{"id":17036,"date":"2026-03-16T12:18:58","date_gmt":"2026-03-16T04:18:58","guid":{"rendered":"https:\/\/awards.marketing-interactive.com\/agency-of-the-year-hk\/?p=17036"},"modified":"2026-03-16T12:21:22","modified_gmt":"2026-03-16T04:21:22","slug":"yoko-yeung","status":"publish","type":"post","link":"https:\/\/awards.marketing-interactive.com\/agency-of-the-year-hk\/yoko-yeung\/","title":{"rendered":"Yoko Yeung"},"content":{"rendered":"

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2026 JUDGE’S PROFILE<\/strong><\/h1>\n

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Yoko Yeung<\/h3>\n

Marketing and Communications Director, Northeast Asia<\/h4>\n

IWC Schaffhausen<\/h5>\n

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As the Marketing and Communications Director for the esteemed luxury watchmaker IWC Schaffhausen,\u00a0Yoko<\/span>\u00a0Yeung leads the brand\u2019s strategic marketing initiatives, communications, client development, and retail development strategies across the Northeast Asia region. She drives brand desirability and strengthens the brand’s regional presence through creative storytelling and digital innovation across omni-channel touchpoints.<\/p>\n

Yoko<\/span>\u00a0brings a wealth of experience in brand development, experiential marketing, and cross-market leadership across various luxury sectors, from regional to global levels, including the luxury spirit house The Macallan, pioneering watchmaker Breguet, and automobile leaders BMW and Audi. She has driven numerous high-impact campaigns that have elevated the brand\u2019s market presence.<\/p>\n

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View Other Judges\u2019 Profile<\/h2>\n

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Costa Crociere S.p.A.<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Irene Man” position=”Marketing Director \u2013 Food, Hong Kong & Macau” image_url=”https:\/\/awards.marketing-interactive.com\/agency-of-the-year-hk\/wp-content\/uploads\/sites\/42\/2026\/03\/IreneM_redtee.jpg” admin_label=”Irene Man” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE3MDI5IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

DFI Retail Group<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Yoko Yeung” position=”Marketing and Communications Director, Northeast Asia” image_url=”https:\/\/awards.marketing-interactive.com\/agency-of-the-year-hk\/wp-content\/uploads\/sites\/42\/2026\/03\/Yoko-Yeung-scaled.jpg” admin_label=”Yoko Yeung” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE3MDM2IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

IWC Schaffhausen<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Lisa Tam” position=”Director, Global Communications” image_url=”https:\/\/awards.marketing-interactive.com\/agency-of-the-year-hk\/wp-content\/uploads\/sites\/42\/2026\/03\/Photo_Lisa.jpg” admin_label=”Johnson Electric” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE2OTU0IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

Johnson Electric<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” make_equal=”on” disabled_on=”off|off|off” module_class=”flex-row-wrapper” _builder_version=”4.16″ width=”90%” custom_padding=”|||” z_index_tablet=”500″ use_custom_width=”on” custom_width_px=”1440px” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Philip Chau” position=”Regional Director, Marketing Performance & Operations, Asia” image_url=”https:\/\/awards.marketing-interactive.com\/agency-of-the-year-hk\/wp-content\/uploads\/sites\/42\/2026\/03\/Philip-Chau-Headshot-scaled.jpg” admin_label=”Philip Chau” _builder_version=”4.27.0″ link_option_url_new_window=”on” hover_enabled=”0″ locked=”off” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Sun Life Insurance<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Sally Cheng ” position=”Senior Director – Marketing” image_url=”https:\/\/awards.marketing-interactive.com\/agency-of-the-year-hk\/wp-content\/uploads\/sites\/42\/2026\/03\/Sally-Cheng.jpg” admin_label=”Sally Cheng ” _builder_version=”4.27.0″ link_option_url_new_window=”on” hover_enabled=”0″ locked=”off” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

The Coca-Cola Company<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Lawrence Chau” position=”Director of Consumer Interactive” image_url=”https:\/\/awards.marketing-interactive.com\/agency-of-the-year-hk\/wp-content\/uploads\/sites\/42\/2026\/03\/Lawrence-Chau.jpeg” admin_label=”Lawrence Chau” _builder_version=”4.27.0″ link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

Transunion<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Denise Wong” position=”Communication and Creative Director” image_url=”https:\/\/awards.marketing-interactive.com\/agency-of-the-year-hk\/wp-content\/uploads\/sites\/42\/2026\/03\/Denise-Wong-Edited.jpg” admin_label=”Denise Wong” _builder_version=”4.27.0″ link_option_url_new_window=”on” hover_enabled=”0″ locked=”off” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Vita Green<\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” make_equal=”on” disabled_on=”off|off|off” module_class=”flex-row-wrapper” _builder_version=”4.16″ width=”90%” custom_padding=”|||” z_index_tablet=”500″ use_custom_width=”on” custom_width_px=”1440px” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Elaine Tai” position=”Director, Brand & Market Integration, APAC & US Retail” image_url=”https:\/\/awards.marketing-interactive.com\/agency-of-the-year-hk\/wp-content\/uploads\/sites\/42\/2026\/03\/Elaine-Tai.jpg” admin_label=”Elaine Tai” _builder_version=”4.27.0″ link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

VIVAIA<\/strong><\/p>\n

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2026 JUDGE’S PROFILEYoko Yeung Marketing and Communications Director, Northeast Asia IWC SchaffhausenAs the Marketing and Communications Director for the esteemed luxury watchmaker IWC Schaffhausen,\u00a0Yoko\u00a0Yeung leads the brand\u2019s strategic marketing initiatives, communications, client development, and retail development strategies across the Northeast Asia region. 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