2020 MARKies Winners

Overall Most Creative MARKie

M&C Saatchi

Overall Media Usage MARKie

Noir by Entropia

1. Most Creative – B2B

GOLD

Sumo Eleven
Client Organisation: Pernod Ricard Malaysia
Brand: Martell
Campaign: Win-Win-Win With Martell ‘The Legacy Dinner Series’
SILVER

Dentsu LHS
Client Organisation: Etika
Brand: WONDA Coffee
Campaign: WONDA 3-in-1: A New Unconventional Hot Way To Market
BRONZE

Mantra Communication
Client Organisations: PETRONAS Lubricants International & PETRONAS Lubricants Marketing Malaysia
Brand: PETRONAS Syntium
Campaign: Keep Your Inner Cool

2. Most Creative – Business Event

GOLD

APAC Venture
Client Organisation: WeChat Pay MY
Campaign: Advancing The Future of Malaysia’s Digital Landscape
SILVER

Mantra Communication
Client Organisations: PETRONAS Lubricants International & PETRONAS Lubricants Marketing Malaysia
Brand: PETRONAS Syntium
Campaign: Keep Your Inner Cool
BRONZE

Mainstream Entertainment
Client Organisation: PETRONAS
Campaign: PETRONAS Digital Day

3. Most Creative – Consumer Event

GOLD

Sambal Lab
Client Organisation: Heineken Malaysia
Brand: GUINNESS
Campaign: GUINNESS Taste Perfection
SILVER

Noir by Entropia
Client Organisation: Etika Beverages
Brand: WONDA
Campaign: Wonda 3In1 Brings You A Symphony of Coffee Experience
BRONZE

ConnectDots
Client Organisation: Heineken Malaysia
Brand: Tiger Crystal
Campaign: Tiger Crystal Product Launch

4. Most Creative – Content

GOLD

MediaCliQ
Client Organisation: Reckitt Benckiser
Brand: Durex Malaysia
Campaign: Andy’s Toys
SILVER

M&C Saatchi
Client Organisation: Celcom Axiata
Campaign: GUNA CELCOM
BRONZE

ADA Asia Malaysia
Client Organisation: Axiata Digital Ecode (Boost)
Brand: Boost
Campaign: Boost MY Malaysia

5. Most Creative – Digital

GOLD

M&C Saatchi
Client Organisation: Celcom Axiata
Campaign: Made Powerful by Celcom
SILVER

Mullenlowe S’ng & Partners
Client Organisation: Etika
Campaign: Mari-Mari Erat / Ayat Siapa Lagi Power?
BRONZE

ensemble worldwide, a Division of IPG Mediabrands
Client Organisation: IKEA Southeast Asia
Brand: Toppen Shopping Centre
Campaign: Jangan #JelesEk! Jumpa di Toppen!

6. Most Creative – Experiential

GOLD

M&C Saatchi
Client Organisation: CIMB
Campaign: Roadmap to Progress
SILVER

Mad Hat Asia
Client Organisation: Heineken® Malaysia
Brand: Heineken® 0.0
Campaign: The launch of Heineken® 0.0 Now You Can
BRONZE

Ahem Ideas
Client Organisation: Maxis
Campaign: Maxis – aquariaKLCC 5G Augmented Reality

7. Most Creative – Integrated Media

GOLD

Noir by Entropia
Client Organisation: Etika Beverages
Brand: WONDA
Campaign: Wonda Brings Maximum Relaxation With Satisfying, Zero-Sugar Coffee
SILVER

M&C Saatchi
Client Organisation: Celcom Axiata
Campaign: Made Powerful By Celcom
BRONZE

ensemble worldwide, a Division of IPG Mediabrands
Client Organisation: IKEA Southeast Asia
Brand: Toppen Shopping Centre
Campaign: Jangan #JelesEk! Jumpa di Toppen!

8. Most Creative – Launch / Re-Launch

 

GOLD

The Sudden Impact! Entertainment Company
Client Organisation: Sunway Lagoon, Malaysia
Campaign: Nights of Fright 7
SILVER

Dentsu LHS
Client Organisation: Etika
Brand: WONDA Coffee
Campaign: WONDA 3-in-1: A New Unconventional Hot Way To Market
BRONZE

Ahem Ideas
Client Organisation: UMW Toyota
Brand: Toyota
Campaign: Toyota GR Supra Launch Event

9. Most Creative – Out-of-Home

 

GOLD

Noir by Entropia
Client Organisation: Etika Beverages
Brand: WONDA
Campaign: Wonda 3In1 Brings You A Symphony of Coffee Experience
SILVER

Sambal Lab
Client Organisation: Heineken Malaysia
Brand: GUINNESS
Campaign: GUINNESS On Wheels
BRONZE

FCB Malaysia
Client Organisation: RHB Bank
Campaign: Never Too Old

10. Most Creative – Social Media

 

GOLD

MediaCliQ
Client Organisation: Reckitt Benckiser
Brand: Durex Malaysia
Campaign: We need to talk
SILVER

ensemble worldwide, a Division of IPG Mediabrands
Client Organisation: IKEA Southeast Asia
Brand: Toppen Shopping Centre
Campaign: Jangan #JelesEk! Jumpa di Toppen!
BRONZE

Ripples Digital
Client Organisation: Fonterra Brands Malaysia
Brand: FERNLEAF
Campaign: Fernleaf Mom Advocacy Campaign

11. Most Creative – Specific Audience

 

GOLD

FCB Malaysia
Client Organisation: RHB Bank
Campaign: Awakening The Challenger Within
SILVER

ADA Asia Malaysia
Client Organisation: Axiata Digital Ecode (Boost)
Brand: Boost
Campaign: Do Good With Boost This Ramadhan
BRONZE

Kingdom Digital Solutions
Client Organisation: Maxis Broadband
Brand: ookyo by Maxis
Campaign: The epic PUBG campaign by ookyo & DanKhoo

12. Most Creative – TV / Video Advertising

 

GOLD

M&C Saatchi
Client Organisation: Celcom Axiata
Campaign: Filem Pendek Hari Raya: Cucu-cucu Tok Ucu
SILVER

M&C Saatchi
Client Organisation: Axiata Group & Celcom Axiata
Brand: Axiata & Celcom
Campaign: Getaran Pertama
BRONZE

M&C Saatchi
Client Organisation: Celcom Axiata
Campaign: GUNA CELCOM

13. Most Effective Use – Apps / Mobile

 

GOLD

Sambal Lab
Client Organisation: Heineken Malaysia
Brand: GUINNESS
Campaign: Taste Perfection – GUINNESS My App
SILVER

ADA Asia Malaysia
Client Organisation: Axiata Digital Ecode (Boost)
Brand: Boost
Campaign: Do Good With Boost This Ramadhan
BRONZE

ADA Asia Malaysia
Client Organisation: Axiata Digital Ecode (Boost)
Brand: Boost
Campaign: Boost Bill Payment

14. Most Effective Use – Consumer Insights and Analytics

 

GOLD

Ampersand Advisory
Client Organisation: Alliance Bank
Brand: Alliance One Account
Campaign: Mindhunters: How we delivered growth and become an official best practice case study for Facebook using analytics
SILVER

Zeno Malaysia
Client Organisation: TNG Digital
Campaign: Money-back Guarantee Policy
BRONZE

InvictusBlue Group
Client Organisation: AIA Malaysia
Campaign: AIA Knows When You Are Sleeping, AIA Knows When You Are Awake

15. Most Effective Use – Content

 

GOLD

FCB Malaysia
Client Organisation: RHB Bank
Campaign: Awakening The Challenger Within
SILVER

BPN
Client Organisation: AirAsia X
Campaign: When The Land Below The Wind Meets Ancient Town – Running Man Bah!
BRONZE

M&C Saatchi
Client Organisation: Celcom Axiata
Campaign: Filem Pendek Hari Raya: Cucu-cucu Tok Ucu

16. Most Effective Use – Digital

 

GOLD

ADA Asia Malaysia
Client Organisation: Axiata Digital Ecode (Boost)
Brand: Boost
Campaign: Boost Bill Payment
SILVER

Maxis eCommerce & Retail
Client Organisation: Kuvings
Campaign: Happier & Healthier with Kuvings
BRONZE

EBS
Client Organisation: Mitsubishi Motors Malaysia
Brand: Mitsubishi Triton
Campaign: Mitsubishi Triton

17. Most Effective Use – Events

 

GOLD

Noir by Entropia
Client Organisation: Etika Beverages
Brand: WONDA
Campaign: Wonda 3In1 Brings You A Symphony of Coffee Experience
SILVER

IDOTYOU
Client Organisation: Tesco (Stores) Malaysia
Campaign: Tesco Chinese New Year Semua Ong Mali 13-Hour Facebook Live
BRONZE

Be Strategic
Client Organisation: Quill Automobiles
Campaign: Quill Automobiles X Marks The Future

18. Most Effective Use – Experiential

 

GOLD

Sambal Lab
Client Organisation: Heineken Malaysia
Brand: GUINNESS
Campaign: GUINNESS Taste Perfection
SILVER

Sambal Lab
Client Organisation: Moet Hennessy Diageo
Brand: Hennessy Very Special
Campaign: Hennessy VS Pong Takeover (For The Unserious Connoisseur)
BRONZE

Red Nose
Client Organisation: Nestlé Malaysia
Brand: Nescafé
Campaign: Nescafé Gold Container Café

19. Most Effective Use – Integrated Media

 

GOLD

M&C Saatchi
Client Organisation: Celcom Axiata
Campaign: GUNA CELCOM
SILVER

Noir by Entropia
Client Organisation: Etika Beverages
Brand: WONDA
Campaign: Wonda Brings Maximum Relaxation With Satisfying, Zero-Sugar Coffee
BRONZE

Noir by Entropia
Client Organisation: Etika Beverages
Brand: WONDA
Campaign: WONDA 3in1: The HOT New Arrival

20. Most Effective Use – Launch / Re-Launch

 

GOLD

Noir by Entropia
Client Organisation: Etika Beverages
Brand: WONDA
Campaign: WONDA 3in1: The HOT New Arrival
SILVER

Zeno Malaysia
Client Organisation: TNG Digital
Campaign: Raya Sempoi
BRONZE

FCB Malaysia
Client Organisation: RHB Bank
Campaign: Becoming Malaysia’s #1 Challenger Bank

21. Most Effective Use – Loyalty & CRM

 

GOLD

Compass Interactive
Client Organisation: QSR Stores
Brand: KFC Delivery
Campaign: KFC’S New CRM Recipe is a Bestseller!
SILVER

Kingdom Digital Solutions
Client Organisation: Tohtonku Group
Brand: Nutox Malaysia
Campaign: Nutox: 1 Serum, 100% Loyal Users Programme
BRONZE

ADA Asia Malaysia
Client Organisation: Axiata Digital Ecode (Boost)
Brand: Boost
Campaign: Boost Super Shake

22. Most Effective Use – Out-of-Home

 

GOLD

Noir by Entropia
Client Organisation: Etika Beverages
Brand: WONDA
Campaign: Wonda 3In1 Brings You A Symphony of Coffee Experience
SILVER

Sambal Lab
Client Organisation: Heineken Malaysia
Brand: GUINNESS
Campaign: GUINNESS On Wheels
BRONZE

M&C Saatchi
Client Organisation: Celcom Axiata
Campaign: Made Powerful By Celcom

23. Most Effective Use – Public / Media Relations

 

GOLD

Be Strategic
Client Organisation: Lazada Malaysia
Campaign: Lazada 11.11 Shopping Festival
SILVER

Zeno Malaysia
Client Organisation: TNG Digital
Campaign: Money-back Guarantee
BRONZE

Alpha Access PR
Client Organisation: Axiata Digital eCode (Boost E-Wallet)
Campaign: Do Good With Boost

24. Most Effective Use – Search

 

GOLD

Webqlo
Client Organisation: Rakuten Trade
Campaign: Investing in the Future with Rakuten Trade
SILVER

InvictusBlue Group
Client Organisation: BMW Malaysia
Brand: BMW
Campaign: Turning 30 Characters into 3,000 Words on Google Search
BRONZE

InvictusBlue Group
Client Organisation: PETRONAS Group
Brand: Dewan Filharmonik Petronas
Campaign: Igniting Malaysian Love For Bach, Mozart and Everything in Between!

25. Most Effective Use – Social Media

 

GOLD

Blanc by Entropia
Client Organisation: TCRS Restaurants
Brand: The Chicken Rice Shop
Campaign: Gamifying The Chicken Rice Shop on Instagram Stories
SILVER

InvictusBlue Group
Client Organisation: AIA Malaysia
Campaign: Other Side of the Instagram Story
BRONZE

Truth Communications
Client Organisation: Yoodo
Campaign: Connecting to Gamers through Their Own Kind

26. Most Effective Use – Specific Audience

 

GOLD

Ampersand Advisory
Client Organisation: Alliance Bank
Brand: Alliance One Account
Campaign: How our campaign became a global Facebook case study by laser focusing on the high end audience
SILVER

APAC Venture
Client Organisation: Shell Malaysia Trading
Campaign: Shell Chop Chop
BRONZE

Trapper Media Group
Client Organisation: Petron Fuel International
Campaign: Reclaiming the Malay Hearts Through Their Ears

27. Most Effective Use – TV / Video Advertising

 

GOLD

BPN – IPG Mediabrands
Client Organisation: Rohto-Mentholatum
Brand: Hada Labo
Campaign: Beautiful Make-UP Comes from Beautiful Skin
SILVER

FCB Malaysia
Client Organisation: RHB Bank
Campaign: See Beyond Colour
BRONZE

M&C Saatchi
Client Organisation: Celcom Axiata
Campaign: Filem Pendek Hari Raya: Cucu-cucu Tok Ucu