2019 MARKies Winners

Overall Creative Ideas MARKie (Not for Entry)

Entropia

Most Creative – B2B

GOLD

Naga DDB Tribal

Campaign: Wonda: Proud Supporter of Football Supporters
Client: Etika

SILVER 

Sumo Eleven

Campaign: Harajako, Mai Pen Rai, Bespoke, Futurism & The Hood Rock the Trade
Client: Pernod Ricard Malaysia

BRONZE

Invictus Blue Group

Campaign: Mandy Leong is the Next Freddie Mercury of the Business World!
Client: Alliance Bank Malaysia

Most Creative – Business Event

GOLD

The Fame Events

Campaign: Grand Opening of Four Seasons Hotel Kuala Lumpur
Client: Four Seasons Hotel Kuala Lumpur

SILVER 

Sentient by Entropia

Campaign: Nippon Paint Digital Expo
Client: Nippon Paint

BRONZE

Invictus Blue Group

Campaign: What Profits the Planet Also Profits Brands – SBKL – Malaysia’s Only Conference on Sustainability
Client: Sustainable Brands

Most Creative – Consumer Event

GOLD

Sumo Eleven

Campaign: Experience the Pinnacle of Luxury by Mercedes-Benz S-Class
Client: Mercedes-Benz Malaysia

SILVER 

Sumo Eleven

Campaign: Subcultures Inject Sexy Back into Martell Noblige
Client: Pernod Ricard Malaysia

BRONZE

GO Communications

Campaign: Sudden Impact Entertainment & Sunway Lagoon Nights of Fright 6
Client: Sunway Lagoon

Most Creative – Content Marketing

GOLD

FCB Group Malaysia

Campaign: Awakening the Challenger Within
Client: RHB Bank

SILVER 

Naga DDB Tribal

Campaign: Panasonic Airdibles
Client: Panasonic Malaysia

BRONZE

BBDO Malaysia

Campaign: Libresse Menstruation
Client: Libresse

Most Creative – Digital

GOLD

Leo Burnett Group

Campaign: #BigMacTikTok Challenge
Client: Gerbang Alaf Restaurants (McDonald’s Malaysia)

SILVER 

IDOTYOU

Campaign: McDonald’s App
Client: Gerbang Alaf Restaurants (McDonald’s Malaysia)

BRONZE

Kingdom Digital Solutions

Campaign: ookyo: “Anything You Want. Unlimited”
Client: ookyo by Maxis 4G

Most Creative – Experiential (NEW)

GOLD

BPN (IPG Mediabrands)

Campaign: Sound of a Nation – CIMB Malaysia Day
Client: CIMB Bank

SILVER 

Invictus Blue Group

Campaign: Dare to Discover! BMW’s First Ever X2
Client: BMW Malaysia

BRONZE

ConnectDots

Campaign: Hennessy Declassified
Client: Moet Hennessy Diageo

Most Creative – Launch/ Re-launch

GOLD

Digitas Malaysia

Campaign: Samsung Slurp Mee Contest
Client: Samsung Malaysia Electronics

SILVER 

FCB Group Malaysia

Campaign: Awakening the Challenger Within
Client: RHB Bank

BRONZE

MullenLowe S’ng & Partners

Campaign: Marrybrown Korean Hot Chicks Sensation
Client: Marrybrown Malaysia

Most Creative – Out-of-Home

GOLD

Moving Walls

Campaign: Shell’s Personalised Billboard
Client: MediaCom (Shell)

SILVER 

Noir by Entropia

Campaign: Ready, Set, Charge with Goodday Charge
Client: Etika

BRONZE

FCB Group Malaysia

Campaign: Desaru Coast: One Place. Endless Escape.
Client: Themed Attractions Resorts & Hotels

Most Creative – Print

GOLD

Noir by Entropia

Campaign: Pepsi Black Presents the Future of Newspaper
Client: Etika

SILVER 

Dentsu LHS

Campaign: Goodday CHARGE
Client: Etika

BRONZE

Naga DDB Tribal

Campaign: Panasonic Malaysia National Day 2018
Client: Panasonic Malaysia

Most Creative – Radio

GOLD

Noir by Entropia

Campaign: Radio Jockeys Rev up Mornings with Wonda Coffee
Client: Etika

SILVER 

Initiative Malaysia

Campaign: Maybank Makes 20 Radio Campaigns Starring Their Biggest Fans
Client: Maybank

BRONZE

Noir by Entropia

Campaign: Pepsi Presents: The Future of Radio
Client: Etika

Most Creative – Social Media

GOLD

Leo Burnett Group

Campaign: #BigMacTikTok Challenge
Client: Gerbang Alaf Restaurants (McDonald’s Malaysia)

SILVER 

Reprise Digital

Campaign: How KFC Engaged the Tap Generation Without Showing a Single Chicken During Ramadan
Client: QSR Stores

BRONZE

Blanc by Entropia

Campaign: TEAM POS-SIBLE Returns From Crisis
Client: Pos Malaysia

Most Creative – Specific Audience (NEW)

GOLD

Naga DDB Tribal

Campaign: Neck Check by Digi
Client: Digi Telecommunications

SILVER 

GO Communications

Campaign: Jr NBA
Client: Jr NBA

BRONZE

FCB Group Malaysia

Campaign: e-MYPADANG: Malaysia’s First e-Sports Grooming Programme
Client: Beiersdorf Malaysia

Most Creative – TV/ Video Advertising

GOLD

Blanc by Entropia

Campaign: A Journey Through Time: Malaysia’s 1st VR 360 Interactive Digital Film
Client: Pos Malaysia

SILVER 

FCB Group Malaysia

Campaign: Awakening the Challenger Within
Client: RHB Bank

BRONZE

Dentsu One

Campaign: Silent Guardians
Client: Berjaya Sompo Insurance

Overall Media Usage MARKie (Not for Entry)

Entropia

Most Effective Use – Apps/ Mobile

GOLD

PHD Malaysia

Campaign: Let Your Mood Feed You
Client: Ikano Group

SILVER 

Havas Immerse

Campaign: From Grass to Glass A.R. Farm Experience
Client: Dutch Lady Milk Industries

BRONZE

Initiative Malaysia

Campaign: HUAT a Great Chinese New Year Campaign by Maxis
Client: Maxis

Most Effective Use – Consumer Insights and Analytics

GOLD

BPN (IPG Mediabrands)

Campaign: Sound of a Nation – CIMB Malaysia Day
Client: CIMB Bank

SILVER 

IDOTYOU

Campaign: Drive-Thru Aje la!
Client: Gerbang Alaf Restaurants (McDonald’s Malaysia)

BRONZE

Axiata Digital Advertising

Campaign: MAS 11.11
Client: Malaysian Airlines

Most Effective Use – Content

GOLD

FCB Group Malaysia

Campaign: NIVEA MEN – World Class Line Up
Client: Beiersdorf Malaysia

SILVER 

Invictus Blue Group

Campaign: You Are Not Alone
Client: Vinda Malaysia

BRONZE

Noir by Entropia

Campaign: Pepsi Turns Emotions to Sales
Client: Etika

Most Effective Use – Digital

GOLD

Initiative Malaysia

Campaign: HUAT a Great Chinese New Year Campaign by Maxis
Client: Maxis

SILVER 

FCB Group Malaysia

Campaign: e-MYPADANG: Malaysia’s First e-Sports Grooming Programme
Client: Beiersdorf Malaysia

BRONZE

Noir by Entropia

Campaign: Pepsi Strikes a Chord with Micro Movie
Client: Etika

Most Effective Use – Events

GOLD

GO Communications

Campaign: Sudden Impact Entertainment & Sunway Lagoon Nights of Fright 6
Client: Sunway Lagoon

SILVER 

Edelman Malaysia

Campaign: #mydigitalmaker Fair
Client: MDEC

BRONZE

ConnectDots

Campaign: Hennessy Declassified
Client: Moet Hennessy Diageo

Most Effective Use – Experiential (NEW)

GOLD

FCB Group Malaysia

Campaign: e-MYPADANG: Malaysia’s First e-Sports Grooming Programme
Client: Beiersdorf Malaysia

SILVER 

Noir by Entropia

Campaign: Goodday Charging Up the Day!
Client: Etika

BRONZE

Sambal Lab

Campaign: Guinness – Taste Perfection
Client: Guinness Malaysia

Most Effective Use – Integrated Media

GOLD

Noir by Entropia

Campaign: Wonda: Proud Supporters of the World Cup Unsung Heroes
Client: Etika

SILVER 

FCB Group Malaysia

Campaign: e-MYPADANG: Malaysia’s First e-Sports Grooming Programme
Client: Beiersdorf Malaysia

BRONZE

Invictus Blue Group

Campaign: The Young Guns of Malaysia
Client: PETRONAS Group

Most Effective Use – Launch/ Re-launch (NEW)

GOLD

Publicis Malaysia

Campaign: Maggi Pedas Giler – Cabaran Kontrol Macho
Client: Nestle – Maggi

SILVER 

FCB Group Malaysia

Campaign: Awakening the Challenger Within
Client: RHB Bank

BRONZE

Lion & Lion

Campaign: Rimmel #MakeUpYourOwnRules
Client: Coty – Rimmel London

Most Effective Use – Loyalty & CRM

GOLD

IDOTYOU

Campaign: McDonald’s App
Client: Gerbang Alaf Restaurants (McDonald’s Malaysia)

SILVER 

Naga DDB Tribal

Campaign: Watsons #OOTDIVA by EL
Client: Watson’s Personal Care Store

BRONZE

Noir by Entropia

Campaign: 1Million Ringgit Cashback
Client: Boost E-Wallet

Most Effective Use – Out-of-Home

GOLD

Moving Walls

Campaign: Shell’s Personalised Billboard
Client: MediaCom (Shell)

SILVER 

Noir by Entropia

Campaign: Ready, Set, Charge with Goodday Charge
Client: Etika

BRONZE

FCB Group Malaysia

Campaign: Desaru Coast: One Place. Endless Escape.
Client: Themed Attractions Resorts & Hotels

Most Effective Use – Print

GOLD

Noir by Entropia

Campaign: Pepsi Black Presents the Future of Newspaper
Client: Etika

SILVER 

Invictus Blue Group

Campaign: Malaysian Young Guns Infiltrates the Newspaper Editorial Room
Client: PETRONAS Group

BRONZE

FCB Group Malaysia

Campaign: Desaru Coast: One Place. Endless Escape.
Client: Themed Attractions Resorts & Hotels

Most Effective Use – Public/ Media Relations

GOLD

GO Communications

Campaign: A Horse Walks into a Bar
Client: The Barn

SILVER 

GO Communications

Campaign: Sudden Impact Entertainment & Sunway Lagoon Nights of Fright 6
Client: Sunway Lagoon

BRONZE

GO Communications

Campaign: Trinity Pentamont ‘Size Matters’
Client: Trinity Group

Most Effective Use – Radio

GOLD

Initiative Malaysia

Campaign: Maybank Makes 20 Radio Campaigns Starring Their Biggest Fans
Client: Maybank

SILVER 

Noir by Entropia

Campaign: Radio Jockeys Rev up Mornings with Wonda Coffee
Client: Etika

BRONZE

Invictus Blue Group

Campaign: Turning Dreamers to Dream Chasers
Client: PETRONAS Group

Most Effective Use – Search

GOLD

BPN (IPG Mediabrands)

Campaign: Slide Into Your Search Results: How U Mobile Hijacked Intent with Competitor Telcos
Client: U Mobile

SILVER 

FALCON Agency

Campaign: “Creative Accounting” for Financio
Client: Financio

BRONZE

OMD Malaysia

Campaign: McDonald’s World Cup Win Through Dynamic Search Ads
Client: Gerbang Alaf Restaurants (McDonald’s Malaysia)

Most Effective Use – Social Media

GOLD

Blanc by Entropia

Campaign: Pos Malaysia Returns From Crisis
Client: Pos Malaysia

SILVER 

Digitas Malaysia

Campaign: Samsung Slurp Mee Contest
Client: Samsung Malaysia Electronics

BRONZE

Noir by Entropia

Campaign: Pepsi Strikes a Chord with Micro Movie
Client: Etika

Most Effective Use – Specific Audience (NEW)

GOLD

Naga DDB Tribal

Campaign: Digi #TermakbulSebuahImpian
Client: Digi Telecommunications

SILVER 

Havas Immerse

Campaign: From Grass to Glass A.R. Farm Experience
Client: Dutch Lady Milk Industries

BRONZE

BPN (IPG Mediabrands)

Campaign: Retail on a Bus: How U Mobile Captured Migrants on Their Way to Work
Client: U Mobile

Most Effective Use – TV/ Video Advertising

GOLD

Noir by Entropia

Campaign: Wonda: Proud Supporters of the World Cup Unsung Heroes
Client: Etika

SILVER 

BPN (IPG Mediabrands)

Campaign: Sound of a Nation – CIMB Malaysia Day
Client: CIMB Bank

BRONZE

M&C Saatchi Malaysia

Campaign: Kites 2.0
Client: Axiata Group