand: Libresse
Campaign: Know Your V
Reprise Digital
Client Organisation: Mudah.my
Brand: Mudah.my
Campaign: We didn’t sell, we triggered Malaysians to buy!
Rouge by Entropia
Client Organisation: Danone Specialized Nutrition (Malaysia)
Brand: AptaGro
Campaign: Turning Super Premium Moms’ Anxieties into Immunity Advisors in the New Normal
Sumo Eleven
Client Organisation: Pernod Ricard Malaysia
Brand: Chivas
Campaign: Chivas Bar-United
The Clan
Client Organisation: Kurnia Insurans
Campaign: motorcycle365 Comprehensive PLUS
The Teeth
Client Organisation: William Grant & Sons
Brand: The Balvenie
Campaign: ‘The Balvenie Handcrafted By’ Launch Event
VMLY&R Commerce Malaysia
Client Organisation: CIMB Bank
Campaign: #DebitjerTM Beep Beep Win
Yellow Leads
Client Organisation: StemLife
Campaign: Keep The Promise

 

18. Most Creative – Video
4 Thirteen Group
Client Organisation: Yoodo
Campaign: Wanna Hook Up?
Blanc by Entropia
Client Organisation: TCRS Restaurants
Brand: The Chicken Rice Shop
Campaign: How The Chicken Rice Shop Got Malaysians Standing
FCB Malaysia
Client Organisation: RHB Bank
Campaign: Light In A Time Of Darkness
FCB Malaysia & Trapper Group
Client Organisation: Berjaya Sompo Insurance
Campaign: Silent Guardians 3: The Final Mission
FCB Malaysia & Trapper Group
Client Organisation: Berjaya Sompo Insurance
Campaign: Talitha’s Hunt For Happiness
Havas Immerse
Client Organisation: Vinda Group SEA
Brand: Libresse
Campaign: Know Your V
M&C Saatchi Malaysia
Client Organisation: Celcom Axiata
Brand: Celcom
Campaign: MeReka Merdeka by Celcom
Noir by Entropia
Client Organisation: Tenaga Nasional
Campaign: TNB Repairs The Fabric Of Malaysia With A Lesson In Embracing Differences
Noir by Entropia
Client Organisation: Tenaga Nasional
Campaign: TNB Finds Love And Revives The Malaysian Spirit Through The Voice Of The Future
Yellow Leads
Client Organisation: Hovid
Brand: Ho Yan Hor
Campaign: Heat-Tea Saviour

 

19. Most Effective Use – Audio
Blanc by Entropia
Client Organisation: FrieslandCampina
Brand: Dutch Lady Juicy Milk
Campaign: Making Juicy Milk No.1 – Grooving to the beat of the taste: #12JuicyMilkTasteTheBeat
FCB Malaysia
Client Organisation: Perkeso
Brand: MYFuture Jobs
Campaign: We Are In It With You, All the Way
Invictus Blue
Client Organisation: F&N Beverages Marketing
Brand: F&N
Campaign: F&N Gets Malaysians To Literally Shake It Off With A Song
MediaCliQ
Client Organisation: Allianz Malaysia
Campaign: Allianz Social Content
Tigerwolves Marketing
Client Organisation: Serba Wangi
Brand: ecoBrown’s
Campaign: ecoBrown’s Steam Brown Rice Radio Campaign

 

20. Most Effective Use – Consumer Insight and Market Research
Acendus Communications, Industria
Client Organisation: British American Tobacco Malaysia
Campaign: STOP THE BLACK MARKET
ADA Asia Malaysia
Client Organisation: PETRONAS
Campaign: Love Local Campaign and PETRONAS Primax 97 with Pro-Race Launch
ADA Asia Malaysia
Client Organisation: Boost
Campaign: #KasiTambah
ADA Asia Malaysia
Client Organisation: Boost
Campaign: ETR (Pilihlah Boost)
Kingdom Digital Solutions
Client Organisation: Grab Malaysia
Brand: Grab
Campaign: Grab Loves Local Heroes: An initiative for the smallest of small businesses
Rethink 
Client Organisation: Affin Bank
Brand: AFFIN DUO
Campaign: AFFIN DUO. For the two sides of you
Sentient by Entropia
Client Organisation: Fonterra Brands Malaysia
Brand: Connected Mums Club
Campaign: Mums Know Best, Now Fonterra Knows Them Best
Sentient by Entropia
Client Organisation: Drinkies Malaysia
Campaign: From Data To Demand

 

21. Most Effective Use – Content
Blanc by Entropia
Client Organisation: Sunway Real Estate Investment Trust
Brand: Sunway Pyramid
Campaign: Resurrection From The Dead – Your Safe Space, Our Safe Space
Entropia Malaysia
Client Organisation: BMW Malaysia
Campaign: The Unconventional Way to Sell a Car
FCB Malaysia & Trapper Group
Client Organisation: Berjaya Sompo Insurance
Campaign: Talitha’s Hunt For Happiness
GO Communications
Client Organisation: Coway Malaysia
Campaign: Change Your Life
M&C Saatchi Malaysia
Client Organisation: Celcom Axiata
Brand: Celcom
Campaign: Celcom 5G Future
MediaCliQ
Client Organisation: Allianz Malaysia
Campaign: Allianz Social Content
Noir by Entropia
Client Organisation: PepsiCo Malaysia / Etika
Campaign: A Recipe of Malaysian Culture as Composed by Pepsi
Noir by Entropia
Client Organisation: Tenaga Nasional
Campaign: How TNB Strived Towards Bringing Alive Tunku’s 1957 Merdeka Dream Through Voice Of Future
Noir by Entropia
Client Organisation: Etika
Brand: Dairy Champ
Campaign: The Secret Content Recipe of Dairy Champ
Wofollow
Client Organisation: Shapee Malaysia
Brand: Shapee
Campaign: #PumpThisWay New Product Launch Campaign

 

22. Most Effective Use – Digital
Entropia
Client Organisation: BMW Malaysia
Brand: BMW
Campaign: Disrupting the Automobile Digital Landscape with World’s FIRST WebAR (Augmented Reality) Showroom
Entropia Malaysia
Client Organisation: MINI Malaysia
Campaign: Bringing Out the Bold in Black
Havas Immerse
Client Organisation: Vinda Group SEA
Brand: Libresse
Campaign: Know Your V
Industria
Client Organisation: Pants Bear
Campaign: How to reach 1.9 billion views with 0 media budget?
Maxis eCommerce & Retail
Client Organisation: Crocs Malaysia
Brand: Crocs
Campaign: Crocs Ramadan At Home
Mindshare Malaysia
Client Organisation: Unilever Malaysia
Brand: Sunsilk
Campaign: Sunsilk Miss Possible
Noir by Entropia
Client Organisation: Etika
Brand: GOODDAY
Campaign: Goodday Milk Reimagining Digital Campaign Through Covid-19
Noir by Entropia
Client Organisation: Tenaga Nasional 
Campaign: From Home To Heart: How Tnb Enlightened All During ‘Festival Of Lights’ 
Noir by Entropia
Client Organisation: Tenaga Nasional
Campaign: How TNB Instilled Hope Amongst Malaysians By Associating With Negative News
VMLY&R Commerce Malaysia
Client Organisation: CIMB Bank 
Campaign: PayDay Campaign

 

23. Most Effective Use – Esports Marketing
4 Thirteen Group, ADA Malaysia, Truth Communications
Client Organisation: Yoodo
Campaign: When a Telco Start-Up Became a Gamer
Mantra Communication
Client Organisation: SCORE Sports Management
Brand: SCORE
Campaign: SCORE Stay Home & Run 5K Challenge
OMD Malaysia
Client Organisation: McDonald’s Malaysia
Brand: McDelivery
Campaign: Squad Up: Marking our Footprints on the Esports Space
Wavemaker Malaysia
Client Organisation: L’Oreal Malaysia
Brand: Garnier Men
Campaign: Garnier Men – Game on Gamers

 

24. Most Effective Use – Events (Physical / Virtual)
Be Strategic
Client Organisation: Malaysia Digital Economy Corporation (MDEC)
Campaign: Go-eCommerce Expo
GO Communications
Client Organisation: GoPro
Campaign: GoPro Hero9 – ‘When a Hero Comes Along!’
Invictus Blue
Client Organisation: PETRONAS
Brand: PETRONAS Dagangan
Campaign: New Fuel, New Launch – A Virtual First In Malaysia
Noir by Entropia
Client Organisation: Etika
Brand: GOODDAY
Campaign: Redesign The Future of Events with Goodday Milk
Noir by Entropia
Client Organisation: Etika
Brand: WONDA
Campaign: WONDA’s First Concert from Home Draws 10Mil viewers
Noir by Entropia
Client Organisation: Taylor’s University
Campaign: Taylor’s Future Movement: Open Day, Open Doors
Sentient by Entropia
Client Organisation: Fonterra Brands Malaysia
Brand: Anmum
Campaign: Anmum Essential Gold Wonderland: How a Virtual Launch Event Led to Brand Affinity
The Clan
Client Organisation: Maybank
Brand: MAE by Maybank2u
Campaign: MAE by Maybank2u Virtual Launch
The Teeth
Client Organisation: William Grant & Sons
Brand: The Balvenie
Campaign: ‘The Balvenie Handcrafted By’ Launch Event
Wavemaker Malaysia
Client Organisation: L’Oreal Luxe Division
Campaign: L’Oreal Virtual Beauty Commerce Revolution

 

25. Most Effective Use – Experiential
Creative Brand Strategy (CBS)
Client Organisation: IHH Healthcare Malaysia
Brand: Pantai & Gleneagles Hospitals
Campaign: Turn Up The Pink
Entropia
Client Organisation: BMW Malaysia
Brand: BMW
Campaign: Reengineering Experiential Automobile Commerce with World’s FIRST webAR Showroom
FrameMotion Studio
Campaign: Firefly by FrameMotion
GO Communications
Client Organisation: Coway Malaysia
Campaign: Change The Game
LAKOO Advertising & Consultant
Client Organisation: Johor Darul Ta’Zim Football Club
Brand: JDT FC
Campaign: Sultan Ibrahim Stadium, The Legacy Lit Grand Launch 2020
Light Up 7
Campaign: Most Effective Use Experiential
Noir by Entropia
Client Organisation: Etika
Brand: GOODDAY
Campaign: Redesign The Future of Events with Goodday Milk
Noir by Entropia
Client Organisation: Etika
Brand: WONDA
Campaign: WONDA Pivots Into New Norm
The Teeth
Client Organisation: William Grant & Sons
Brand: The Balvenie
Campaign: ‘The Balvenie Handcrafted By’ Launch Event
Wavemaker Malaysia
Client Organisation: L’Oreal Luxe Division
Campaign: L’Oreal Virtual Beauty Commerce Revolution

 

26. Most Effective Use – Government Sector / Non-Profit Marketing
Be Strategic
Client Organisation: Malaysia Digital Economy Corporation (MDEC)
Campaign: Go-eCommerce Expo
Blanc by Entropia
Client Organisation: FWD Takaful
Campaign: Cutting Through The “Visual Porn” Educating Malaysians on Takaful – FWD Takaful #TalkTakaful
FCB Malaysia
Client Organisation: RHB Bank
Campaign: Project Open
FCB Malaysia
Client Organisation: Perkeso
Brand: MYFuture Jobs
Campaign: We Are In It With You, All the Way
Wofollow 
Client Organisation: Sidec
Campaign: Malaysia Top E-commerce Merchant Awards 2020 Virtual Event
Wofollow
Client Organisation: Selangor State Government
Campaign: Post Pandemic Recovery Industry dialogue

 

27. Most Effective Use – Influencers / KOLs
Beatnk
Client Organisation: Kératase Malaysia
Brand: Kératase
Campaign: Kérastase IG Roadblock
Blanc by Entropia
Client Organisation: FWD Takaful
Campaign: Cutting Through The “Visual Porn” Educating Malaysians on Takaful – FWD Takaful #TalkTakaful
Entropia Malaysia
Client Organisation: BMW Malaysia
Campaign: The Unconventional Way to Sell a Car
FCB Malaysia & Trapper Group
Client Organisation: Berjaya Sompo Insurance
Campaign: Talitha’s Hunt For Happiness
GO Communications
Client Organisation: GoPro
Campaign: GoPro Hero9 – ‘When a Hero Comes Along!’
GO Communications
Client Organisation: LEGO Malaysia
Campaign: LEGO Super Mario ‘Virtual Playtime’
Noir by Entropia
Client Organisation: PepsiCo Malaysia / Etika
Campaign: Pepsi Designs A Platform for Malaysian Artists
Noir by Entropia
Client Organisation: Etika
Brand: GOODDAY
Campaign: A Different Kind of Influencer Voices by Goodday Milk
Sentient by Entropia
Client Organisation: Watsons Malaysia
Campaign: #HappyBeautifulYear
Wavemaker Malaysia
Client Organisation: L’Oreal Malaysia
Brand: Garnier Men
Campaign: Garnier Men – Game on Gamers

 

28. Most Effective Use – Integrated Media
Acendus Communications, Industria
Client Organisation: British American Tobacco Malaysia
Campaign: STOP THE BLACK MARKET
Entropia
Client Organisation: BMW Malaysia
Brand: BMW
Campaign: The X5 Showroom Experience – Anytime, Anywhere
FCB Malaysia
Client Organisation: RHB Bank
Campaign: Heart Baker – Love Triumphs Over Taboos
Meekco.Asia
Client Organisation: Solar Time
Brand: Meekco.Asia
Campaign: 39th Anniversary Campaign
Noir by Entropia
Client Organisation: Etika
Brand: GOODDAY
Campaign: Goodday Milk Embraced the New Norm with Malaysians
Noir by Entropia
Client Organisation: Tenaga Nasional
Campaign: How TNB Instilled Hope Amongst Malaysians By Associating With Negative News
Noir by Entropia
Client Organisation: Etika
Brand: Dairy Champ
Campaign: Dairy Champ: Unleashing the Legend
Noir by Entropia
Client Organisation: Taylor’s University
Campaign: Rising Together with Taylor’s Future Movement
Noir by Entropia
Client Organisation: Etika
Brand: WONDA
Campaign: WONDA Coffee Presents Malaysia’s First Live Concert from Home
OMD Malaysia
Client Organisation: McDonald’s Malaysia
Brand: McDonald’s
Campaign: Fenomena Ayam Goreng Viral

 

29. Most Effective Use – Launch / Re-Launch
Alpha Access PR
Client Organisation: Boost E-Wallet
Campaign: Tabung COVID-19 by Boost
Creative Unicorn
Client Organisation: BIMB Investment Management
Brand: BEST Invest App
Campaign: Effective Use of Social Media Channel for App Acquisition
Entropia
Client Organisation: BMW Malaysia
Brand: BMW
Campaign: We Launched a Car Right in Your Living Room for the First Time
Entropia
Client Organisation: Nippon Paint Malaysia
Brand: Nippon Paint
Campaign: From a paint brand to a renovation marketplace
FCB Malaysia
Client Organisation: RHB Bank
Campaign: Ocean Harmony
GO Communications
Client Organisation: Modanisa
Campaign: My Home Is My Runway
MediaCompete
Client Organisation: CIMB Bank
Campaign: eCredit Card: The #ExtraNotOrdinary Card
Noir by Entropia
Client Organisation: PepsiCo Malaysia / Etika
Campaign: How Pepsi Struck an Emotional Chord among Tonedeaf Malaysians
The Clan
Client Organisation: Kurnia Insurans
Campaign: motorcycle365 Comprehensive PLUS
Wofollow
Client Organisation: Shapee Malaysia
Brand: Shapee
Campaign: #PumpThisWay New Product Launch Campaign

 

30. Most Effective Use – Loyalty & CRM
ADA Asia Malaysia
Client Organisation: Boost
Campaign: Online Boost Days 8.8 and 12.12
FCB Malaysia
Client Organisation: RHB Bank
Campaign: Defying Doubt – RHB Takes On Its Biggest Challenge
Sentient by Entropia
Client Organisation: Watsons Malaysia
Campaign: #HappyBeautifulYear
Sentient by Entropia
Client Organisation: Drinkies Malaysia
Campaign: Bottoms Up! Forecasting Demand with Party Moments
Sentient by Entropia
Client Organisation: Watsons Malaysia
Campaign: Watsons KAWKAW Weekly Promos
TDG – TheDGroup 
Client Organisation: Abbott Laboratories
Brand: Abbott
Campaign: Good Health, More Rewards

 

31. Most Effective Use – Mobile
4 Thirteen Group, ADA Malaysia
Client Organisation: Yoodo
Campaign: How we leveraged on data from 400,000 apps to create Yoodo Mobile “Custom Audience Targeting – Ookla & Covid Crisis Persona”
ADA Asia Malaysia
Client Organisation: Boost
Campaign: ETR (Pilihlah Boost)
ADA Asia Malaysia
Client Organisation: Boost
Campaign: #BoostGotYou
ADA Asia Malaysia
Client Organisation: Boost
Campaign: #KasiTambah
Blanc by Entropia
Client Organisation: TCRS Restaurants
Brand: The Chicken Rice Shop
Campaign: Finding The Perfect Match With The Chicken Rice Shop
Creative Unicorn
Client Organisation: BIMB Investment Management
Brand: BEST Invest App
Campaign: BEST Invest Mobile App Marketing
Elixus Agency
Client Organisation: KumuMedia Technologies Inc.
Brand: Kumu
Campaign: ELIXUS x kumu – Mobile App Acquisition Campaign
Entropia
Client Organisation: BMW Malaysia
Brand: BMW
Campaign: Experience a Car with a Single Tap through World’s FIRST WebAR (Augmented Reality) Showroom
Industria
Client Organisation: Pants Bear
Campaign: How to reach 1.9 billion views with 0 media budget?
Noir by Entropia
Client Organisation: Etika
Brand: GOODDAY
Campaign: How Goodday Milk Push the Boundaries for Mobile

 

32. Most Effective Use – Out-of-Home
Creative Brand Strategy (CBS)
Client Organisation: IHH Healthcare Malaysia
Brand: Pantai & Gleneagles Hospitals
Campaign: Turn Up The Pink
Moving Walls
Client Organisation: Lalamove
Campaign: Lalamove Unlocks OOH Audience Data, Making Big Impact During Lockdown
Sentient by Entropia
Client Organisation: Loob Holding
Brand: Tealive
Campaign: Tealive Coffee Breakthrough
Teneo Technologies 
Client Organisation: Allo Technology
Campaign: Allo’s National Fiberisation Project (ANFP) : Ipoh

 

33. Most Effective Use – Social Media
Astro
Campaign: Projek: Anchor SPM
Blanc by Entropia
Client Organisation: Dutch Lady
Campaign: Buat Baik 30 Hari Ramadan Di Rumah
Creative Brand Strategy (CBS)
Client Organisation: IHH Healthcare Malaysia
Brand: Pantai & Gleneagles Hospitals
Campaign: Turn Up The Pink
Creative Unicorn
Client Organisation: BIMB Investment Management
Brand: BEST Invest App
Campaign: BEST Invest App Acquisition through Social Media Channel
GO Communications
Client Organisation: Coway Malaysia
Campaign: Change Your Life
Industria
Client Organisation: Pants Bear
Campaign: How to reach 1.9 billion views with 0 media budget?
Invictus Blue
Client Organisation: PETRONAS
Campaign: PETRONAS Converts Brand Platforms to Social Media Frontliners!
Kingdom Digital Solutions
Client Organisation: KOSÉ Corporation
Brand: KOSÉ
Campaign: KOSÉ Champions ‘Less is More’
Kingdom Digital Solutions
Client Organisation: Haier Group
Brand: Haier
Campaign: #AdaHaierAdaRaya Campaign
MediaCliQ
Client Organisation: Allianz Malaysia
Campaign: Allianz Social Media

 

34. Most Effective Use – Specific Audience
ADA Asia Malaysia
Client Organisation: PETRONAS
Campaign: Love Local Campaign and PETRONAS Primax 97 with Pro-Race Launch
Be Strategic
Client Organisation: Lazada 
Campaign: Lazada 11.11 Shopping Festival 2020
Be Strategic
Client Organisation: Lazada
Campaign: Lazada 12.12 Grand Year End Sale
FCB Malaysia
Client Organisation: RHB Bank
Campaign: Project Open
GO Communications
Client Organisation: Modanisa
Campaign: My Home Is My Runway
Havas Immerse
Client Organisation: Vinda Group SEA
Brand: Libresse
Campaign: Know Your V
Invictus Blue
Client Organisation: PETRONAS
Campaign: PETRONAS Sprinta Rallies Behind “Mat Heroes”!
Kingdom Digital Solutions
Client Organisation: Grab Malaysia
Brand: Grab
Campaign: Enterprise-level Ad-Tech for the Smallest of Small Businesses
Mad Hat Asia
Client Organisation: Heineken® Malaysia
Brand: Heineken® 0.0
Campaign: Heineken® 0.0 #SocialiseResponsibly
Noir by Entropia
Client Organisation: Taylor’s University
Campaign: Rising Together with Taylor’s Future Movement

 

35. Most Effective Use – Video
FCB Malaysia
Client Organisation: RHB Bank
Campaign: Heart Baker – Love Triumphs Over Taboos
FCB Malaysia & Trapper Group
Client Organisation: Berjaya Sompo Insurance
Campaign: Silent Guardians 3: The Final Mission
Havas Immerse
Client Organisation: Vinda Group SEA
Brand: Libresse
Campaign: Know Your V
Invictus Blue
Client Organisation: PETRONAS
Campaign: The PETRONAS Cinematic Experience Seating Capacity – 27 Million Pax
M&C Saatchi Malaysia
Client Organisation: Celcom Axiata
Brand: Celcom
Campaign: MeReka Merdeka by Celcom
Nextsclick Digital
Client Organisation: GHL
Campaign: Instant by GHL
Noir by Entropia
Client Organisation: PepsiCo Malaysia / Etika
Campaign: Pepsi Evokes Malaysian Culture Through Art and Song
OMD Malaysia
Client Organisation: McDonald’s Malaysia
Brand: McDonald’s
Campaign: Fenomena Ayam Goreng Viral
The Clan
Client Organisation: Maybank
Brand: Maybank
Campaign: Raya Paling Gempak (RPG)
Tigerwolves Marketing
Client Organisation: Serba Wangi
Brand: ecoBrown’s
Campaign: Kasih Yang Kekal by ecoBrown’s

 

36. Best Account Manager
Beatnk
Individual: Alyaa Samsudin
FCB Malaysia
Individual: Syahriza Badron 
Naga DDB Tribal
Individual: Brian Khoo
PersonEdge
Individual: Shirley Wong 

 

37. Best Art Director / Designer
FCB Malaysia
Individual: James Voon
Naga DDB Tribal
Individual: Bobby Lai
Tigerwolves Marketing
Individual: Yap Jin Fei

 

38. Best Copywriter
Borderless
Individual: Edward Ong
FCB Malaysia
Individual: Jonathan Chan
Naga DDB Tribal
Individual: Candice Chhoa