2019 MARKies Winners
Overall Creative Ideas MARKie (Not for Entry)
Entropia
Most Creative – B2B
GOLDNaga DDB TribalCampaign: Wonda: Proud Supporter of Football Supporters |
SILVERSumo ElevenCampaign: Harajako, Mai Pen Rai, Bespoke, Futurism & The Hood Rock the Trade |
BRONZEInvictus Blue GroupCampaign: Mandy Leong is the Next Freddie Mercury of the Business World! |
Most Creative – Business Event
GOLDThe Fame EventsCampaign: Grand Opening of Four Seasons Hotel Kuala Lumpur |
SILVERSentient by EntropiaCampaign: Nippon Paint Digital Expo |
BRONZEInvictus Blue GroupCampaign: What Profits the Planet Also Profits Brands – SBKL – Malaysia’s Only Conference on Sustainability |
Most Creative – Consumer Event
GOLDSumo ElevenCampaign: Experience the Pinnacle of Luxury by Mercedes-Benz S-Class |
SILVERSumo ElevenCampaign: Subcultures Inject Sexy Back into Martell Noblige |
BRONZEGO CommunicationsCampaign: Sudden Impact Entertainment & Sunway Lagoon Nights of Fright 6 |
Most Creative – Content Marketing
GOLDFCB Group MalaysiaCampaign: Awakening the Challenger Within |
SILVERNaga DDB TribalCampaign: Panasonic Airdibles |
BRONZEBBDO MalaysiaCampaign: Libresse Menstruation |
Most Creative – Digital
GOLDLeo Burnett GroupCampaign: #BigMacTikTok Challenge |
SILVERIDOTYOUCampaign: McDonald’s App |
BRONZEKingdom Digital SolutionsCampaign: ookyo: “Anything You Want. Unlimited” |
Most Creative – Experiential (NEW)
GOLDBPN (IPG Mediabrands)Campaign: Sound of a Nation – CIMB Malaysia Day |
SILVERInvictus Blue GroupCampaign: Dare to Discover! BMW’s First Ever X2 |
BRONZEConnectDotsCampaign: Hennessy Declassified |
Most Creative – Launch/ Re-launch
GOLDDigitas MalaysiaCampaign: Samsung Slurp Mee Contest |
SILVERFCB Group MalaysiaCampaign: Awakening the Challenger Within |
BRONZEMullenLowe S’ng & PartnersCampaign: Marrybrown Korean Hot Chicks Sensation |
Most Creative – Out-of-Home
GOLDMoving WallsCampaign: Shell’s Personalised Billboard |
SILVERNoir by EntropiaCampaign: Ready, Set, Charge with Goodday Charge |
BRONZEFCB Group MalaysiaCampaign: Desaru Coast: One Place. Endless Escape. |
Most Creative – Print
GOLDNoir by EntropiaCampaign: Pepsi Black Presents the Future of Newspaper |
SILVERDentsu LHSCampaign: Goodday CHARGE |
BRONZENaga DDB TribalCampaign: Panasonic Malaysia National Day 2018 |
Most Creative – Radio
GOLDNoir by EntropiaCampaign: Radio Jockeys Rev up Mornings with Wonda Coffee |
SILVERInitiative MalaysiaCampaign: Maybank Makes 20 Radio Campaigns Starring Their Biggest Fans |
BRONZENoir by EntropiaCampaign: Pepsi Presents: The Future of Radio |
Most Creative – Social Media
GOLDLeo Burnett GroupCampaign: #BigMacTikTok Challenge |
SILVERReprise DigitalCampaign: How KFC Engaged the Tap Generation Without Showing a Single Chicken During Ramadan |
BRONZEBlanc by EntropiaCampaign: TEAM POS-SIBLE Returns From Crisis |
Most Creative – Specific Audience (NEW)
GOLDNaga DDB TribalCampaign: Neck Check by Digi |
SILVERGO CommunicationsCampaign: Jr NBA |
BRONZEFCB Group MalaysiaCampaign: e-MYPADANG: Malaysia’s First e-Sports Grooming Programme |
Most Creative – TV/ Video Advertising
GOLDBlanc by EntropiaCampaign: A Journey Through Time: Malaysia’s 1st VR 360 Interactive Digital Film |
SILVERFCB Group MalaysiaCampaign: Awakening the Challenger Within |
BRONZEDentsu OneCampaign: Silent Guardians |
Overall Media Usage MARKie (Not for Entry)
Entropia
Most Effective Use – Apps/ Mobile
GOLDPHD MalaysiaCampaign: Let Your Mood Feed You |
SILVERHavas ImmerseCampaign: From Grass to Glass A.R. Farm Experience |
BRONZEInitiative MalaysiaCampaign: HUAT a Great Chinese New Year Campaign by Maxis |
Most Effective Use – Consumer Insights and Analytics
GOLDBPN (IPG Mediabrands)Campaign: Sound of a Nation – CIMB Malaysia Day |
SILVERIDOTYOUCampaign: Drive-Thru Aje la! |
BRONZEAxiata Digital AdvertisingCampaign: MAS 11.11 |
Most Effective Use – Content
GOLDFCB Group MalaysiaCampaign: NIVEA MEN – World Class Line Up |
SILVERInvictus Blue GroupCampaign: You Are Not Alone |
BRONZENoir by EntropiaCampaign: Pepsi Turns Emotions to Sales |
Most Effective Use – Digital
GOLDInitiative MalaysiaCampaign: HUAT a Great Chinese New Year Campaign by Maxis |
SILVERFCB Group MalaysiaCampaign: e-MYPADANG: Malaysia’s First e-Sports Grooming Programme |
BRONZENoir by EntropiaCampaign: Pepsi Strikes a Chord with Micro Movie |
Most Effective Use – Events
GOLDGO CommunicationsCampaign: Sudden Impact Entertainment & Sunway Lagoon Nights of Fright 6 |
SILVEREdelman MalaysiaCampaign: #mydigitalmaker Fair |
BRONZEConnectDotsCampaign: Hennessy Declassified |
Most Effective Use – Experiential (NEW)
GOLDFCB Group MalaysiaCampaign: e-MYPADANG: Malaysia’s First e-Sports Grooming Programme |
SILVERNoir by EntropiaCampaign: Goodday Charging Up the Day! |
BRONZESambal LabCampaign: Guinness – Taste Perfection |
Most Effective Use – Integrated Media
GOLDNoir by EntropiaCampaign: Wonda: Proud Supporters of the World Cup Unsung Heroes |
SILVERFCB Group MalaysiaCampaign: e-MYPADANG: Malaysia’s First e-Sports Grooming Programme |
BRONZEInvictus Blue GroupCampaign: The Young Guns of Malaysia |
Most Effective Use – Launch/ Re-launch (NEW)
GOLDPublicis MalaysiaCampaign: Maggi Pedas Giler – Cabaran Kontrol Macho |
SILVERFCB Group MalaysiaCampaign: Awakening the Challenger Within |
BRONZELion & LionCampaign: Rimmel #MakeUpYourOwnRules |
Most Effective Use – Loyalty & CRM
GOLDIDOTYOUCampaign: McDonald’s App |
SILVERNaga DDB TribalCampaign: Watsons #OOTDIVA by EL |
BRONZENoir by EntropiaCampaign: 1Million Ringgit Cashback |
Most Effective Use – Out-of-Home
GOLDMoving WallsCampaign: Shell’s Personalised Billboard |
SILVERNoir by EntropiaCampaign: Ready, Set, Charge with Goodday Charge |
BRONZEFCB Group MalaysiaCampaign: Desaru Coast: One Place. Endless Escape. |
Most Effective Use – Print
GOLDNoir by EntropiaCampaign: Pepsi Black Presents the Future of Newspaper |
SILVERInvictus Blue GroupCampaign: Malaysian Young Guns Infiltrates the Newspaper Editorial Room |
BRONZEFCB Group MalaysiaCampaign: Desaru Coast: One Place. Endless Escape. |
Most Effective Use – Public/ Media Relations
GOLDGO CommunicationsCampaign: A Horse Walks into a Bar |
SILVERGO CommunicationsCampaign: Sudden Impact Entertainment & Sunway Lagoon Nights of Fright 6 |
BRONZEGO CommunicationsCampaign: Trinity Pentamont ‘Size Matters’ |
Most Effective Use – Radio
GOLDInitiative MalaysiaCampaign: Maybank Makes 20 Radio Campaigns Starring Their Biggest Fans |
SILVERNoir by EntropiaCampaign: Radio Jockeys Rev up Mornings with Wonda Coffee |
BRONZEInvictus Blue GroupCampaign: Turning Dreamers to Dream Chasers |
Most Effective Use – Search
GOLDBPN (IPG Mediabrands)Campaign: Slide Into Your Search Results: How U Mobile Hijacked Intent with Competitor Telcos |
SILVERFALCON AgencyCampaign: “Creative Accounting” for Financio |
BRONZEOMD MalaysiaCampaign: McDonald’s World Cup Win Through Dynamic Search Ads |
Most Effective Use – Social Media
GOLDBlanc by EntropiaCampaign: Pos Malaysia Returns From Crisis |
SILVERDigitas MalaysiaCampaign: Samsung Slurp Mee Contest |
BRONZENoir by EntropiaCampaign: Pepsi Strikes a Chord with Micro Movie |
Most Effective Use – Specific Audience (NEW)
GOLDNaga DDB TribalCampaign: Digi #TermakbulSebuahImpian |
SILVERHavas ImmerseCampaign: From Grass to Glass A.R. Farm Experience |
BRONZEBPN (IPG Mediabrands)Campaign: Retail on a Bus: How U Mobile Captured Migrants on Their Way to Work |
Most Effective Use – TV/ Video Advertising
GOLDNoir by EntropiaCampaign: Wonda: Proud Supporters of the World Cup Unsung Heroes |
SILVERBPN (IPG Mediabrands)Campaign: Sound of a Nation – CIMB Malaysia Day |
BRONZEM&C Saatchi MalaysiaCampaign: Kites 2.0 |